The new Triacca logo, a natural evolution

Triacca is pleased to present its new corporate visual identity: a new, more contemporary and clean logo that does not disrupt the structure and essence of the brand.
The "T" monogram becomes dynamic and enveloping, while the vine shoot represents the icon of the future and a link to the brand's roots. A star, derived from family heraldry, enriches the meaning of the logo. "From My Vineyard" remains the focal point of the brand, conveying passion and fortifying the bond with its customers. The typography of the logo evolves, maintaining recognizability but with greater sinuosity and dynamism.
The brand restyle has a very specific purpose: to improve the effectiveness of all communication, offline and online, thanks to a new logo that is recognizable and can be declined in multiple areas. All without upsetting or distorting the shared idea of how the company should be, while respecting the fundamental elements that characterize the family's thinking and history.
Triacca has always relied on the use of its name as a banner of guarantee on its products. The new logo will take on this function by uniting and linking products and territories that are very different in nature, characteristics and history, such as Valtellina and Tuscany.