High-Tech & Highly Targeted: Inside the Obama Campaign's Digital War Room (Part 1)

Part 1 of 2: Our guests take a look at the role technology is playing in the execution of the modern-day political campaign and its impact on the 2012 elections, from microtargeting and fundraising to social media and rapid response. This video shows Part 1 of the conversation. Part 2 can be seen at • High-Tech & Highly Tar... .
Moderator: Ryan Lizza, The New Yorker
Featuring:
David Axelrod, Director - UChicago Institute of Politics, (Alum, AB'76)
Jeremy Bird - National Field Director, Obama for America
Teddy Goff - Digital Director, Obama for America
Larry Grisolano - Director of Paid Media, Obama for America
David Plouffe - Senior White House Adviser, 2011-2013
Harper Reed - Chief Technology Officer, Obama for America
Joe Rospars - Chief Digital Strategist, Obama for America
Dan Wagner - Chief Analytics Officer, Obama for America
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[@elisabetta4478]

David is so right in saying, nothing would have worked if Obama himself did not have believed and made people believe in him. He believed in the ability and capacity of his election campaigns.

[@elisabetta4478]

I am here whilst reading Mr. Obama's book published lately: Promised land.