Building Better Ad Pods: Pod Bidding | Index Explains

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For years, ad tech has lacked a standardized approach to signaling ad pods in streaming TV and other long-form video.
You’ve probably experienced the consequences of this: have you turned on your TV, started streaming your favorite show, and then seen the same ad from the same brand over, and over, and over? It’s frustrating to viewers, but also to media owners and buyers.
In this video, Rob Hazan, senior director of product, streaming TV at Index Exchange, shares a look into how new features in OpenRTB 2.6 solve some of the most frustrating ad podding challenges.
Learn more: bit.ly/40tyQo6