What are Keywords and How to Choose Them? 1.1. SEO Course by Ahrefs
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- เผยแพร่เมื่อ 29 มิ.ย. 2024
- In lesson 1.1 of our SEO basics course, you’ll learn what keywords are and how to choose them using a simple 4-point checklist.
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► • SEO Basics: What is SE...
Keyword Research Tutorial: From Start to Finish ► • Keyword Research Tutor...
Learn How to Do Effective Keyword Research for SEO ► • Learn How to Do Effect...
Keyword Research Tutorials For SEO ► • Keyword Research Tutor...
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What are keywords in the context of SEO?
They’re words and phrases that people type into search engines to find what they’re looking for. Keywords are important in SEO because it sets the entire foundation for search engine optimization.
The basic goal of SEO is to rank your pages for keywords that your target audience or customers are searching for. And if you’re not ranking for keywords that actually get searched, then your SEO efforts are meaningless.
Keyword research is the process of finding keywords that people are inputting into search engines.
How do you actually choose keywords that are worth targeting?
The first thing to check is if your keyword has search demand.
You’ll learn how to check for search demand in the video.
The second thing to check is the traffic potential of the topic. This represents the total search traffic you could get if you were to rank at the top of Google for your keyword.
Why is traffic potential much more reliable than search volume? How do you check it? We’ll go through the process in the video.
The next point is to assess the business potential of the keyword or topic.
Business potential simply represents the value a keyword has to your business. And “value” really comes down to your niche and your business model.
You’ll learn how to do this in the video.
The next point is to see if you can match search intent.
Search intent represents the reason behind a searcher’s query. The way we determine that is by looking at the top-ranking pages for the keyword we want to rank for.
You’ll learn how to do this in the video.
Choosing keywords comes down to finding a balance in the checklist. You have to ask yourself some questions. Which questions are they? You’ll find out in the video.
Timestamps:
0:17 What are keywords
1:17 Check if the keyword has search demand
1:58 Check the traffic potential of the topic
4:16 Assess the business potential of the keyword
6:01 See if you can match searcher intent
6:51 Determine whether you can rank for the keyword
#whatarekeywords #howtochoosekeywords #keywordresearch
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Sam, these sessions are short, concise, and packed with useful info! Thank you! Coming at a perfect time as I'm coming up to speed on this topic!
Glad it was helpful!
Thank you Sam and ahrefs. Love your tool, videos, and newsletters :)
You're welcome!
Sam, yet another top notch video! Can't wait for tomorrow :)
Thank you!
Thank you very much. Your courses are amazing and we suggest them to all our trainees!!!
Thank you! Happy to hear that!
-Helen
yet another amazing tutorial. you are making it so easy to understand. Loved it.
Happy to hear that! :)
-Helen
Great video as always, Sam!
You just satisfied my search intent!!! :-)
Thank you!
Sam this is just mind blowing how you organized this information precisely in a timely manner it is just appreciated well done and thanks to you and your team.
keep it up✨
Glad you enjoyed it :)
-Helen
I had to sleep a lot today -- in bursts, to stay rested and refreshed -- but watching and taking notes on videos like these makes it feel like the rest of my life starts today.
Good luck and keep going!
- SQ
This is great Sam, thank you and the whole team for all the time and effort you put to create magnificent content. I find it amusing how practical and useful your advice is. It is easy for curious people and entrepreneurs to follow as it is for professionals within the industry. I learned much of what I knew from Rebekah May and I enjoy learning with you. I hope to keep seeing more about you and Ahrefs, Sam. Stay well and again, thank all the time on my behalf.
Thank you!
Like always AMAZING 🖒🖒🖒
Thank you!
Sam, you are bringing the best values from this topic. I'm wondering if you will talk about (Featured Snippet) during the course. Thanks a lot
Thanks!
Thank you, respected teacher.!
You're welcome!
Awesome video indeed. Thanks a billion
You're welcome!
Your videos are so informative and the reason why I am an ahrefs paid subscriber. Keep up the great work.
Thank you!
How to become paid subscriber?
GOOD TO LEARN
👍
I am always waiting for your videos sir thank you
You're welcome!
Amazing tutorial!
Thank you! :)
-Helen
Really, Exited to learn from your teaching Sam Oh. I'm Very Lucky to be Here 🤓🤓🤓🤓
Thanks!
I'm Really Impressed with Shreds And especially you Sam Oh 🥳👍👍👍👍👍
I am getting some facts here, so greatful for this.
Glad to help!
Thank you so much!!
You're welcome!
-Helen
Hello! Very interesting video and discussion about SEO and keywords! 4:57 I would like to know more about how the scoring of keywords relates to the customer journey. Is it possible to say that keywords with higher scores reflect the decision-making phase in the customer journey, while those with lower scores correspond to the awareness and consideration phases? This would help clarify how we can better align our content strategies with the different stages of the customer journey. Thank you!
Thanks my friend
You're welcome!
Eagerly waiting for next module
Search intent
Sam oh u are great ♥️
Thanks!
This is great sam i like it very very we'll ser
Thanks for watching!
-Helen
If you made it simple, very very simple
It bassicaly like
#gaming
And done
Gracias por los alcances
key word for channel sadaa e Gulzar❤❤❤
Sir serious I see your this video seriously I like it very well
Thank you!
-Helen
Great post
Glad you liked it!
-Helen
Awesome
👍
Suppose I go to ahrefs or any other keyword search tool , I get hints about few keywords that are missing or can be tweaked , but how do I apply them to the websites for e-commerce where there are no blogs as such ?
Please help
Thank you
You're welcome!
-Helen
thank you so much
🙌
First-person to watched😆😍
Nice video
Thanks!
-Helen
Good Job Ahrefs
Thanks!
Thank you for this explanation, but I would like to ask you:
Can I replace a keyword with another one that is more effective than the first word in an article published a long time ago?
The place of the keyword in the article doesn't matter :) Some high-ranking articles even don't have an exact-match keywords in their text at all.
-Helen
great
👍
which tool u are using?
sam whats the difference between traffic and keywords please explain.
Those are completely different concepts.
Simply put, keywords are those words you type into the search to find information that contains that word. And website traffic refers to the number of web users who visit a website.
Hope it helps.
-Helen
Can you explain about keyword density? I'm confused whether it's still important or not for SEO nowadays.
It's not.
- SQ
Hey you talked about creating amazon nische website step by step and rank them(live project). When we will expect this?
No set date.
- SQ
yes a keyword is very important for any website or to related with it but what if we do any search of KW in AHREF's KW and shows the result globally.
Not sure what you mean here. You can check the search volume of our keywords in any particular country (+ globally).
- SQ
Can you publish a video of building an affiliate from scratch and tips and tricks of this website???
Please Please....need it badly
th-cam.com/video/W-nbsnXtSZI/w-d-xo.html
Hello sam ! I have my blogging site with DR 31. I'm ranking on 10th position for my focused keyword. But my top 9 competitors have DR 90+ are ranking without backlinks. Shall I beat them up with quality backlinks on my side ? (Now my page is on 10 position)
Quality, relevant backlinks will help, yes.
- SQ
Second person 😊🙏💃
Waiting for 1.2
It's out 🙂
- SQ
@@AhrefsCom Great and seen. Keep posting the good stuff. Appreciated.
Hi Sam, For The Last 10 Days I Finding a Keyword on Ahrefs But Still Didn't Find. All Keywords are Competitive. I Watched your keyword research Video.
Not sure what you're referring to exactly. Could you clarify?
- SQ
Do those keywords also areimportant for google search engines or only for youube content ? I guess they are, right ?!
The lesson is about keyword research for search engines. We have a separate video about keyword research for TH-cam: th-cam.com/video/kAuM2nQb_P8/w-d-xo.html
-Helen
@@AhrefsCom ok thanks
Can you still see anywhere in ahrefs the % of searches that go without a click?
You can use "More filters" in Keywords Explorer and set "Clicks per search" to zero. Email our support @ahrefs.com for a detailed answer.
-Helen
Hi Sam .
👋
Sometimes experts roam around here too haha.
👌
@@AhrefsCom rd
Good tutorial but I find the 'swishing' sounds distracting.
Thanks for the feedback 🙏
-Helen
Thank you, good course, but please switch off that sound when you highlight words, it is a little bit irritating
Thanks for watching!
-Helen
What Are Keywords
It says in about the first 30 seconds of the video
My question is, isn't it the organic traffic the amount of people your website or blog gets monthly? So why it was connected to Traffic Potential? Isn't it Traffic Potential just a made up number based on past data? The organic traffic is the real number of people you're getting, right?
They're the same thing. We use organic traffic aka Traffic potential to estimate how much traffic we'll get if we rank for a particular keyword, not search volume as SEOs tend to use.
- SQ
@@AhrefsCom thank you
You look like Jet LI.
So basically you're saying 'write articles for keyword density'. This is just such utter garbage and to its limited credit, Google has been trying to stop people doing this for over 10 years. What it does is encourage people who know absolutely nothing about a subject to spend 20 minutes on Wikifakia and then write a keyword-jammed load of claptrap. That is exactly what Google does not want but 'seo experts' keep churning out the same old.
That's not what we said and what we're saying. Not sure how you even came to that conclusion. I'll suggest watching the entire course before you make any judgment.
- SQ
@@AhrefsCom I did, a slice of wasted time I'll never get back thanks.