BMW & Toyota, From ICE LEADERS to EV LAGGARDS | The DAY BMW sealed its EV fate | BMW's 2023 EV plans
ฝัง
- เผยแพร่เมื่อ 7 มิ.ย. 2024
- ▶️Is GM PREPARING for a 2nd Bailout? • Grand Bailout Auto | W...
Guys, I see views getting depressed despite excellent responses (hurts an advertiser? 🤔) so if possible SHARE THIS ON SOCIAL MEDIA.. Thanks🙏
Join patreon: / connectingodots
➡ 59% Off NordVPN + Free gift: tinyurl.com/NordCTD
Twitter: / connectingodots
In this video I try to answer why LEADERS like BMW and Toyota become dead-last LAGGARDS once disruption arrives.
It's a crazy story that shows how BMW's destiny was pre-written years ago. As crazy as it seems, watch how the dots connect and I promise you'll see it too!
Please consider supporting the channel:
🔹Join my PATREON for Ad-Free Early-Access to videos plus Patreon-Exclusive content: / connectingodots
🔹Become a TH-cam channel member: th-cam.com/users/ConnectingThe...
🔹Or CLICK the THANKS🙏 BUTTON ABOVE
🐦Follow me on TWITTER: / connectingodots
🔹PLEASE SHARE this video on Social MEDIA, LIKE and SUBSCRIBE
Your support means a lot!❤️
Books:
Clayton Christian, The Innovator's Dilemma - amzn.to/3FEZli0
Ronald Wayne, Adventures of an Apple Founder - amzn.to/3FD2WgQ
Sections:
00:00 Intro
02:43 Prologue
04:25 CH1 - THE NEW 7 SERIES
04:27 A. 'Dat Butt
06:56 B. iDrive
08:20 C. A fatal decision
11:46 CH2 -ALWAYS RIGHT?
11:48 A. Ask Steve Jobs
13:25 B. To be or not to be
15:04 C. The Innovator's Dilemma
17:25 D. The Ronald Wayne Effect
19:21 CH3 - THE HEIRS
19:23 A. The day that sealed BMW's fate
20:01 B. Ask Elon Musk
21:53 C. Shirtsleeves to shirtsleeves
25:04 D. Petrified
28:06 Sponsored - my VPN
29:49 CH4 - BMW's LATEST PLAN
35:32 AFTERMATH
37:42 BMW Autonomous Driving Ad
Resources:
Brabham BT52 F1 Turbo in Action - BMW M12 13 1.5L 4-Cylinder Engine Sound - • Brabham BT52 F1 Turbo ... !
1450bhp F1 BMW Turbo - • 1450bhp F1 BMW Turbo
MCLAREN ENGINE Here's Why the McLaren F1 Is the Greatest Car Ever Made - • Here's Why the McLaren...
MCLAREN ENGINE Fifth Gear's Legendary McLaren F1 Drive Test Fifth Gear - • Fifth Gear's Legendary...
BMW V12 LMR at the 24 Hours of Le Mans 1999 - • BMW V12 LMR at the 24 ...
Vuelta Final y Premiacion Gran Premio F1 México 1986 Imevision - • Vuelta Final y Premiac...
DTM Salzburgring 1987 - • DTM Salzburgring 1987
1987 DTM victory BMW M 3 the most successful touring car ever - • 1987 DTM victory BMW M...
BMW M5 E34 review - see why they don't make them like they used to - • BMW M5 E34 review - se...
BMW M1 The Forgotten Supercar - XCAR - • BMW M1: The Forgotten ...
BMW M6 V10 CARPORN - • BMW M6 V10 CARPORN
BMW's Greatest Ever V8 E92 BMW M3 Naturally Aspirated Heroes Ep 1 - • BMW's Greatest Ever V8...
BMW M6 E63 V10 w Eisenmann Exhaust EPIC DRIFTING - • BMW M6 E63 V10 w/ Eise...
1983 BMW 3 Series Sedan 4-door (E30) 325i (192 Hp) Pov Test Drive - • 1983 BMW E30 325i 192 ...
2018 BMW X3 side IIHS crash test - • 2018 BMW X3 side IIHS ...
MotorWeek 2002 BMW 745i (E65) - MotorWeek Retro Review - • 2002 BMW 745i (E65) - ...
BMW 7er (E65), 2001-2008 - • BMW 7er (E65), 2001-2008
AD 2008 BMW 7 Series Official Film - • 2008 BMW 7 Series Offi...
Doug DeMuro Here's Why the 2001 BMW 7 Series Is the Best Luxury Sedan Eve - • Here's Why the 2001 BM... r
Doug DeMuro The 2003 BMW 7 Series Is the Most Controversial BMW Ever Made - • The 2003 BMW 7 Series ... ULTIMATE LUXURY for £10,000! The Incredible 2007 V12 BMW 760LI Review - • ULTIMATE LUXURY for £1...
BMW e65 mafia (beauty) - • BMW e65 mafia (beauty)
The Innovator's dilemma - • The Innovator's dilemma
Meet Ronald Wayne, The Forgotten Third Co-Founder Of Apple - • Meet Ronald Wayne, The...
Inside the Titanic's FATAL Mistake | History's Greatest Mysteries - • Inside the Titanic's F... - ยานยนต์และพาหนะ
I have been in marketing and advertising for 35 years and never once did a consumer survey come up with a new or good idea. They always wanted minor improvements, if any, of existing stuff. And if one or two respondents came up with a novel wish, it was always beyond the pale, beyond what was possible. However, I did multivariate analyses and from that one could construct how the ideal product or service had to be. But the respondents never came up with that. Then the management would not accept the ideal product description "We have done this for 50 years now and our ways have gotten us to where we are now, we would be crazy to change." And that is the sole reason (managent conservatism) why there is always place for a newcomer, e.g. Tesla.
BMW even had the i3, which is 10 years old, and still one of the best small electric cars.
After the introduction of the i3 they had another CEO and lost too much time because he did nearly nothing on EVs. I wonder that Quandt/Klatten did not intervene during this time.
i3 just needed range
The i3 was a brilliant ground, breaking little car, but I think it’s only enemy was the enemy within. Diesel engineers didn’t like it, so it got binned?
@@ouethojlkjn I think BMW relied too much on this CEO who came after the one who started the i3 dev. There was a similar situation with BMW CEO Pischetsrieder a long time ago.
Seeing the i3, a fully electric Audi A2 (even from BMW) because it was Aluminimum would have been much better than a Steel Frame with Carbon Carossery.
@@stephens1950This is like to say we just needed money.
Your sentence stating that "BMWs were great when they dared to be engineers", encapsulates it all. Having owned several BMWs, starting with the iconic BMW 2002, I watched with horror as their lineup of magnificent to drive and beautifully styled cars, evolved into hideous monstrosities with their nauseatingly large grilles . Ugly ugly cars!- --- Your video was a masterpiece! Thank you and best wishes. Looking forward to more from you.
I always had lots of fondness, respect and admiration for BMW's, but basically I was a GM fan growing up (hard to do outside the USA) - so wondered whether I came down too hard on BMW hee. . Getting this affirmation from a true BMW fan (since the 2002! Wow!) means a lot. Thank you.
You owned a 2002? That's pretty awesome. I'd love a 507 but even if I had the means to get one there's the actual "getting one".
@@ConnectingODots Japan and the rest of the Japanese car industry are screwed.
th-cam.com/video/xwmdtyWgQdw/w-d-xo.html
I owned a BMW i3 for 7 years before switching to a Tesla. It was a very innovative and well designed car with a major flaw: the battery capacity was way too small. I was surprised they discontinued it. Back in 2015 public charging was crap. I am very happy with my Tesla Y now, it's an amazing all rounder that can do everything and drives superbly.
I also had an i3 and now own a Tesla, but I have to say I'm not sure I agree about the battery capacity. The i3 was only ever supposed to be a city car and has plenty of range for daily driving, where I think BMW got it wrong was in not offering all their ICE models as electric, as the gap between the i3 and their luxury saloons is tremendous.
I'am actually driving one of the latest I3 120 Ah produced in June 22. Very happy with it as I use it whenever it is possible. But still own gasoline car for fast long trips when time is short. But prefer I3 by heart.❤️
I3 owner here, too, but just the 90Ah/29kWh version. The battery size is ok, but not comfortable enough. And let’s just be honest, the whole “city vehicle” was just some marketing BS in the early days because batteries back in 2013 were not powerful enough or too expensive. They could have kept the i3 and increased the battery size to a more decent size. Heck, even a Zoe has 50 kWh now.
@@marcd6897 The 120 AH battery pack is already 50 Kilogramm heavier than the 90 AH. Every increase actually means away from ultra light 1275 kg (without driver I3) Guess, in a few years, extra weight to capacity relation will be much better.
But it was planned and prepared by BMW ingeneers to give an additional 10 kw to 15 kw on top within the fixed measurements of drive unit, but the controllers denied because of the little years remaining time. And just battery improvement would have disappointed the reporters in test reviews. Because meanwhile, some customers would have liked more autonomic driving abilitys and radar instead of optical. And some front design updates. At the end, an update would had been much more cost intense than just more battery.
Would has been nice but🤷♂️
Batteries are actually developing quite quick....maybe, a 150 AH battery pack will be on market as repair set.
I am speculating that BMW insist on rating batteries in amp hours, rather than kilowatt hours, simply because it delivers a bigger number to stare at?!
When the electric Mini came out I knew they were dead. 100 mile range after being in EVs since the i3? It showed zero progress. Toyota? Used to be my favourite brand with the Prius, now? They’re dead…
Now they recognize that a line making hybrids, BEVs and ICE is not efficient and cancelled the UK manufacture.
Spot on analysis of not only BMW and Toyota but what happens to all leaders in any industry over time. Remember DEC (Digital Equipment Corporation)? I joined them in the mid 80s when they were the world's second largest computer firm and were growing like crazy. They themselves were innovators back in the 60s but refused to accept that anyone would want a computer on their desk, their world was all about networked dumb terminals. By the mid 90s they were history despite their customers loving the products and being a really good company to work for with a highly motivated workforce. BMW seem to be thinking that their customers will never change, a bit like Nokia wrt smart phones, Kodak wrt digital cameras...the corporate graveyard is full of them.
fast forward to today, desktops are being phased out and everyone is using networked terminals in form of tablets and smartphones ;)
@@DJRYGAR1 whilst I agree with you, it just lends gravitas to the old saying “even a broken clock, tells the right time twice a day”. If you wait long enough, those old flared jeans, you’ve got will be back in fashion, as long as you don’t go bankrupt in the interim.
@@ouethojlkjn nah, this thing is cyclical, very visible in web design as well. Something is big, things to to servers, then clients get more powerful and things move again.
Surprised no mention of the i3. It was a ground breaker to be proud of but with a change of leadership BMW tried hard to push that djinni back in the bottle and effectively killed the original team that developed it.
Everyone told Steve Jobs that a phone without a keyboard would fail. They said the interface would be too slow and clunky. He knew it would work IF he could make a screen keyboard work as well as a physical one.
The problem with most new technologies is the implementation and not the idea. The I-drive was slow and clunky, but forced on customers anyway. The digital solution has to be better than the original solution or it will be hated. Now there is a huge backlash over all screen controls in cars.
Good point. It's a huge "if". Styling is a personal thing, but I really can't blame people for hating early iDrive. With laggy hardware and still primitive software it should have been in addition to buttons, not replacing them. Regardless, this taught BMW not to be too early in the game
OMG… I can’t stop laughing at the 1:34 grill meme! 😂 Toyota and Lexus are doing the same.
It brings back the good old memories of my dad's old E65. It was one of the best car I have driven and the most luxurious at its time. Creamy smooth and responsive in-line 6 valvetronic engine coupled with 6 speed automatic transmission with paddle shifter. The comfort is world class and almost feels like a biz class seat on a plane! I didn't know it face so much controversial backlash back then. Sad that BMW has lost its touch but now we have Tesla to take over the job!
Yes it looks like a great car. Just ran into politics and fear unfortunately.
Tesla huh ? 🤔
The south of Germany is very traditional. Audi, Mercedes and Bmw think they're on top of the world.
They’ll be licking Elons boots like all the rest.
Thank you for a great video!
Toyota and VW are Nokia, BMW and MB are Siemens, GM and Ford are blackberry and Motorola. Tesla is Apple, Hyundai and Kia are Samsung and BYD and Polestar are Huiwei and Oneplus.
I like Polestar and my OnePlus. 👍
An interesting comparison.
If you’re yet to test drive a Tesla, here’s the thing to note well when you do. Accelerator function. In a Tesla (I don’t know how well other EVs do it) the accelerator tightly controls both positive and negative acceleration. It’s instant and the spectrum is wide. Once you get used to it you’ll love the precise control using one pedal.
ICE accelerator is laggy and it only controls positive acceleration. If it’s the only thing you’ve experienced, it prob seems OK. It’s only once you’ve experienced a car with regen that you realise it’s only doing half the job.
I enjoy my gas vehicle. I don't need a computer car doing all the work. Drive your little toy and be happy.
@@Simple_Jack82someone with a sensible mind, driving a EV makes you feel disconnected to the road and they are so heavy
All electric cars do this because they all work the same.
@@Simple_Jack82You and your fancy cars. It will never match up to the feeling of a horse driven cart.
@@empebeeah yes, litteral horse power. How right you are.
I love this analysis. Heartfelt, brutally honest, and a lot of sympathy for the brand.
H2 is for sure a loser all around (for cars at least), but to me it makes sense only if we recognize industry cross-investment between auto and petroleum.
H2 is a desperate move on part of the ff industry to open a revenue stream to compete with BEVs.
Would love a deep dive on current state of economic dependency between these industries.
A lot to write there. Dirtier than an oil spill
The whole hydrogen in vehicles thing is utterly nuts. Even if you ignore the energy used to acquire, transport and dispense the hydrogen to the customer, who really are the people that are going to buy the vehicles. If you were an early adopter of an EV you knew that even if you couldn't find a public charger, worse case scenario you could always get down on your knees and beg to use the electrical socket at someones house. As an early hydrogen adopter you can't even start unless there's a pump near you and to make practical use of the vehicle you need a full up and running infrastructure before you get the car. Your point about industry cross-investment seems to hit the nail squarely on the head to me. I wonder if they are desperate enough to put the money up to build all the infrastructure needed.
I have been a BMW fan-boy for almost as long as I could remember. My dad working for a BMW dealership, when I was a kid, and the family car being a 2002, explains a lot of it. As a young adult, I owned a few other cars before I could afford my first BMW. Then, I owned exclusively BMWs (and one Alpina) for 25 years, uninterrupted. I still own the last one I bought, a 2011 330i convertible... well, because it is a convertible, and Tesla does not make any... yet... hopefully.
I loved my BMWs because of their elegant and stylish, but not assuming look, and because their were so much fun to drive... the Ultimate Driving Machines, indeed... then. But then BMW seemed to have gotten a cancerous growth of their kidneys, and their stylish look disappeared for a garish one. That would have been enough for them to lose me as a customer.
But, in July of 2019, I decided to test the then new Tesla Model 3. I rented one for 4 days... and I was flabbergasted. It ran circles around my BMW. It was so much fun to drive, so efficient, so inexpensive to operate, that I immediately ordered one. Nearly 4 years later, I don't regret that decision for a second. I'll never go back to neither a BMW, nor to any ICE car.
I agree with you, BMW days are counted.
Thanks for sharing!
damn, you changed a BM for a Tesla and admit it? 🤣
@@ruidamosher I kept my old BMW, despite its 200k miles, because it is a convertible, my wife loves convertibles, and Tesla does not make any yet. And also because it is not worth much anymore. So, it is our Summer weekend car.
But having said this, after nearly 4 years and 80k miles, my opinion is made: the Tesla is vastly superior to the BMW on ALL aspects, except for the interior's luxury look.
I too always wanted a Beemer when I was young. By the time I could afford one I had seriously gone off the look. I would still buy a soft-top if one came along but it would be so old that maintenance would cost a fortune. *sigh*. Now I want a Tesla but my life has changed and I doubt I'll ever be able to afford one.
@@xmfclick don't lose hope - New M3 SR costs like a Camry and prices will go down faster than you think. Also, they should release a smaller model sometime next year.
BMW is like a premium Nokia phone.
HAHA great analogy!
Legacy carmakers are like the guy who lost his keys in a dark corner of the parking lot but searches only directly under the light post because that's where he can see. Of course it's completely pointless but for a while it looks like he is making progress. Meanwhile Tesla has found their keys with a flashlight, saw an opportunity and are now developing 8th gen Night vision goggles. (They never showed 5th-7th gen to the public)
LoL
Interesting view points, i enjoyed the video, my only negative comment is that the i3 and i8 which were early, innovative, and not conventional at all, were ignored. From my perspective, they totally missjudged the market again with these vehicles, which probably hit confidence further, which further supports your views on how the designs were developed, however they do exist, they are bespoke, was on sale pretty early, and when ignored make some aspects of this overview inaccurate.
Thank you for putting in words what I have predicted for some years now, that BMW will be one of the first legacy OEMs to go under. You make this case very eloquent in this video. Thank you! ❤
They wont go under. Just wait for their "Neue Klasse" big things coming.
Great video.
I don't know if *BMW* will go under, but I know they will lose sales.
Impressive! I have come to link your videos and it's insights; it's really illuminating. Thank you, and please more of these
In some countries, private owner EV sales are stagnant or dropping as the reality of ownership and resale value becomes apparent. I think ownership will level out and governments will delay the 100% EV rulings over the coming years 🤔
I hope some new videos are due out. However I’m not holding my breath since the creator is extremely pro ev.
I’m in Canada so Eva’s are unrealistic until cold weather technology improves. Not to mention the lack of charging networks and the fact they are constantly malfunctioning especially in colder weather.
It’s a pipe dream really.
I missed their small ahead period in 2013 with the i3! That time the CEO had it.
My i3 still rocks. Every year they sold more than the year before, so of course they stopped making them.
@@clasqm I love them. Still nice EV.
I love my i3 and will NEVER go back to ICE. But as soon as I can afford a Tesla, that is what I will own. BMW and Toyota are hurdling towards bankrupcy. Anyone buying ICE in any deloped country by 2030 will be an extreme outlier.
I love the optimism about the widespread adoption of EVs, but I don't think we are just around the corner because it takes a lot of time and resources to build the capacity for battery production. There are plenty of new battery factories being built around the globe, but they are nowhere near enough (and won't be for at least another couple of decades) sufficient to replace the current light vehicles output completely, especially if we take into account emerging markets in developing countries
Great insight into how the seemingly insignificant actions in the past have greater effect on the future. One thing I think you might edit in this video is in "D-Petrified“, the latest comments from the new CEO of Toyota now placing further emphasis on hydrogen (specifically hydrogen combustion engines) and less in EVs. Also with mentioning, how Toyota's ex CEO is still very much in control of the company and even more worrisome, in control of the entire Japanese car market via Japanese automakers associations and governmental influence bodies he heads.
Hydrogen combustion?? Wow, that's demented. If you're going to use hydrogen, at least go with fuel cells. Jeez.
EV’s will be short lived I believe but then what do I know, I think Tesla will fail with its poor build quality at a very high price, saying that they have just dropped the price of them so all the owners who brought one before the price drop are feeling hard done by. I can see more improvements in fuels making them cleaner for the environment also for the larger vehicles hydrogen will be the way forward when you look at a company called JCB there are running hydrogen engines on the product line. Interesting we will see what happens 😊 I hope you are wrong about BMW and I hope they do find there way.
It's ok to not know the topic you have an opinion on, but first research the topic using credible sources before attempting to post publicly. You'll save yourself much embarrassment in the future. Once your opinion is shaped with facts you did the research on yourself, you will feel much more confident in your opinion and your ability to have a meaningful discussion with others about it. Good luck and happy researching. 👍
@@maryhadda8420 well bit frightened to answer this but JCB is already doing it and running the engines on the production line. It is cleaner in my opinion of course better say that and embarrass myself 😂
@@MrSmileyshaun Since we both share an interest in learning new things and also appreciate the medium of information sharing TH-cam provides, I am sharing with you two very intelligent videos that address both of the confusions you have expressed concern about. The first addresses the false narrative that clean "e-fuels" will save the internal combustion engine, and the second dispells the myth that hydrogen somehow is efficient enough to be a good idea. All other downfalls to hydrogen (cost, danger of explosion both at the pump and in the tank, lack of infrastructure, lack of green hydrogen supply) can be easily found on TH-cam as well but I don't want to be your only source of information on the subject or else I may create a bias.th-cam.com/video/0d0MPg7DxbY/w-d-xo.html
th-cam.com/video/f7MzFfuNOtY/w-d-xo.html
I for one hope BMW will not die out. In my mind the name BMW is a stapel when I think about cars. Without them, it will not be the same.
Very nice! Another great video 🫵🏻 you rock
"Increase speed! If we hit that iceberg hard enough, we'll break it apart and our ship survives!" -BMW leadership 1821 colorized
(The number is a random ridiculous number. It means nothing.)
BMW is betting on sustainable fuels. People like exhaust rumble. More than food in fact. Heck, maybe VW has instructed them to do what they're told to do.
I was very impressed with your theme and analysis. I learned to drive in a '72 2800 Bavaria and had two 2002's in my youth. (Both the e3 and the '02's had elegant slim grills.) Was a big fan of the BMW Motorsport racers that shook IMSA. Today, I have recently finished a 4-year restoration of a '73 2002 tii, Atlantic Blue with a 5 speed, Recaros and limited slip from an E21 320. Back in the day, BMW was a boutique manufacturer going after a niche and doing it very well. I think the first time BMW tried to cater to customers was the E21 3 series in the 70's. It was conceived when Bob Lutz, a former GM and Ford exec was running the company. The E21 was a bit more comfortable than the 2002, catering to a new 'aspiration class' of buyers. It was 2 inches longer and lost some of the handling dynamics of the '02. This was corrected with the e30, the next gen 3. I don't think that new BMW management would make this sort of correction.
I guess BMW is suffering from bloated kidneys.
Thank you for sharing!
I loved the 2002. Wonderful design.
I've owned a few BMW in my time and I can't help but agree with the observations in this video. My feeling is that BMW peaked in 2010 when most of their cars were still available with a strait 6 cylinder motor. This was the best engine they ever made. Today everything they make is turbo charged and has way too many plastic components that don't hold up over time. I can't believe how poorly BMW managed the "i" division. If they had maintained development of the i3 and i8 they would have been a real contender.
To make things worst, Tesla offers a driving feel no longer found in most BMW vehicles.
You've nailed it! Let me add some stories to back up your excellent research.
Supposedly as Herbert Quandt got older and his vision got worse and worse, to the point that he was almost blind he made sure that he would guide his hands over the full scale clay models to make sure all of the traditional horizontal lines, hood lines, Hofmeister kink and the various driver focused instrument panel and great interiors and excellent handling were all there when he could only be a passenger.
I grew up thinking the crazy expensive 1600 and then 2002 were too ugly. But the 3.0 CSL were gorgeous. Never mind the 507 that almost bankrupted BMW but the richest/most beautiful people loved.
As a side gig I thought it'd be easy to sell BMWs in Silicon Valley during 2005-2006, but my timing couldn't have been worse as the "Flame Surfacing" and "Bangle Butt" turned off traditional BMW buyers and people that moved around the world to California had no clue how to drive and only wanted the status symbol at Toyota prices.
In retrospect those were great cars, but far too insulated from the road. But they've gotten ever fatter and only focused on the Quandt family wanting to see MORE than Daimler Benz in the USA and worldwide. This is a KEY reason why BMW is so watered down by people that don't have a clue how to drive, much less drive at 8/10th of what a BMW can deliver. Then the massive "beaver teeth" is an affront on top of everything else. UGH.
Brilliant video btw! I've gotten so long on this I'll leave another comment or two separately.
Very interesting review. Thanks.
Always brilliant work. Thanks.
BMW's latest crop of EVs get positive reviews, but they are all likely negative profit vehicles. It seems like right now, legacy builders just have to build an EV and various media outlets will praise them. Tesla's record profits got some coverage, but not a ton. Investors Day at Tesla was ignored or bashed by most major media outlets.
It will be interesting to see German government leaders try to bail out BMW. I doubt the German government can afford to keep all their major German vehicle builders. Push comes to shove, I am thinking they will let BMW go under so they can prop up VW and Mercedes.
Great video. Thank you
Elon musk didn't found Tesla... He bought it over and changed it.
I have been a BMW owner for over 20 years because I am truly a driving enthusiast. For me the car is an integrated extension of my mind and body. The incredible feeling of my 2001 330i Sport remains vivid in my memory to this day. The instantaneous response to any command was like no other car I have owned before or since. Now I have a 2013 535i M Sport. It has M5 running gear - suspension, brakes, spring rates for very good handling for a larger car and a 3.0 liter 6 cylinder with 300 HP providing strong performance particularly in Sport (go fast) mode. But it does not deliver the same incredible feeling of the earlier 330i. Now for the future - Tesla has achieved a level of technology that NO legacy auto maker (incl BMW) will approach for at least 5 perhaps 10 years!! Great cars are built by people that possess a very special kind of genius and that is Elon Musk, Period. One example in the Tesla is the incredible integration of every electrical/electronic system in the car. That enables Over The Air (OTA) updates of all these systems continuously In Real Time. AND the Model Y SUV out performs my 535i M Sport!!
Great video. This BMW story is reminiscent of when Digital Equipment Corporation (my employer at the time) lost it's (2nd largest computer company) position with the disruption of PCs.
Really loved those DECs - in both Unix and VAX flavors. Thanks for bringing up the memory. And yeah, they completely ignored disruption/
What iceberg? Full steam ahead, gentlemen!
I agree with some things said, but the idea that car companies dictate to customers what they want is actually the losing formula and always has been. I remember the head of Ford doing that and saying that and then losing the distinction of having the top selling car in the US. GM designers said the same before being eclipsed by Toyota as the top selling car company in the world. Things like this are usually said when the company is riding high and a little bit tipsy on their own hubris. When the gambit fails, it's the shareholders that demand easy wins, not the designers, going forward. Yes, bmw made its reputation by building driver focused cars, but the truth is that keeping this formula would have kept them a niche market car company. Personally, I would have loved that (staying a niche company), but realistically companies and corporations constantly want to expand and shareholders don't really care how it happens. If you own stock in a movie studio, do you want to see a bunch of art house "cult" classics or do you want blockbusters? BMW is no different. They kinda gave up on enthusiast driver a while ago. Why? The money is on drivers who prioritize luxury over performance.
It's nice to talk about Tesla like it's a modern day miracle, but the truth is that they are an anomaly that is continually being propped up by wealthy fanboys no matter what they do. When Elon Musk arrogantly announced he was going to show established manufacturers how to do mass manufacturing, it was a dismal embarrassing failure (2 year waiting periods for model 3's?!), but the fanboys kept throwing money at the company until they finally figured things out...somewhat. What are companies like Rivvian and Lucid doing that makes them such a failure while Tesla continues to succeed? Shareholder cult of personality and fanboys. Tesla does some things I really like such as a no-dealer network and I am grateful for someone succeeding in bring b/e cars to the masses to show it can be done, but I just don't give worshipful reverence to a guy who continually gets a pass because he's a popular guy who has jumped the shark a while ago. The truth is his rivals are catching up and in my opinion it's only a matter of time before they surpassfor good. Porsche electric vehicles are far more reliable than anything Tesla builds and the performance is not that far off.
Btw, the Bangle butt is still butt-ugly.
It is interesting that the i3 uses a light carbon fibre body. BMW invested (and lost) a lot of money in carbon fibre. Lighter cars go further, was the logic. Then Tesla came along and said that car weight is not so important, because weight makes for better energy recuperation. Now the thinking is tipping back towards lighter EVs. The current Mercedes EQS is a fantastic EV, but close to 3 tonnes. Impossible to make such heavy car feel nimble around the corners. At the same time more weight means a bigger CO2 footprint.The CO2 footprint of a car in future is coupled to the CO2 emitted in the production phase, and not during the use phase when it uses (hopefully) CO2 free electricity.
Thanks for the great video.
The sales projection bar chart at 3:22 is comical. You can build all the EV's you want, but if the power grid is not in place to handle it, lots of luck. Reality is, only a handful of nations are in a position to cease selling new ICE vehicles by 2030. The vast majority cannot do so.
You are reminded that, in Summer 2022, California asked EV owners to cut down on charging, as the state power grid could not handle it, given additional Summer air conditioning load.
On another note, I rather enjoyed this production and insight on BMW thinking.
Thank you for this well-crafted feature. You've really nailed it, I believe. Having been a BMW driver for two decades, the last one being the gorgeous E89 Z4M, I moved on straight to Tesla. No force on Earth could move me back to the clumsy, ugly, oversized BMWs of today. I still can't believe BMW ends up today with the design of the new 7 series, the Z4 co-produced with Toyota, or the assorted SUVs. Even your worst enemies couldn't design something that ugly. This is how you kill your brand and everything associated with it-
I myself am more of a motorbike guy and never really cared about cars. As long as they can carry the needed luggage and are capable of taking me from point A to point B, consume less fuel and are reliable, I am satisfied. My wife on the other hand, as strange as it may look, was a huge BMW fan. She was especially fond of BMW sportiness (power, steering, responsiveness...).
Since we were in process of looking for a new car, and I was very curious to try a Tesla, I signed up for a test-drive on Tesla Model 3 Long range- not the most thrilling of all Teslas. My wife on the other hand, insisted on BMW so in a week time window we test-drived together first Model 3 and then she tried the BMW 530e Hybrid alone.
In her own words the Tesla surpassed the BMW in all aspects she actually cared about, at almost half the price. So now she is a Tesla fan.
The biggest irony though is that I was always a huge Honda Gold Wing fan, and my new motorbike is a BMW K 1600 GTL... So maybe there is hope for BMW, at least for their motorbike division. 🙂
Illuminating insight into the little-known (in the USA) BMW fate. Your argumentation makes me believe you are right. I also hate those big new fascia with a passion. Proud owner of a 2005 BMW Z4 with "flame design."
I remember Nokia, Motorola and Blackberry while watching this. A mammoth conglomerates that shrugged off the new upcoming technologies.
Definitely. I gotta admit that for me at least it's sad to see, but I guess that's part of progress. As some make progress, those u willing to do so fall behind.
Well Done and accurate!
Nice video. Thank you
You are one of the best. Love your thoughts.
Such wisdom in this video. My wife and I have been driving electric now for 3 years and we're never looking back. BMW, along with Toyota (and most of the legacy car industry, it seems) are now beyond redemption - it's too late and they don't have the resources, never mind the leadership, to make the radical changes necessary. We saw this with the British car industry; now we're seeing the same thing with the German and Japanese industries. Tesla and the Chinese will dominate and these once great brands will become just memories (remember Rover?)
And Wolsley, Austin, Sunbeam and many others.
I reckon that the Chinese know who owns what brands for the buying spree to come.
They're there with Lotus, MG (pick mine up 5th April '23), Volvo & Polestar (car division not trucks and earth movers).
I also think that the deals they do building cars for legacy brands like Geely build Smart for Merc and Ora build Mini EV for BMW (among others) include the title should the legacy half of the jv die.
Maybe even physical assets. It'll be interesting to see.
I read my great grandfather's account of how they took the new Studebaker wagon, about 1870, for a family spin. I was in grade school when they ended.
Yep, l suspect we'll still see those "undead" or zombies around in the form of Chinese made, name tag attached.
“Changes” are an elementary part of life. The "new" "electric" car is completely "different" from the previous one, the 100-year-old combustion engine principle is at an end. Basically, the new cars will not be able to be built by the old car manufacturers. For the development of new cars (BEV, FSD (Full-Self-Driving), shared cars, robot cars, you need new developers who think quite differently, the previous developers are quite a hindrance, because they don't want to give up the old - and from the new they don't understand anything. New car factories are needed for the production of new cars, the old ones are unsuitable here because everything is different with electric cars. The electric car works and is produced according to completely different new rules of the game, where the "previous" rules of the game come to nothing. Innovations always come in history from the "new lateral entrants" car manufacturers who didn't exist at all before - the new never comes from the old, the old will perish over time.The customers of the new electric cars (plus robot cars and shared car) is the “next generation” and less the “previous generation.” The sale of the new electric cars via the Internet will also be very different run more effectively and efficiently than in the past with the old car manufacturers. The old "goes away" and the "new comes" is how the world has worked since time immemorial.
@@Munich81245 You’re absolutely right. There are simply too many disruptions in the auto industry that are coming in now, which were long overdue. The insane effort needed to make them happen was finally delivered by Elon & Company.
I ended up buying out my i3 lease when it was up, as BMW were due to discontinue the car. I am hanging on to it for now, as there is no equivalent replacement. This was my second i3, purchased new. Looking at the BMW future roadmap, I think that they have lost my future custom. ☹️
It really leaves me speechless, how Zirpse talks about hydrogen cars, did he ever bother to have a look at the sales numbers of Toyotas Mirai, not to mention to have a look at energy efficiency compared to EV´s?
Thank for some great comments. One thing that you failed to mention was 2013 and the arrival of the i3 and i8 announcing the EV future for BMW. Engineering feats with mass producing carbon fibre chassis: innovation was alive in BMW then. But they too were buried as the accountants took control of BMW and it's "future".
I decided not to include it as it would open a whole new story.
They never really believed in it. Similar to GM, it's a case of excellent engineers being tied down by horribly shortsighted management, and then leaving to where they are allowed to spread wings and fly.
Too many mba's 😅
@@ConnectingODots Yes you are right, may be not include it. Because then you had to explain that BMW uses it in its new 7 series.
This is what happens when beancounters run a company that should be focused on engineering. A similar thing happened with Boeing.
Such good content!
I think Toyota will make the transition a lot more smoothly than BMW. Toyota has the resources and government backing to attempt this with the upcoming TNGA-E platform, which is designed at the outset as an EV platform.
Ford's Edsel division lasted only from 1958 to 1960. The Edsel designs seem to have been mostly determined by borrowing from other Ford division cars and asking the public what they wanted. Ford lost a fortune on the attempt.
Thank you for this documentary!
I myself am a 21 year old BMW fan, growing up with my grandpa's E36 328i touring (lowercase back then!).
My perception of BMW was driven by the radical Bangle era models and after that, the introduction and hype around the BMW i brand.
I think by Bangle's standards they were right with the F generation models being more evolutionary, as they basically were the final evolution of what they started with the E65. The other thing is that 'project i', as it was called back then, was with this development the perfect antagonist of their main model range. And as it has surfaced, BMW did plan not only the i3 and i8, as patent and insider leaks of this era (mainly published in German print media) suggest, plans for at least an MPV like vehicle and possibly a compact SUV were made behind closed doors.
I see Norbert Reithofer and Herbert Diess as a very good team back then. One as a manager of success, the other one as an innovator, driving development forward. By the mid 2010s, so were their plans, BMW should have offered a further diversified ICE range together with highly innovative EVs and hybrids under the BMW i brand.
But they made one big mistake, that I see as the real tipping point: the project i idea was not scalable, and their bet on full carbon fibre bodys was a mistake.
When the i3 and i8 went into production, it happened exactly like naysayers in the company had predicted: they were very expensive and unprofitable. Then, even worse, the further development of project i was put on hold, and when Harald Krüger took over as CEO, many project i figures like Herbert Diess, Ulrich Kranz, Benoït Jacob and others left the company and went to startups like Byton (Jacob's design, the similarities with i3 and i8 are visible!), Canoo or in the case of Diess to Volkswagen.
Under Krüger, almost only wrong decisions were made, and that is also when my enthusiasm started to crack. The G model era started with ultra bland and really non-innovative models. The G11 7 series is catastrophically bad, especially put next to the current A8 and W222 S Class. It looks old. And the G30 5 series was even worse, and we don't need to start with the SUVs.
When Krüger was on his final days in the company, they realized 1) the beginning mass market opportunities and success with Tesla's Model 3 and 2) others actually also went forward in electrification. Ironically that was also around that time when the i3 actually WAS getting profitable due to ever increasing demand.
They panicked and then decided to do what now hits the market: their combined ICE/EV platform, AND they announced their new flagship: the "iNext".
2020, the first of their new EV age was presented, the iNext, or now iX, and this one is very special, here is my theory:
The iX sits on it's own platform. That doesn't make sense, as BMW themselves advertised the high versatility and efficiency of their CLAR all drivetrain platform.
Also, it has a high degree of carbon fibre use in it's body construction.
It almost can't decide if it wants to be an SUV or an MPV, but at the same time, it's not very space efficient. The trunk seems to be compromised as it is unusually small for a car this size.
This really hit me just a week ago or so when I did my own research: I think the iX is actually the supposed 2015 BMW i5 semi-MPV, or better said: a redevelopment of this car. They had it sitting around in some dark corners of the FIZ building, and quickly reanimated it when they made their 180 degree turnaround. That is my theory why it is so unique and weird and feels somewhat compromised, ALTHOUGH being on a bespoke platform.
Aside from that: Oliver Zipse took over, and he does one thing right: he seems to ensure that the products that do come out are actually good. Surprisingly, the CLAR based EVs from BMW are genuinely good cars. They are not based on a bespoke platform, but they still seem to work. And the design is controversial and memeable, but let's be honest: if they want to stay relevant, this is what they need. This is a new Bangle moment, admittedly coming from a much worse position, so it is very desperate, but if they want get attention back, they need to do something radical again.
My biggest hope lies on the Neue Klasse.
While I don't quite get what on earth they want with hydrogen and new ICEs (and mainly I'm wondering where they even get the money to finance this), the Neue Klasse does seem to be legit and I trust Zipse to not make half baked things with it.
While their sales predictions are EXTREMELY conservative, their steps for the Neue Klasse are not.
It's an 800V full EV platform (important!), they build new factories in ALL major markets to produce locally (I think this is a pioneering decision to produce ALL models for every market locally which makes them more independant from politics, the only others doing it this way are Tesla, which also comes from the fact that their product range only has 4 models). AND: They developped ther OWN BATTERY CELL TECHNOLOGY. This is a HUGE step as NO other established manufacturer has done this. They are ALL dependant on mostly Chinese cell suppliers, BMW will be independant with their own cell design. And THIS is why I have such high hopes with Neue Klasse. They try to dance on multiple weddings (as we say in Germany) by trying to develop all kinds of tech, but Neue Klasse does seem like a legit step forward. It does come 10 years later than initially planned, and they are late to the party, but with Neue Klasse they at least have a fighting chance again to lead in important aspecs over most other established manufacturers.
I really hope it works out as this is a huge gamble, but it does seem legit. And the new design language will be much more refined and reduced again.
Nope. If you are that young that you came to BMW with the Bangle Butt era, then you missed the Golden Age of fun, reasonably simple and robust (read "reliable") BMWs. Cars that the owner could maintain and modify. Your experience with BMW would be limited to cars that are heavily reliant on dealer service, and often much too frequently. BMWs were never cheap cars to buy, but this reliance on complexity and frequent dealer intervention adds a large level of cost to the ownership equation. Proof? The steep dive that resale takes, no one wants a used BMW that ties them to the dealership or high end independent with a latte machine in the waiting room. Here's my advice- Just build a simple IC-based modern 2002 tii and they will come. "800V platform"!!! You think I want an electrocution mill that I can't work on without killing myself? Even "certified" techs are going to fry with those voltages. Stop the insanity- they have a great, efficient inline 6 from the recent past, that's all I need. And a manual transmission.
Brilliant presentation. I remember when BMW "stopped selling cars, and began selling a lifestyle" at the beginning of the 80's. But they sure seem to have lost their way, lately.
A wonderful video essay on the likely demise of BMW. Sad music towards the end of the video reflects my own sad look over my shoulder to what was a leader in their field - exciting cars for enthusiasts.
It's just astonishing that youtubers decide they know best than TWO of the world's most successful auto makers. Let me tell you something young man. Tesla wouldn't exist, if it weren't for the NYSE machinery. Tesla was losing millions and millions and millions of dollars, year after year after year. It was via the NYSE machine and the obedient US media, that new investor money kept coming in, to save the investments of the previous investors. That's what has happened with tesla. The Only reason Tesla survived, was because major US capital had initially been invested in this company. That is the Only reason why people made sure that Tesla survived.
Toyota and BMW are both p-r-o-f-i-t-a-b-l-e a-n-d h-e-a-l-t-h-y companies, and remain so during their c-o-n-t-r-o-l-l-e-d adoption of electric vehicles. Neither Toyota nor BMW ever needed, nor going to need, "methods" of the type: "I am taking Tesla private, funding secured".
And in either case, as Toyota's previous president said our enemy is n-o-t the Internal Combustion Engine, are enemy are the CO2 emissions. Which is also why these two companies work on hydrogen.
Mate, great show.
The simple fact is that other than Tesla, charging stations are few and far between and half of them don't work. If you're counting on the government to build out a charging infrastructure forget about it likewise the electrical grid necessary to power all those chargers. I would bet on the charging infrastructure hitting a brick wall at about ten to fifteen percent electric cars.
It should spread quickly. Tesla itself is about to double it's network, making new stall compatible with both Tesla's connector and CCS
Well they’re using the lethal greenhills “safety” systems in their cars…
LOL
I think BMW have done better than most to address the change to BEV. The i3 was a clean sheet design for city use and it was the fastest accelerating car they sold for that purpose (0 - 30 mph). Arguably it came out before battery tech was ready and battery range is now double where it started. I think the relatively weak sales of the i3 pushed BMW to BEV-convert some of their more established winners, the X3 and 3 series which may help them or may not - we shall see. A key point many will miss is that Tesla, who lead the way, have not just created ground-breaking cars, they have changed the way cars are made which will allow them to sell cars profitably at lower prices than others.
I am happy you speak well of Bangle. The e60 was shocking when it came out. I still think that the e60 touring is one of the most elegant BMW designs ever. But then, I have had four tourings, e34, e39, f30, and now, e30. We have had a 2002, two e28 535i, the tourings, an e32 750i, and a couple of others. No more? 20 years on, the Bangle cars have had a massive impact on car design.
I do wonder if the BMW management and current owners would see this video to the end and realise the bad decisions they took in the past...
The chance of them seeing reality is almost as small as the chance of them seeing this🙂
Good to hear you again! If you have the chance please make a follow up on your interessenting series on Tesla Tau. What needs to be done to make it all happen? Thanks
I'm about to start two videos - One on Cybertruck, the other on Gen3/Tau/Pi
@@ConnectingODots looking forward to it!!! Many thanks
@@ConnectingODots Great videos bro, but we gotta talk. You eat Quiche yea? Or you can say it at least. There is no phantom T when you say it, right. So why do you add one when you say Niche? (see: Delboy French, 1066)
_Quiche, quiche, niche._ We good?! Good
@@timboatfield LOL, I know. It's my narrator but not complaining about him, he's good. It's my fault for not noticing after (I think) you already pointed it out once.
Will make sure it's right next time 👍
@@ConnectingODots Thanks. Ahh, that explains the different voice(I'd been wondering). It's an American thing, which some get precious about, but most people with an international reach have dropped it. As you're the customer though ...
As long as BMW think there is s hydrogen future they are doomed along with all the others clinging onto ice
The bucky beaver grille is the number one thing that puts me off the new ones...how could a German company let the stylists do something so gaudy to their cars? 😢
Just checked new IX 1. It's a fantastic car. Easy entry/exit, very nice interior, compact design, big innovations to the electric motor results in much less comsumptions...All BMW have kind of inner soul....the smell, the haptic, the way it drives, quality.....Yes....I3 was too early, batteries too bad at this time, people didnt want to pay 40.000 Dollars for 80 miles range. Too big shift in design. Nearly nobody in Germany bought. Salaries startet, when State funded it by 6000 Dollars. And discounts on katalogue prices. And doubled range. With its carbon fibre and aluminum composite and a fantastic open panoramic inner room feeling a piece of art.
Meanwhile, BMW I4 und IX1 really sprinted up to the top of ev cars. Only problem in Germany is delivery time up to 18 months due to chip shortage. Therefore the numbers in statistic are not as high as desire. Very good performance, driving abilities, quality at least 1 category above Tesla.
In the next months it will start 800 V systems....BMW really understands, that in this market you have to be fast.
As Tesla reduced their prices all other brands actually look overpriced here in Germany.....yes....BMW is well worth 12.500 Dollars more than a Tesla....but also 20.000??. Better Car leasing rates and a service point in every city compensates a bit. Still....a lot of people actually buy Tesla Y and M3 because they sell 40.000 Euros instead of close to 60.000.
But over all...if geopolitical tensions don' t destroy world trade BMW will still stay as one of most wanted brands. Maybe, Mercedes and BMW and Toyota? will marriage one day. And i guess, as a lot of brands close their gasoil cars, there will be enough of remaining demand to maintain.
In a way BMW is right with the design approach. People here like evolution....not revolution....it is enough to change every 2 years little upgrades and every 5 years an evolutional update. The model 5 Limousine looks still up to date even it appeared 2010 on market....it is no overfancy design but solid and staying for years as good taste.
Myself....i love the big BMW kidney. But in Germany it is discussed as you said. But there will be no typical BMW customer who will refuse buying one because of it. Service quality in Germany is very nice, professional and personal....you always have the feeling, that your car is in good hands. You get it back well washed inside/outside with no oil on stearing or other disgusting elements.
Thank you for the detailed reply. The i3 was ahead of the others and it's a shame that BMW didn't invest in it or in growing from it, and just treated it as a compliance car forced upon them by legislation. Had they done otherwise, they could have been leaders today.
The i4, iX etc are great cars, but unfortunately expensive, heavy and not many produced. BMW doesn't have a single entry in the top 20 best selling EVs in EUROPE, let alone USA and China, and with EVs on the rise, sales in China are crashing.
Had they taken EVs seriously, they could have been leaders.
@@ConnectingODots Good morning (here) Until 3-4 years ago, EV's in Germany really seemed like a dead cat. Only some "rich nerds or technical freaks" bought one. Gasoil cars at this point were much cheaper than now. I'm really astonished how quick this changed. Political pressures on media, very high fuel prices and 6000 Dollars state gift changed it to a worth looking alternative in mind. Around 20 % now (EV and PHEV) buy one. I personally bought one of the last BMW I3 delivered June 22 with 27% discount and 6000 Dollar state donation. As I'm self employed i could take off 19 % Tax. At the end it came 23000 Dollar with 7000 Dollars Extras on board. Still own a gasoil car for long rides with time pressure. In Germany electricity prices jumped up beginning Autum 22. You now pay around 0.50 to 0.80 Dollars per kwh for quick charge coming from 0.39 last summer. Some little exceptions if you book additional monthly subscriptions or first year offers for brand new cars. Then it is 0.35. But electricity prices come close to gasoil, if your EV needs more than 23 kw/62 miles. This will kill a bit of enthusiasm. At your privat home Wall box charge more than 0.40 Dollar per kwh is not unusual. Some try to escape with solar. But high ptices and not enough workers for the demand.
As market was so unclear, i understand BMW, to build one platform for all types from gasoil to EV. Except missing frunk it doesn't bother people too much. They like, that their EV looks typical BMW. IX is not my taste outside and inside but reviews are full of enthusiasm. I meant the little new IX 1. Check it one time....i felt great inside from minute one.
Yes...prices are high but that was always with BMW. But you get discounts at your local dealer. Problem is delivery time.
Best Greetings🖐🖐🖐
Thx for the info. Such a fascinating story. BMW is an icon but from a different age.
In the age of EV's BMW ICE does not make a lot of sense. Used to love the 2002 and 325.
I left BMW cars when I finally got tired of trying to figure out it's impossible to navigate menu interface. I still own a BMW motorcycle, and whenever I want to reset its trip odometer, I have to refer to the user manual. Crazy.
Than you are probably old.
@@essentials1016 Actually, I am old (69). That said, I'm an electronic engineer, and thus quite comfortable with technology. The fact is, BMW's are great cars but their user interfaces are poor. They should sub contract the design to someone like Apple. BTW, I own a Mercedes Benz, which is a bit better, but not by much. Maybe its a German thing 😀.
You fail to mention the pioneering BMW i3 EV from 2013
I intentionally detoured around it because I wanted to simplify what is already a long video.
In a nutshell, it certainly was pioneering and BMW could have grown from it to be an EV leader but they didn't, instead they let the car get old without really updating it and without building a successor until very late
Why?
I think they didn't believe in EVs from the start. They had to build compliance cars to reduce emissions so they made it, but they didn't believe an EV alone would be good so they gave it a range extender engine option. They didn't believe it could be sporty so they didn't make it such
And they didn't want it to ruin BMW's image of sportiness so they made it look very different (not to say ugly) - "not really a BMW"
And anticipating lie production numbers they made it of carbon fiber, whuch is fine for smaller runs, less so for mass production.
It did sell pretty well for an EV, but bring ugly and expensive it sold much less than ICE and hybrid 3 series, which further convinced BMW they were right thinking that buyers don't want EVs.
I see this as a lost opportunity, similar to GM inventing the electric skateboard in 2002 but not using it until nowadays. A shame, really.
If car makers asked me what I wanted I would want airless tires, bullet proof glass, and a beer tap on the dashboard.
Just warning - there WILL be a safety lock that won't let the tap operate unless car is parked or under fully autonomous driving
I called it a few years ago that BWM will be taken over by Mercedes with significant investments and ownership stakes from both the German government and Geely.
I am more worried about Mercedes than BMW. The Arabs sold a lot of Mercedes stocks just now.
Changing course and ousting toyoda is quite a exagération. He'll be the chairman of the board.
It'sjust a surface change to look like it s doing something, yet it still plan new plate-forme shared between hybride and bev rather then going bev.
I hope for them that it's a real change. You may be right, but I do hope for the hardworking employees not involved in the stupid managerial decisions that you aren't (don't make it personally, lol.)👍
You are right, as the S&P puts it: The auto industry's transition to EVs is accelerating. The year 2026 has emerged as a tipping point for an acceleration in EV adoption that will drive automotive electrification trends ahead. By 2030 over four in one new passenger cars sold will be an electric vehicle.
E46, E39, E38, i8 were the last good BMWs. I loved BMW and I’ll keep my E36 ///M3/4/5 but I highly doubt I’ll buy any BMW that was made since those. Would love to get one of the old 850s though.
To be fair, it should really be called "chat-confirm-my-biases-gpt"
You should have metioned the i3 which was one of the very early EV´s on the market, but it was a little expensive and the charging infrastructure was not there.
There was the futuristic Audi A2 ten years earlier. Nearly fully aluminium which does not corrode and the material can be reused much better. More clever than the I3. But they did not bring it to EV.
The sales of electric cars are limited by infrastructure and materials. Those categories can't grow exponentially. And while some niches can be filled fast and make an impression of exponential growth, there are many examples when an exponent turns into a sigmoid.
Great video...to add some info to your research BMW relies on consultants...with MBA backgrounds and not engineering ones. Not a winning formula.....I think all car guys can agree the best cars are when engineers and artists come together to form a masterpiece.
Definitely!
Interesting Documentary. EVs are not economical everywhere due to the keh cost of electricity. It will be 15 more years before Charging networks are established everywhere too, and these need to be owned by car manufacturers tye way Tesla dies, or the Power Utility Company generating tye electricity. So I beliver we are still a bit away from full EV conversions. So let's wait and see; so far in my Caribbean Market, no one is jumping to get into EVs yet.
To Whom It May Concern,
When individuals knowledgeable about the BEV industry say 2028, 2030 etc, will mark the end of ICE sales they aren't saying look at today's total number of autos sold & then write BEV in the label.
Far to few battery's will be available to offset today's total global ICE auto sales. The global ICE auto industry will collapse as consumers opt to NOT buy a new ICE car & wait for greater availability of BEV, which will require insane levels of battery manufacturing.
I personally think Mr. Dots is far too bullish on battery manufacturers having enough available raw materials to fill orders from cell hungry BEV manufacturers.
If 2028 is the terminus of the transition to BEV...an enormous economic catastrophe is waiting for us.
I agree with your final sentence, replacing catastrophe with opportunity. If you look to the horizon and see a Tsunami arriving, that means there will be hude destruction - but also that those who, get out their surfboards and plan how to ride it will get taken farther than anyone thought is possible.
I know 2028 for almost all EVs (actually >85%, as the final 15% take time due to edge cases and underdeveloped countries. What's important is that before that it will be FAST ). But battery factories will EASILY ramp up and with only MINOR shortage of raw materials
And yes, a lot of the will just be people stopping to buy ICE, but EVs reaching 100% of today's annual sales happen soon after, probably 2030
@@ConnectingODots Recovering Surfer. Tsunami's don't make good waves. The economic catastrophe I'm referring to is hundreds of thousands of ICE manufacturers, their adjacent suppliers, the industry set up to maintain them. All those employees make a living off the ICE vehicle. You & I might be prepared with investments & a career outside of labor but those jobs disappearing will create terrible trouble for hundreds of thousands, millions globally. Excuse me if I don't grab my surfboard for the party wave.
I agree fully with your analysis. My favourite brand is Jaguar and they are in even deeper sh@t than BMW. The biggest threat is China - the speed and range of innovation there is stunning - coupled with much lower costs.
Love this. I tell everyone the same thing. However let’s not group all car companies, just because they are legacy, into the same basket. Plenty are either understanding the future or reinventing themselves to be part of it. Hyundai, Ford, GM, Audi, VW are legacy brads but they get it. Then you have BMW, Mazda, Honda, and Acura… some without one EV on sale yet. It just goes to who is running each company and are they leaders or followers. I work in a business that also dies by research. And literally has DIED by it…. I’ve moved in to different areas of it because I saw the writing in the wall year ago. Nobody in their right mine can say EVs are a “fad” or a “thing” or “having a moment.” It’s where we are going. And any company that makes their cheddar building cars better figure it out quick. Is Toyota or BMW “dead” because of their slow response to the EV revolution? I don’t think they are YET. It’s still early even though some of us have been in these cars for a long time… but they better not wait. Look at GM…. The Chevy Bolt is one of the best selling cheap EVs out there with good range. They get it. They have the ultium platform cars coming up with 6 EVs in 2023. They get it. Chevy is an American strong legacy brand and I’m happy to see them understanding the future of America. It’s not about legacy vs. newcomer. It’s about who gets it. And about the research…. Don’t ask people to tell you what the think of something they don’t know or can even fathom. Professionals get paid to know what to do. Let’s start there. And I can’t wait till I can open the windows in the highway without smelling the petrol… without hearing the squeal of brakes… without the noise and pollution that affects our roads. Great job on this video.
Good video and some good ideas. But recently I have to reconsider Hydrogen Combustion as an option. Love EV, but if we can make H2 cheap, it may be viable.
That's a huge "if"
Also, if Apple, Samsung, whatever, sold you a smartphone that can charge to 100% in 4 minutes and lasts a week BUT the only way you can charge it is by stopping at a store on your way home, would you buy it?
I won't. Much happier charging my phone as I sleep and leaving home every morning fully charged.
This is one of the very few exceptionally done videos on TH-cam that filled with superb analysis and reasoning! Indeed BMW was once the pinnacle of sport performance vehicles and now it is spinning down towards the abyss. I will keep a price BMW brilliant engineering in my 2006 BMW 352ci 5spd.
Would I buy another German (or anything else) ICE car? Not a snowball’s chance in hell. And that fake grille on the various electric BMWs? 🤮🤮🤮
LOVE ❤ my M3P.
3.5 years in and I still look for excuses to drive it! Faaaabulous, and I still haven’t spent one cent on maintenance!
This topic really deserved book treatment. You should think about writing one.
Wow thanks!
I think your analysis is spot on, it will be interesting to see how the German government reacts to BMW's seemingly inevitable slide.
Today it's like to decide buy a CD player or and MP3 player, it's just price issue EV take over combustion engines. But not more in China where prices are similar.
I feel you on BMW. BMW was always something that was, an aspiration I guess, growing up. My dad had an 80s 3 series, and got several others as I grew up. I could only afford one finally in the past year or so annnd...well. BMW is what it is now.
Someone should translate this into german and send it to everyone in the company.
I’m pretty sure the BMW teams in Germany speak English. I would be greatly surprised if they didn’t.
Translation not required - a huge number of the team will fully understand it and TH-cam subtitles translate will fill in the gaps. What will be hardest to translate in Munich is the sadness felt by us all by the inevitable decline, even though our incomes don't rely on it. As the video indicated, enthusiasts were squeezed out in favour of luxury and "safeness". 😢
Wholeheartedly agree on all points. The “shirtsleeves to shirtsleeves” proverb actually appears in Chinese as “rice paddy to rice paddy in three generations”. With Tesla’s latest investor day innovations, all legacy car makers should be very afraid. Not everyone can survive and the winners will devour the assets of the losers in the coming industry “consolidation.” As TH-camr Munro Live says, “it’s not the big who eat the small, it’s the fast who eat the slow.” Get some popcorn and enjoy the show1
Unfortunately the same can be said about Citroën. It used to be an avant-garde engineer driven company whose cars looked like they came from the future... front wheel drive before anyone else, with self leveling hydro-pneumatic suspensions, computer-controlled active suspensions, headlights that turned to follow the road... I bought a Citroën in the 90's precisely because its active suspension was so advanced... and now what? Nothing, just another SUV, another generic brand without even a single model using active suspension or anything more advanced than the very average of the car industry... uninteresting
I went to the BMW museum in Munich last month. I saw so many EV line ups from sporty Sedans to very big fancy suv. What are you talking about?????
Lots of talk, too little walk. Not a single BMW in the top 20 selling EVs in EUROPE, let alone USA and China. And Chinese sales have recently started to crash.
Their EVs *ARE* nice, just very heavy, inefficient and pricey. I could live with that had they made a profit on them, only they are losing money on EVs.
First of all great video, learned a lot about my favorite German car company.
What I found strange that you argued for Bangle being bold and brave and how the contemporaries did no get it yet you bash the current design philosophy as lost and ugly.
I for one also do not like most of the new designs but at least they are trying wildly different things which I appreciate, not like Audi and Mercedes where all of their cars are basically the same just with different sizes.
I don't see BMW as trying wildly different things, besides enlarging the grille openings with each generation. TBH, e65 broke a new style, but everything after that was just gradual change and current 7series not very different from the e65 twitter.com/lovecarindustry/status/1521464903927803906?t=2PseiUoooN_JFEMt8PnJ-g&s=19
From Norway: My country will stop selling ICE in 2025!
How do you think Norway electric grid will behave with such domestic consumer demand grow?
I love your videos. It is very insightful. This was the first negative video. I wish I saw this video before I bought my new BMW i4 M50. People are in love my car.