@@annonnie Its fashion so you are entitled to your own taste. In person I think craftsmanship is stunning. The Saddle has always been my Dior favorite though.
In hindsight it doesn’t have that wow factor, but in the mid 90’s it did. After a decade (80’s) of “LeSac”, “Espirit” and oversized shoulder bags, the sleek, elegant details of it were really fantastic. Bags like that, for their time, make you fall in love with fashion all over again. That being said, personally some of the others weren’t my fave, and I just never got the appeal of the Fendi. But that’s me.
@@beatnikrn2945 True about Lesac and Espirit making a come back style wise though I've never liked them very "lazy fashion" just my opinion Fendi on the other hand is a glorious fashion house IMO.
stanleycoleman it’s usually told incorrectly as well! They make it seem as tho it was designed just for her when it was clearly a smaller version of the HAC...
Kourtney Nicole oh wow. Yes! Thank you! Most videos on youtube always do tell it incorrectly!! They always say it was a replacement for Jane Birkin’s basket bag when it was in fact wrong! Jane Birkin wasn’t carrying her basket bag that day during her flight! Her then partner Jacques Doillon actually ran it over during a fight lol! Jane actually carried her stuff in a sack and what fell was her diary. The Hermes Mr. Dumas, said her “agenda should have pockets” NOT THE BAG! Hahaha And yes! Totally correct! The Birkin was made to copy Jane Birkin’s also then partner’s (Serge Gainsbourg) Hermes bag, the HAC! That’s why it’s essentially a smaller version of the HAC 50 that Serge always carried! I’m so glad someone else finally commented at how wrong some of the videos are telling it!
There are definitely more recent 'It' bags. Givenchy's 'Antigona', Céline's 'Mini Luggage' tote, Bottega Veneta's 'Intrecciato'. These were iconic too.
That’s definitely the case in the Nordic countries. I saw them EVERYWHERE so I got one too. I like that they promote sustainability and comfort unlike fashionable but not very useful bags in the video.
I love Hamish Bowles, I can hear him talk for hours. How I would love to be a fly in the wall during his Met meetings. Thank you Hamish Bowles and Vogue for this awesome video!
The IT bag is the one YOU wear well and is YOUR go-to... I love Birkins, Kellys, and Lady Dior as much as anyone else, but everyone brings their own charm and wear to it
How is it possible the LV Multicolore is on the title card and this is exactly what I have been looking up on the pre-loves market. Strange coincidence, good problem to have
You can find one at some Dillard’s, they are selling vintage bags in perfect conditions that were used in runways or belonged to collectors. The other day I bought a small white multicolore for only 998 dollars, it’s a very convenient price for a former it bag.
So glad I have the white LV Speedy multicolor Murakami. Such a gorgeous bag. Great video. I see Chloe is returning to use the padlock on many of their new designs again too.
Except Balenciaga, lol. I know it's French-owned now, but that doesn't change the fact that the name is Spanish and should be pronounced as such... just my opinion!
Micro bag was a trend already when jacquemus made its mini bag..celine made nano bag but still big compare to micro bags. but it was fendi who started this trend the micro bag ...they make it as an accesories to the bag..like bag on a bag...
honestly like I bought maybe 3 designer bags and it's crazy how it doesnt really change my life. I regret honestly spending all that money for something that doesnt not add one ounce of substance to my soul😢
I feel like Virgil Abloh made the IT bag when he made the Louie Vuitton Monogram Prism bags. Every celebrity wanted one and it was everywhere on Instagram. He did what Murakami did for LV back then by innovating and bringing a back to the brand.
Brings sweet memories of the 90s and early 2000’s. While arm held bag was popular, now we want to travel light. Its the era of purse bags. The saddle bag is making a big comeback too. Spring 2020 is about to change. Bigger bags are making a comeback.
Loved this video, make more like this! Notable mentions for the Givenchy Antigona and Celine Luggage! I think Birkin, Neverful, Chanel Flap Bag were left out because they aren't really 'it' bags as much as just holy grail classics.
The narration, the video editing, the amazing art, the symmetric presentation and the orchestra music made me feel like I was watching a Wes Anderson short 🤔
When designers started gifting bags to "influencers", the origins of being "it" are no longer based on taste, or design, but are a sole phenomenon of marketing. And that's just inauthentic.
I grew up seeing the LV murakami EVERYWHERE and I still lowkey want one also would love a Chanel jumbo flap bag or a classic structured Hermès bag. Maybe someday...
Same. And what I learned is say you get a bag, what's the point if next year there's another it bag. You'll never really be satisfied with what you do have. Get something that gets the job done for your needs.
Michelle Lynn you know that you can still use a bag even if its not it anymore right? besides it doesn’t matter that there’s a new it bag, your former it bag will increase its value, you can buy a lv bag at 2000 an sell it at 4000, these kind of bags are a really good inversion
This video edit and art direction are spot on
Srirra Cha it’s beautiful!
It's by vogue .... you can't complain 🤭❤️
Lovee it
Amazinggg
Editingggg
The Lady Dior bag is so gorgeous. It’s definitely still relevant.
Yes but not overexposed shhhhhhh lol
Guess I must be the only one who's always found that bag to be quite derivative and dull.
@@annonnie Its fashion so you are entitled to your own taste. In person I think craftsmanship is stunning. The Saddle has always been my Dior favorite though.
In hindsight it doesn’t have that wow factor, but in the mid 90’s it did. After a decade (80’s) of “LeSac”, “Espirit” and oversized shoulder bags, the sleek, elegant details of it were really fantastic. Bags like that, for their time, make you fall in love with fashion all over again.
That being said, personally some of the others weren’t my fave, and I just never got the appeal of the Fendi. But that’s me.
@@beatnikrn2945 True about Lesac and Espirit making a come back style wise though I've never liked them very "lazy fashion" just my opinion Fendi on the other hand is a glorious fashion house IMO.
That quilted chanel bag has to be one of the most duplicated bags of the world
Rajashri Pegu I have one that I got when I was in Paris a few years ago and it’s literally the love of my whole freaking life
Čš@@luanaalmeida6852 .Y.] ÷÷. ÷} | ~¡db. Xy🐎💋🦁🐎🐎:
Luana Almeida i can imagine ahhhh
that or the celine
@@kaylabey I think LV neverful MM is the one 😂
I'm so surprised THE most famous bag of all IKEA blue bag was not on the list. TSK...outrageous!
Lol. It isn't an IT bag.
Hahahha 😂😂😂
😂😂😂😂amaaaazing
JustGettinReady iKea? That's hilarious 😂
stop it local
Feel like i'm watching a well written and directed documentary and I'm not mad. More videos like this please vogue!❤
Felt like it was a Vox video
Tee Hee Wait... it’s not?
I’m surprised they didn’t bring up the told-to-death Jane birkin and Hermes story.
I was prepared for that
Giovana Laurence I was pleasently surprised.
stanleycoleman it’s usually told incorrectly as well! They make it seem as tho it was designed just for her when it was clearly a smaller version of the HAC...
Kourtney Nicole oh wow. Yes! Thank you! Most videos on youtube always do tell it incorrectly!!
They always say it was a replacement for Jane Birkin’s basket bag when it was in fact wrong!
Jane Birkin wasn’t carrying her basket bag that day during her flight!
Her then partner Jacques Doillon actually ran it over during a fight lol!
Jane actually carried her stuff in a sack and what fell was her diary.
The Hermes Mr. Dumas, said her “agenda should have pockets” NOT THE BAG! Hahaha
And yes! Totally correct! The Birkin was made to copy Jane Birkin’s also then partner’s (Serge Gainsbourg) Hermes bag, the HAC! That’s why it’s essentially a smaller version of the HAC 50 that Serge always carried!
I’m so glad someone else finally commented at how wrong some of the videos are telling it!
bilendbabystrong.link/5H2hhw5tCFa
let’s not forget the Dior saddle and shoulder bags really becoming a cult classic now
There are definitely more recent 'It' bags. Givenchy's 'Antigona', Céline's 'Mini Luggage' tote, Bottega Veneta's 'Intrecciato'. These were iconic too.
The celine is definitely what i think about. I would see that bag everywhere. So stupidly heavy too.
How daaaaaaaare you contradict Vooooooooogue 😬
Bottega Veneta’s pouch or cassette bag; intrecciato is simply the technique used to achieve that look.
The Antigona never had like SUCH a huge hype. The Luggage did, tho. Sold out everywhere and impossible to get.
Also the mulberry alexa
Are we gonna get an episode for ‘It Shoes’? It will probably be a longer one but I will for sure watch!!
olivia martinez omg yesssss
this would be very good
I m your 1K like
There are so many visuals in this video its amazingly edited
I love it when Vogue makes this kind of educational videos. Keep up with the good content Vogue!
When I was in Middle school, Jansport was the IT bag amongst students. Haha
Sunny at 23 totally!
Respect
Only the ones with the leather bottom
actually, they are coming back! at least in my country
outdoor
This man is speaking cursive.
Screams in bold italics
No he’s speaking in Serif Font
probably also be cursing in cursive?
The murakami LV collab was still one of the best collabs ever! I wish I had murakami LV’s 😭
I have a black Murakami LV Alma
Now the IT bag of almost every Millenial - Gen Z I see.. the Fjällräven Kanken lool
Erin Naguit I never thought about it that way but I think you’re right!
When I went to highschool Eastpak was THE IT bag haha
Erin Naguit in Middle School I remember every single girl had a Vera Bradley bag 😂
the it bag in nyc highschools/middle schools for teenage girls is the long champ bag
That’s definitely the case in the Nordic countries. I saw them EVERYWHERE so I got one too. I like that they promote sustainability and comfort unlike fashionable but not very useful bags in the video.
the next it bag in my opinion is the Prada nylon 2005 re-edition but sadly its so rare that its not even sold online just in shops!
Some one I TOTALLY AGREE. I’m not sure where you live but I was able to find it online for sale in multiple colours.
Yes, i see it all over instagram
It is just for now after months it be the same old nylon bag that is so basic
I have one
i don’t agree, it looks super cheap to me and i think something else will come out that’s better then that.
The Editing is lit af.
the editing, visual design, motion graphics, layouts/shots **chefs kiss** is so good, really love the aesthetic
Now this is a fashion video!
I love Hamish Bowles, I can hear him talk for hours. How I would love to be a fly in the wall during his Met meetings. Thank you Hamish Bowles and Vogue for this awesome video!
I feel that seeing the Chanel quilted bag everywhere has made it lose its elegance. Same with the Dior Saddle
Yes - once something becomes widely accessible, it decreases in value.
Lisa F most of them are counterfeits.
@@LisaF777 except its only increasing in value...
Not at all... 😂 It’ll forever be a classic
Yeah and it’s not that special if u own the bag since everyone has it
For me, the bags that stood time were Louis Vuitton monogrammed bag with the different colors, the Hermes Jane Birkin bag and the Chanel bag.
that was seriously informative, well done
The Dior bag is such a classic bag ❤️😍
The IT bag is the one YOU wear well and is YOUR go-to... I love Birkins, Kellys, and Lady Dior as much as anyone else, but everyone brings their own charm and wear to it
More of this videos please! Its so informative and entertaining!!!
I'd say the 2019 "It bag" would be the jacquemus mini bag
And lv multi pochetas
Truly the closest thing to an it bag se have nowadays
Mini bags with high price are So stupid that can carry only credit card and condom. Lol. I mean yeah those are trend now. But not a classic.
Or the Telfar Clemens Shopping Bag
definitely
5:18 i cried when i saw the wedding topper. even little things like this make me very happy. thank you vogue
Props to whoever made and edited the video, it was so entertaining!
Loved this educational spin to something so loved by so many - the bag 🖤
Hermes Birkin:
"Am I a joke to you..?"
Wow the production of this video is amazing! Makes me want an IT bag now. 😂😍
How is it possible the LV Multicolore is on the title card and this is exactly what I have been looking up on the pre-loves market. Strange coincidence, good problem to have
still saving up to buy mine even the knockoffs are expensive.
Youluvimani I recommend getting it on DHgate, it is so cheap yet the quality is so good!
You can find one at some Dillard’s, they are selling vintage bags in perfect conditions that were used in runways or belonged to collectors. The other day I bought a small white multicolore for only 998 dollars, it’s a very convenient price for a former it bag.
I didn’t know i needed Kelly and Gucci Bamboo in my life but i do
I love how the American vogue is made by british people. That’s why it’s one of the best
tedy_bu kawaii I love some of the humor in this lol
So glad I have the white LV Speedy multicolor Murakami. Such a gorgeous bag. Great video. I see Chloe is returning to use the padlock on many of their new designs again too.
Dwightinho56 I have the Murakami Cherries, I get so many compliments.
You’re either “IT” or your not.
I’m the NOT
They didn't bring up Gucci, so I guess I'm not also.
I’m The It
I love how on point every brand name pronounced by sir Hemish
Except Balenciaga, lol. I know it's French-owned now, but that doesn't change the fact that the name is Spanish and should be pronounced as such... just my opinion!
Jacobs era LV brings back childhood nostalgia because my mom had that Murakami Monogram bag back in the day
Lady dior and chanel quilted bag are timeless pieces ❤
The Alexander Wang Rockie was definitely an "it" bag back in 2014.
They need to bring the multicolor print back
The visual and voice over are so soothing. I thought Proenza's PS1 would make it to the list - that was everywhere in 2014
Louis Vuitton multicolored speedy and alma are life
THIS WAS BEAUTIFUL PLS MAKE MORE SIMILAR VIDEOS 🥺🥺🥺
How come y’all didn’t mention the impact of Le Chiquito Mini in the current trend of micro bags?
Tealicious sure, Jan
Micro bag was a trend already when jacquemus made its mini bag..celine made nano bag but still big compare to micro bags. but it was fendi who started this trend the micro bag ...they make it as an accesories to the bag..like bag on a bag...
daeny targaryen yeah I know he did not created it but def had an impact putting it on the map 😋
Lady Dior, Birkin, Kelly and the quilted Chanel are bags that will never go out of style
Loved this video! Definitely want to see more. Btw, Who remembers the CELINE luggage tote? That bag was EVERYWHERE
ya.... agreed. Leaving out the Luggage tote was a huge misstep
What's with the "cough" at 4:54 regarding the LV graffiti bag? 😂
Loewe (IMO) is the front-runner in creating the next "it" bags
I love seeing Vogue conquer the TH-cam fashion space. Yes to new video ideas!!
The Prada Nylon Back Pack is my current IT bag, my back to school bag, my casual chic bag, etc etc 😍
At least in France the longchamps totes was an IT-bag for a while
Same in the US, among upper middle class people anyway. The knockoffs were popular for years as well.
When you already know the info. but still couldn’t afford a single bag mentioned!🤪
This edit was incredible... Please do more!
That LV multicolor will always be the IT bag. #undefeated
Being “IT” is a mindset . Save ur money sis 😉
Oh yeah. Lets all pretend that we dont wanna have at least one. 😉
Only a low vibrational person would be impressed by dis 😬😬
...but if you have it to spend. Have fun.😁
honestly like I bought maybe 3 designer bags and it's crazy how it doesnt really change my life. I regret honestly spending all that money for something that doesnt not add one ounce of substance to my soul😢
frag keeping it real 🥺👏🏻
I‘d say the next it bad is going to be the pouch by bottega veneta..
Luisa Hussi i would say its influence is already starting to wane. i think the bottega veneta padded cassette will be the bag of this spring!
A superb primer on the luxury handbag. Well done, you.
I feel like Virgil Abloh made the IT bag when he made the Louie Vuitton Monogram Prism bags. Every celebrity wanted one and it was everywhere on Instagram. He did what Murakami did for LV back then by innovating and bringing a back to the brand.
I’ll take one of each! 🥰
Love it!! please do more about this kind of videos!!
Brings sweet memories of the 90s and early 2000’s.
While arm held bag was popular, now we want to travel light. Its the era of purse bags.
The saddle bag is making a big comeback too.
Spring 2020 is about to change. Bigger bags are making a comeback.
More videos like this please!!!!!
A very interesting and well made video, thank you!
I've been seeing alot of younger woman ditching purses and wearing mini backpacks thou...🤔
plenty of brands have mini backpacks like the lv palm springs mini
I'm so happy I have a real Murakami Speedy and the Murakami 45 Keepall. Never selling them!
I loved this video format, humorous yet informative. Please make more!
Loved this video, make more like this! Notable mentions for the Givenchy Antigona and Celine Luggage! I think Birkin, Neverful, Chanel Flap Bag were left out because they aren't really 'it' bags as much as just holy grail classics.
the Antigona I'd shelve for the Pandora tbh. More iconic.
I hope one day to own each one of these bags all so iconic !
The narration, the video editing, the amazing art, the symmetric presentation and the orchestra music made me feel like I was watching a Wes Anderson short 🤔
So informative, thank you so much. 🙏
Also the LV Palm Springs, Pochette Métis, Neverfull, YSL College, Niki, Sac de Jour are some It bags of recent years.
I used to want a murakami lv so bad when I was little lol
Sandy g. I inherited the murakami l V Cherries .. I love it!!
The amount of history and knowledge as well as bag art & just looks. Thank you VOGUEE
Loved this, vogue should do more of this and educate the community ❤️
takashi murakami is the best fashion designer ever
When designers started gifting bags to "influencers", the origins of being "it" are no longer based on taste, or design, but are a sole phenomenon of marketing. And that's just inauthentic.
My favorite bags are the takashi louis vuitton bags and the colourful fendi bags.
I grew up seeing the LV murakami EVERYWHERE and I still lowkey want one also would love a Chanel jumbo flap bag or a classic structured Hermès bag. Maybe someday...
This was GREAT thank you Hamish! I will say MADONNA was a major factor for a lot of these brands bags success too!
Trending. Deliciously gorgeous bags. Voice over incredible, presenting the 'it' fashion bag spectacular. .
Love the in-depth historical narration. Very informative
the LV Keepall will forever be the *It Bag* in my heart.
Alexander Wang has some quite unique bags! For instance his rhinestones bags.
Oh we stan this editing
The It bag is my small green day side-bag that I had when I was 11.
Wow amazing video. Very informative!
So the "IT" bag is only "IT" when a rich famous person wears it
Cool cool cool cool
Well, that’s high end fashion for ya.
Shakira Shakira dont forget “white”
it bags are status symbols, meant to represent the type of person you are. would you flaunt being a poor unknown person?
duh. why else would they call it an "it" bag?
@@akanenozaki9429 it’s a bag.Its not that deep
Now you can find most of these IT bags if you search through thrift stores.
My GOD, Bowles' voice is so oddly satisfying to listen to! So hypnotic and exactly what the stereotypical rich fashionista sounds like.
The fendi baguette bags are gorgeous!!!
Thank you Vogue..
I'm very appreciative ..
You reminded me of my quilted bag I was gifted..
Sincerely Tanja
I don’t have any one of those... but i have a happy life.. ♥️♥️♥️
Same. And what I learned is say you get a bag, what's the point if next year there's another it bag. You'll never really be satisfied with what you do have. Get something that gets the job done for your needs.
Michelle Lynn you know that you can still use a bag even if its not it anymore right? besides it doesn’t matter that there’s a new it bag, your former it bag will increase its value, you can buy a lv bag at 2000 an sell it at 4000, these kind of bags are a really good inversion
I don’t know all the people’s titles involved in making these videos, but bravo to whomever made it so creative and interesting.
I hope he does more of these! This was fantastic! Thanks Vogue!
A bag is a girls best friend. 😂♥️
In southern high schools, a Vera Bradley backpack IS the “it” bag lol
the production of this video is so slept on
Anybody else watch this entire video without get distracted once? Now THATS a great made video! More of this please!