These may likely be the best idents from Channel Four (along with the 1982 idents) and the best television idents ever (along with the 1991 BBC Two idents), since they put a lot of great work into these idents and the result looked fantastic. The concept is also something that no other British TV network like the BBC has ever done before.
I don't think anyone has mentioned this but the ritual represented in Ident 1 is, I believe, from Zoroastrianism. Fun fact: That's also the religion Freddie Mercury followed as part of his roots :)
The logo is actually there in the Industrial Fan Heater part! pay attention to the shadows the IFH casts - you can see them vaguely form the Channel 4 logo^^
20:16, It's a human heart or scan of the human body/vascular system. The text "Acc V Spot Magn Det WD" and the text after it is the read out from an electron microscope.The rest of the information is about the voltage and focus of the microscope among other things. Actually though what I really love, is how the one directly previous has a muffled thumping kick from the music in the club and then transitions into the one of the scan where the kick is a human heart beat. So clever!
These are some of the best idents I've ever seen, and a great rebrand for Channel 4. Imagine if these were 25 different full length idents though. That would be a treat.
Best part of the Elephant one is the kinda dual meaning, not only the literal elephant in the room to address but just the fact there's no 4 logo makes you question if someone will bring up metaphorical elephant of "why is there no 4 logo here"
Just realised you can see the logo (although rather abstract) at 8:24. The elephant part reminds me of the 2012 Nike advert. The part when Gerard Pique and Andres Iniesta see a ball coming through, and they follow. I pointed out 17:00 looks like ITVs Rugby World Cup intro from 2011. 21:00 looks like Robbie Williams.
I immediately thought about the Pickled Pigeon crisps in the shop in the "Identity" ident related to the pigeons that got crushed on the 4 logo on the old idents. 🤔
Why do i feel like stepping into a world of fours? Edit: I wonder....when I make ident review on every ident from Brazil like rede globo, bandeirantes, rede tv, etc. I'll need some research in order to find out what makes it so remarkable.
I really like these, they're quite mesmerising, a massive improvement from the giant silver robot, I was never overly keen on that one mainly because of the lack of colour, but these new idents have plenty colour and they also show the logo in it's full form for the first time since the 2004-2015 look.🙂
7:24 the 4 in the fan one can be found if you look left of the fan at the back. It's made up of the black bit of the fan at the back and the shadow on the wall
I think in the train one the men are representing how the government are controlling how expensive travel has become here/how there's a lot of uncomfort in that area
I like the infinite loop style of these idents, that’s the aspect I like the best of this group. The sequence with the video tape effect is my favourite but switching to a 4:3 aspect ratio would have been perfect. As the camera passes through the square section of the 4 logo would’ve mead the transitions easy to do, I think they dropped the ball there.
If Channel 4 were to launch a kids channel and hire me to design the idents, one of them would portray a cartoon ninja throwing 4 shurikens, slowed down briefly to show them in a formation styled after one of the Circles idents, another would portray a 7-9 year old girl playing an electric guitar playing what starts as a typical rock tune but soon transitions into a rock rendition of the 1992 Channel 4 tune!
I've always liked channel 4 more than other broadcasters. I love how channel four have never been afraid to be different being contravercial in what it broadcasts. This is the broadcaster I truly grew up with as it started broadcasting 2nd Nov 1982 I was only 10 yrs old. Ilove these new Idents alot of thought went into these and in my honest opinion are the best on terrestrial tv today. Thanks for sharing with us Adam. I love your channel been subscribed for awhile now. I loved the new sky kids idents u shared.❤
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These may likely be the best idents from Channel Four (along with the 1982 idents) and the best television idents ever (along with the 1991 BBC Two idents), since they put a lot of great work into these idents and the result looked fantastic. The concept is also something that no other British TV network like the BBC has ever done before.
The Channel 4 app now launches with the classic spinning blocks.
Brilliant! Really tickles my nostalgia gland, that.
Heh, callbacks.
I don't think anyone has mentioned this but the ritual represented in Ident 1 is, I believe, from Zoroastrianism. Fun fact: That's also the religion Freddie Mercury followed as part of his roots :)
Loved your use of the IBA Electronic Test Pattern to split apart each individual part of the sequence
The logo is actually there in the Industrial Fan Heater part! pay attention to the shadows the IFH casts - you can see them vaguely form the Channel 4 logo^^
I spotted the channel 4 logo in the fan heater one, 8:24 the black metal bit on the heater and the shadows.
You can just about spot it again at the elephant ident. (Look closely at the back).
@@Ese96Agboaye yeah I commented about that too, the two people stood the right of the elephant appear to be making the 4 logo
Which two people? I’m wracking my brains trying to see it
@@davebirch1976if you pause and look closely at 23:42 , you might notice a subtle reference to Channel 4's dirty side.
@@everythingeverything8627the two people on the right (the elephant's right)
That first ident that was like an animation in the convenience store, I loved. I also liked the 4 in flames - really powerful ❤
20:16, It's a human heart or scan of the human body/vascular system. The text "Acc V Spot Magn Det WD" and the text after it is the read out from an electron microscope.The rest of the information is about the voltage and focus of the microscope among other things. Actually though what I really love, is how the one directly previous has a muffled thumping kick from the music in the club and then transitions into the one of the scan where the kick is a human heart beat. So clever!
These are some of the best idents I've ever seen, and a great rebrand for Channel 4. Imagine if these were 25 different full length idents though. That would be a treat.
Best part of the Elephant one is the kinda dual meaning, not only the literal elephant in the room to address but just the fact there's no 4 logo makes you question if someone will bring up metaphorical elephant of "why is there no 4 logo here"
Just realised you can see the logo (although rather abstract) at 8:24.
The elephant part reminds me of the 2012 Nike advert. The part when Gerard Pique and Andres Iniesta see a ball coming through, and they follow.
I pointed out 17:00 looks like ITVs Rugby World Cup intro from 2011.
21:00 looks like Robbie Williams.
@2:32 - they are crying because they are trapped inside a box of crisps
Duh.
The box of crisps is the first portal...
@@DOGZONEUK its sarcasm lol
@@zordorfe imma report then
I immediately thought about the Pickled Pigeon crisps in the shop in the "Identity" ident related to the pigeons that got crushed on the 4 logo on the old idents. 🤔
The brand must be cat food
The purple one
Why do i feel like stepping into a world of fours?
Edit: I wonder....when I make ident review on every ident from Brazil like rede globo, bandeirantes, rede tv, etc. I'll need some research in order to find out what makes it so remarkable.
I really like these, they're quite mesmerising, a massive improvement from the giant silver robot, I was never overly keen on that one mainly because of the lack of colour, but these new idents have plenty colour and they also show the logo in it's full form for the first time since the 2004-2015 look.🙂
The elephant one, the two people to the right of the elephant appear to be sort of making the 4 logo
You forgot to mention the tune played at the first part of release was the four score
Some better than others, but Channel 4 are the masters of the ident
Ngl Channel 4 has the most creative idents that a uk free to air channel has seen and its always been that way in my opinion
7:24 the 4 in the fan one can be found if you look left of the fan at the back. It's made up of the black bit of the fan at the back and the shadow on the wall
7:52 you can see it in the paused image where you mention the industrial fan heater sign
I like how in 2:07 and more have the first open of channel 4 to have e cutoff prevention
I think in the train one the men are representing how the government are controlling how expensive travel has become here/how there's a lot of uncomfort in that area
9:17: I recalled seeing one of the BT KX phonebox in the behind the scenes video.
Oh yes! I love The Ident Review, awesome episode Adam!
Best Idents I've seen on TV since the BBC2 idents from 1991 (Aye, i'm that old)
I like the infinite loop style of these idents, that’s the aspect I like the best of this group.
The sequence with the video tape effect is my favourite but switching to a 4:3 aspect ratio would have been perfect. As the camera passes through the square section of the 4 logo would’ve mead the transitions easy to do, I think they dropped the ball there.
If Channel 4 were to launch a kids channel and hire me to design the idents, one of them would portray a cartoon ninja throwing 4 shurikens, slowed down briefly to show them in a formation styled after one of the Circles idents, another would portray a 7-9 year old girl playing an electric guitar playing what starts as a typical rock tune but soon transitions into a rock rendition of the 1992 Channel 4 tune!
I've always liked channel 4 more than other broadcasters. I love how channel four have never been afraid to be different being contravercial in what it broadcasts. This is the broadcaster I truly grew up with as it started broadcasting 2nd Nov 1982 I was only 10 yrs old. Ilove these new Idents alot of thought went into these and in my honest opinion are the best on terrestrial tv today. Thanks for sharing with us Adam. I love your channel been subscribed for awhile now. I loved the new sky kids idents u shared.❤
@19:08 in the release section, looks also like the woman by the logo is about to release her stomach contents
Uk has the best creativity
I love the Idents, but am with you - I have no idea what the pulsing organism in monochrome is meant to represent 😕
In my opinion, I like the 1999 "Lines" era better.
One of the sequences includes a zoroastrian fire ritual
Is it a stretch to think the globe and industrial fan heater is a reference to climate change, with the child watching happen, looking at her future?
That triangle at 23:42 is a subtle reference to the channel's Red Triangle days.
Great idents by Channel 4.
20:13 ultrasound, maybe a 4 inside a womb?
love the return to the original blocky 4 shape for the design of the channel ident
The first ones were the best
Channel 4 also reworked their F1 ident
I do like these idents, but I’m definitely going to miss the giant from the last set
You'll find the "often done" route is definitely
the other way round these days...
A New Channel 4 2023 Ident Rebrand is AI
I really dislike the interruption at the end of the clips. Just feels out of place and ruins the flow of the video.
Had no choice! Originally tried to upload without them and the video got blocked for copyright!
Ah that's a shame, love the content btw.
A light filter over the top could help possibly, or a light hue and contrast change.
@@sosbanTH-cam. Guidelines.
@@AdamMartynHey Adam Could You Please Upload New UK 2023 Rebranded Nickelodeon Idents & Bumpers Tomorrow Night?
@@AdamMartynAdam Martyn
Video idea/request
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I liked the ident but the third one on the first one i think is about some religion about islam i assume to see but a bit fast but i think id that
52 seconds since uplaod
Great I dents
Why do you write "idents" like that?
What religion was that in the first ident?
Zoroastrianism, probably, look at the fires and how the priests wore fabric masks (to prevent their breaths from touching the fire)
Channel 4