It's Our Time - Bradford 2025

Welcome to Bradford 2025. It’s our time.
Bradford 2025 is your next UK City of Culture - and we’ve started the countdown to an electrifying year.
Bradford 2025 will be a celebration of Bradford, its cultures and its people - right here, right now. From artists to businesses, schools to community groups, we’re inviting people across Bradford to help us create a year of culture that could only happen here.
Take part in Bradford 2025: bradford2025.co.uk/take-part/
Made by Sodium Films
Creative Direction by Rabbithole
Additional footage by Jack King
Words by Kemmi Gill
Music by Kenzo Jae
Thank you to everyone involved in the film.

[@user-ce1ol8bj7o]

possibly one of the best introductions to a city I've ever seen! A wonderful play on words!!

[@bris17]

So proud of Zayn🥹❤️

[@Thirdfish]

Why?

[@majdajavernik1852]

​@@ThirdfishIF YOU DON"T LIKE ALL THIS , WHY YOU HERE !? YUST LOVE HARRY AND BE HAPPY 👍🌹

[@user-ce1ol8bj7o]

what a charade

[@teiaalexander7131]

Zayn and his Bradford! 💚💖💛

[@potdog1000]

YES

[@majdajavernik1852]

Bradford , l said Zayn 😂✌️👍🌹

[@Thirdfish]

He's no Harry Styles.

[@majdajavernik1852]

​@@Thirdfishhis one and only ZAYN MALIK 100 %

[@Thirdfish]

Try walking through it at night, no police, drug gangs, drug addicts everywhere, massive homeless problem.

[@user-ce1ol8bj7o]

it's just a dangerous place with no police

[@ShotsByGhani]

.