"AMERICAN LOOK" 1958 TRIBUTE TO AMERICAN DESIGN, ARCHITECTURE & STYLE MD43104
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- เผยแพร่เมื่อ 22 ส.ค. 2024
- Produced in 1958 by Jam Handy Organization (and sponsored by the Chevrolet division of General Motors), “In Appreciation Of Stylist Of America” is a Technicolor film that documents automotive, industrial, interior, and architectural design from the last truly great era of American design. An opening crawl explains that purpose, to pay tribute to men and women who work in the design industry - those “who work in lines, forms and textures, and colors to give to us beauty, charm, and elegance in the conveniences, comforts, and necessities of our daily living.” A "tribute to the American stylist," American Look shows families at leisure, children dressed in cowboy and cowgirl outfits watching television, a father shooting home movies of his picnicking family, modern 1950s home interiors graced by formally dressed models, furniture (including designs by Herman Miller), kitchens and kitchen equipment, packaging (including designs by Donald Deskey), appliances, textiles, offices and office furniture, office machines, industrial machines, lawn mowers and sprinklers, domestic and institutional architecture, people at leisure and enjoying recreation, children playing baseball, a mother and child in a transparent rowboat being observed by the snorkeling father, automobile styling and design and the work of the design staff of the new General Motors Technical Center at Warren, Michigan. The story behind the design of the 1959 Chevrolet Impala is shown, with dramatized moments in the design and modeling process. The film lumps industrial, interior and product design efforts together as "styling," and characterizes them as responses by industry to insistent consumer demands for the most modern products and environment. During the last third of this twenty-eight-minute film, it becomes clear that it was produced to celebrate modern design as exemplified in the "look" of the 1959 Chevrolets, the year that tail fins stretched to their greatest extent.
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Ah, " mid-century modern" - a design paradigm that's seeing a resurgence following the horrors of post-modernism! (But Art Deco will forever be my most loved!)
The idealized American lifestyle shown in this 1958 movie was astonishingly far ahead for the great majority of the world's population then. The USA seemed like a total wonderland that many couldn't even imagine ever attaining, with appliances and cars and single-family homes and shopping centers.
These were indeed better times. The optimism of post-war America was palpable.
Then it was ruined.
People in the 30's and 40's said the exact same thing. Those were some really tough times.
When Kennedy was killed
6:20 GE 25T83 made in Bridgeport, CT. Mine still works well. Picked it from the curbside trash 25 years ago.
I also have one! Sadly the ceramic bridge fell in half and then the coil shorted itself.
I want to live in this film........
Whom ever narrated this short, his voice seemed to be heard thought-out my young life. Especially on Disney films...
It's MARVIN MILLER, veteran radio/TV announcer and actor who appeared as "Michael Anthony" on "THE MILLIONAIRE" at the time.
"I'm Troy Maclure and you may know me from such films as...."
Yes Marvin Miller did some Disney narration, I think on Sleeping beauty and was narrator in many UPA cartoons including Gerald McBoing Boing
When cars lost their wings, hood ornaments, bright stainless trims and fins, the world started down an ugly path. Now look at us, 1990 came and went and we still don't have our personal anti-gravity vehicle with warp drive. 😉🛸
Really. Still no Jetson cars.
The bright colors of a lot of these products, often made of plastic, were echoed in the colors of contemporary Detroit autos that were being sold in two and even three tone combinations.
It's so strange that the future happened so long ago
Made possible largely through plastics, aluminum and synthetic fibers.
As always a fascinating look back at recent social history, thank goodness that P.F is saving newsreel films like this for posterity.
As with most newsreels and advertising of the era this one is aimed at the haves not the have-nots, all very nice but not much use without the money to buy the “latest gimmick “ or “design fad” just as it still is today, although I think we are much more aware of the class divide today than we were back in the post war years, especially here in the United Kingdom where austerity was much more prevalent than in the USA, the USA actually came out of WWII on an upward trend, in the United Kingdom we were almost bankrupt and buying “new” products and ideas was the preserve of the rich and famous. I have been trying to think who the narration is by, sounds like Leonard Nimoy, but not sure, didn’t see any credits and it’s not in the synopsis, any ideas anyone?. 😀👍🇬🇧🏴
Someone said it was Marvin Miller, but I don't know for sure.
Of course, the kitchen appliances were produced by General Motors' Frigidaire division.
Retro is always in style!
When things were made to last and last.
Not really. Cars had to have their engines rebuilt every 50K if not sooner. My car hardly needs any maintenance and the motor is expected to go for a million miles- it only has one moving part!
Ok yes you are right about cars , but appliances were built well I had one that lasted over 30 years.
I didn't realize until now that America was a continent-sized museum of modern art in the late 1950s. And color-coordinated in a stylish palette that I have grown to despise. Especially turquoise. Things were "made to last forever", because that was the only way they knew how to build something, then. As technology became better understood, different ways of making something faster or cheaper (and sometimes, even better) were developed.
27:00 ... my millions of dollars and my gold house and MY ROCKET CAR, I don´t need anything else. Chester J. Lampwick
Definately the 'good old days' !
Does anyone know where a film like this was played? Was this on TV or actually as a short before a movie in the theaters?
Or was it just an industry insider film?
The days of Raymond Lowey, Virgil Exner and other visionaries are gone. Look at any SUV on the road today, all copycatted, all the same, all boring. Without seeing the nameplate, you couldn't tell them apart. Bear in mind, they came out with new designs EVERY YEAR back then. Now these crapboxes stay the same for 5 or more years. Same with what passes for "music" these days. Synthesized , multitracked regurgitated garbage. Original thought is dead.
That is because cars are designed in the wind tunnel. No more Exner " Foward Look". As far as music it is all pre planned mass produced junk, made to please everyone. Google or look on TH-cam for the loudness Wars and you will get a the idea why popular music is so bland.
@@andyZ3500s So bland SUV's are your idea of aerodynamic? Haha!
It's more like conservative America since the 80's disrespects the "stylist" like it did back then-it's just about money now.
No cans of tomato soup prominently displayed for use in anything and everything?
"Tomato soup! It's got what plants crave!"
The Chevrolet in this film is a 1960. There is another version of this film that is exactly the same except it shows a 1959 Chevrolet! th-cam.com/video/mAeDArSdXYc/w-d-xo.html
9:24- Ever see a dictating machine that used a ROUND plastic flexible disc (in the shape of a "45" vinyl record)?
Today, you can buy cheap, Chinese-made knock-offs of the furniture shown in this video, from Overstock. I have at least a few pieces myself.
And now half of century later, we are learning how to wash our hands...
Wow, he said freedom of individual choice. What happened to that?
Craig Purcell
Antiseptic with everything in its well considered place with no impact of aging or vicissitudes time and circumstance...
All soon to be outmoded and upgraded out of existence and destined for the landfill ?
Stylists painting with airbrushes while wearing white shirts. 20:55
American made products where is this fantasy land?
I believe this film was originally in a wide aspect ratio and had much better color.
2:04 wait a minute, that little girl is pointing a pistol at the TV set and shooting it. Call family services immediately! Have the parents arrested! ; )
Designing a 1960 Chevrolet. You sure this was made in 1958?
1960 cars were available from September 1959 or even occasionally earlier.
There is another version of this video with the 1959 model.
Can someone identify that car?
1960 Chevrolet, I should ad that they came in many different trim levels. I wrote 59 then it downed on me that I was wrong. The two years are similar.
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Everyone mondrianesque until Tanguy shows up. And then you have taken that turnoff up ahead into... the Twilight Zone...
♫ Dee dee dee, dee dee dee... ♫
As inspiration, Piet Mondrian is definitely alright. But Yves Tanguy is a lot more amusing.
"That Tanguy painting... What the hell am I looking at? It doesn't make any sense!"
10:07 What is that? An agricultural jet engine?
pesticide difuser
I get that this film is an idealized vision, but what happened? Why is everything so boring looking now? Or will today's design look amazing in 50 years or so?
50 years from now things will look as pathetic as things from the 70's and 80's.
in 50 years we'll be returning to pre industrial times
The good ole days when the top tax bracket was at 91% and America had a general wealth for most of it's citizens because of all the structural developments built by liberal FDR creating a robust large middle class-a time conservatives long for but won't pay for nor an understanding of the concept of "civil"ization.
Junk. All of it.