How to Move Beyond Transactional KOL Meetings with Relationship Builders

Are your KOL meetings feeling more like a fast food drive-through, where you quickly dump data and struggle to get meaningful feedback or a follow-up meeting?
If yes, you probably have surface-level, transactional relationships and struggle to genuinely connect and gather insights.
Senior MSL Catherine Sunderlin shares her top hack to connect with KOLs on a deeper level. 🌟
What You’ll Learn:
🌟The importance of focusing on the KOL's interests, not your own.
🌟How to use relationship builders to establish genuine connections.
🌟Real-life examples of how to make your meetings all about your KOLs’ needs and interests.
Highlights:
✅Discover why your first meeting should focus entirely on your KOLs and how you can support them.
✅Learn how to use publications, podcasts, and conference materials to understand what matters most to your KOLs.
✅Get tips on asking thoughtful questions that show you care about your KOLs as individuals, not just data points.
✨Access the MSL Impact Bundle to implement these strategies in your next meeting:
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💻Check out the Medical Affairs Value blog to learn more:
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🌟Subscribe for weekly hacks to elevate your impact:
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Stay updated with the latest strategies to build stronger, more impactful relationships with your KOLs. Let us know how these tips work for you by reaching out on LinkedIn!
✨ Connect:
www.linkedin.com/in/patrina
Thank you for watching!
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