Is Nobu's Most Expensive Sushi Worth It?

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  • เผยแพร่เมื่อ 26 ก.ย. 2024
  • The omakase menu option at chef Nobu Matsuhisa's namesake sushi restaurants runs nearly $200 per head. With locations in Beverly Hills, Aspen, and NYC, his restaurants count celebs like Justin Bieber and the Kardashian-Jenner clan. That's expensive, but it's by no means the most expensive sushi in the world, let alone New York. We set out to answer whether Nobu is worth the price and how does the quality of Chef Nobu's menu compare to an average New York City sushi restaurant?
    CNBC Make It compared an average sushi joint in the city to Nobu, where Chef Nobu showed us his spin on his favorite cheap rolls, as well as some of the pricier options on his menu.
    My wife and I eat sushi for dinner about once a month which I admit isn't necessarily a cheap habit. My usual order at Taro, our go-to place in Brooklyn, is the edomae chirashi bowl which costs $30. It has variety of ten pieces of fish from mackerel to toro (fatty tuna cut from the belly of the fish) and uni (sea urchin) served on a bed of rice and seaweed. I find it a perfect balance between price and value. Our bill usually comes in under $80, tip included.
    We avoid the more expensive restaurants like Nobu Downtown where a single piece of toro costs $17. A similar cut costs $8.50 at Taro. And Nobu Downtown is by no means the most expensive sushi restaurant in New York, not even close.
    Dinner at the Hinoki Counter at Sushi Noz in Manhattan consists of a 6-course tasting menu and a selection of nigiri, a single piece of fish served on rice, for $300 per person. The beverage pairing costs an additional $175 per person. A two-hour dinner at Masa costs $595 per person, not including beverages and tax. Thankfully, gratuity is not accepted. The check average at Nobu Downtown is $135.
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    Is Nobu's Most Expensive Sushi Worth It?

ความคิดเห็น • 2.2K

  • @narutofan4eva1
    @narutofan4eva1 5 ปีที่แล้ว +12544

    The doubled price is justified because Chef Nobu eats the other half you are paying. 🤣

    • @Iguinho-
      @Iguinho- 5 ปีที่แล้ว +88

      🤣 🤣 🤣

    • @HeadbangersKitchen
      @HeadbangersKitchen 5 ปีที่แล้ว +333

      hahaha took the sushi right out of my mouth!!

    • @kevinlee7056
      @kevinlee7056 5 ปีที่แล้ว +12

      lmao

    • @lordmonocr6206
      @lordmonocr6206 5 ปีที่แล้ว +12

      Headbanger's Kitchen literally lol

    • @hungngocto
      @hungngocto 5 ปีที่แล้ว +73

      You probably get all of it if you bought it, he invited them so its free

  • @bonkersvideos6073
    @bonkersvideos6073 5 ปีที่แล้ว +8581

    While the lobster costs only $20 to source, the preparation is labor intensive
    Chef: Before boiling, I put the stick. It’s made in few minutes.

    • @salex354
      @salex354 5 ปีที่แล้ว +122

      Bonkers Videos Experience pays

    • @luf4rall
      @luf4rall 5 ปีที่แล้ว +372

      he's downplaying it.

    • @VRBLNSLT
      @VRBLNSLT 5 ปีที่แล้ว +245

      @@aca9876 can hear your a real professional with tremendous insights.. Really wonder why you havent opened your own lobster restaurant yet.. 😂😂

    • @smoothwoof
      @smoothwoof 5 ปีที่แล้ว +3

      Precisely

    • @roleyondawrist3077
      @roleyondawrist3077 5 ปีที่แล้ว +3

      😂😂😂😂

  • @jlyp2001
    @jlyp2001 5 ปีที่แล้ว +4646

    So here's a $17 Food cost breakdown:
    20% food cost
    50% overhead
    30% payment for Nobu's Richard Mille

    • @stiltzy1534
      @stiltzy1534 5 ปีที่แล้ว +127

      100% reason to remember the name
      But for real, nobu was first and made himself a brand. It's sad when I see videos like these because you don't salt and citrus fish unless it can't shine on it's own. You don't put caviar on good uni just because... Nobu is the junior version of Daniel Boulud of NYC, first to come but they made a name so they're here to stay even though there's a good dozen spots that top them consistently.
      2:00 Ladies and gentlemen, that's wholesale ginger that comes from a bucket.

    • @2darkdragon
      @2darkdragon 5 ปีที่แล้ว +2

      @@stiltzy1534 why wouldnt caviar be good w uni

    • @stiltzy1534
      @stiltzy1534 5 ปีที่แล้ว +7

      @@2darkdragon it's probably great but lacks balance, looks like a sundae to wow clients

    • @2darkdragon
      @2darkdragon 5 ปีที่แล้ว +6

      @@stiltzy1534 eh kinda subjective

    • @yuchen3399
      @yuchen3399 5 ปีที่แล้ว +58

      That's actually a Hublot Spirt and costs significantly less than a RM. But I get your gist

  • @nevil1015
    @nevil1015 4 ปีที่แล้ว +1538

    Guy eats one piece
    Guy:what about the other piece
    Nobu: THIS ONE FOR ME.

    • @henn.2574
      @henn.2574 4 ปีที่แล้ว +6

      Lmao

    • @brackpersian
      @brackpersian 3 ปีที่แล้ว +9

      I bet you are readin "THIS ONE FOR ME" in NOBU's coarse accent

    • @sammathew8871
      @sammathew8871 3 ปีที่แล้ว

      🤣

    • @cuuh.
      @cuuh. 3 ปีที่แล้ว

      he eats the whole anime

    • @brettburnside1457
      @brettburnside1457 2 ปีที่แล้ว

      @@brackpersian I'm a terrible person.

  • @bornaasi8003
    @bornaasi8003 3 ปีที่แล้ว +592

    “Product is better”
    “Also this $300,000 Richard Mille isn’t gonna pay for itself”

    • @willieaung
      @willieaung 3 ปีที่แล้ว +8

      its a hublot

    • @henkka3931
      @henkka3931 3 ปีที่แล้ว +19

      @@willieaung no its not🤣

    • @willieaung
      @willieaung 3 ปีที่แล้ว +8

      @@henkka3931 its the spirit of big bang

    • @eddsauceplz
      @eddsauceplz 3 ปีที่แล้ว +1

      @@henkka3931 it actually is a Hublot

    • @bentleylee9314
      @bentleylee9314 3 ปีที่แล้ว +1

      @@henkka3931 you’re joking yourself, it’s hublot spirit of big bang

  • @him.chant.
    @him.chant. 5 ปีที่แล้ว +2941

    Why the host always throw is head back while eating the sushi like he’s taking a shot?

    • @GOLF_GUNS_GIRLS
      @GOLF_GUNS_GIRLS 5 ปีที่แล้ว +67

      so it dont drip on you while ur putting it in

    • @myeongacademy
      @myeongacademy 5 ปีที่แล้ว +78

      big boy gustav but the sauce is

    • @DiMas-kt8jk
      @DiMas-kt8jk 5 ปีที่แล้ว +27

      Cuz he got used to make shots rather than eat sushi I guess

    • @isagiyoichi5207
      @isagiyoichi5207 4 ปีที่แล้ว

      icantwithchant looool

    • @chongkelvin9390
      @chongkelvin9390 4 ปีที่แล้ว +6

      Yeah, he was talking $17 per shot/ per sushi

  • @paintnomics9523
    @paintnomics9523 4 ปีที่แล้ว +3984

    He gets invited to a personal meal with Nobu himself, treats him to lunch, than tells everyone to eat other sushi because theres no difference lol

    • @jacobdroski4677
      @jacobdroski4677 4 ปีที่แล้ว +522

      He's just saying to eat the cheaper sushi at the expensive places like nobu because the care put into the 17$ piece and the 3$ piece are the same

    • @SurfMastery-kz6je
      @SurfMastery-kz6je 4 ปีที่แล้ว +160

      and also that you'll still be hungry after $50 spent

    • @bsarioz
      @bsarioz 4 ปีที่แล้ว +22

      @@SurfMastery-kz6je 16 cheap ones should be a good enough meal lol but if we're including tax and tip, you'd have to have like 13.

    • @eragon78
      @eragon78 4 ปีที่แล้ว +115

      @@bsarioz the point is, unless you're pretty well off, its not really worth the price. You can easily have a pretty good meal for 30-50$ at most places. Its not worth it to pay 100$+ on a single meal unless you have a solid amount of disposable income.
      Basically this stuff is pretty much just for wealthier people and not worth the cost for anyone else. Maybe as a ONE time experience to see how it taste, but otherwise its just not worth it.

    • @invictuz4803
      @invictuz4803 4 ปีที่แล้ว +46

      I thought the same thing, would have been super disrespectful. But after listening to the end a few times, I finally realized he's saying just eat the cheap sushi at Nobu.

  • @marlin7699
    @marlin7699 5 ปีที่แล้ว +5387

    Journalist looks like he’s legit about to breakout into tears

    • @imachair4464
      @imachair4464 5 ปีที่แล้ว +48

      Marlin for real lol

    • @danielt6689
      @danielt6689 5 ปีที่แล้ว +133

      *GOOD* nigiri sushi done right will do that to you.

    • @marcosmercedesn
      @marcosmercedesn 5 ปีที่แล้ว +316

      That's the power of free food

    • @chiliphrosting9059
      @chiliphrosting9059 5 ปีที่แล้ว +6

      Hahaha i was thinking the same thing

    • @ibookje
      @ibookje 5 ปีที่แล้ว +11

      thought he would burst in tears too! :D

  • @RockstarEater
    @RockstarEater 4 ปีที่แล้ว +200

    Nobu: High price means good quality and limited.
    Reality: High price means crazy LA rent.

    • @muayboran6111
      @muayboran6111 3 ปีที่แล้ว +3

      High price = high rent anywhere in the world

  • @dyangsh
    @dyangsh 4 ปีที่แล้ว +80

    Like watching a penguin eat in front of the zoo keeper.

  • @TheChangewave
    @TheChangewave 5 ปีที่แล้ว +1840

    $17 a piece to pay for Nobo’s Richard Mille

    • @ahitagnidey2734
      @ahitagnidey2734 5 ปีที่แล้ว +25

      Literally what I thought 😂

    • @lisaattan8274
      @lisaattan8274 5 ปีที่แล้ว +26

      Its hublot anyway

    • @tuna3875
      @tuna3875 5 ปีที่แล้ว +30

      lisa attan that’s an RM

    • @apt62
      @apt62 5 ปีที่แล้ว +24

      Tuanicular google it’s a Hublot sprit of Big Bang.

    • @ThreeSixFour
      @ThreeSixFour 5 ปีที่แล้ว +17

      @@apt62 correct, he probably got it for free because Hublot are publicity whores, cant imagine him buying a RM on his own.

  • @dankism9305
    @dankism9305 5 ปีที่แล้ว +583

    The interviewer eats like those pelicans you see that throws their head back when they eat.

  • @harrygreen9548
    @harrygreen9548 3 ปีที่แล้ว +54

    See the Richard Mille on his wrist? That’s what you’re paying for 😂🤣🤣

    • @ianjamesxxxx
      @ianjamesxxxx 3 ปีที่แล้ว +2

      Exactly! hello watch person ;)

    • @seankim184
      @seankim184 3 ปีที่แล้ว

      I don’t know enough about watches but I know enough to the point where I know that’s an expensive watch

    • @ettien9313
      @ettien9313 3 ปีที่แล้ว

      @@seankim184 its the price of a really really nice car

    • @driesmartinez722
      @driesmartinez722 3 ปีที่แล้ว

      I think it is a Hublot spirit of Big Bang

  • @Str4t0sPh3rE
    @Str4t0sPh3rE 3 ปีที่แล้ว +103

    Tiny piece of lobster tail = $3
    **Ram a stick up the lobster's tail**
    Nobu: It is now $10.

    • @Levisooo
      @Levisooo 2 ปีที่แล้ว

      I think its about the overall preparation and not just the lobster, but yea sort of overpriced

  • @pags86
    @pags86 4 ปีที่แล้ว +608

    Nobu is a place you spend $200 to eat just to go eat somewhere else because you're still hungry.

    • @theghost227
      @theghost227 4 ปีที่แล้ว +3

      Sebastian Vertoua have you ever eaten at nobu?

    • @riotants4018
      @riotants4018 4 ปีที่แล้ว +15

      @daAnder71 Maybe it depends on the person but usually it takes 12-13 pieces of sushi for me and people I know to get full. And 10 x 17 is $170. So yeah your spending almost $200 dollars to get full.

    • @beenaatlee8020
      @beenaatlee8020 3 ปีที่แล้ว +5

      I always hungry after sushi meals

    • @shaochiavang
      @shaochiavang 3 ปีที่แล้ว +5

      @@riotants4018 $10 per shushi ?! That is laughable. 13 sushi peices is just snack. Lol

    • @jessj8019
      @jessj8019 3 ปีที่แล้ว +7

      Nobu’s prices are justified…sourcing and importing takes into affect the price of his product

  • @saeku6398
    @saeku6398 5 ปีที่แล้ว +1499

    We all see what you're doing... kudos for having the balls to pitch a story idea that lets you expense a meal at Nobu. Can't wait to see what you come up with next... Is having a super model girlfriend as good as you think it'll be?

    • @itsthatbeeguy
      @itsthatbeeguy 5 ปีที่แล้ว +37

      Nobu invited them to dine there, so it would have been free anyway.

    • @karendawson6112
      @karendawson6112 5 ปีที่แล้ว +3

      Lmfao omg

    • @VRBLNSLT
      @VRBLNSLT 5 ปีที่แล้ว +9

      I went thru a few of those supermodel girlfriends.. Not all it's cranked up to be...

    • @anmol3457
      @anmol3457 5 ปีที่แล้ว +1

      You're kidding ?

    • @kob627
      @kob627 4 ปีที่แล้ว +14

      VRBL !NSLT Lmao sure you did virgin

  • @matthewliano
    @matthewliano 5 ปีที่แล้ว +132

    To anyone that hasn’t been to Nobu I highly recommend going at least once in your life. It’s an experience like no other! I use to not like sushi but once I tried Nobu it changed my opinion about sushi.

    • @Sampsonlam_ramble_life
      @Sampsonlam_ramble_life 2 ปีที่แล้ว +14

      you should travel to japan, he is just famous, but not the best

    • @CA-dr7tf
      @CA-dr7tf 2 ปีที่แล้ว

      I agree, but the sushi isn’t their only good food they have some amazing dishes

    • @sdiamond1998
      @sdiamond1998 ปีที่แล้ว

      What did you order?

    • @nachonachoman
      @nachonachoman ปีที่แล้ว

      ​@@Sampsonlam_ramble_life sushi is just not that great in America so he stands out. Americans generally choose volume over quality so if you don't follow that trend, it's hard to survive. But the fish used is lower quality, the chefs are not trained to the same degree. Most rice is not even apprentice level in Japan.

  • @MrMoeGaming
    @MrMoeGaming 3 ปีที่แล้ว +28

    Eating 1 on 1 with a chef like this seems like the ultimate culinary experience.

  • @agustinavila9780
    @agustinavila9780 3 ปีที่แล้ว +60

    How else is he going to pay for the Richard Mille on his wrist.

    • @bentleylee9314
      @bentleylee9314 3 ปีที่แล้ว

      Hublot spirit of big bang ✌️

  • @bassoonplayer
    @bassoonplayer 4 ปีที่แล้ว +70

    A chef who is wearing Richard Mille, I can already tell how expensive his sushi is.

    • @creaky2436
      @creaky2436 4 ปีที่แล้ว +2

      Kai Lin It’s a hublot spirit of Big Bang with the alligator strap. Around $30,000 used.

  • @haris7089
    @haris7089 5 ปีที่แล้ว +749

    The preparation is so intensive...
    * Boil in water for 2 mins*

    • @myeongacademy
      @myeongacademy 5 ปีที่แล้ว +33

      Hari S honestly it takes more preparations for it. The lobster was boiled for 2 minutes then it need to be chilled in ice water and have to be de-shell after that. The de-shelling part is the most difficult part

    • @VivashaGovinden
      @VivashaGovinden 5 ปีที่แล้ว

      :)

    • @lllllMlllll
      @lllllMlllll 5 ปีที่แล้ว +22

      @@myeongacademy woow .. that is sooooooooooooooooooooo hard and labor intensive .. smh

    • @myeongacademy
      @myeongacademy 5 ปีที่แล้ว +18

      I AM SURE try de-shelling 100+ crab claws yourself. Make sure the meats are connected and not flaky :)

    • @myeongacademy
      @myeongacademy 5 ปีที่แล้ว +8

      I AM SURE oh and finish it in 1 hour max.

  • @whatmane
    @whatmane 5 ปีที่แล้ว +486

    I cringe when he says edomae & Hokkaido 😅 I worked at Nobu & there's several restaurants that use the same fish suppliers around town. There's literally no fish that's labeled "sushi quality." A true sushi chef & connoisseur will realize freshest isn't exactly the best. Fish is equivalent to steak & the best flavors come out when carefully aged. Nobu utilizes super freezers which enables them to provide a longer shelf life & maintain quality control throughout the week. The answer is basically you pay more for the name/decor than the quality itself. Plus no fuck way kinmedai is $3 a piece literally anywhere

    • @dylancano8492
      @dylancano8492 5 ปีที่แล้ว +5

      could you recommend any more reasonably priced sushi restaurants in LA?

    • @MrMiniPancakes
      @MrMiniPancakes 5 ปีที่แล้ว

      Anthony it’s worth it. Masteros, not so much. I prefer Houston’s

    • @FluffyGamingLBMJ
      @FluffyGamingLBMJ 5 ปีที่แล้ว +3

      forreal, i eat at nobu about once a month with friends. I always find that the fish does not taste fresh and sometimes even leads to stomach issues right after eating.

    • @staypositive1040
      @staypositive1040 5 ปีที่แล้ว

      Alec G so Houston’s is better than mastros??

    • @MrMiniPancakes
      @MrMiniPancakes 5 ปีที่แล้ว +1

      Stay Positive well, better is hard to deceive. Only go to masteros if you have an actually party. They have an Alaskan King Crab Gnocchi which is amazing. But steak and price wise, Houston’s does the job and you won’t feel as bad about yourself

  • @DeepfriedBaby
    @DeepfriedBaby 4 ปีที่แล้ว +315

    I PROMISE YOU, he is someone cousin, or son from high up in NBC. There's no way he got this gig on talent, skill, or looks.

    • @LincolnDoodle1
      @LincolnDoodle1 4 ปีที่แล้ว +68

      He’s embarrassing. I feel bad for Chef Nobu

    • @position9925
      @position9925 3 ปีที่แล้ว +9

      He looks like he is on a binder

    • @beenaatlee8020
      @beenaatlee8020 3 ปีที่แล้ว +1

      😂

    • @thingthang2904
      @thingthang2904 3 ปีที่แล้ว +43

      Quite mean and baseless, don't you think?

    • @peudepau
      @peudepau 3 ปีที่แล้ว

      lol no, of course Nobu wants to be on TV it’s called marketing

  • @nikkodinsay4449
    @nikkodinsay4449 3 ปีที่แล้ว +25

    casually wearing a Richard Mille while making sushi, this chef ballin

  • @Learninghowtodougie
    @Learninghowtodougie 4 ปีที่แล้ว +184

    Chef: what would you like?
    Me: just one golden eye snapper please.

    • @marwan1521
      @marwan1521 4 ปีที่แล้ว +1

      At the place where I live you can get 2 one foot burritos for same amount of price as the golden eye snapper..

    • @Amatersuful
      @Amatersuful 3 ปีที่แล้ว

      I'll would just get the uni cup n ask for check

    • @neerajnongmaithem392
      @neerajnongmaithem392 2 ปีที่แล้ว

      @@marwan1521 depends upon what you want to consume.

  • @RAWRCoding
    @RAWRCoding 5 ปีที่แล้ว +377

    Price is justified because of the shark skin grater hahaha

    • @amo9363
      @amo9363 5 ปีที่แล้ว +4

      It’s kinda famous to use shark skin grater in Japan. You can get it around 15$!

    • @armaan6095
      @armaan6095 4 ปีที่แล้ว +19

      Will Monster y’all realize the price of real wasabi is so much more expensive not the grater

    • @mwt2332
      @mwt2332 4 ปีที่แล้ว +2

      because of the 4000 dollar 10 pound tuna .

  • @Brennan1231000
    @Brennan1231000 5 ปีที่แล้ว +80

    In my personal experience i honestly thought that this did not matter, however after tasting a high price tuna sushi i can honestly say that the flavor is far different compared to the cheaper ones. It tasted better (it felt more like an actual fish than meat) the texture was smooth and the sweetness of the fish mixed with the salty soysauce was out of this world

  • @JakeMuddMMA
    @JakeMuddMMA 3 ปีที่แล้ว +9

    This is a hot take apparently but I enjoyed the journalists genuine enthusiasm and respect for the chef. He was nervous to be around a legend but made sure to still say please and thank you and compliment his dish. But he wasn’t going to let that cool chef deter his opinion also, he gave honest good advice.

  • @fizzmirr3986
    @fizzmirr3986 3 ปีที่แล้ว +14

    Ate there a few times I enjoy the food and the experience. If you’re worried about the cost or not financially able to it’s not worth the money. Their plates are small so you’re suppose to order a variety of plates so it’s easily $100-200 a person.

  • @Kaiser68
    @Kaiser68 4 ปีที่แล้ว +37

    I live in Japan and an amazing 12 piece sushi set here that crushes anything in the States would be about $15-20. You can go to places in tsukiji for lunch and go to $40 for the best sushi you've ever tasted.

    • @michaelperez5172
      @michaelperez5172 2 ปีที่แล้ว

      I’ve been to Japan 🇯🇵 and what your saying is absolutely true.

    • @neerajnongmaithem392
      @neerajnongmaithem392 2 ปีที่แล้ว

      @Kin Kan well dont just go for the sushi and then it will be a worthwhile addition to the trip

  • @mohamedayoub6499
    @mohamedayoub6499 5 ปีที่แล้ว +37

    2:52 I’ve never seen anybody eat sushi like that before... gave me goosebumps

  • @EtzEchad
    @EtzEchad 4 ปีที่แล้ว +7

    I ate at Nobu at the Hard Rock Hotel in Las Vegas. It is far and away the best sushi I have ever tasted.
    Unbelievable.

  • @bsoohooz
    @bsoohooz 4 ปีที่แล้ว +9

    i'd be mad anxious with Nobu standing across from me, waiting for my reaction to each piece.

  • @greekgod5193
    @greekgod5193 5 ปีที่แล้ว +652

    I never new justin Timberlake liked sushi

    • @yeon723
      @yeon723 5 ปีที่แล้ว +4

      looks like the non famous cousin

    • @Oliverbarcelona92
      @Oliverbarcelona92 5 ปีที่แล้ว

      Bearly got that in the last 2 minutes lol

    • @showingYOUtheworld
      @showingYOUtheworld 5 ปีที่แล้ว

      Who cares 😕 ?

    • @olveramelinda
      @olveramelinda 5 ปีที่แล้ว

      leprechaun gaming what u mean he don’t look at his face LOL

    • @sarahnightwing2936
      @sarahnightwing2936 4 ปีที่แล้ว

      @Erik allan THANK YOU!

  • @drzero7
    @drzero7 5 ปีที่แล้ว +12

    When u see the toro on the image that says $17, dollars. That O-toro. Thats literally the premium tuna belly cut. The half the price is most likely chu-toro, the most common toro, or medium grade belly tuna. The taste difference is huge. O-toro tuna literally taste like bacon but with tuna fat instead of pig.

  • @hsun9810
    @hsun9810 5 ปีที่แล้ว +20

    Food is about culture and it also tries the restaurant owner's conscience when it comes to raw food. Great food does not have to have a high price tag.

  • @codexnecro666
    @codexnecro666 3 ปีที่แล้ว +8

    Your normal sushi order looks already fancier than any sushi I usually get. I'd be happy with that xD

  • @adity1427
    @adity1427 4 ปีที่แล้ว +11

    @5:24 cameraman must be an unpaid intern

  • @geraldinebabasa1546
    @geraldinebabasa1546 5 ปีที่แล้ว +62

    So funny how the interviewer eats...its like he is just forcing himself to eat the sushi

  • @katalysis
    @katalysis 5 ปีที่แล้ว +389

    Ah, a restaurant owner wearing a $500,000+ Richard Mille. We must be paying for quality and rarity.

    • @tohyongxiang3739
      @tohyongxiang3739 5 ปีที่แล้ว +9

      katalysis its a hublot.

    • @alexuemura2353
      @alexuemura2353 5 ปีที่แล้ว +9

      Yong Xiang it’s a richard Mille

    • @kentonnguyen4072
      @kentonnguyen4072 5 ปีที่แล้ว +21

      @@alexuemura2353 it's a hublot spirit of big bang. Notice the 6 screws where as richard mille has lore than 6 screws.

    • @Zeni_x22
      @Zeni_x22 5 ปีที่แล้ว +22

      It's a 30k Hublot. Not even close to RM

    • @SweatySockGaming
      @SweatySockGaming 5 ปีที่แล้ว +3

      jae root hublot spirit of big bang white ceramic

  • @dtothel
    @dtothel 5 ปีที่แล้ว +22

    In Japan you won’t see a sushi chef wearing a watch while making sushi... and 17USD for a piece of otoro from a farmed tuna? Give me a break

    • @eyebeebak
      @eyebeebak 5 ปีที่แล้ว +1

      I bet american customers look at the watch and like 'oh that's why sushi is so good"

    • @maix139
      @maix139 4 ปีที่แล้ว +2

      Yeah 'farmed' is not good

    • @aliferdous3425
      @aliferdous3425 2 ปีที่แล้ว

      I mean he's the owner he prob just wore the watch for the video, I doubt he wears his watch all day making sushi.

  • @juicyjessica2298
    @juicyjessica2298 4 ปีที่แล้ว +232

    you’re never getting invited back for what you said at the end 😅😂

    • @potatomuzik
      @potatomuzik 4 ปีที่แล้ว +2

      Why , What's wrong with what he said

    • @thingthang2904
      @thingthang2904 3 ปีที่แล้ว +22

      I think he phrased himself poorly and caused confusion. He didn't mean "pick a cheaper restaurant". He meant that if you want to experience the high-end quality of Nobu but not spend a ton of money, pick their cheaper options on the menu because the quality is just as good.

    • @rolandkennedy80
      @rolandkennedy80 3 ปีที่แล้ว

      @@potatomuzik you are delusional

    • @potatomuzik
      @potatomuzik 3 ปีที่แล้ว

      @@rolandkennedy80 wtf, why?

    • @theoverdugo491
      @theoverdugo491 2 ปีที่แล้ว

      @@potatomuzik you are literally crazy

  • @swicheroo1
    @swicheroo1 4 ปีที่แล้ว +76

    Every Japanese person I know laughs at sushi from the United States. They laugh at the preparation. They laugh at the price point. Sushi is very affordable in Japan...even the expensive sushi.

    • @chopsticks7623
      @chopsticks7623 3 ปีที่แล้ว +3

      Well yeah I guess that would be true because in Japan it’s would probably be a lot easier to source fresh fish and source the correct ingredients

    • @varunmishra3496
      @varunmishra3496 3 ปีที่แล้ว +2

      there is no cost of transporting fish from Japan to the States. And there is more expertise available at hand to prepare good sushi.

    • @jadenhau
      @jadenhau 3 ปีที่แล้ว +3

      tell that to all those crazy 8 seater omakase restaurants in japan XD

    • @carmelopearman5721
      @carmelopearman5721 3 ปีที่แล้ว

      Overfishing helps lower costs significantly. Fish is way too expensive in the U.S.

    • @sleeptime5464
      @sleeptime5464 3 ปีที่แล้ว

      Haha yeah you can get toro for 3 bucks in japan

  • @carlosarguinarena105
    @carlosarguinarena105 2 ปีที่แล้ว +8

    Your face while eating that toro nigiri is everything. Im convinced to pay the 17 bucks a piece 😆

  • @PuppetPaul
    @PuppetPaul 5 ปีที่แล้ว +20

    Celebs are reading the menu by the price!
    As more expensive, as better it must be.

  • @peanutgamer976
    @peanutgamer976 4 ปีที่แล้ว +26

    Nobu is eating with him because he missed lunch😂

    • @peanutgamer976
      @peanutgamer976 4 ปีที่แล้ว

      Can you guys sub to me 🙏 thanks

  • @angelandres08
    @angelandres08 2 ปีที่แล้ว +6

    Sushi is one of those gifts to our palate that are worth spending on, provided the Chef is a real good one and the ingredients too. There are many expensive places that are just expensive but not different from comon ones.

  • @johnjohnson7706
    @johnjohnson7706 2 ปีที่แล้ว +4

    “The preparation is labor intensive.”
    The labor: “Before boil, I put the stick. It’s made in few minutes”

  • @amitupadhya90
    @amitupadhya90 3 ปีที่แล้ว +18

    The doubled price shushi is for affording the Richard Mille he’s wearing.

    • @jalico3161
      @jalico3161 3 ปีที่แล้ว

      It's a poor mans Richard Mille, aka a hulbot spirit of the big bang haha

    • @kryskrys6428
      @kryskrys6428 3 ปีที่แล้ว

      @@jalico3161 which is saying much because Richard mille itself is crap

  • @thepodlabs
    @thepodlabs 5 ปีที่แล้ว +18

    I don’t know if it’s as much about the price as finding a place that actually uses high-quality fresh ingredients, Because I’ve had four dollar rolls that were completely amazing and then some $12 rolls that work complete garbage

    • @danielt6689
      @danielt6689 5 ปีที่แล้ว +1

      The fact that you're eating rolls says it all.

    • @thepodlabs
      @thepodlabs 5 ปีที่แล้ว +1

      Daniel T Well some people aren’t going to spend 30 bucks on one piece of sushi

    • @maix139
      @maix139 4 ปีที่แล้ว

      True

  • @JohnDoe-nk8so
    @JohnDoe-nk8so 4 ปีที่แล้ว +24

    It’s simple, you’re paying for food quality, ingredients/sourcing, creativity, labour/preparation, and the overall ambiance/experience at a place like Nobu. You can’t replicate that with your basic $30 sushi bowl you can get in a food court.

  • @NewbieLam
    @NewbieLam 5 ปีที่แล้ว +182

    lol, even in tokyo japan don't charge 17 dollars for one fatty tuna.

    • @yakamarezlife
      @yakamarezlife 5 ปีที่แล้ว +12

      Yup I'm in Washington state there fish prices are a joke I can get 5 pounds of tuna for that price caught that morning

    • @yakamarezlife
      @yakamarezlife 5 ปีที่แล้ว

      @@urmondaymorinin9838 so you contradict yourself most specie's of tuna have one albacore definitely does it doest even make it to market here if you want toro you have to go to a sushi place or straight to the dock

    • @tnductai
      @tnductai 5 ปีที่แล้ว +5

      @@yakamarezlife Japanese wild tuna are much better quality, it is a bigger fish with more fat. American tuna is a lot different. But he used tuna from Spain, so i am not sure lol

    • @yakamarezlife
      @yakamarezlife 5 ปีที่แล้ว +2

      @@tnductai the Japanese have no wild tuna from overfishing most of it imported from the us and Canada and Spain and Europe

    • @fordalols7479
      @fordalols7479 4 ปีที่แล้ว +1

      NewbieLam he didnt specify what kind of toro it is. Plus its also imported from spain so not local. It could also be a rare type of tuna thats dying out like blue fin tuna. He said one entire fish he they sell is around $4000 and only 4 lbs of it can be used as toro

  • @minsterhill
    @minsterhill 2 ปีที่แล้ว +2

    Went to Matsuhisa in 1990 on my honeymoon and have been going to his restaurants as much as I can for years since. Love them all!!!!

  • @PauliHeisenberg
    @PauliHeisenberg 4 ปีที่แล้ว +36

    I’ve eaten at two different locations, and I luckily wasn’t the one paying. While the food was good, it definitely was not worth the price tag. For four of us, it came out to almost $2k. The highlight of the night for me was seeing Patrick Stewart hah. I think there are much better sushi places out there that aren’t as expensive

  • @alpharius5178
    @alpharius5178 4 ปีที่แล้ว +7

    I’ve been gotten toro at a cheaper restaurant, but I was utterly disappointed. At Nobu, I got toro tartare, and my mind was blown away by the flavor.

  • @HarvestSwag
    @HarvestSwag 5 ปีที่แล้ว +439

    Speaking as someone who works in a high end sushi restaurant. None of y’all know what you’re talking about 😂

    • @getpaidblackman9859
      @getpaidblackman9859 5 ปีที่แล้ว +3

      Capt Calder and the Breefcase the people in the video or the commentators

    • @GiuseppeM
      @GiuseppeM 5 ปีที่แล้ว +42

      I’ve eaten at Nobu a dozen times and there are a lot more better sushi restaurants out there

    • @dougtube9870
      @dougtube9870 5 ปีที่แล้ว +1

      GiuseppeM Have any suggestions for LA?

    • @GiuseppeM
      @GiuseppeM 5 ปีที่แล้ว +7

      Dougtube Try Ajisai in West Hollywood, very small place need to make a reservation

    • @kevinthemajestic
      @kevinthemajestic 5 ปีที่แล้ว +13

      Hey, someone's got to wash the dishes right?

  • @recration
    @recration 2 ปีที่แล้ว +1

    That higher price is just so Chef Nobu can afford his Richard Mille 😂

  • @dylanw890
    @dylanw890 4 ปีที่แล้ว +32

    You know you made it as sushi chef when your preparing the fish with a Richard Mille watch...

  • @askchrishetrades
    @askchrishetrades 5 ปีที่แล้ว +50

    His favorite words are" That's why, itsa so expensive" lol

    • @LJTofficial
      @LJTofficial 4 ปีที่แล้ว

      nice bit of casual racism

    • @bigbear5767
      @bigbear5767 4 ปีที่แล้ว +1

      @@LJTofficial usually when people are asked why they call something racist they ignore or don't have an answer. Let's see if you're any different.
      Why is it rascist?

  • @jzk2020
    @jzk2020 5 ปีที่แล้ว +13

    That was 1 long boring ad. Is it worth it? No. Its over-priced, but NBC isn't gonna say that. Great journalism.

    • @nardinit
      @nardinit 5 ปีที่แล้ว

      He managed to open 40 restaurants that are all doing very well. Looks like the thousands of customers that eat at his restaurants would disagree with you

  • @thegoogs
    @thegoogs 4 ปีที่แล้ว +31

    This video should be titled “white guy who knows nothing about sushi gets free lunch while making wild speculations”

  • @MikePietronRealtor
    @MikePietronRealtor ปีที่แล้ว +2

    “I don’t wanna say OMG it’s so good hahaha”…. *2 minutes later in the video…* “OMG it’s so good hahaha”

  • @johansebastiannordstrom8845
    @johansebastiannordstrom8845 2 ปีที่แล้ว +2

    You seldom See videos like this. Gotta say this guy has done fantastic job. Really good video 👍

  • @ipareidolia
    @ipareidolia 5 ปีที่แล้ว +4

    I went to a place in LA. Seaweed handroll bar. I spent around 120 in total and I told them I would come here more often if it wasn’t so expensive. And they told me that they are affordable and cheaper than their competitors. I paid 17 for 2 pieces of toro and 35 for 2 pieces of a5 wagyu beef sushi. Both of those were the best things I’ve eaten. But they did have hand rolls that were way more affordable but I didn’t get that. And a wild mushroom miso soup that was to die for! Definitely want to go back when I have extra money to splurge on a meal

  • @charliehan1958
    @charliehan1958 4 ปีที่แล้ว +40

    People don’t understand you’re not paying for 5 minutes of work but his ability to do it in 5 minutes... truly amazing

    • @RamiHaddadin
      @RamiHaddadin 3 ปีที่แล้ว

      And the 40+ years of experience

    • @scruffy3320
      @scruffy3320 2 ปีที่แล้ว

      This also 10 dollar for a lobster nigiri that’s about how it it is at any sushi restaurant in charlotte and the yellowtail is even cheaper then all places here

  • @eyebeebak
    @eyebeebak 5 ปีที่แล้ว +52

    Nobu's expensive sushi is only worth it because people are willing to pay for it.
    Just like the resort fees when you stay at Las Vegas. It's worth it because people are still paying for it eventhough they never use it.

    • @arrangearrange
      @arrangearrange 5 ปีที่แล้ว +4

      It sounds like you’ve never had good sushi or care about sushi. Las Vegas reference instant rip off. Peaceeee

    • @eyebeebak
      @eyebeebak 5 ปีที่แล้ว +2

      @@arrangearrange nope. I've been to tokyo numerous times and eating at some of the very best sushi restaurants there. So i know what i'm talking about.

    • @arrangearrange
      @arrangearrange 5 ปีที่แล้ว

      Ж right on my man sorry

    • @faintttt3332
      @faintttt3332 5 ปีที่แล้ว +6

      200$ for an omakase is not expensive for the quality of fish you are getting. I would guess the profit margins are practically non-existent at that point. Any cheaper and it would almost have me worried. Compare it to other high end sushi restaurants in Japan where the omakase menu is about 300$ or Masa omakase in NYC that is 600$

    • @faintttt3332
      @faintttt3332 5 ปีที่แล้ว +2

      I've been to Japan as well and unless you go to the fish market early in the morning (most of the time they only let Japanese people in), then you won't find that quality fish for the price.

  • @MookiePookieDookie
    @MookiePookieDookie 2 ปีที่แล้ว +3

    Nobu is one of my favorite restaurants. I eat here once a year as a treat. The trick is to go alone so you can enjoy what you order without having to share bc the portions are small. BTW...the Toro with Cavier is the best thing I have ever put in mouth.

    • @torresthemonster
      @torresthemonster ปีที่แล้ว

      You go to restaurants alone… why. Going to restaurants is part of talking to your friends, or networking

    • @MookiePookieDookie
      @MookiePookieDookie ปีที่แล้ว +2

      @@torresthemonster Yes. I go to restaurants alone sometimes. And sometimes I go with friends or family.

    • @mtysky7279
      @mtysky7279 ปีที่แล้ว

      @@MookiePookieDookie Why don't u order double and split it if your with a friend

    • @MookiePookieDookie
      @MookiePookieDookie ปีที่แล้ว +2

      @@mtysky7279 Unfortunately, my friends don't have the palet or disposable income like me to enjoy luxury fine dining. The one time I went with my girlfriends, they all complained about the portion sizes and cost and blamed me for their unpleasant dining experience. Therefore, I go alone now and enjoy my me time. I usually pair this with a day at the spa or a day of retail therapy😉

  • @MikeyCh09
    @MikeyCh09 2 ปีที่แล้ว +2

    Eating the more exotic stuff at places like Nobu is a novelty. You’re not supposed to fill yourself with toro, you’d feel unwell if you tried. Stuff like that is a side dish to other mains on their menu.

  • @kendallwi
    @kendallwi 5 ปีที่แล้ว +4

    Nobu is a treat. We splurge a few times a year for it. There's also great sushi places for 1/4 the price.

  • @savanahhh
    @savanahhh 5 ปีที่แล้ว +29

    Good idea had the journalist when he convinced its company to do this video

    • @runawayspringroll5288
      @runawayspringroll5288 5 ปีที่แล้ว

      the journalists got invited. they said it at the start of the video.

    • @savanahhh
      @savanahhh 5 ปีที่แล้ว

      @@runawayspringroll5288 so he didn't even had to do nothing...how lucky ;)

  • @spartan021595
    @spartan021595 5 ปีที่แล้ว +8

    at 3:29 son has the Richard Millie on, OKAY NOBU I see you

    • @anmol3457
      @anmol3457 5 ปีที่แล้ว

      For the umpteenth time : it's a Hublot.

  • @monkey220ms
    @monkey220ms 6 หลายเดือนก่อน +1

    0:43 just noticed my boi Nobu is chefing up in a RM😂😂

  • @north6club477
    @north6club477 3 ปีที่แล้ว +15

    The reporter is really killing me tilting his backwards and shoving the thing up his mouth. Look how the chef is eating it.

  • @migrisongs7439
    @migrisongs7439 4 ปีที่แล้ว +16

    3:55 when you are just pretending that it's good.

    • @maix139
      @maix139 4 ปีที่แล้ว +2

      Prob taste bland

    • @johnl2613
      @johnl2613 4 ปีที่แล้ว +2

      guy looks like he was going to cry, lol

    • @relativemotion
      @relativemotion 4 ปีที่แล้ว

      That fatty tuna belly is amazing though. It's expensive cause everyone wants it.
      Went to a place in Hawaii that had it for $12 per piece. Ended buying 6 pieces.
      Everything total, with tax, and tip, came out to like $280.00 between three people.
      It was worth every penny. Everything was amazing. We left the restaurant incredibly full.

  • @jjw238
    @jjw238 5 ปีที่แล้ว +16

    It is worth the money when I eat it, but not when I pay for it.

    • @kevenheinz6962
      @kevenheinz6962 4 ปีที่แล้ว

      That's pretty accurate. In a way, it makes no sense to put a price tag on a feeling, so you end up with this ambivalent feeling.

  • @SgtNoPants
    @SgtNoPants 5 ปีที่แล้ว +6

    Me at an all you can eat sushi: mmmhhh delicious
    Also me at expensive sushi restaurant: mmmhhh delicious

    • @scotthull2141
      @scotthull2141 4 ปีที่แล้ว

      no matter the size of the check ~ the toilet is it's destiny

  • @mr.springroll5080
    @mr.springroll5080 4 ปีที่แล้ว +2

    So. Long story short- The fish is fished from a special unique place only 1 in the world it’s specially bred. And then it’s flavour is intensified by adding caviar, truffle and ocean sauce the wasabi is a special wasabi mixed from different types of wasabi found in Japan and the rice is the most special. It’s grown one grain each time and each grain is injected with special sweet sauce along with ocean sauce and it’s then intensified by marinating it in lobster and caviar (each grain) and they stick each grain together with precision and then the wasabi and then the fish on top.

  • @watashitetsujin4993
    @watashitetsujin4993 4 ปีที่แล้ว +1

    Chefs in Japan watch these Nobu videos like SNL!

  • @devonbremer4348
    @devonbremer4348 5 ปีที่แล้ว +6

    Oh.... so this is an ad for Nobu. Thanks.

  • @Boss-lh8mn
    @Boss-lh8mn 3 ปีที่แล้ว +8

    Well, to be fair he was never going to say anything other than praise

    • @whatisthis7196
      @whatisthis7196 3 ปีที่แล้ว +2

      Yeah I agree, kinda boring when they taste in front of the chef because they will never actually say it’s bad if they really think that

  • @stackyal5807
    @stackyal5807 5 ปีที่แล้ว +4

    Looks great and would love to try but really .... a shark skin grater.. was that left over from a sharks fin soup or was it killed for the grater alone? Microplane graters have no feelings.

  • @shayaaner
    @shayaaner 4 ปีที่แล้ว +1

    That watch on chef nobus hand is worth 1.5 million dollars

  • @MrWhangdoodles
    @MrWhangdoodles 3 ปีที่แล้ว +7

    Basically I think Nobu is overrated. If HE is the one making the sushi, fine. I'll pay those prices, but he has dozens of restaurants, why would I pay a premium for just a name?

  • @patoises
    @patoises 5 ปีที่แล้ว +4

    NObu is the thing 10 years ago, it must be struggling now to want to appear in a CNBC ad

  • @DanielIles
    @DanielIles 5 ปีที่แล้ว +11

    Nah, load me up with that all your can eat. I’m out here trying to save that money!

  • @nemoneon
    @nemoneon ปีที่แล้ว +3

    This guy went to Nobu to eat the best sushi and then tell us to settle for cheap sushi instead. Nobu is so good if you can afford it. Been there twice and it was worth it.

  • @tomt4569
    @tomt4569 4 ปีที่แล้ว +30

    2:50 That one grain of rice he dropped was worth $1

  • @KingFig1998
    @KingFig1998 4 ปีที่แล้ว +1

    Most of y'all in the comments ain't never been to Nobu so 80% of these comments are irrelevant. The food is the greatest sushi I've ever had. Fresh, Tasteful, and Pure Quality. 2 person dinner cost $250. Worth it

  • @marvinmarcos8424
    @marvinmarcos8424 5 ปีที่แล้ว +4

    I work in a sushi restaurant and i prepare and clean uni a day which cost around 40$ a good 1 hour of work and i produce 500$ worth of uni and i am paid 11$ an hour in that restaurant.

  • @Linny95
    @Linny95 5 ปีที่แล้ว +8

    Anyone who’s had the best sushi in Japan knows Nobu’s dishes is extremely overrated. Just look at his watch and it’ll show everything you need to know about his philosophy

    • @indigo_died6910
      @indigo_died6910 5 ปีที่แล้ว

      he caters towards a specific market
      i'm assuming all of his patrons know that it's somewhat overpriced
      but it's not a bad price for nyc right?

    • @AznChewii
      @AznChewii 5 ปีที่แล้ว +2

      That’s true nobu was a bit of a letdown. I didn’t even do it cheap either. I paid $600 not including drinks for three.

    • @Linny95
      @Linny95 5 ปีที่แล้ว

      @@indigo_died6910 I'd still say it's overpriced and overrated. I wouldn't even rank his sushi top 50 in the world.

  • @PhactorPhiction
    @PhactorPhiction 5 ปีที่แล้ว +6

    There’s a lot here about the origin of ingredients ...but not much about distinguishing the taste between a less expensive Sushi vs top dollar. At the end of the day, it comes down to did I like the taste of what I ate and was it more than worth it. I think you pay more for brand noterietay and ambiance and not necessarily taste. As long my Sushi is fresh, prepared with care, and in a clean restaurant - I’m more than fine paying less.
    Value over glitz.

  • @maxpop39
    @maxpop39 ปีที่แล้ว +1

    Chef causally flexing a RM on his wrist

  • @yui-tg4nm
    @yui-tg4nm หลายเดือนก่อน

    As Japanese, we should not forget that the price of such sushi is also the price of the chef's skill.
    It takes many years of training to become a sushi chef.

  • @samhenley6156
    @samhenley6156 5 ปีที่แล้ว +7

    He sure flex with that watch

  • @Mmj113
    @Mmj113 5 ปีที่แล้ว +25

    this guys voice has me dead every time

  • @siddharthb2633
    @siddharthb2633 5 ปีที่แล้ว +7

    Conclusion of video- go to an expensive place aND ORDER CHEAP FOOD.

  • @fishingtacklechannel
    @fishingtacklechannel 2 ปีที่แล้ว +1

    The irony here is that the US exports the best fish to japan, the. Sushiya in the US imports that same fish from Japanese fish market back to the US for the premium price.

  • @epico5805
    @epico5805 4 ปีที่แล้ว +5

    There is a way to justify this price because everything is shipped in and pure Wasabi can cost more than gold in kilos.

  • @javicalzada3191
    @javicalzada3191 5 ปีที่แล้ว +6

    I’ll stick to my kona grill n El Paso Texas thank u wit my fried rolls I always get ! Love kona grill

  • @thebigcheese606
    @thebigcheese606 4 ปีที่แล้ว +1

    Shark skin grater. I felt that.