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“A catchy title can help you to hook viewers”
The two components needed for crafting the best TH-cam video titles are: Findability and Clickability. But they are generally opposing. Words that are great for findability are not likely to be that good for clickability and vice versa. So generating the perfect TH-cam title that ticks both boxes is a tricky balancing act. But don’t worry, we’ll walk you through it!
1. Findability
Findability relates to how successfully your video appears at the top of search results on TH-cam and as video results in Google itself. Findability is a core component of Video SEO. Think carefully about every word you use in your video title and ensure there’s sufficient alignment with how people are searching for videos around the topic.
Do some searches on TH-cam for your key search terms and analyze the video titles of the top listed videos noting how they differ and how their position in the search results correlates with their view counts. Identifying patterns in these video title examples will help refine your own video title ideas.
Your video title should focus on 1 keyword or key phrase at a time. Being single-minded about the video topic will help build relevance in the eyes of TH-cam’s search algorithm.
2. Clickability
Clickability, on the other hand, relates to how enticing you can make your title. A top-performing video in search with the right mix of keywords but an uninteresting title won’t get clicks. Similarly, a very captivating video title buried in results multiple pages down might get the clicks but won’t get the visibility.