Striking numbers and kind of explains it all - frustrating to hear employers complain about their cost trend lines but 66% say their satisfied with the cost of healthcare? So the big question is -- how will the CAA impact these numbers and employer sponsored healthcare? And I wonder if we surveyed the employees of these same employers how they would respond - if they are unhappy, and breach of fiduciary claims become more prevalent -- just maybe this will disrupt the adoption curve. We can only hope. Thanks Dr Bricker.
Those stats on HR satisfaction are mind-blowing. I can't imagine the employees subjected to those plans are anywhere near as satisfied. There is definite reluctance to change, in my experience, but that's mostly because there's not much difference in "products" out there. Whatever incremental benefit is outweighed by the hassle of making a change. Until there's a significantly better "product," the difference will be made by dynamic sales and marketing like you say, but that's just making different salespeople some money, not making anybody healthier. :(
Maybe the reason you don't think the product can lead out is because all you've worked with is "mouse-traps" - truly wild to me that you take the time to speak on what needs to be addressed in healthcare startup, and the message is something like: "your product doesn't matter, having a slick executive sales guy matters, finding market segment matters".
I work in Kaiser Sales and part of the ongoing discussion is around 2nd Sale and what levers are available to increase penetration with current customers. I like your perspective of no pain, no change. Thanks!
Employers are extremely reluctant to change brokers because they develop emotional bonds with them. Asking an employer to change broker/consultants is akin to knocking on someone's door and asking them to divorce their spouse. No matter how "polished" the presentation or effective the solution, they're not going to change their broker. They're just using you for free consulting. They'll just take your best ideas and turn them over to the incumbent broker and have them try to execute them not knowing what they're doing. For the most part, the only time employers change brokers is when the broker either leaves the business or there's a change in leadership at the company.
@@ahealthcarezsometimes they may be a friend of the broker. There are also some things one broker will do that others will not do. I used to work for a small broker, and we went above and beyond we were an extension of HR. The larger company I work for now will charge separate for those services. We recently had a client leave because the HR department simply could not understand their bill. They did not know how to use their payroll / ben admin platform to reconcile their bill. This company did not have a separate accounting department. They went back to the broker before us, because that broker used to reconcile their bills and let them know what to pay. I have also come to realize that some companies offer insurance simply because they need to offer some type of medical insurance. I can go on forever about the examples I have seen and it is crazy.
@@ahealthcarez It's all based on personal relationships, very similar for legal and accounting as well. The most often time a client will change service providers is to follow the person they have that relationship with when they change firms or break off on their own. The broker firms that I see experiencing the most growth are doing it through acquisitions. So even when a broker retires, the only real opportunity for a new broker is to buy the retiring brokers book, and of course keep them around as a while to maintain the relationship until they establish their own relationship with them.
@@gooseberry769 I guess that all depends on what you mean by "better deal". Insurance is a highly regulated financial product with rates set by state regulators. One broker isn't going to be able to get you a better deal for the same exact plan from the same carrier. However, the incumbent broker usually has an inside track with the client. So they'll just use that advantage to throw their competition under the bus and/or undercut them by cheapening the plan design.
Interesting topic. Many like to say Health insurance is bad a scam etc. but the employers also play a part in the healthcare system. You mentioned budget and I laughed out loud. I am still waiting for our client to let us know their budget for healthcare and we initially asked them that last year. The answer was they did not have one. 🤣🤣🤣🤣Just winging it.
Striking numbers and kind of explains it all - frustrating to hear employers complain about their cost trend lines but 66% say their satisfied with the cost of healthcare? So the big question is -- how will the CAA impact these numbers and employer sponsored healthcare? And I wonder if we surveyed the employees of these same employers how they would respond - if they are unhappy, and breach of fiduciary claims become more prevalent -- just maybe this will disrupt the adoption curve. We can only hope. Thanks Dr Bricker.
Thank you for watching and for your comment.
This should be taught to all health tech srartups
Thank you for your feedback.
Those stats on HR satisfaction are mind-blowing. I can't imagine the employees subjected to those plans are anywhere near as satisfied. There is definite reluctance to change, in my experience, but that's mostly because there's not much difference in "products" out there. Whatever incremental benefit is outweighed by the hassle of making a change. Until there's a significantly better "product," the difference will be made by dynamic sales and marketing like you say, but that's just making different salespeople some money, not making anybody healthier. :(
Thank you for sharing your thoughts.
Maybe the reason you don't think the product can lead out is because all you've worked with is "mouse-traps" - truly wild to me that you take the time to speak on what needs to be addressed in healthcare startup, and the message is something like: "your product doesn't matter, having a slick executive sales guy matters, finding market segment matters".
Thank you for sharing your thoughts.
I work in Kaiser Sales and part of the ongoing discussion is around 2nd Sale and what levers are available to increase penetration with current customers. I like your perspective of no pain, no change. Thanks!
Thank you for watching and for your feedback.
I like your haircut. You look great 👍
Thank you for your feedback.
Employers are extremely reluctant to change brokers because they develop emotional bonds with them. Asking an employer to change broker/consultants is akin to knocking on someone's door and asking them to divorce their spouse. No matter how "polished" the presentation or effective the solution, they're not going to change their broker. They're just using you for free consulting. They'll just take your best ideas and turn them over to the incumbent broker and have them try to execute them not knowing what they're doing.
For the most part, the only time employers change brokers is when the broker either leaves the business or there's a change in leadership at the company.
Thank you for watching and sharing your perspective. Why is there such an emotional bond… do you think?
@@ahealthcarezsometimes they may be a friend of the broker. There are also some things one broker will do that others will not do. I used to work for a small broker, and we went above and beyond we were an extension of HR. The larger company I work for now will charge separate for those services. We recently had a client leave because the HR department simply could not understand their bill. They did not know how to use their payroll / ben admin platform to reconcile their bill. This company did not have a separate accounting department. They went back to the broker before us, because that broker used to reconcile their bills and let them know what to pay. I have also come to realize that some companies offer insurance simply because they need to offer some type of medical insurance. I can go on forever about the examples I have seen and it is crazy.
@@ahealthcarez It's all based on personal relationships, very similar for legal and accounting as well. The most often time a client will change service providers is to follow the person they have that relationship with when they change firms or break off on their own. The broker firms that I see experiencing the most growth are doing it through acquisitions. So even when a broker retires, the only real opportunity for a new broker is to buy the retiring brokers book, and of course keep them around as a while to maintain the relationship until they establish their own relationship with them.
I am an employer with 38 RNs and I am not loyal to any broker, it always open for a better deal.
@@gooseberry769 I guess that all depends on what you mean by "better deal". Insurance is a highly regulated financial product with rates set by state regulators. One broker isn't going to be able to get you a better deal for the same exact plan from the same carrier. However, the incumbent broker usually has an inside track with the client. So they'll just use that advantage to throw their competition under the bus and/or undercut them by cheapening the plan design.
No Pain No Gain No Change
True. Thank you for watching.
So how do you find those prospects that fall into that small venn diagram overlap?
Just emailed you.
I am also interested in finding out how to find them..?
Interesting topic. Many like to say Health insurance is bad a scam etc. but the employers also play a part in the healthcare system. You mentioned budget and I laughed out loud. I am still waiting for our client to let us know their budget for healthcare and we initially asked them that last year. The answer was they did not have one. 🤣🤣🤣🤣Just winging it.
Ugh! Thank you for sharing your experience.