The Digital PR Podcast Episode 1: Creativity with Mark Rofe

In this episode of the Digital PR Podcast, we had the pleasure of interviewing Mark Rofe, a digital PR expert known for his creative and unconventional campaigns. Mark shared his insights on creativity in the digital PR industry, emphasising the importance of solving problems in a fun and playful way. He highlighted some of his favourite campaigns, such as the Duolingo tattoo translation service and the German rail network's Doppelganger Destinations campaign. Mark also discussed the need for originality and emotional impact in campaigns, showcasing his unique approach to ideation. The episode concluded with a humorous discussion about a quirky campaign involving edible train tickets. Overall, Mark's perspective on creativity and problem-solving provided valuable insights for both new and experienced professionals in the industry.