it would be helpful if people watched the video thoroughly AND listened very carefully to what i said, word for word, before commenting regarding my comments about Huda Beauty 🙃
While I know exactly where you're coming from in regards to Huda, but I will say just like there is racism there and issues with darker skinned women in the Middle East, those same issues are here in the States. That being said, not everyone over there will feel some kind of way about darker skinned women, just like not everyone over here will either. I know diversity over there is not as wide as it is here, but in some cases it may not necessarily be racism, but just a lack of knowing darker complected people. It's probably a new experience for a lot of them, and I think Huda is trying to head in the right direction. I can at least appreciate their efforts, however I do agree about the need to post those same darker women on their social media the same way they would tan or lighter skinned women. Darker skinned women need way more recognition as models in the beauty community. Change needs to happen.
To those who disagree with Jackie's point on colourism, I would like to give y'all some examples. As a black Egyptian woman, who has lived in Egypt since I was 5 till 14, then moved to Saudi Arabia and stayed there until I was 18-ish, I can tell you that everything I am saying has been experienced firsthand. Other than the fact that you are BOMBARDED with whitening creams on tv, like literally every other beauty commercial is one for a blunt whitening product that doesn't even ATTEMPT to be even slightly sensitive about what it thinks of dark skin, it's like brainwashing, plus the fact that being dark skinned(no matter what race, since race isn't a widely spread concept in non-western countries) means you will get remarks varying from insensitive comments, to straight up bullying. Now let compare and contrast an example with western culture. When a dark skinned person caves in and even CONSIDERS using a skin bleaching product in the west, you'd have every black and brown person, their mothers, their sisters, and their 5th cousin 8 times removed tell you to stahp it right there sister, and talk you out of it on the spot. But in the Middle East, if you weren't actually recommended the skin bleaching by a third party, then the moment you consider it, you'd have everyone n their mothers, sisters, and their 5th cousin 8 times removed not only encourage you, but they also probably already use it. In the Middle East, a fair or white woman is considered beautiful regardless of her physical features, where a black girl has to be sculpted by THE GODS for her beauty to be considered and there would still be bitches commenting on her skin tone. Of course not every single person in the Middle East is a colourist, but the culture itself, even in some black/dark majority countries, is colourist, and blatantly so. So stop coming for auntie Jackie she ain't lyin. EDIT: she liked my comment, so kindly allow me to scream like a 12 year old fan girl.
Ugh yes. ``...Their mothers, their sisters, and their 5th cousin 8 times removed tell you to stahp it right there sister, and talk you out of it on the spot.`` Yup. And contrast that with others creating chemical injections (coming from the southeast asian angle here). Reason why I majorly side-eyed Eddy Avila when he said he felt all the discouragements from using lightening products + praises for melanin meant that they're judging fair-skinned people unfairly. Calme toi bitch.
This applies to a lot of Asia as well. Not only do you need to be fair-skinned, you also need to be even-toned all throughout. People who have darker patches (like at the neck, or underarms, or anywhere really) get laughed at and shamed. There are whitening facial washes, creams, deodorants, and even whitening washes for the vagina! In Korean skincare, almost everything has a whitening ingredient to it. The attitude of "fairer is better" is just so pervasive. All local celebrities here in the Philippines get regular IV treatments of glutathione, which is a medicine that lightens the skin.
This applies to Mexico too. Being dark skinned equals being not as pretty or even from a lower social stratum. I've seen some people using the wrong foundation shade in order to appear whiter, which is crazy. We are all so used to shut our mouths because that's a sensitive topic no one wants to talk about but, damn, it is hurting our society so bad that we NEED to speak up. Thank you, Jackie, for always being so brave and straightforward about your ethics.
Celeste Trevon im not black but im on darker tan end and even then my mom has recommended bleaching creams to me... its very sad. no doubt black people will have it 10x worse, my heart is with you and i hope we can make a change
I'm here for the honesty PERIOD and I'll always back up Auntie Jackie because she gives it straight up NO CHASER. You CAN'T put sprinkles on s*** and call it cake ummmk.
As a white woman, I love watching your videos because I prefer to purchase from companies who include all skin tones. I have zero respect for companies who only cater to lighter skin tones. What a joke.
Yes, same! I wasn’t sure how much I could learn cause ya know.. porcelain snow over here👀 BUT I have not seen a video that I haven’t loved yet and I’m learning a lot about the formulas for these brands and also about the inclusivity of them and I will not buy from brands that don’t support all skin tones!
I did a video talking about colorism in the Middle East and people didn’t believe me. They told me I was the one who felt inferior lol. I appreciate Jackie so much for this 🙌🏾
As a milky individual, who grew up in a conservative household (but developed very liberal views in college, y'all I did NOT vote for trump), I feel like I'm just now becoming aware of how completely uneducated I am on issues that affect the black community and literally every time I come to your channel, you educate me even further. I really thought I struggled to find a foundation pale enough for me, but after watching your videos I've started just looking at what dark shades brands have as well and HOLY SHIT. Like I THOUGHT I had it hard. I'm working on becoming a better ally and I feel like you empower me, not only as a woman, but also to educate myself on issues like this. I can only imagine what you're doing for young black girls that look up to you. Keep being honest and keep doing what you do. Keep calling out brands that aren't inclusive. ❤️
Morgan Webb Yassss girl I couldn't agree more. I was so uneducated on the lack of shades available for ALL skin colors....Jackie has really opened my eyes and given me a giant piece of humble pie. PS I didn't vote for trump either 😂
I'm the same way, I was raised in the sticks of Texas and once I went to college my eyes were opened to all sorts of things but it wasn't really until I subbed to Jackie about a year ago that I really started to understand all the dynamics of the beauty industry.
“If you don’t *like it* you can just watch somebody else whose gonna force coupon codes down your throat 24/7...” TUH! Tell em Auntie! We keeps it 💯 over here!
Dang Jackie, the entire part of you explaining Huda, consumerism, colorism, diversity, etc... you KILLED it. These days, it’s so rare to hear “gurus”, content creators speak like that and speak out, this is reason #48 why I love and adore you. My #1 reason for loving and adoring you, is because you’re the only veteran in this beauty community (well you’re the only one that I am aware of). I served in the Marine Corps and I wish you a Happy Veterans Day (a few days early) ❤️
Tiffany (Tifjef069 is her handle on TH-cam) is also a vet. You guys should check her out. Smaller channel but growing and I trust and enjoy her reviews.
Alaa Atari That's plainly not true; colorism is a GLOBAL issue, and to pretend that the middle east is exempt for the sake of your personal pride is ridiculous.
Alaa Atari that’s a lie. The Arab slave trade existed even before Europens were into it. Countries in the Middle East still have slaves from Africa to this day. Take your lies elsewhere 🙄
Thank you for your colorism comment. I live in the Caribbean, Trinidad to be exact, a predominantly melaninated country, yet you would never know it by our advertisements and billboards where everyone is paper bag shade and lighter. The only time you see dark skinned people in an ad is for something athletic or flavorful and they are usually glistening in oil or sweat. God forbid, you show a dark skinned woman who is not literally glowing lol. You also still see ads and inserts in the daily newspaper for "fair and pretty" lightening creams which is quite normal for Caribbean life. If you are dark skinned and pretty then you are "pretty for a dark skinned girl" and immediately compared to our 1996 Miss Universe winner, Wendy Fitzwilliam - the only dark skinned woman who everyone can agree is actually beautiful. Colorism is alive and well in most formerly colonized countries and we like it so because we still cling to the lie of white supremacy that lighter is better, richer, more highbrow and aspirational. Thank you Jackie for calling white supremacy by its name and working to change that.
zucchinigreen omggg Yesss the Caribbean is worst I’m Jamaican and if you’re not “light skinned” men hardly look at you. Women like their men bleached out
Raven Campbell That's just wrong on every level. It would make so much more sense to advertise to your customers in a way that actually relates to them. Talk about an opening for women to hit this market!
It's so funny how everyone in this day and age swears by the "I'm entitled to my opinion" mantra, yet when a black person shares their opinion, everyone wants to come for them. Second, colorism and anti-blackness are issues that every state, country, culture, society deals with, even the Black community itself! So the fact that people are taking offense to Jackie Aina and her statement and even go as far as calling her "racist" is astounding to me. If you cannot cough up to the faults of your own people (like I just did), then you are part of the problem because you're just being naïve or ignoring it because it doesn't affect you. you missed the point of the video too.
Thank you Jackie Aina for speaking out against colorism, specifically against Black women. I think that people are in denial that society still privileges lighter skin tones in not just society in general, but in the cosmetics industry. Thank you for being that unapologetic voice.
For everyone that thinks colourism isn't real, in southern Indian movies the directors hire actresses that are very fair from northern India because to them fair skin= beauty. There was a Tamil movie that came out a few years ago where the director wanted the "most beautiful women in the world" so he picked a white girl from the UK!! She even tanned her skin and the movie made it seem like she was an Indian girl when she clearly wasn't. And don't get me started on all the whitening creams they constantly advertise...
Lala324 this makes no sense. I dont even know what the comment said that I was replying to, but I must've seen it as a false statement thats why I pointed it out. Didn't add anything about colourism cuz it makes sense.
Jas Kang well this is true India is a land of diversity yet if you see bollywood movie you won't see any kind of diversity and they only cast the most beautiful women only, they are racist asf too
"You supposed to be doing homework and you ended up here, now you gotta pay for it" I KNOW THIS IS A GENERIC CLAIM BUT I HAVE NEVER FELT MORE ATTACKED IN MY LIFE HOW DID YOU KNOWWWW
I love how ppl get so offended when racism is brought up. It’s everywhere, nowhere did she say everyone is racist. It’s real ppl, you can’t tell black ppl how to feel about it. And just because YOU don’t see it doesn’t mean it’s not happening.
Jackie, I feel THE SAME WAY about HUDA Beauty. Like when FENTY came out, I LITERALLY saw her post nothing but "My foundation has just as many shades" instead of just congratulating Rihanna on her accomplishment. She was like "WHAT ABOUT MEEE" she didn't want to celebrate another female striving for equality in makeup, but rather wanted to take the focus AWAY from Fenty and pull it back to her line. And I GET IT, I understand you want your laubch to do well too, but that is NOT the way. I feel she is pandering too.
Lakhsmidewi Wulandari I'm aware of that fact, but instead of commending Rihanna for her efforts she tried to ride her publicity and was basically saying "look at me, look at me, me too" And Huda literally never posted poc before her foundation launched.
In what way did she do that? I really have always wondered if she cared about dark skin. I'm not trying to be problematic , but was it the way she posted ? Or did she say something specifically about it
pikachulovable What are you asking... I already addressed my issues with Huda's lack of representation in both my initial comment and an earlier response.
Shut the fuck up stopp hatingggg!! Huda did her foundation by herself while fenty beautyy was made by a huge team and they only took rihanna's name for marketing!
I def agree about Huda and the Instagram. I feel like Fenty beauty opened ALOT of eyes about inclusiveness in terms of shades .... because we've been asking for YEARS. I really hope she does include more range on her Instagram and other social media. BUT that sunset palette *sheds tears* My heart says yes but my wallet says no lmao
You spoke nothing but facts, companies love using black Women for revenue but they don't really like us, just our money. No true representation what so ever.
If feel like since rihanna did the whole 40 shade foundation range many companies are now trying to be on par with that because they saw in real time how successful that launch was and they saw the monetary advantage of having shades that cater to woc. So let’s be real now of course Huda’s PR and marketing teams are pitching to her what to do and how to market it inclusively for a variety of shades so that they can increase their profits. No shade there but I think the issue is that if your brand is going to make a decision to be inclusive of all shades then you and your company have to honor those values and actually believe in that, everywhere. You can’t just make foundations for woc and say your inclusive but not market them in your campaigns or social media and now only do it after the fact you’re called out on it. But like Jackie said there’s a lot of colorism in the middle east but at some point she needs to address it like is her brand gonna be like it cosmetics where I won’t even bother to look at their products or is she gonna be inclusive cause at this rate everyone will just keep writing her off. Thanks for using your platform to address the issue Jackie, because she needs to get the message somehow.
I think it's also fair to acknowledge that some brands aren't "it" in terms of certain products. Regarding HUDA, I often see that her eye shadows are great. It's worth it to just see her as an eyeshadow company and just ignore her other products. I also think allies of the community could do a little more. Perhaps we could all just promote brands that are more inclusive more often and, once the revenue drops, these other non-inclusive companies can step it up a little more. Money talks.
Lillian Solomon yes but as a chocolate girl with red undertones Mac limited themselves for dark girls when they only have five undertones for us vs their lighter skin colors with gazillion undertones for their shades. Riri made it fair by also allowing us brown girls to choose from 10 differ shades and tones vs just 3. Hope you get it
It’s amazing that Jackie really talked about how some poc brands pander around when I️t comes to black people. You can be a poc and still be racist against blacks or be a poc racist against another ethnic group. People love to LOOK pro diversity or pro black but still not genuinely be for the people. SO MANY GURUS are hush hush about this specific topic
No Huda beauty for meeeee. I'm a lighter tone however I'm still BLACK I always will be BLACK. I'm going to stand with all woman of color and not buy those.
Watching Jackie has made me such a better consumer - I used to just randomly pick something up and use it for a year and go about my merry way. I’m not even confident I know what my shade / undertones are😂but Now I 100% want to know the address, phone number, and at least 3 social security numbers before I give a brand my money!
Supreme Galaxy try starting off with drugstore makeup! that way you can experiment and get to know your skin without shelling out a ton of money in the process. the wet n wild photofocus foundation is supposed to be great, the nyx total control drops too. at the end of the day makeup just wipes off, so try not to get to nervous about it :)
Supreme Galaxy my mom literally had to be the one to tell me when I was 15 that my foundation was WAY too orange (when I was already like half way through the bottle...). 5 years later I’m not all that better hahaha - I wear the exact same thing every day in the exact same way and I have no clue if I’m using anything right
😂 well truthfully we are at a point where makeup is EVERYWHERE and you have to find some way or another to resist temptation! Yay for being smart consumers 🙌🏾
This is the first video I have ever seen of you and INSTANT SUBSCRIBE for your honesty and insight regarding huda beauty. So much respect for presenting a valid and honest concern even though you knew it was not going to sit well with everyone. It's this sort of observation and lucidity about the reality of ingrained discrimination that helps pressure people to act right, not because the customer wants it, but because it's the right fucking thing to do. You do you.
Why do people come for her for speaking so openly about brands not being diverse, why is so hard for people to hear that a lot of brands still do not cater for woc, and that there is difference between creating a line that caters for all because you care, and creating a line that caters for all because it's going to gain brownie points, Huda has been called out on this before and people are trying to act like Jackie's coming for her for no reason lol
Nameless King exactly, people complain when there’s no shades for darker skin tones but when brands do make shades that are pretty dark..Folks still talk shit. I don’t know if you know the definition of a company, but every single one of those sell products to make benefits, if they made products to just be genuine and « care », that will defeat the whole purpose of economy, there’s associations for that. I love Jackie but I think she’s really influenced by stereotypes and that clouded her review and judgement.
Vin Gin there’s a difference between inclusion and pandering. if you’re just trying to throw token dark skin people in your ads to make yourself look more inclusive and get peoples money (i.e. pandering) but don’t feature any of those people on your actual insta page then you’re not actually being inclusive, it’s just tokenism.
The fact that you made that foundation work... girl. I would LOVE a video where you teach us how to fix common makeup mistakes! Also, that yellow-orange color makes me want to cry
Jackie I would be 10x more interested in the OPPOSITE type of video- like instead of showcasing make up that's already getting attention- could you feature indie/ slept on products?!? Like does Huda need more airtime? No. I love your perspective and the voice you have on your channel but sometime if feels like youtube is just a commercial for beauty companies with clout. Love you always
People are weird AF, she didn’t say Huda was racist or colorist from what I️ got. She basically said, you would think because of the colorism in the Middle East, Huda culture, ethnicity.... whatever that you would think her line would be more inclusive. There are actually more “Rich” toned people on this earth in EVERY country, google it. So why is that we can’t find makeup just as easily as someone who is of a fairer skin tone. Lordt, y’all gotta listen 😂
Shawndre Lewis as a Muslim sister I totally agree with what Jackie said! I don't want to be pandered I want someone who actually cares about the products made for ALL women of color... Not just throw orange and brown together and say we got something! Ugggh was all this hate here when it was Tarte?
Esme Leader Lmao when you compare countries in Europe or the U.K. to the rest of the world, MOST people are darker than beige. They may not be Jackie’s color, but they have more melanin than the color eggshell. If MAC came out with a line of foundation and gave y’all 3 colors, you’d be pressed too. Stop the foolery.
Jackie, I am a new subscriber, and I wanted you comment on how eye-opening this video was to me. The fact that people could ever comment that you’re angry or trying to make a big deal of race or always talking about race makes me want to scream. I watch a LOT of white youtubers, and I have NEVER watched them encounter any of the issues regarding shade you encountered in this video, much less all at once. The fact that you were still upbeat and joking and trying to make it work is astounding to me. You have every right to be vocal and talk about color as much as you damn please because it’s 2018 and these “dark” shades are a fucking joke. I am SO in awe of your spirit, your talent, and your bravery. I will continue watching you and learning, and I hope five years from now I’m watching videos from you and other POC trying on and using beauty products in shades made especially for you and your beautiful skin.
I LOVE HOW YOU DONT USE FILTERS AND WE CAN ACTUALLY SEE YOUR SKIN WITH ITS FLAWS AND IMPERFECTIONS!!!!!!!!! You’re my favorite you’re THE REALEST you make me feel like we’re friends LOVE YOU JACKIE ❤️❤️❤️❤️
“The highlighter is twerkin’, the highlighter got more bounce than I do.” I lost my shit right there, literally CANNOT stop laughing at that. Love your review, girl!
I COMPLETELY agree with your comments about her possibly pandering to the black community instead of actually outreaching and including them with genuine intentions. Listen - if you feel it inside that somethings not right... it’s not right. She does the same to men in makeup... we live for the lashes, we fan over the foundation... but are there any makeup wearing men on her page? One or two... the reason why is simple to me. My opinion is her product is marketed towards the middle eastern beauty community. And because she’s fixated on that market and that money, she doesn’t want them to start closing their wallets when they see people like me and you on her Instagram page. Even though she doesn’t mind stealing terms and language from our communities but... that’s another story. Because of that, she’ll lose in the the long run. She won’t be getting my money.
i agree with the fact that huda is colorist but i’m not too sure about the implied homophobia with men wearing makeup. the vast majority of people wearing makeup are women, not men. that’s not to say that men shouldn’t have representation in the makeup community, but not showing women and men on her page 50/50 just isn’t really a problem like it is for dark skinned women when it comes to their representation. this is coming from a lesbian who cares very much about the lgbt community and discrimination against lgbtq ppl.
I can NOT get over how stunning that Natasha Denona eyeshadow palette looks on her! - Especially the orange & the yellow one that she applied on the lid! It's 💣💥!!!!
The foundation looks like aunt Jackie went on a vacation in the islands for several months and came back with a nice tan. I won’t ever support huda but I love how transparent Jackie is about the brand!!! Thanks to Jackie I can do make up. Last year I decided to get back into make up and Jackie was the closest person I could relate to skin tone wise. Thanks to Jackie my make up is bomb.
You know what’s odd. There’s a brand on IG I don’t f*** with because it’s not one WOC on the page. And I love their lashes but I peeked game when I noticed they are always looking for “fresh faces” and yet not one WOC is chosen not even popular influencers. And normally I don’t get caught up in all that. But I feel ya!
T Love I am Mexican ( pale) but my mom is tanner and I hate when she receives so much discrimination. At hospitals/clinics, they think she is my personal assitant or my nanny. Wtf.
This is completely true . My mom is full Mexican and she is the darkest out of her siblings and it’s always been an insecurity for her when she’s absolutely beautiful
My mother is Caucasian and my dad is Vietnamese (born and raised there) and my dads side of the family refuses to have anything to do with us BECAUSE we're half white. And I've also heard comments on how we are too white (and Americanized). They also don't like most other races. My dad was super racist towards African Americans/black people my whole life and childhood. (I grew up knowing better of course!) but yeah my point is that people from other countries can be incredibly racist.
Thank you so much for addressing Huda.... because she’s been called out for anti blackness before and I’ve been scared to give any of my coin!!! I never know if I’m alone in my feelings about supporting businesses that are GENUINELY inclusive or not... people always make me feel bad for ‘thinking too deep into it’... ‘it’s just makeup’ ... so it’s nice to watch your videos and see that you think about everything as well.
Chris and you tell those ppl "it *is* just makeup... that I invest my money in and I only invest in ppl that invest in me. Boop!" The "boop!" is optional. I feel the same about the media I consume too (most the time) Madea ain't seent my coint in centuries and lately I can't even hate-watch any of the Love&Hip-Hops lol
We can decide to support whoever who want to support. I do not want to support Huda because of her company's anti-blackness. We have enough racism in our society already
LISTEN! I was already giving you a side-eye when I saw that Huda foundation but then you spoke the TRUTH (as always). Folks love to advertise "diversity" just for the coin (because Rihanna got them shook) but they really not about that life! I refuse.
Jackie, Im Asian with light skin and watch your videos all the time. I always hear you talk about the importance of foundation shades . Now I understand and it really makes me sad . I would never want to feel like im not included.
I find it interesting that on the packaging she features that really deep toned girl BUUUUUT when Nyma Tang tried her foundation it did not match. KEEP IN MIND She had the 2 DARKEST SHADES and both were too light. Therefore that leaves the question, What foundation was ole girl on the box wearing?.........hmmm somebody lying🤔☕️
Indo probably they have two undertones and the girl on box is a little bit lighter than nyma tang.she showed that girl using the huda foundation on her Instagram
“If you don’t like ittttttt you can just watch somebody else who’s gonna push coupon codes down your throat 24/7...... anyways” AUNT JACKIE W THAT SUBTLE SHADE YESSSSSSSSSSSS
Love the opening to this--- I'm not just here for swatches and demos baaaabbbyyyyy 👏🏼👏🏼👏🏼👏🏼 I'm here for all the details, info, opinions, and FULL review on EVERY BRAND.
Traci thomas Yes!!! I'm so glad the truth is finally spoken and of course our girl was the one to do it! cuz everyone else acts like they don't wanna see or say it! Love Jackie! Women of Color Empowerment!!
There's colourism within and between coloured communities. For example, in the Middle East, Asia, Africa, having pale skin is considered the ideal beauty standard. It's such an integral standard that fairness is often equated to beauty. Huda as a woman of colour is still capable of pandering to other people of colour for financial gain, whilst at the same time only using models of pale skin because she considers it to be the most widely regarded ideal skintone. I don't know if she does this, but it's possible
It isn't just the colourism, it's the discrimination against gay men, or ANY men who are into beauty products, also transphobia and homophobia... 😒 Huda can kiss my arse.
“If u don’t like that u can just watch somebody who pushes coupon codes down your throat.....” GUUUURRRRLLLLLLL IF U DONT SAY DAT LOL! I’ve unsubbed a certain youtuber because of that issue
Auntie jackie is speaking fax about huda beauty, i luv how real and openly honest you are about colorism in the world because hell somebody gotta do it right? But i didnt buy her foundation because i felt it was for the coins not that she actually wanted to be inclusive because look at her instagram from back in the day she featured no one of dark skin.
constantina jennings I understand where you're Coming from and I'm not necessarily a huda stan but maybe she realized she was wrong about not being inclusive and educated herself and wants to change that now
I literally scrolled back to late 2014 and saw black women on there, saw Jackie herself more than once along the way. So the "never features black skin" isn't accurate. If she didn't make any deep shades it would be an issue (for obvious reasons) she makes some and it's "she only wants the money and doesn't care about black people" attitude. So it's damned if you do and damned if you don't. 🤷🏻♀️
constantina jennings Yeahh i knew something was off with huda...idk...i think she also doesnt care for gay men either...i guees its due to her beliefs...
83bunnyboo Having to scroll that far back to see women darker than Jackie or the same shade is honestly embarassing as a brand. Don't ever tell no one about that 😂
I'm Middle Eastern and she is 100% right. I had people calling me lucky and congratulating me for being born significantly lighter then both my parents. My father, on the other hand, was often treated like shit. The colourism is real. Lightening creams are a huge industry, and black women face a lot of shit, especially in the Gulf.
I remember being called beautiful because I was significantly paler than most mexicans. I do cringe when people say I'm beautiful specifically because of my color, it's like c'mon you guys have to go there?.
Ang3lito15 your comment is why a lot of people are afraid to stand up against colorism/ racism.. she’s standing up for what’s right, her skin color doesn’t matter. how are we supposed to grow as a people when we put down those trying to enlighten others?
Whilst watching my mum asked why I was watching some one of a different skin color apply makeup when I should be looking for makeup for my own skin tone.literally just stared at her and continued watching
“Am I serving you Texas cheerleader yet?”😂😂😂😫😫😫 im so glad I found you!!!!! I literally do not follow your page for make up. I follow your page because of your personality.
It's so frustrating to try to figure out what you shade or under tone is when they show pics of 8 white celebrities 1 east Asian 1Hispanic and 1 black woman. Ummm yeah, I'm over here feeling left out and confused.
Shrek Boi oh get over it. Hispanic means of spanish origin, colonialism, or decent. You know what else. Black isn't a race. They come in all the colors. White isn't a race they come in a wide range of colors. Asian isn't a race. Race is just a social construct of grouping and labeling. Used to simplify and generalize. And unfortunately also to classify. We're all the human race. Okay... alright now that your feelings are out of the way.... my point still stands they pick one minority from each broad "group" and say y'all all look like this right? Here that's for you.
Okay, real talk? Her foundation has such a strong smell AND is super high in OH product ( alcohol ) and my skin after 3 days felt like leather. I'm sure it works for many but it was like tinted perfume. Barf.
Hey Jackie, I am from the Middle East so I completely understand where you are coming from. There are some regions in the Middle East where people are extremely racist. Not saying that Huda is racist, but there are many issues in the Middle East, so I can understand where your concern is coming from. I appreciate your honestly on issues like these
اسفة اختي بس العنصرية موجودة في كل مكان بالاخص الدول العربية ومن ضمنها الكويت. ما قصدي ان كل كويتي عنصري لكن هذا الجهل موجود في كل مكان و جزء من حل المشكلة التوعية و الاعتراف بانها موجودة
Lamees Al Taie العنصريه موجوده بكل مكان بس اهي بطريقتها تتكلم عن الشرق الاوسط واهو اساس العنصريه والطائفية دليل انهم مسوين حرب على هدى بيوتي وينتقدونها بشكل كبير واهي مو اول وحده تسوي لها منتجات
Jackie, can we PLEASE be BFFS?? GIRL! Your videos are soooo FUNNY I love your take on..EVERYTHING! You rock and your commentary is the BEST! You never fail to make me smile. Have a blessed day!! XXOO
Huda Beauty tried it! 420 in fenty translates to Chocolate Mouse (450G) and Mocha (500G). Lol you can obviously tell I’ve been researching their shades! Whomever chose those shades did no research on Kween Jackie! Uggghhh! Still slayed the look as usual!
Give this hula girl a break. If she is from the Middle East she will get the most popular ranges from there. Jackie’s foundation was too dark, she should have used the shade lighter. I’m sure the lady is just trying to create a good product without an influencer shitting on her because of her negative experiences in the Middle East
Daval 8 how you gonna ask for someone’s opinion knowing that your makeup is based on a lie. Then try to perpetuate the lie by trying to make gurus lie for you. Luckily not all the gurus can be bought with PR and a coupon code. What’s the lie you ask...the dark skin women on her video can’t wear huda foundation especially, because the shades stop a shade darker than Jackie as you can see.
Anybody of color who pays attention to how the Hudabeauty page is operated KNOWS Jackie is speaking NOTHING but TRUE HERBAL TEA, NOT LIPTON INSTANT TEA POWDER. Thats why THIS foundation is my first Huda product because I have the same reservations.
Michele Davis I was reading an article on refinery29 this morning about this and it said that out of 297 Hudabeauty instagram posts less than 30 featured a black person. Like what Jackie said “no one darker than Beyoncé”
Thank you Jackie for mentioning colorism and The Huda beauty brand. Im not here for the Huda brand tho. I think she's out for them coins! I rather support Fenty beauty products . Huda beauty never did anything for dark skin people. Stay woke people
omg if you think colourism is a real issue in the Middle East, it ain't got nothin on Asia. I am Asian and the attitude over there is A-P-P-A-L-L-I-N-G. If you are any darker than a "generic" causasian person, good luck.
ingrid3578 yea I lived there for a year...while most thought I was interesting for being foreign, my Asian female friends tried as hard as they could to not tan! They were even using lightening cream b/c the boys aren’t into darker girls 😲
it would be helpful if people watched the video thoroughly AND listened very carefully to what i said, word for word, before commenting regarding my comments about Huda Beauty 🙃
I ABSOLUTELY LOVE YOU
Love your honesty!!! 😍😍😍
I mean, I listened very carefully to what you said about Huda, I still stick with my comment 😇😂
don't try to force this to apply to you if it doesn't 🤗
While I know exactly where you're coming from in regards to Huda, but I will say just like there is racism there and issues with darker skinned women in the Middle East, those same issues are here in the States. That being said, not everyone over there will feel some kind of way about darker skinned women, just like not everyone over here will either. I know diversity over there is not as wide as it is here, but in some cases it may not necessarily be racism, but just a lack of knowing darker complected people. It's probably a new experience for a lot of them, and I think Huda is trying to head in the right direction. I can at least appreciate their efforts, however I do agree about the need to post those same darker women on their social media the same way they would tan or lighter skinned women. Darker skinned women need way more recognition as models in the beauty community. Change needs to happen.
To those who disagree with Jackie's point on colourism, I would like to give y'all some examples.
As a black Egyptian woman, who has lived in Egypt since I was 5 till 14, then moved to Saudi Arabia and stayed there until I was 18-ish, I can tell you that everything I am saying has been experienced firsthand.
Other than the fact that you are BOMBARDED with whitening creams on tv, like literally every other beauty commercial is one for a blunt whitening product that doesn't even ATTEMPT to be even slightly sensitive about what it thinks of dark skin, it's like brainwashing, plus the fact that being dark skinned(no matter what race, since race isn't a widely spread concept in non-western countries) means you will get remarks varying from insensitive comments, to straight up bullying.
Now let compare and contrast an example with western culture.
When a dark skinned person caves in and even CONSIDERS using a skin bleaching product in the west, you'd have every black and brown person, their mothers, their sisters, and their 5th cousin 8 times removed tell you to stahp it right there sister, and talk you out of it on the spot.
But in the Middle East, if you weren't actually recommended the skin bleaching by a third party, then the moment you consider it, you'd have everyone n their mothers, sisters, and their 5th cousin 8 times removed not only encourage you, but they also probably already use it.
In the Middle East, a fair or white woman is considered beautiful regardless of her physical features, where a black girl has to be sculpted by THE GODS for her beauty to be considered and there would still be bitches commenting on her skin tone.
Of course not every single person in the Middle East is a colourist, but the culture itself, even in some black/dark majority countries, is colourist, and blatantly so.
So stop coming for auntie Jackie she ain't lyin.
EDIT: she liked my comment, so kindly allow me to scream like a 12 year old fan girl.
Ugh yes. ``...Their mothers, their sisters, and their 5th cousin 8 times removed tell you to stahp it right there sister, and talk you out of it on the spot.`` Yup. And contrast that with others creating chemical injections (coming from the southeast asian angle here). Reason why I majorly side-eyed Eddy Avila when he said he felt all the discouragements from using lightening products + praises for melanin meant that they're judging fair-skinned people unfairly. Calme toi bitch.
This applies to a lot of Asia as well. Not only do you need to be fair-skinned, you also need to be even-toned all throughout. People who have darker patches (like at the neck, or underarms, or anywhere really) get laughed at and shamed. There are whitening facial washes, creams, deodorants, and even whitening washes for the vagina! In Korean skincare, almost everything has a whitening ingredient to it. The attitude of "fairer is better" is just so pervasive. All local celebrities here in the Philippines get regular IV treatments of glutathione, which is a medicine that lightens the skin.
This applies to Mexico too. Being dark skinned equals being not as pretty or even from a lower social stratum. I've seen some people using the wrong foundation shade in order to appear whiter, which is crazy. We are all so used to shut our mouths because that's a sensitive topic no one wants to talk about but, damn, it is hurting our society so bad that we NEED to speak up. Thank you, Jackie, for always being so brave and straightforward about your ethics.
Celeste Trevon im not black but im on darker tan end and even then my mom has recommended bleaching creams to me... its very sad. no doubt black people will have it 10x worse, my heart is with you and i hope we can make a change
+Celeste Trevon - let me know 🙌🏾
I'm here for the honesty PERIOD and I'll always back up Auntie Jackie because she gives it straight up NO CHASER. You CAN'T put sprinkles on s*** and call it cake ummmk.
Nia B. ❤️this comment
FIFII ummm a lot of us call her Auntie Jackie.
FIFII no it doesn't. The real question is: are you new here?
FIFII shame 😂
FIFII dismissed 😂😂
As a white woman, I love watching your videos because I prefer to purchase from companies who include all skin tones. I have zero respect for companies who only cater to lighter skin tones. What a joke.
Danielle Tatro 🙌🏾
My thoughts exactly✨👍🏻🇸🇪
Yessssss bitch
Yesss!!!! Same here 🙋♀️🙋♀️
Yes, same! I wasn’t sure how much I could learn cause ya know.. porcelain snow over here👀 BUT I have not seen a video that I haven’t loved yet and I’m learning a lot about the formulas for these brands and also about the inclusivity of them and I will not buy from brands that don’t support all skin tones!
colorism in the south asian community is the reason why i havent had decent conversation w half my family since puberty lmao
Ariana Daiyan same
Same girl, there's so many of us we can actually make a support group
Omg this is so true
saying shit like omg you're dark but pretty woOOOw
That’s so true
I did a video talking about colorism in the Middle East and people didn’t believe me. They told me I was the one who felt inferior lol. I appreciate Jackie so much for this 🙌🏾
Heart of Africa love your channel! I watched your video months ago and totally agree with you
amazing how in denial people are
People like to be racist and colorist and then victim blame as well. They're projecting.
hover home thank you 💕💕
isobel64 For real!
As a milky individual, who grew up in a conservative household (but developed very liberal views in college, y'all I did NOT vote for trump), I feel like I'm just now becoming aware of how completely uneducated I am on issues that affect the black community and literally every time I come to your channel, you educate me even further. I really thought I struggled to find a foundation pale enough for me, but after watching your videos I've started just looking at what dark shades brands have as well and HOLY SHIT. Like I THOUGHT I had it hard. I'm working on becoming a better ally and I feel like you empower me, not only as a woman, but also to educate myself on issues like this. I can only imagine what you're doing for young black girls that look up to you. Keep being honest and keep doing what you do. Keep calling out brands that aren't inclusive. ❤️
Morgan Webb Yassss girl I couldn't agree more. I was so uneducated on the lack of shades available for ALL skin colors....Jackie has really opened my eyes and given me a giant piece of humble pie. PS I didn't vote for trump either 😂
I'm the garlic person too! And we have the same opinions about Jackie! Auntie really makes me interested in shade ranges, LOL!
"Milky individual" dead!! 😂😂😂😂
Morgan Webb WHITE
I'm the same way, I was raised in the sticks of Texas and once I went to college my eyes were opened to all sorts of things but it wasn't really until I subbed to Jackie about a year ago that I really started to understand all the dynamics of the beauty industry.
“If you don’t *like it* you can just watch somebody else whose gonna force coupon codes down your throat 24/7...” TUH! Tell em Auntie! We keeps it 💯 over here!
Robin ღ THEE SHADEE THO 🐸☕️ living for it
i choked on my tea! lol
I loved that shade it made me cackle 😂😂😂
Robin ღ best shade ever hahahahaha
Robin ღ yessss!!!
when you went to contour I literally hollered out loud lol they tried it!
it was literally lighter than her skin
They have darker shades and also it would have showed up better if the foundation was ACTUALLY HER SHADE
Zxavian IsAUnicorn You have a point now that I think about it
Zxavian IsAUnicorn my thoughts exactly
Girl they more than just tried it..... 🤣🤣🤣🤣🤣
Dang Jackie, the entire part of you explaining Huda, consumerism, colorism, diversity, etc... you KILLED it. These days, it’s so rare to hear “gurus”, content creators speak like that and speak out, this is reason #48 why I love and adore you. My #1 reason for loving and adoring you, is because you’re the only veteran in this beauty community (well you’re the only one that I am aware of). I served in the Marine Corps and I wish you a Happy Veterans Day (a few days early) ❤️
Jessica Machak Dulce Candy is a vet as well, so is Missy Lynn. 😉
sheblogsinc Thank you!!!
MUA Ashley on Instagram is a vet!
Tiffany (Tifjef069 is her handle on TH-cam) is also a vet. You guys should check her out. Smaller channel but growing and I trust and enjoy her reviews.
Jackie, you are my go to beauty guru for your beauty tips and on point social commentary. Go girl✊🏾✊🏾✊🏾
I so appreciate you keeping it real. Colorism is still RAMPANT.
Unfortunately, Kaye, it always will be.
Unfortunately you are correct. Ignorance doesn't die. It's passed on to the next generation & evolves. The best to you love.
Alaa Atari That's plainly not true; colorism is a GLOBAL issue, and to pretend that the middle east is exempt for the sake of your personal pride is ridiculous.
Alaa Atari that’s a lie. The Arab slave trade existed even before Europens were into it. Countries in the Middle East still have slaves from Africa to this day. Take your lies elsewhere 🙄
Alaa Atari you are no sister of mine, so I’ll take MY Black American vernacular back. Thanks🤢
Thank you for your colorism comment. I live in the Caribbean, Trinidad to be exact, a predominantly melaninated country, yet you would never know it by our advertisements and billboards where everyone is paper bag shade and lighter. The only time you see dark skinned people in an ad is for something athletic or flavorful and they are usually glistening in oil or sweat. God forbid, you show a dark skinned woman who is not literally glowing lol.
You also still see ads and inserts in the daily newspaper for "fair and pretty" lightening creams which is quite normal for Caribbean life.
If you are dark skinned and pretty then you are "pretty for a dark skinned girl" and immediately compared to our 1996 Miss Universe winner, Wendy Fitzwilliam - the only dark skinned woman who everyone can agree is actually beautiful.
Colorism is alive and well in most formerly colonized countries and we like it so because we still cling to the lie of white supremacy that lighter is better, richer, more highbrow and aspirational.
Thank you Jackie for calling white supremacy by its name and working to change that.
zucchinigreen omggg Yesss the Caribbean is worst I’m Jamaican and if you’re not “light skinned” men hardly look at you. Women like their men bleached out
Reading these comments just saddens me,
Raven Campbell That's just wrong on every level. It would make so much more sense to advertise to your customers in a way that actually relates to them. Talk about an opening for women to hit this market!
PREACH! It's crazy in Trinidad and I go to a university and colorism there is appalling
zucchinigreen I'm glad to see someone speaking out I thought I was one of the few to realize that colorism is alive and real in Trinidad sad to say
The face she made when we found out "it was too dark"
Fatema AlRomaithi innit
I burst out laughing 😂🤣😆
She looked she was in black face. God bless her, she made it work baby!
Agave Brown exactly like that’s your color stupid
I couldn't help laughing at her instant dark tan and the face she made when she noticed it. I knew if anyone could make this work it would be Jackie.
I DIED 😂
It's so funny how everyone in this day and age swears by the "I'm entitled to my opinion" mantra, yet when a black person shares their opinion, everyone wants to come for them. Second, colorism and anti-blackness are issues that every state, country, culture, society deals with, even the Black community itself! So the fact that people are taking offense to Jackie Aina and her statement and even go as far as calling her "racist" is astounding to me. If you cannot cough up to the faults of your own people (like I just did), then you are part of the problem because you're just being naïve or ignoring it because it doesn't affect you. you missed the point of the video too.
Shanae Couldn't have said it better!!!
Shanae yesss preach
Thank you Jackie Aina for speaking out against colorism, specifically against Black women. I think that people are in denial that society still privileges lighter skin tones in not just society in general, but in the cosmetics industry. Thank you for being that unapologetic voice.
Iconic “ I want a refund, and I didn’t even buy it..... I’m reclaiming my time”. Lol! 😂😂😂😂🤣🤣🤣
“If you don’t like it then you can just watch someone who just pushes coupon codes than your throat 24/7”. SAY IT AGAIN FOR THE PEOPLE IN THE BACK
Loving Melanin right sis🤣‼️
Loving Melanin WHEN SHE SAID THAT I DONE LOST MY SHIT. YAAASSS QUEEN, FUCK IT UP 👏🏽👏🏽👏🏽
i get it but she is trying to hard to be "real." i'm pretty sure she has coupon codes from sponsorship
I don't shove them down your throats though, Whitney.
Whitney. Who cares? It saves YOU money, but I’ve never seen her forfeit her opinion or her integrity to sell a brand/coupon code in her videos 🙃
Pandering....hmmm most definitely opened my eyes Jackie. Your reviews are on point!
For everyone that thinks colourism isn't real, in southern Indian movies the directors hire actresses that are very fair from northern India because to them fair skin= beauty. There was a Tamil movie that came out a few years ago where the director wanted the "most beautiful women in the world" so he picked a white girl from the UK!! She even tanned her skin and the movie made it seem like she was an Indian girl when she clearly wasn't. And don't get me started on all the whitening creams they constantly advertise...
+Lala324 whats lice got to do with all that???
Exactly!! Miss me with that “Fair&Lovely” shit.
Lala324 this makes no sense. I dont even know what the comment said that I was replying to, but I must've seen it as a false statement thats why I pointed it out. Didn't add anything about colourism cuz it makes sense.
Jas Kang well this is true India is a land of diversity yet if you see bollywood movie you won't see any kind of diversity and they only cast the most beautiful women only, they are racist asf too
Which movie is it?
"You supposed to be doing homework and you ended up here, now you gotta pay for it"
I KNOW THIS IS A GENERIC CLAIM BUT I HAVE NEVER FELT MORE ATTACKED IN MY LIFE HOW DID YOU KNOWWWW
I love how ppl get so offended when racism is brought up. It’s everywhere, nowhere did she say everyone is racist. It’s real ppl, you can’t tell black ppl how to feel about it. And just because YOU don’t see it doesn’t mean it’s not happening.
Chelsea Byrd true but this is moreso colorism and antiblackness to be specific. You are totally right tho
Chelsea Byrd they’re usually offended because they’re guilty of it. Truth hurts. Only hit dogs holler.
Angelica S I’m responding to ppl in the comments that are calling her “racist” and sayin they don’t see “racist” activities in Dubai
“Just because you don’t see it doesn’t mean it’s not happening.”... Yessss! Why do people think their experience is the only one???
People that don't want racism brought up is because they are apart of the problem and not the solution.
For having a different shade foundation on your face, I think you saved it pretty well! I would NOT have been able to save it, if it was me lol
Jackie, I feel THE SAME WAY about HUDA Beauty. Like when FENTY came out, I LITERALLY saw her post nothing but "My foundation has just as many shades" instead of just congratulating Rihanna on her accomplishment. She was like "WHAT ABOUT MEEE" she didn't want to celebrate another female striving for equality in makeup, but rather wanted to take the focus AWAY from Fenty and pull it back to her line. And I GET IT, I understand you want your laubch to do well too, but that is NOT the way. I feel she is pandering too.
Sedalia Whatley making foundation product actually took years , fenty foundation has nothing to do with huda's shade foundation
Lakhsmidewi Wulandari I'm aware of that fact, but instead of commending Rihanna for her efforts she tried to ride her publicity and was basically saying "look at me, look at me, me too" And Huda literally never posted poc before her foundation launched.
In what way did she do that? I really have always wondered if she cared about dark skin. I'm not trying to be problematic , but was it the way she posted ? Or did she say something specifically about it
pikachulovable What are you asking... I already addressed my issues with Huda's lack of representation in both my initial comment and an earlier response.
Shut the fuck up stopp hatingggg!! Huda did her foundation by herself while fenty beautyy was made by a huge team and they only took rihanna's name for marketing!
I def agree about Huda and the Instagram. I feel like Fenty beauty opened ALOT of eyes about inclusiveness in terms of shades .... because we've been asking for YEARS. I really hope she does include more range on her Instagram and other social media. BUT that sunset palette *sheds tears* My heart says yes but my wallet says no lmao
You spoke nothing but facts, companies love using black Women for revenue but they don't really like us, just our money. No true representation what so ever.
Leiko well said!!
I agree
Fenty?
cubby Fenty was created by a black woman...
I know! 0: I was just saying bc the comment is generalizing all companies!
If feel like since rihanna did the whole 40 shade foundation range many companies are now trying to be on par with that because they saw in real time how successful that launch was and they saw the monetary advantage of having shades that cater to woc. So let’s be real now of course Huda’s PR and marketing teams are pitching to her what to do and how to market it inclusively for a variety of shades so that they can increase their profits. No shade there but I think the issue is that if your brand is going to make a decision to be inclusive of all shades then you and your company have to honor those values and actually believe in that, everywhere. You can’t just make foundations for woc and say your inclusive but not market them in your campaigns or social media and now only do it after the fact you’re called out on it. But like Jackie said there’s a lot of colorism in the middle east but at some point she needs to address it like is her brand gonna be like it cosmetics where I won’t even bother to look at their products or is she gonna be inclusive cause at this rate everyone will just keep writing her off. Thanks for using your platform to address the issue Jackie, because she needs to get the message somehow.
Beauty Binge hun it takes more than a couple of months to make a foundation 😂
um do you know Huda showed the foundation 2 months before fenty's launch lmao
I think it's also fair to acknowledge that some brands aren't "it" in terms of certain products. Regarding HUDA, I often see that her eye shadows are great. It's worth it to just see her as an eyeshadow company and just ignore her other products. I also think allies of the community could do a little more. Perhaps we could all just promote brands that are more inclusive more often and, once the revenue drops, these other non-inclusive companies can step it up a little more. Money talks.
Mac, Bobbi Brown, and RMC all came WAY before Rihanna with the ultimate shade range game.
Lillian Solomon yes but as a chocolate girl with red undertones Mac limited themselves for dark girls when they only have five undertones for us vs their lighter skin colors with gazillion undertones for their shades. Riri made it fair by also allowing us brown girls to choose from 10 differ shades and tones vs just 3. Hope you get it
It’s amazing that Jackie really talked about how some poc brands pander around when I️t comes to black people. You can be a poc and still be racist against blacks or be a poc racist against another ethnic group. People love to LOOK pro diversity or pro black but still not genuinely be for the people. SO MANY GURUS are hush hush about this specific topic
No Huda beauty for meeeee. I'm a lighter tone however I'm still BLACK I always will be BLACK. I'm going to stand with all woman of color and not buy those.
Yea No i like how you worded this. 🥳💜
Love this🙏💗and I'm with you
Thanks sis
Watching Jackie has made me such a better consumer - I used to just randomly pick something up and use it for a year and go about my merry way. I’m not even confident I know what my shade / undertones are😂but Now I 100% want to know the address, phone number, and at least 3 social security numbers before I give a brand my money!
Jane Koistinen I'm dead lol, I don't know what my undertones are either. I wanna try makeup so bad but I'm scared 😨
Supreme Galaxy try starting off with drugstore makeup! that way you can experiment and get to know your skin without shelling out a ton of money in the process. the wet n wild photofocus foundation is supposed to be great, the nyx total control drops too. at the end of the day makeup just wipes off, so try not to get to nervous about it :)
I appreciate huda beauty she’s a self made woman and I’m all for supporting our badass female bitches out there!
Supreme Galaxy my mom literally had to be the one to tell me when I was 15 that my foundation was WAY too orange (when I was already like half way through the bottle...). 5 years later I’m not all that better hahaha - I wear the exact same thing every day in the exact same way and I have no clue if I’m using anything right
😂 well truthfully we are at a point where makeup is EVERYWHERE and you have to find some way or another to resist temptation! Yay for being smart consumers 🙌🏾
This is the first video I have ever seen of you and INSTANT SUBSCRIBE for your honesty and insight regarding huda beauty. So much respect for presenting a valid and honest concern even though you knew it was not going to sit well with everyone. It's this sort of observation and lucidity about the reality of ingrained discrimination that helps pressure people to act right, not because the customer wants it, but because it's the right fucking thing to do. You do you.
Brooke Yes
Why do people come for her for speaking so openly about brands not being diverse, why is so hard for people to hear that a lot of brands still do not cater for woc, and that there is difference between creating a line that caters for all because you care, and creating a line that caters for all because it's going to gain brownie points, Huda has been called out on this before and people are trying to act like Jackie's coming for her for no reason lol
That truth pill can be hard to swallow hey?
But who's to say whether or not a person is genuine? Don't all makeup brands try to gain brownie points anyway?
Nameless King exactly, people complain when there’s no shades for darker skin tones but when brands do make shades that are pretty dark..Folks still talk shit. I don’t know if you know the definition of a company, but every single one of those sell products to make benefits, if they made products to just be genuine and « care », that will defeat the whole purpose of economy, there’s associations for that. I love Jackie but I think she’s really influenced by stereotypes and that clouded her review and judgement.
Vin Gin What stereotypes?
Vin Gin there’s a difference between inclusion and pandering. if you’re just trying to throw token dark skin people in your ads to make yourself look more inclusive and get peoples money (i.e. pandering) but don’t feature any of those people on your actual insta page then you’re not actually being inclusive, it’s just tokenism.
She should’ve titled this video Shading every IG brand for 28 minutes straight 😹🤣🤣🤣 I’m thoroughly enjoying this.
I sneezed and she said bless you i was shook asf
Me too! Thought I was trippin. She was right on time. Lol
momo love omg my son coughed/sneeze & she said bless u 😂😂
momo love 😂😂😂
The fact that you made that foundation work... girl.
I would LOVE a video where you teach us how to fix common makeup mistakes!
Also, that yellow-orange color makes me want to cry
Jackie I would be 10x more interested in the OPPOSITE type of video- like instead of showcasing make up that's already getting attention- could you feature indie/ slept on products?!? Like does Huda need more airtime? No. I love your perspective and the voice you have on your channel but sometime if feels like youtube is just a commercial for beauty companies with clout. Love you always
Olivia Pickering honestly like can we help the small business/entrepreneurs? Especially woc?
Excellent idea!
Agreed!!
YES YES AND YES!!! Thank you for your comment!
This was extremely help as well. It shows you what works and what doesn’t. I’m grateful for this video and so are thousands of others.
Huda is a pandered and a thief. Huda asked for a pr package from beauty bakerie, stole her concept and pretended to have never heard of her.
z a myers THIS !!!!
z a myers preach🙌🏾
Lmao credible source or it didn't happen
I love beauty bakerie
just google huda and beauty bakerie, it was a huge scandal and it was insulting to all indie makeup brands
So are we not gonna talk about how long Jackie's natural lashes are? 😍😍😍
She'Myia Malone yass hunny she dont even need false eyelashes😍😍😍😍
No. Lmao
they're nice, thick, and curled but they aren't long at all,,,,
@@squiggly_lines_4885 yeah they are
Minecraft Diamond maybe they seem long to you, we all have opinions 💛
Wait...are people really saying colorism doesn't exist? ㅎ.ㅎ
Gem Floral yessss, I know black women and men saying that
Yes girl. I just came from Rich Lux video and the comments are UNREAL
At Home with Riana Anaïs I'm shook hunny
people are calling m racist because I pointed it out. I'm...
But it doesn’t... I’m white and privileged and my opinion matters more because my dad is rich 🙃
People are weird AF, she didn’t say Huda was racist or colorist from what I️ got. She basically said, you would think because of the colorism in the Middle East, Huda culture, ethnicity.... whatever that you would think her line would be more inclusive. There are actually more “Rich” toned people on this earth in EVERY country, google it. So why is that we can’t find makeup just as easily as someone who is of a fairer skin tone. Lordt, y’all gotta listen 😂
Shawndre Lewis as a Muslim sister I totally agree with what Jackie said! I don't want to be pandered I want someone who actually cares about the products made for ALL women of color... Not just throw orange and brown together and say we got something! Ugggh was all this hate here when it was Tarte?
Pretty sure England, Ireland, Wales and Scotland have more white people than black but suuuure
And I struggle to find my shade too. Because I am too pale for most brands. I need to mix white mixers into everything.
Esme Leader You picked just three countries out of the ENTIRE WORLD as your reference point? Yeah. You're part of the problem.
Esme Leader Lmao when you compare countries in Europe or the U.K. to the rest of the world, MOST people are darker than beige. They may not be Jackie’s color, but they have more melanin than the color eggshell. If MAC came out with a line of foundation and gave y’all 3 colors, you’d be pressed too. Stop the foolery.
Jackie, I am a new subscriber, and I wanted you comment on how eye-opening this video was to me. The fact that people could ever comment that you’re angry or trying to make a big deal of race or always talking about race makes me want to scream. I watch a LOT of white youtubers, and I have NEVER watched them encounter any of the issues regarding shade you encountered in this video, much less all at once. The fact that you were still upbeat and joking and trying to make it work is astounding to me. You have every right to be vocal and talk about color as much as you damn please because it’s 2018 and these “dark” shades are a fucking joke. I am SO in awe of your spirit, your talent, and your bravery. I will continue watching you and learning, and I hope five years from now I’m watching videos from you and other POC trying on and using beauty products in shades made especially for you and your beautiful skin.
“Am i serving you Texas cheerleader yet” IM DEADDD
I loved when she asked that. And yes, Jackie, you are! Lol
Mary Eliz I don't get it...😳💫
I have a coworker named Jackie and she now gets greeted every morning with the Jackie x20 theme song. I can’t even help myself. 🙃
I can’t get that intro part outta my head!!! 😭😭😂😂
I LOVE HOW YOU DONT USE FILTERS AND WE CAN ACTUALLY SEE YOUR SKIN WITH ITS FLAWS AND IMPERFECTIONS!!!!!!!!! You’re my favorite you’re THE REALEST you make me feel like we’re friends LOVE YOU JACKIE ❤️❤️❤️❤️
I cant get over how lovely was the part when Jackie’s hubby sneezed and she was quick af with the “bless you” it was so sweeeeet
Ioana Olariu bunaaa :))
PLEASE do a GRWM with Nyma! It would be awesome to see y'all together!
PAMELA CLARKE Yesss!!!! That would be awesome!!!
YESYESYES
“The highlighter is twerkin’, the highlighter got more bounce than I do.”
I lost my shit right there, literally CANNOT stop laughing at that. Love your review, girl!
the way she made the foundation work!!! The overall loo! Wow, i wouldve wiped off everything and donated the foundation asap
"its your favorite troll" 😂
I COMPLETELY agree with your comments about her possibly pandering to the black community instead of actually outreaching and including them with genuine intentions. Listen - if you feel it inside that somethings not right... it’s not right. She does the same to men in makeup... we live for the lashes, we fan over the foundation... but are there any makeup wearing men on her page? One or two... the reason why is simple to me.
My opinion is her product is marketed towards the middle eastern beauty community. And because she’s fixated on that market and that money, she doesn’t want them to start closing their wallets when they see people like me and you on her Instagram page. Even though she doesn’t mind stealing terms and language from our communities but... that’s another story. Because of that, she’ll lose in the the long run. She won’t be getting my money.
Mus Emin YES.
Mus Emin accurate clock!
She stole terms and language from your communities ? What?
Mus Emin say it again for the people in the back 👏🏽👏🏽👏🏽
i agree with the fact that huda is colorist but i’m not too sure about the implied homophobia with men wearing makeup. the vast majority of people wearing makeup are women, not men. that’s not to say that men shouldn’t have representation in the makeup community, but not showing women and men on her page 50/50 just isn’t really a problem like it is for dark skinned women when it comes to their representation. this is coming from a lesbian who cares very much about the lgbt community and discrimination against lgbtq ppl.
I'm not really here for these brands. But I'll keep watching so Jackie can get her coin and start her own cosmetics line one day❤
Right????
Absolutely. Jackie needs coins, I'm always clicking and liking! I'll be a real fan and try some Jackie coupon code if there are those who work int'l.
THAT PART!
Point blank period because nothin really stood out to me. I’m just waiting on a “Jackie” collection so i can sing the song when i order it!
Yessss
I can NOT get over how stunning that Natasha Denona eyeshadow palette looks on her! - Especially the orange & the yellow one that she applied on the lid! It's 💣💥!!!!
Auntie Jackie be hurting these makeup brands feelings! 😂😂😂😂
She'Myia Malone I looove when she roasts them.
It was me that told you about the vag wipes 😂🙋🏻
good lookin out Veronica!
The foundation looks like aunt Jackie went on a vacation in the islands for several months and came back with a nice tan. I won’t ever support huda but I love how transparent Jackie is about the brand!!! Thanks to Jackie I can do make up. Last year I decided to get back into make up and Jackie was the closest person I could relate to skin tone wise. Thanks to Jackie my make up is bomb.
I was thinking the same thing a greasy sun tan but she made it work as always
You know what’s odd. There’s a brand on IG I don’t f*** with because it’s not one WOC on the page. And I love their lashes but I peeked game when I noticed they are always looking for “fresh faces” and yet not one WOC is chosen not even popular influencers. And normally I don’t get caught up in all that. But I feel ya!
drop the @ sis
Colorism is so real! I'm Mexican and have witnessed this from distant family members.
T Love I am Mexican ( pale) but my mom is tanner and I hate when she receives so much discrimination. At hospitals/clinics, they think she is my personal assitant or my nanny. Wtf.
This is completely true . My mom is full Mexican and she is the darkest out of her siblings and it’s always been an insecurity for her when she’s absolutely beautiful
Our family has always made comments over her skin tone .
Same with Asians.
My mother is Caucasian and my dad is Vietnamese (born and raised there) and my dads side of the family refuses to have anything to do with us BECAUSE we're half white. And I've also heard comments on how we are too white (and Americanized). They also don't like most other races. My dad was super racist towards African Americans/black people my whole life and childhood. (I grew up knowing better of course!) but yeah my point is that people from other countries can be incredibly racist.
Thank you so much for addressing Huda.... because she’s been called out for anti blackness before and I’ve been scared to give any of my coin!!! I never know if I’m alone in my feelings about supporting businesses that are GENUINELY inclusive or not... people always make me feel bad for ‘thinking too deep into it’... ‘it’s just makeup’ ... so it’s nice to watch your videos and see that you think about everything as well.
Chris and you tell those ppl "it *is* just makeup... that I invest my money in and I only invest in ppl that invest in me. Boop!" The "boop!" is optional. I feel the same about the media I consume too (most the time) Madea ain't seent my coint in centuries and lately I can't even hate-watch any of the Love&Hip-Hops lol
We can decide to support whoever who want to support. I do not want to support Huda because of her company's anti-blackness. We have enough racism in our society already
LISTEN! I was already giving you a side-eye when I saw that Huda foundation but then you spoke the TRUTH (as always). Folks love to advertise "diversity" just for the coin (because Rihanna got them shook) but they really not about that life! I refuse.
Thumbs up for the Rihanna mention!
It's true I notice many brands adverts diverse women but when you look closer there is really nothing diverse.
Jackie, Im Asian with light skin and watch your videos all the time. I always hear you talk about the importance of foundation shades . Now I understand and it really makes me sad . I would never want to feel like im not included.
I find it interesting that on the packaging she features that really deep toned girl BUUUUUT when Nyma Tang tried her foundation it did not match. KEEP IN MIND She had the 2 DARKEST SHADES and both were too light. Therefore that leaves the question, What foundation was ole girl on the box wearing?.........hmmm somebody lying🤔☕️
Indo The darkest girl probably wearing the fenty beauty darkest shade. Ooooooohhhhh drama!Lol
#ThatPart
Indo probably they have two undertones and the girl on box is a little bit lighter than nyma tang.she showed that girl using the huda foundation on her Instagram
Indo she was wearing Fenty beauty sis 😂
sooooo true!!!!!!
“If you don’t like ittttttt you can just watch somebody else who’s gonna push coupon codes down your throat 24/7...... anyways” AUNT JACKIE W THAT SUBTLE SHADE YESSSSSSSSSSSS
I instantly thought of James Charles lolol
No one is ever allowed to comment on what it feels like to be black except a black person! Enough said!
Natalie Opasinis Clock it sis
Thank u
Natalie Opasinis thank you!!
I totally agree!!
I am black and i agree with you. I think it's an African American thing. i am an Easter African and I rarely ever here African crying about racism.
Love the opening to this--- I'm not just here for swatches and demos baaaabbbyyyyy 👏🏼👏🏼👏🏼👏🏼 I'm here for all the details, info, opinions, and FULL review on EVERY BRAND.
"you can just watch someone who's gonna push coupon codes down your throat 24/7"
THE FUCKING SHADE I'M SCREAMING 💀💀💀
Jackie, thank you for speaking "TRUTH" about Huda Beauty!!!
Traci thomas Yes!!! I'm so glad the truth is finally spoken and of course our girl was the one to do it! cuz everyone else acts like they don't wanna see or say it! Love Jackie! Women of Color Empowerment!!
Huda IS a woman of colour I don't understand
Huda IS a woman of colour I don't understand
There's colourism within and between coloured communities. For example, in the Middle East, Asia, Africa, having pale skin is considered the ideal beauty standard. It's such an integral standard that fairness is often equated to beauty. Huda as a woman of colour is still capable of pandering to other people of colour for financial gain, whilst at the same time only using models of pale skin because she considers it to be the most widely regarded ideal skintone. I don't know if she does this, but it's possible
It isn't just the colourism, it's the discrimination against gay men, or ANY men who are into beauty products, also transphobia and homophobia... 😒 Huda can kiss my arse.
I already can’t wait for ur “makeup trends that should stay in 2017” vid. U’ve been holding in some drags
Angela A. YES!
"...you can just watch someone who will shove coupon codes down your mouth 24/7."
I'M DYING. 🤣
“If u don’t like that u can just watch somebody who pushes coupon codes down your throat.....”
GUUUURRRRLLLLLLL IF U DONT SAY DAT LOL! I’ve unsubbed a certain youtuber because of that issue
Shannon Lei *cough cough* J A M E S C H A R L E S *cough cough*
Bri Calvo N I C O L C O N C I L I O
rivrox17 M A N N Y M U A
N I K K I E. T U T O R I A L S.
*morphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphemorphe*
When jackie said that if you don't like her reviews to go watch someone that shoves coupon codes down your throat I'M DONE
Auntie jackie is speaking fax about huda beauty, i luv how real and openly honest you are about colorism in the world because hell somebody gotta do it right? But i didnt buy her foundation because i felt it was for the coins not that she actually wanted to be inclusive because look at her instagram from back in the day she featured no one of dark skin.
constantina jennings I understand where you're Coming from and I'm not necessarily a huda stan but maybe she realized she was wrong about not being inclusive and educated herself and wants to change that now
I literally scrolled back to late 2014 and saw black women on there, saw Jackie herself more than once along the way. So the "never features black skin" isn't accurate. If she didn't make any deep shades it would be an issue (for obvious reasons) she makes some and it's "she only wants the money and doesn't care about black people" attitude. So it's damned if you do and damned if you don't. 🤷🏻♀️
constantina jennings Yeahh i knew something was off with huda...idk...i think she also doesnt care for gay men either...i guees its due to her beliefs...
83bunnyboo Having to scroll that far back to see women darker than Jackie or the same shade is honestly embarassing as a brand. Don't ever tell no one about that 😂
I’m actually curious why is it harder to formulate the darker shades and the really light shades
Omg yes I wonder myself
It's more of a cost issue. Red pigment is more expensive than yellow or blue.
I swear I was about to knock out but I seen you upload and I had to be here for Jackie Jackie jackeh jackehhhhh
Ely Ramirez same I watched it with one eye closed
Same
Is it. Real song
I'm Middle Eastern and she is 100% right. I had people calling me lucky and congratulating me for being born significantly lighter then both my parents. My father, on the other hand, was often treated like shit. The colourism is real. Lightening creams are a huge industry, and black women face a lot of shit, especially in the Gulf.
I remember being called beautiful because I was significantly paler than most mexicans. I do cringe when people say I'm beautiful specifically because of my color, it's like c'mon you guys have to go there?.
And what has Huda got to do with that? That’s not her personal beliefs
jannasalam you denying shit really makes me laugh lmao. Her lack of diversity, derailing anything dealing with the black struggles shows that.
Briana Cookes you are white stop it you are not getting brownie points.
Ang3lito15 your comment is why a lot of people are afraid to stand up against colorism/ racism.. she’s standing up for what’s right, her skin color doesn’t matter. how are we supposed to grow as a people when we put down those trying to enlighten others?
High key loving the minimalistic background. Yas Jackie Yas
thank you❤️💖
I'm almost mad that you can take even makeup that doesn't work with your skintone and still look gorgeous
Whilst watching my mum asked why I was watching some one of a different skin color apply makeup when I should be looking for makeup for my own skin tone.literally just stared at her and continued watching
hahaha...Because it's Jackie! That's amazing.
This's stupid and you're also lying for likes yikes
My mom has done the same thing before😒
Shiam X is ur negativity seriously necessary🙄like really?? NO ONE FUCKIN CARES
LSZAI 0109 if no one cares why did you bother replying ? Mind yo business
I'm highkey mad at some of these products for trying my Auntie Jackie like this 🙄
28 min video??? right before bed???? girl you got the best timing 🙌🏾🙌🏾
Cassandra P I was thinking the same thing 😩
I KNOW RIGHT THOOOO
Yesss exactly how I feel
Yesss ikr I was possed to be asleep an hour ago 😭😂
“Am I serving you Texas cheerleader yet?”😂😂😂😫😫😫 im so glad I found you!!!!!
I literally do not follow your page for make up. I follow your page because of your personality.
As an Arab I agree with you on the colorism in the Middle East there is also a lot in North Africa. A lot of men only Wanna marry white women
It's so frustrating to try to figure out what you shade or under tone is when they show pics of 8 white celebrities 1 east Asian 1Hispanic and 1 black woman. Ummm yeah, I'm over here feeling left out and confused.
Shrek Boi oh get over it. Hispanic means of spanish origin, colonialism, or decent. You know what else. Black isn't a race. They come in all the colors. White isn't a race they come in a wide range of colors. Asian isn't a race. Race is just a social construct of grouping and labeling. Used to simplify and generalize. And unfortunately also to classify. We're all the human race. Okay... alright now that your feelings are out of the way.... my point still stands they pick one minority from each broad "group" and say y'all all look like this right? Here that's for you.
I agree. I was born in Iran and colourism is AWFUL there. All anyone wants is to be white and stick skinny
Melanie R-F ?
Okay, real talk? Her foundation has such a strong smell AND is super high in OH product ( alcohol ) and my skin after 3 days felt like leather. I'm sure it works for many but it was like tinted perfume. Barf.
Jackie, you worked all kinds of magic with that foundation cuz as soon as you applied it, I yelled "aww hell naw!"
But you finessed it tho! 💅
"I want this to be a wearable look, so let me stop playin" I'm weak!
That foundation went from black face to green screen real quick. I’ll stick with my Fenty. Love ya Jackie 😘
😂😂 i thought i was trippen
😂😂 you’re so extra, I’m fckin here for it! “Am I serving you Texas cheerleader yet?” 💀😭
OrieL TheeBeauty YESSSS! Lmfao that part had me dying!
So fast I'm watching Jackie in 360p.
I feel like when I watch your videos I get honest reviews, makeup tutorial, AND comedy. Thank you!
Hey Jackie, I am from the Middle East so I completely understand where you are coming from. There are some regions in the Middle East where people are extremely racist. Not saying that Huda is racist, but there are many issues in the Middle East, so I can understand where your concern is coming from. I appreciate your honestly on issues like these
Love you
thanks
اذا المجتمع الي حواليج عنصري احنا بالكويت ما عندنا هالجهل والتفرقه بين الالوان انا اشوفهت غيرانه من نجاحها وتسوي شووو وسالفه
اسفة اختي بس العنصرية موجودة في كل مكان بالاخص الدول العربية ومن ضمنها الكويت. ما قصدي ان كل كويتي عنصري لكن هذا الجهل موجود في كل مكان و جزء من حل المشكلة التوعية و الاعتراف بانها موجودة
Lamees Al Taie العنصريه موجوده بكل مكان بس اهي بطريقتها تتكلم عن الشرق الاوسط واهو اساس العنصريه والطائفية دليل انهم مسوين حرب على هدى بيوتي وينتقدونها بشكل كبير واهي مو اول وحده تسوي لها منتجات
It takes a lot of guts to be so honest. I appreciate you.
I swear i need Jackie’s eyelashes😩😩😩😍😍😍 sis needs NO falsies
Eyebrow cushions were a thing in South Korea before Iconic London came along. ^^ Just a small FYI! :)
Jackie, can we PLEASE be BFFS?? GIRL! Your videos are soooo FUNNY I love your take on..EVERYTHING!
You rock and your commentary is the BEST!
You never fail to make me smile.
Have a blessed day!!
XXOO
+Amber Loves Mystery - done and done! 💖
Queen Jackie sprinkling in some subtle shade by not making the Huda Beauty review its own separate video? 🤔😂
I'm here for it
Huda Beauty tried it! 420 in fenty translates to Chocolate Mouse (450G) and Mocha (500G). Lol you can obviously tell I’ve been researching their shades! Whomever chose those shades did no research on Kween Jackie! Uggghhh! Still slayed the look as usual!
Kristen Sanders you are correct. I am 420 in Fenty and 450G in Huda.
Give this hula girl a break. If she is from the Middle East she will get the most popular ranges from there. Jackie’s foundation was too dark, she should have used the shade lighter. I’m sure the lady is just trying to create a good product without an influencer shitting on her because of her negative experiences in the Middle East
Daval 8 Haha! If she didn't want Jackies opinion then she wouldn't have sent it to her.
PrincessNavi say it again LOUDER so she can hear you
Daval 8 how you gonna ask for someone’s opinion knowing that your makeup is based on a lie. Then try to perpetuate the lie by trying to make gurus lie for you. Luckily not all the gurus can be bought with PR and a coupon code. What’s the lie you ask...the dark skin women on her video can’t wear huda foundation especially, because the shades stop a shade darker than Jackie as you can see.
How have I watched 2 of your videos and I'm already obsessed! My day off tomorrow Is going to be binge watching your channel 🙌🏻
Anybody of color who pays attention to how the Hudabeauty page is operated KNOWS Jackie is speaking NOTHING but TRUE HERBAL TEA, NOT LIPTON INSTANT TEA POWDER. Thats why THIS foundation is my first Huda product because I have the same reservations.
Michele Davis I was reading an article on refinery29 this morning about this and it said that out of 297 Hudabeauty instagram posts less than 30 featured a black person. Like what Jackie said “no one darker than Beyoncé”
Yes, Letter L.
Not Lipton instant tea powder! Lmaooo yassss! 😂😂😂👏🏼👏🏼👏🏼
I’m trying to figure this all out. I’m new to this channel. I went to this Huda page and i see women of color. What am I missing?
Thank you Jackie for mentioning colorism and The Huda beauty brand. Im not here for the Huda brand tho. I think she's out for them coins! I rather support Fenty beauty products . Huda beauty never did anything for dark skin people. Stay woke people
omg if you think colourism is a real issue in the Middle East, it ain't got nothin on Asia. I am Asian and the attitude over there is A-P-P-A-L-L-I-N-G. If you are any darker than a "generic" causasian person, good luck.
ingrid3578 i am and im dark-skinned :") one of my friends said that ill look so pretty if i was fairer
the devil is a liar , your beautiful
Girl the Middle East is Central Asia..
Alaa Atari are u dumb ?😂😂😂
ingrid3578 yea I lived there for a year...while most thought I was interesting for being foreign, my Asian female friends tried as hard as they could to not tan! They were even using lightening cream b/c the boys aren’t into darker girls 😲
I've watched one other of her videos and she is so charismatic and funny. She is just as good if not better then many other MUA's
what i want to know is why the fuck every foundation company out is trying to make black woman look orange. like fr
Mary Wright because they don't give af