Commission Engine in Online Travel Agency

Andrey Chebotarov, Travel Technology Practice Leader at AltexSoft, explains how commissioning and commission engines work in an online travel agency.
Points of discussion:
• flat rates
• adjustable commissions
• commission rules with business intelligence
• AI-driven commission engines
Watch the video to find out more!
Read more in our blog:
1) Understanding the Online Travel Agency Business: Partners, Building Blocks, How to Grow www.altexsoft.com/blog/online...
2) Online Travel Agency Analytics: Data-Driven Approach to the Best-Cost Strategy www.altexsoft.com/blog/online...
3) 8 Mistakes Online Travel Agencies Make and How to Avoid Them www.altexsoft.com/blog/busine...
Learn more about AltexSoft: www.altexsoft.com
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Follow us on Twitter: / altexsoft
Music in video:
• 64 Sundays by Twin Musicom is licensed under a Creative Commons Attribution license (creativecommons.org/licenses/...)
Artist: www.twinmusicom.org/

[@MistressElviraa]

Thank you these are very helpful and you do a great job explaining!

[@akshayyadavdavid2953]

Your videos are best helping me to collect information

[@AnthonyRoux]

As usually great content!

[@stazondriver]

Great info, thanks

[@chaosolid]

good content!

[@omarbajri2020]

do you think possible to change the commission from the user using a smartphone and PC?

[@AltexSoft]

Thank you for your question. If you're asking about setting different commissions for mobile and desktop users, this is technically possible. You can set rules based on user-agent parameters, including a device type. But this is not a good practice from the user perspective. If a user makes a search on a mobile device and then tries to do an actual booking on a desktop device, he or she will get frustrated. Such tricks may decrease the conversion rate and customer loyalty.

[@InOrlando]

That would be considered a dark pattern.

[@huayuan6700]

@@AltexSoft usually we use coupon to attract pc users to app, because app has higher conversion rate and user retention. So, we can set different PC and APP commissions for that purpose as well.

[@madhavtyagi4175]

noice

[@how9250]

Examples of commission engines please?

[@madhavtyagi4175]

@@how9250 google it