Google Ranking Factors: Which Ones are Most Important?
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- เผยแพร่เมื่อ 2 มิ.ย. 2024
- In this video, you’ll learn the most important Google ranking factors so you can stay focused on the things that matter most.
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Google uses hundreds of ranking signals and tweaks their algorithm around 500-600 times per year. And many of these ranking factors can’t even be looked at independently.
It’s not to say that they’re unimportant, but an average person doing SEO for their site doesn’t need to worry about 200+ ranking factors.
So, here are the most important ranking factors.
The first important ranking factor are quality backlinks.
Backlinks form the basis of PageRank, which is the foundation of Google’s ranking algorithm. But not all links are created equal. There are a lot of factors that contribute to a backlinks ability to push a page higher in the SERPs.
What factors are those? Watch the video to find out.
The next ranking signal is freshness.
Freshness is a query dependent ranking factor, meaning it’s more important for some queries than others.
What do you do for queries that require freshness? You’ll learn more about it in the video.
The next ranking factor is search intent.
While backlinks are arguably the most important ranking factor, search intent is likely the most overlooked.
You’ll learn more about what search intent is and how to figure it out in the video.
The next ranking factor is topical authority of the website.
Google wants to rank pages from authoritative sources and this goes way beyond backlinks.
How do we know this? You’ll learn more about it in the video.
The next ranking factor is content depth.
Depth is about hitting the talking points of a topic that searchers want and expect to see. You’ll learn more about how to make sure your content has depth in this tutorial.
The next ranking factor is PageSpeed.
PageSpeed has been a known ranking factor since 2010. And while a lot of people obsess over improving their site speed by fractions of a second, from an SEO perspective, it doesn’t really matter much for most sites.
In fact, Google said: “the speed update will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries.”
Bottomline: improve your pagespeed so it’s not super slow. You don’t want people to bounce because your page wouldn’t load.
The next ranking factor is to ensure your site uses the HTTPS protocol.
In 2014, Google announced HTTPS as a very lightweight signal affecting fewer than 1% of global queries.
The final ranking factor is user experience signals.
Google wants to rank content that offers visitors a positive experience. Because if people are finding good results from their search engine, then they’ll keep using it.
So the absolute basics would be to try and keep visitors on your site for as long as possible without any kind of trickery.
How do you do this? You’ll learn some tips in the video.
Ranking in Google is rarely about the latest tips, algorithm updates, or buzzwords. It’s about putting in the work to create content that searchers are looking for, providing a great user experience, and proving to Google that it’s the best result for a query.
Timestamps:
0:32 Quality backlinks
1:09 Freshness
2:07 Search intent
3:26 Topical authority of the website
4:54 Content depth
6:43 Page speed
7:36 Use of the HTTPS protocol
8:03 User experience signals
#googlerankingfactors #google #seo
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Again, you keep crushing it Sam!
Great refreshing content. We need more content like this!
Thank you!
Love this and the push towards great content - many website owners get caught up in all the analytics and miss the point about content that will get Google to ultimately point searches to your website 🎯
👍
You don't have a clue about... how much you've helped me!!! Keep the vids coming! You're a blessing from heaven! God bless!!! :-D
You're welcome!
I had 0 experience in seo 3 month ago, but, using your blog, this TH-cam channel and ahrefs free tools I’ve managed to rank my new WP website in Google, even on the first page (now it’s at 7-10 positions on some queries and others keywords continue to climb up)
Thank you guys for sharing! Your content is the best)
I hope Google thinks the same ;)
That is awesome! Keep up the good work!
- SQ
As someone just starting out in Affiliate Marketing this content is so valuable this was great more pls!!!
Glad it was helpful!
You make it too easy, Samm.
Great its really helpful for anyone.
Glad to hear that!
Well done. Very simple and good video. In simple words you explain basic things.
Glad it was helpful!
Hey Sam, that's a wonderful piece of information but please make a video on schema markup that is the topic you haven't cover yet.
This for sure, please Sam!
We have a blog post on it but we'll consider making a video version too: ahrefs.com/blog/schema-markup/
- SQ
@@AhrefsCom yeah, I already have read that it's amazing but it'll be better to understand in a vlog, Thanks keep doing it wonderfully😊
Great information on important Google ranking factors, thank you.
Glad it was helpful!
You have no idea how much you’ve helped me 👍🏾❤️
Happy to help!
Thanks for sharing this wonderful information. Really Helpful
Glad it was helpful!
Sam You're a digital beast! Took me 37 mins to keep up and take notes on your 9:52 video....
Wow! Glad you get so much knowledge from our videos 🙏
-Helen
Awesome Content, Great Job Sam!
You're welcome!
Thanks for the video!
You're welcome!
It is a great video thanks for the great information and well delivered. This is exactly what I was looking for.
🎉
Thank you for great information !
You're welcome!
Thank you for your valuable information 👍🏻
You're welcome!
thanks, it helped me so much! keep it up!
You're welcome!
Yeah making high quality content is never an exciting tip, but I wish I would have really understood it before starting my channel. Great video!
Thanks!
Finally a good video on ranking
Thanks!
This is awesome!!
Thanks!
Insightful
Thanks!
Nice explain sir........ Thanks
You're welcome!
very good tutorial
Thanks!
Thank you!
You're welcome!
Hi Sam, thanks for sharing your wisdom consistently.
When you talk about page speed, and ultimately just having a good
loading experience, I'm aware Google bases speed on mobile over desktop, however
if using page speed insights, what would you say is minimum score one should seek?
I see a big difference in the stats between GT-Metrix vs. what Google Search Console has built into their program (Page Speed Insights).
Thanks for your time,
Delfino
Check out this post: ahrefs.com/blog/advanced-pagespeed-guide/
- SQ
Great information sir
Thanks!
Do you have extensive research on how adding / removing schema markup affects the ranking of any one page? That would be wonderful to find out! Thanks for the great content, keep up the fantastic work! :)
We don't have such research yet, but it may be interesting to investigate. Thanks for the idea!
- SQ
Appreciate it!
👍
Its content looks so good. It's a shame I don't speak English. Here in Brazil there are many mentors deceiving people with digital marketing. I would love to learn from you. I'm going to ask someone to translate your video. Congratulations on your content!
Thank you! We're slowly translating all our content into other languages, and we'll probably add Brazilian Portuguese in the future.
- SQ
@@AhrefsCom 👏🇧🇷
Hey, Sam! Can you please explain to me about micro niche affiliate website contains how many products? How to generate content ideas for micro niche?
Thank u so much sam
You're welcome!
This was very helpful. Although my website is all about Bath & body products and candles. So I do have a hard time trying to come up with blog ideas that will help Google rank my website higher. Because the field is so saturated with e-commerce bath and body products.
Glad it was helpful!
All this Google ranking factors are really important.
👌
do you recomend to put the name of the city for local seo?
Sam, please make a full affiliate marketing series or One video Crash course. Step by step instructions to get succeed. I'm eagerly waiting. Loving your content
We have a video on affiliate marketing: th-cam.com/video/W-nbsnXtSZI/w-d-xo.html
- SQ
But, You asked that Can I make a full video on affiliate marketing pros and cons, tips, tricks, techniques.
Hoping for a full video on affiliate marketing tips and tricks techniques in 2021 from you
Thank you Sam for responding on comments of comman people
Hello Mr. Sam,
I love the way you explain the things in a simplified manner. My business website is related to pharmaceutical packaging and I want to promote it in South America typically.
Can you please give me some tips to bring my website on first page in this specific region.
Waiting for your comments.
Thank you in advance 👍
If you watch the videos on our channel, you'll learn SEO fundamentals to rank on Google and get some good tips too. :)
- SQ
Hey Sam, great video as usual! I need some expert advice, please. So we've just launched our SaaS and we're brainstorming ideas for our VERY first blog posts. My question is, should we focus on publishing articles with topics related to the problem we're solving AND include a call to action at the end so that readers get to know our product. Or should we avoid doing that, for now, and just focus on providing valuable and helpful content (for thought leadership)? Would including a CTA at this point make us sound salesy/pushy? Thank you in advance :)
I'd recommend you watch our Blogging for Business course. It'll teach you what to do.
th-cam.com/play/PLvJ_dXFSpd2tbI3mYhAO8oZ2NYMrJuNPq.html
- SQ
Thanks sam 💕😽
You're welcome!
Great tutorial, but what about core web vitals, CLS and LCP, how do they affect ranking?
We'll have a blog post about core web vitals out soon.
- SQ
Nice work Sam again with very very super informative video... I'am working on a e clinic website .. but there are many big players already with high authority and link outreach how can i push my site a little in the starting what should be the strategy for such types of websites... where there is less content on competitors page and many other things.... please make a case study type video
1. th-cam.com/video/x5IJ0APR0EQ/w-d-xo.html
2. th-cam.com/video/3sF-m5LKCf4/w-d-xo.html
- SQ
@@AhrefsCom ok thnkxx. But we needs more advance seo tutorials from you in the future
Sir, I am your great friend. And i learn from you
I like your videao very much. And I subcribe your channel and keep it. Thank you. Thank you so much sir for inspiring me
You're welcome!
This is a well-made video, but IMHO you should have covered Core Web Vitals. (Dunno whether some former commenter already said that).
👍
Hey sam, my website spam score is 7% now. I need to clear it up. I need some guidelines from you and also I need to know " is hard to rank my blog if my spam is above 7% ? "
I'm not sure if there is a good way to answer this question, given that spam scores are third-party scores.
- SQ
Hey Sam, How many keywords I should target for 1 article.
One main keyword.
- SQ
Hello. Did you advertise B2C? What are the features?
What do you mean?
- SQ
@@AhrefsCom i mean what is the specialty in advertising B2C sphere?
Aloha and mahalo again Sam!
👋
Great sir, please make a video on KGR technic
KGR?
- SQ
Second important reason to visit here is you Sam😬❤️
👍
No doubt that page speed, onsite optimization, and user behaviour is super important in 2021
👍
Do websites play a huge role? I have more reviews, pictures and info on my Google listing and yet people with like zero info or reviews are ranking higher than me and I'm not even showing up. I have 50 5 star reviews compared to others with like 6 and it's frustrating not showing up. What can I do?
Looks like you might be referring to local SEO. You can watch this video: th-cam.com/video/pQSVsHvpTTA/w-d-xo.html
- SQ
Schema, How get index faster, and it take time in ranking for a keyword that has KD is 2 and monthly traffic 50 (ahref data) ?
Hi, Thanks for the informative video. I want to ask one question. I have been learning Ahrefs for almost one month.
My question is related to Keyword Difficulty. Could you please let me know if the Keyword difficulty is high let's say 41 then how the search volume is too low?
For Example:
Keyword: top wordpress cache plugin
Difficulty: 43
Volume: 20
Now you can see that the difficulty of this keyword is too high and the volume is too low. That is not understandable.
This is not only the keyword that I have mentioned, there are many other keywords that have high difficulty and low volume.
Let me know team @Ahrefs
The calculation of Keyword difficulty has nothing to do with search volume. Please watch this video for a more detailed explanation: th-cam.com/video/qcpI17UI_YA/w-d-xo.html
- SQ
Hey Sam, I've got a very necessary question, how can i contact you? could be perhaps a good idea for other video-contents.haven't found my problem here yet...
You can reach out to Sam on Twitter. twitter.com/samsgoh
- SQ
I have been a follower of this channel for a long time now, but this time, I beg to disagree on the most important. It is still content. I have ranked many webpages on page 1 without a single backlink. After all, Google wants to serve great information. Good backlinks are important, but it is not necessary all the time, but good content is.
Besides, Google prefers slow natural buildup of backlinks.
"without a single backlink" - do you mean without building a single backlink?
- SQ
روعة
Disclaimer: This video is NOT 10-min. (not kidding)
Come with pen and paper... and make notes (transcripts best)... what Sam is saying.
Like you said in the end.. 99% was familiar, yet....
Thank you for sharing Google Official Docs, always wanted to glance them...
👍
I see social media signals missing out here. It's an important factor as well.
We chose only "the most" important factors for this video :)
-Helen
Nice work, sam.
I have a question, "How to get backlinks from ahrefs"
@Vikram Jha that's why I ask
Create good content, get our attention and we may eventually quote it in our one of our content pieces.
- SQ
@@AhrefsComBTW, What does SQ stands for ???
@@updates4043 He is Ong Si Quan, content marketer at Ahrefs. If you read Ahrefs blog regularly, you should know him.
work it peeps
your tool is awesome but there no help for newbie seo professionals who can not afford your price plans.... should have something like limited access with less price etc
We have one: ahrefs.com/webmaster-tools
- SQ
First comment is here!!!
👍
Was this video shooted in 2020?
Yes.
- SQ
Hey, Sam! How to generate Affiliate content ideas?
th-cam.com/video/s5VZaXi7RF4/w-d-xo.html
I am waiting for Sam 2.0 to come back, that mustachioed villain.
Am I the only person who needs that mug? 😂
😉
Hey sam, I'm going to switch my blogger website "www.educatemeans.in" to Professional website. Should I change domain Or not? Is it affect on website rank?
Give us a home page link from Ahrefs 😬
I love Ahrefs 🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰🥰😎
Thanks!
Please i wish to know how to fasting my website speed
We have this video, maybe it helps :) th-cam.com/video/BrY6a-lsLp8/w-d-xo.html
-Helen
So many people focus only on page speed and then wonder why they never rank.
👍
Link building has gone insanely hard. I sent over 150 super personalised emails for links, and got just 1 single link with tons of request for money.
What the heck, how to fix this?
Watch our link building case study videos: th-cam.com/play/PLvJ_dXFSpd2u_ABxIRO6RVK3ucKyzn96Y.html
- SQ
can I rank with 0 back link
Depends on the keyword you're targeting.
- SQ
friendly reminder that moz just btfo of ahrefs for backlink data
Yeah, I've read that post today.
what do you mean?
Hello sir,
My Google Adsense account got banned years ago. I was just around 18 when I created Adsense. Because of my carelessness I did something which led to Adsense ban. Most probably, I clicked on the Ad shown in my platform.
I'm now 23 and have decided to take Digital Marketing as a career option. Unfortunately, I came to learn a person once banned cannot make another Adsense account. Any way I can get back my account back running ?
Nope and never. I did the same thing over 10 years ago, appealed few times and never got it back. Find someone else and open it under their name. It's unfair since in my case it was my friend who used something that banned me, but they don't care
I created a new website used a new Gmail... Am currently waiting for approval. Use a new phone number and new website...
@@NormanMJ new address, different ID and then maybe
Unfortunately, that's not our area of expertise.
- SQ
@@sergioypw Even if the address and ID are different, Google will catch us when we login our new email id to our smartphones in which the the old email Id is already logged in, right ?
Only google knows what it wants
👍
Neil Patel is saying that backlinks no longer that relevant in 2021.
👌
Ok sam
👍
Anyone uses here nitropack please let me know I need some help thanks
nice.. but please.. help me... please. can i help you..
work nice...