The future of augmented reality
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- เผยแพร่เมื่อ 18 ส.ค. 2014
- See more design and technology movies on Dezeen: www.dezeen.com/minifrontiers
London designer Keiichi Matsuda explains how augmented reality could transform the way we navigate the city in the first of our video interviews with designers participating in our Dezeen and MINI Frontiers exhibition.
"The type of future that I'm imagining is a future where augmented reality is everywhere, it's part of everything," Matsuda says. "A lot of the things we take for granted when we're navigating the streets - the road markings, the signage - all of that can be applied in the digital layer."
He continues: "If we consider that, the way traffic systems work could become much more dynamic and much more free-flowing."
Read the full story on Dezeen: www.dezeen.com/2014/06/11/keiichi-matsuda-augmented-reality-road-markings-signage-navigation-digital-layer
кто зашёл нейронку яндекса проверить?)
Ты
да, и авторы роликов из подборки сейчас "несколько обескуражены" полагаю :)
Seeing brands displayed like that would drive me insane. With a different, calmer user design experience, where the technology is an asset and not a disrupter, I can't wait!
pay for subscription to remove ads like youtube premium
We are definitely going to this direction - ref: Vision Pro
what's mad is this stuff was conceptualised in old films and its becoming a reality! strange days is a great film!
Apple is about to buy a 20 to 50 billion company that could be a future competitor to their AR glasses. This stuff is big.
Well they're thinking about it, let's put it that way :D
Fun to try but not everyday. It would drive people crazy!!
People who grow up with it would just think it was normal and would have no idea how to live without it.
@@Fricasso79 WHICH IS WHY WE SHOULDNT LET IT GET TO THAT POINT. Reality is already oversaturated as crazy as it is with an increase in mental illness, this will blow it out of proportion. Minimalism has been proven to be the best form of UX
Watching this in 2024
If this is made it really needs to not be overly cluttered and maybe more minimalistic.
While some may be trapped in the world of theirs I think it still better than trapped in the room or cybercafe.
@@CookieeMonstarr666 Cybercafe, room, hyper-reality. It wouldn't really matter. If you're trapped, the end result is still the same.
@@NightBazaar yes but when comparing, this is better. At least you walk outside.
You should consider high profile power to predict the future
Can you guys take a look at this video th-cam.com/video/h-9ywg1jgok/w-d-xo.html i think he is not good, what do you think
you´r great man. I´m from medellín and really apreciate the final resoult of you´r AR attempt. W.O.W
Im getting SAO ordinal scale flashbacks
didnt know keanu reeves is a programmer too
how could you not know? He was a programmer when he was neo.
The subjective aspect of this is a very "Google" thing to do 👍🏼👍🏼👍🏼💯💯💯 spot on
I am excited.
Absolutely terrifying.
I would love this
What about taste and smell . . . A lot more difficult than sight and sound. You could also include virtual beings with various characteristics
'projected directly into your retina'
hmmm this sounds familiar. He already knew about Magic Leap at that time.
Brilliant
This reminds me of the book Neuromancer
Full on jet pilot type helmet with large screen. Maybe even a full body suit with vibrations that's integrated into mild gaming scenarios. So many ideas really. Having a point system along with work outs and physical achievements... Ahh so many the list is long!
who's going to pay to place ads while you run around the block. I'm sticking to old school non-VR stuff. Too many ads.
2017 check out Valerian movie from Luc Besson
Computers will go over our current vision in the future
There is a young adult SCI-FI audio I listened to about 2 years ago they called those lease/glasses interface something.
어느덧 이 분야의 고전으로.. :)
A visual and electromagnetic dystopian nightmare !
Cuanto cuesta donde lo compro
cool！
This is what happens when you forget to install AdBlock.
у меня нету кнопки перевода, кто сталкивался с такой проблемой и как решили?
Count me out.
good idea. Too many ads. Makes me dizzy.
@@williamzhao2521 It's fake dumbass we already have AR like Google Glass but it needs to be refined and minimalistic apple will release one in a few years the world didnt end with Google Glass did it kid?😂 (This video was made in 2014)
count me out too.
@@vrsce0178 Even if you were right, there's no need to be condescending.
Also, primitive smartphones actually failed a few times until Apple made their own. Same thing goes for tablets. I think if Apple makes this, then fails, then you can call it a failed idea.
Apple says they don't have the technology to implement this idea into glasses they find to be stylish and marketable. I think it's too early to say whether or not augmented reality will be successful or not.
Also, to everybody else, yes, I wouldn't want to be part of this either. Unfortunately, if this does become successful, it'll probably be like smartphones and the internet and you will probably NEED the fucking thing just to function in society. Ever tried to apply for jobs without at least internet and a cellphone?
Now, my question is, if this technology does become successful, how are schools and certain jobs are going to ban this?
Students are not allowed to have cellphones in class, but students sneak it in there anyways. Imagine teachers trying to stop students from using this in class.
1 word: Augma
lol I was thinking that too, subscribe to the feeds you want.
when you understand memetics, you see, we're already there. these films aren't imagination but criticism of current social mechanisms, eg. "every visible surface covered with attention solicitation". its meant to be totally aggravating. its a reductio ad absurdum of the authoritarianism we already accept, and these themes have been part of "science fiction" for decades.
the fact that so many people seem to think this is somehow, almost good, only proves this. review mkultra tavistock and such and you only have to look at history to know, society is restricted, inhibited and we don't show a 10th of our current potential yet everybody ignores the intentional asshole sitting on them. we have sold our attention away for twinkly shit.
This is what I've thought for a long time, even before I saw the hyper-reality videos. When I saw them, and actually saw that she people might LIKE this...that was genuinely horrifying to me.
I agree completely. A lot of people tend to accept something just for the fact that it looks cool, and dismiss the criticism as an "ultraconservatory" point of view. Or by saying that you have an old mentality and you don't understand that is good.
More than science fiction, cyberpunk genre depicts this kind of reality as something to avoid, as a danger to be careful about, and yet it seems that it's taken by many as an example or something to aim at.
Even today, we are overloaded with informations and signs, we are targeted by tailor-made ads for each one of us, more and more detached from real world and more absorbed by the digital one. This video just shows the extreme version of what we already started and partially have today.
Bingo
Yes wow this would be amazing I could make everything look furry and finally live in the real world owo so amazing
I'd kick your teeth in furry
Mister Buddha woah d'ere
Mister Buddha you are probably a kid with no destiny in life and if you keep acting like that you will get nowere with being that selfish and violent I could report you for threatening me but I'm not like you humans
@@mb-fx9wj You have quite the oxymoronic name there. What do you care that someone else will privately see an augmented world that's furry themed? It's not like you'd have to experience it...
Who needs cyberpunk when you got this.
I am the future I am the prophase I no the secret
Rosie Lopez. Know
Do u kno de wei?
Show us then 🌚
I'm home
With every great game there are servers, moderators, and hackers.
I honestly believe this world is coming whether we like it or not. Take a close look at almost ANYTHING in your daily public life. Hockey arenas and jerseys are now plastered with ad junk, where both used to be blank not so long ago. Movies have 30 minutes of intrusive ads injected into them, not to mention the Coke bottle you see in so many scenes in the actual movie.
I don't like it. What if you visit an old historic European city, and it's overlayed with digital crap? Just give me the beautiful buildings and let me formulate my own opinion.
I'm not sure if the author of this is advocating this type of future, or merely presenting what he thinks we will encounter, but to me, it's horrible. Turn off the electronic garbage and turn your own senses back on. If you can. Tom.
Anthony Garcia
That's not entirely true. If this technology is incorporated into traffic structure like this artist presents, how would you drive without accepting it
Anthony Garcia
If it's incorporated into traffic structure, this AR would allow us to see traffic paths, signs, etc as the artist imagined. That's the scenario I'm discussing.
Actually it wouldn't take that even one generation. All they would do is incorporate this in soccer stadiums (in your culture) or the football stadiums and during halftime for superbowl, place personalized ads to everyone. Instead of everyone seeing generic ads for products. There would be ads for teens, parents and older adults all broadcast into their own phones during the half time. Obviously this would also revolutionize the porn industry.
Yeah, here in Canada, they are still not sure about internet advertising compared to TV advertising. Just be patient, eventually management gets new blood and they incorporate more advertising into our lives. I hate advertising in western world and hope this AR/VR technology never gets used because the executives are too old to realize the potential. I really hope the people never realize the potential of this technology in tech.
I was in Europe (compared to Canada is slightly more advanced) and used the Oculus rift headset to watch people ski downhill. To be honest, it sucked. I can't experience the wind in my face, the cold air, all I saw was a 3-D movie. I foresee this purely as a location based advertising platform bringing in more advertising to our lives. I see the billboard industry being disrupted. Obviously early adapters in SoCal (California) will bring this industry into other places eventually. It just takes a while to get 5G wireless in everyone's headsets in order to stream quickly. Ironicaly, you won't see this in movie industry because Hollywood is full of old dinosaurs. However, the porn industry is much more forward looking. I tried watching choose your own porn on with AR set and it was better than porn movies. This is just a passing fad. People are extremely slow at adopting new technologies as they get older.
he is so hot aaaaaaaaaaaaaa
This should not be happening. EVER NEVER!
You're 12 Stfu
Please be real soon. T_T
Aren't there enough ads already? One of the perks of visiting and living in Africa is the lack of advertising.
@@williamzhao2521 It's fake and exaggerated like how movies do it all the time this was edited on someone's computer like you and me lmao
Hes going to destroy the future GET HIM! ;)
shit look at the music software industry for the last twenty years to see this happening....
naah this is 2100
its impossible did it now
Have you heard of magic leap? this stuff isn't 2100, it exists as a commercial product TODAY. Granted, it's rather simple and has some issues, but it's a first generation. Augmented reality will probably be quite commonplace by the mid 2020s and we'll forget what it was like when we didn't have it.
Written over 400 years ago in the King James Bible:
"And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads:
And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name.
Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six."
(Revelation 13:16-18)
Hopefully not for the rich elite....
pfff they're gonna made you swallow their publicity even in your dreams
If there isn't enough ads for cars in today's society.
This technology has existed for a long time stupid every heard of Google glass
Absolutely miserable.