British American Tobacco faces $31B hit in value write-downs

#cigarette #britishamericantobacco #bti #yahoofinance
British American Tobacco (BTI) warns it may lose over $31 billion in revenue following plans to write down the value of certain US cigarette brands. The tobacco giant cited higher inflation driving greater consumer demand toward more affordable cigarette and vaping options, broadly impacting the outlook for premium brands like Newport, Camel, and Natural American Spirit. Yahoo Finance's Rachelle Akuffo and Akiko Fujita break down the details of this trending ticker, expanding upon the rocky outlook for British American Tobacco and its competitors. For more expert insight and the latest market action, click here to watch this full episode of Yahoo Finance Live.
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