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I had a question about ads copy. I was wondering if I need to focus on having a high ad strength and fill out all the headlines & descriptions. I see some other people that fill it all out and don't pin any headlines. I was thinking I just need to use the AIDA model and pin headlines in order to have more control. What do you think?
The pros of not pinning any headlines and adding a lot of headlines is that your Ad impressions will ramp up sooner (due to having a higher ad strength score). The downside is it will take Google way longer to find the perfect AD that will get you the highest CTR, and the most profit from your account overall. With my Ads, I am going to usually pin the first headline (as that is where the keyword goes as I use single keyword adgroups) and also pin the 2nd headline (if the location doesn't also fit in the first headline for any kind of services). I also use the AIDA model when writing all my Ads. So for me, I am going to just write a good proper Ad, and get the higher CTR right away as I don't need a spray and pray approach with my Ads. Google wants people to have no pinning/lots of headlines as the average person has no clue about how to write an AD, use the AIDA model for writing an AD, etc.
For the best online advertising results possible, come get an estimate of GUARANTEED RESULTS from my firm. >>> guaranteedppc.com/
No fees until you raised your sales
Great video. Google's AI camp recommending to use dynamic images vs static and I didn't know the difference. 😀👍🙌
If you have a huge site with lots of different products, dynamic comes in handy in those situations.
I had a question about ads copy. I was wondering if I need to focus on having a high ad strength and fill out all the headlines & descriptions. I see some other people that fill it all out and don't pin any headlines. I was thinking I just need to use the AIDA model and pin headlines in order to have more control. What do you think?
The pros of not pinning any headlines and adding a lot of headlines is that your Ad impressions will ramp up sooner (due to having a higher ad strength score).
The downside is it will take Google way longer to find the perfect AD that will get you the highest CTR, and the most profit from your account overall.
With my Ads, I am going to usually pin the first headline (as that is where the keyword goes as I use single keyword adgroups) and also pin the 2nd headline (if the location doesn't also fit in the first headline for any kind of services).
I also use the AIDA model when writing all my Ads.
So for me, I am going to just write a good proper Ad, and get the higher CTR right away as I don't need a spray and pray approach with my Ads.
Google wants people to have no pinning/lots of headlines as the average person has no clue about how to write an AD, use the AIDA model for writing an AD, etc.
@@GuaranteedPPC Ok thank you, I am gonna focus on using the AIDA model with my SKAG's to have control over the ad.
@@glxmpse3713 In the long run, you will be better off that way, since how stuff is ordered usually highly matters.