Journal of the journey of a Vietnamese person bringing Vietnamese coffee to the world!

We were honored and delighted to participate in one of the world's largest coffee events - Specialty Coffee 2023, where we proudly contributed to promoting Vietnamese coffee. Driven by our love and passion to spread Vietnamese coffee to the world, Simexco Daklak takes great pride in not only showcasing the cultural richness of the S-shaped land but also presenting the unique and high-quality coffee products from the Dak Lak region in the Central Highlands, a land abundant with sunshine and wind.
During this event, we immersed ourselves in a vibrant atmosphere, full of energy and diversity within the global coffee industry. We had the opportunity to meet, exchange, and share experiences with various industry experts, learning valuable lessons to strengthen our journey forward.
What made us even prouder was being able to invite our partners and customers to try the meticulously brewed fine Robusta coffee using a traditional "Phin", passionately prepared by the people of Vietnam. The ever-improving quality and exceptional flavor, along with the distinctive way of brewing Vietnamese coffee, evoked unique and unfamiliar feelings in their hearts.
The sun and wind of the Central Highlands allowed our customers and partners to experience the pride of the Vietnamese people and the beauty of the country. We believe that the knowledge and experiences gained at the SCA - Portland 2023 event will further contribute to the development of our profession and the growth of the Vietnamese coffee industry in the future.
Our journey was filled with emotions and happiness. We look forward to meeting you all again at the SCA 2024 event.
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