How Is Meesho's Business strategy beating Amazon and Flipkart? | Business Case Study

Did you know that you can start your own business from home without managing inventory or making any investment? Yes, I'm talking about Meesho - the platform that has turned thousands of people into entrepreneurs. But what’s the strategy behind their success? Why was even a giant like Google interested in funding this startup? And how did Meesho challenge major e-commerce players like Amazon and Flipkart?
In this video, we’ll explore Meesho’s journey, how Vidit Aatrey and Sanjeev Barnwal created a unique social commerce platform specifically for small businesses, especially women, in India. We’ll uncover Meesho's zero commission model and how they made online selling affordable and accessible for small sellers.
Discover how Meesho thrived during the pandemic, growing 3x and revolutionizing e-commerce with a low Average Order Value of ₹360. Learn about their strategic partnerships, including Google, and how these collaborations helped Meesho stay competitive in a market dominated by giants like Amazon and Flipkart.
Watch till the end to learn the secrets behind Meesho’s impressive 80% customer retention rate and how it achieved unicorn status in less than a decade.
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