SELLING CARS TO WOMEN 1970s CHRYSLER MOTORS SALESMEN EDUCATION FILM XD12904
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- เผยแพร่เมื่อ 4 เม.ย. 2020
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This color educational/training film is about how to sell cars to women. It is circa the mid 1970s.
Opening Credits: Chrysler logo (:07-:17). Our host introduces us to the word of the day - Women. An old timey woman looks at herself in a mirror. Another woman does the same. Another woman looks in the mirror as our narrator explains that women have come a long way. In the 1950s/1960s, womens role changed even more. A girl straight out of the 1960s fixes her hair. It is now the 1970s, short skirts and independence, a woman steps into the standing mirror and walks away
(:18-1:55). Our host steps into the same mirror. And pulls down a shade that reads: Selling to Women (1:56-2:22). Our host sits on a desk and explains. He flips through a magazine. Numerous ads are shown. Our host continues to explain. He opens a flyer: Women on Wheels (2:23-4:36). Service Department sign. Cars in a dealership being worked on. Women in different shots with cars. Thick carpeting and crushed velour shown in an automobile. A woman sits in a car. New advertising. Our host talks as a woman sits at a desk with a salesman in the background (4:37-6:25). Scenario #1 - A woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (6:26-7:24). Scenario #2 - A woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (7:24-8:09). Scenario #3 - Another woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (8:10-9:00). Scenario #4 - A woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (9:01-9:52). Scenario #5 - A woman sits at a desk with a salesman and discusses her situation. Our host explains what is the best car for her (9:53-10:51). Our host steps back up to the mirror, wraps up the film, and pulls down a THE END sign (10:52-11:18).
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I love the opening monologue. We get a whole social studies lesson on women’s lib that ends with “now let’s get them to buy more cars”
Love it
"Hey toots, where's your husband? You must be here to pick out colors." Actually said to my Mom in 1967 in a new car showroom.
David Gold 🤦♂️
Porsche salesman said the same to my wife in 2002. She walked right out and bought one in Beverly Hills, where they were a bit smoother.
😏
@wzrubicon 1 She got the money with her brains.
dang. They actually said that to the women in your families? disrepectful indeed.
It's 45 years later and women are still less likely than men to focus on the engine, performance, tires and suspension of a car than men. And men are less likely to talk about colors and fabrics than women. But a decent salesman or woman should not make any assumptions and try to scope out the interests of the buyer according to what they ask and how they respond; don't refuse to talk about horsepower just because a woman brings it up and don't refuse to talk about crushed velour just because a man brings it up. And if you really want to piss someone off, just keep steering the conversation away from his or her interests and back to the things you assume would interest them. "Don't be a jerk.", or at least don't seem like one, was good advice 65 years ago and it still works today.
In the 1970s I went with my older sister, who is extremely pretty, to look at a new Chrysler Imperial that our dad was considering buying, and the salesman, who was probably the same age as my sister, started hitting on her. I remember I was sitting inside a car and I heard him ask her if she "liked to party" LOL. We left pretty quickly after that and our dad ended up buying a Buick Park Avenue. LOL
So, did she like to party?🤣
@@garystar1592 I'm not really sure because I was pretty young back then, but I don't think it was in the way he meant it. LOL
The uncanny thing about this relentless crassness is that it is presented as serious, rather than a comedy sketch. Not only that, it is actually a training film, of all things. Truly surreal.
The Anchorman movie was a documentary. You stay classy Chrysler :-D...
And be sure to remind them how happy we are with them by using an open-palmed swat on the behind. Be sure to compliment them on their looks - even the homely ones!
truly men were gentlemen back in those days. now you hear "hooker get over here" on every inner city street corner and back alley brothel
My Grandma had a great line. "When I was a little girl, men were men and women were women and BOTH knew their place."
I think, like all things in life, we tend to over-do everything. I think our forefathers had the right idea. Get it on in the back rooms away from prying eyes, but keep up appearances every where else.
At 4:36, there is a Plymouth Cricket (Hillman Avenger) on the lift. I wonder how many of those are still with us today?
The video is pretty foward thinking actually, it does show that people noticed the changes of the times and tried to adjust.
There's too much cultural relativism going on in the comments. Yours is the best point made. Whether we like it or not . . . The "inside baseball" of car sales has always been a rowdy, somewhat boorish and profiling activity. I don't like that, but it'll never change. I will say that with a few fixes, there'd still be true, useful education in the film for today. Sell to customer need. Always.
@doublequin thank you. Sadly the main issue with social media and comments in general, to me anyway, is that people often use their persona as a vessel for their comments on things and not rationality and / or comment sense. I always say that we should think with our brain and feel with our heart.
@@TheRealCanadianGeek"the man issue", funny slip. "Main issue", maybe.
@@TheRealCanadianGeekI say that men should think with the right head.
@@jasonburger3533 fixed it, thanks for noticing :)
Thanks for keeping the videos flowing during difficult times..
The spokes person in this video played the attorney role in the movie "Black Caeser".
I guess Chevrolet never got a training film about treating female buyers with respect, given my own mother's experience trying to buy a Chevette in the 1970s. The salesman threatened my mom---"if you weren't a woman, I would throw you over the hood of this car right now!"--My mom was so shaken by the experience, she went down the road to the Ford dealer and bought a Fiesta instead!
Wow No wonder comes into number 100 as the most respected profession lol
@@garystar1592 the sad thing is, the Ford dealer sold her a car that fell apart within a matter of years. See--you can treat a customer with respect, and still sell them a a bad car
7:43..........CP wouldn't have a compact wagon until the '76 Volare. The smallest wagon for 1972 was the intermediate Satellite.
How about the captive import Plymouth Cricket for 71' to 73'? Made by Chrsler owned Rootes Group in Great Britain. I think they offered it as a wagon. Some say it was a good car but it was a sales dud.
@@erickrobertson7089 And the Dodge Colt
@@erickrobertson7089Sales duds often make the best products.
@@nlpntYes, they were gradually getting away from the humongous station wagons and now they have gotten away from them entirely.
@@jasonburger3533 Hmm... Did we really escape the wagon or did it transform into the minivan?
"Already reached over 50,000 gals of every size, creed, color and age"
Hey! Not fair! I HAD a Chrysler LeBaron with red crushed velvet!!! An awesome car, lasted 11 years of commuting...
I knew a woman years ago, who restored a VW bug. She used it as a second date filter - she’d as the guy to check the oil. Any guy who went to the front wasn’t getting a second chance.
Chrysler Motor Corporation: Women are individuals
1970's men: 🤯
You tell 'em, Gloria Steinem.
I used to work at a gun store. I sold more firearms to women than the next two employees. Basically because I am better looking and more direct with women than the other salesmen were. Fit the hand. Fit the need. Fit the budget. Offer options. Just like anyone else.
Women vote for the best-looking candidates, so they will also buy more from good-looking salesmen.
But you look like a pair of shoes.
@@richardgray8593Yes, most likely.
Did you score any?
@@garystar1592 That is a good question for all that he wrote.
Hmm?? Speaking of which, I wonder who the new car salesman was who sold the little old lady from Pasadena her brand new, shiny red, Super Stock Dodge?? (Go Granny, Go Granny. Go Granny, Go!!!)
Did he just say the bra burner?
Yes, he did. Many young women set their bras on fire back in the early 1970s as part of women's lib, or liberation. They did not want constriction of their chests by bras and it gave men something more to observe.
Bought my first car in 1988. Male co-worker went along for the fun. Didn't buy a vehicle until i found a salesman t that spoke to me. 😁🤣🤣
How to sell to women?, just put a flower vase on the dashboard. Worked for Volkswagen 😏.
TrappenWeisseGuy ; so true!!
And eyelashes
That lady with the curly top hairdo sure does look and SOUND a lot like Pat Nixon!!
You should always sell the person, not the sex (or any other assumption). That said, the sexes are different, and some generalized tastes do split along those lines, and that's how we ended up with the Mustang II, VW Cabriolet, the first SLK, etc. You could sell the 2nd gen Interga to a woman, but you sold the GS-R to a guy.
Wow, that would not go over good in this day and age!
Sure it will for a PR. Everyone will be talking about the brand. And it's a advertising
@@AskforQAlihese were internal videos for Chrysler salesman, not regular television commercials, some of which included the famous Chrysler Cordoba, known for its "rich, Corinthian leather" television commercials by Ricordo Montalban, then already a veteran movie actor who was on television from 1978-1984 in the ABC-TV series, "Fantasy Island", back when Saturday nights were still programmed on network and syndicated television.
Originally released in 1974.
1974 is 49 years ago in 2023. Modern then, still somewhat applicable today, but a little dated.
To bad the design and engineering (and quality control) departments were not as forward thinking as the sales and promotions departments.
For real, the 70's were an automotive dark age
@@nicklehne7486The 1970s had the longest in length American-made vehicles in history through 1976. Airbags first became available as a $200 option on many American-made vehicles. By the late 1970s, beginning in 1977, a major downsizing took the longest American cars down by nearly 2 feet in length due to the oil crises of 1973 and 1979. The introduction of compact cars made inroads for Japanese cars. They forced American auto manufacturers to produce compact cars. For Ford, that resulted in a disastrous, sometimes deadly defective vehicle known as the Ford Pinto, which came as a compact regular and station wagon model, but blew up and had fires upon rear-end collisions due to a faulty fuel tank design.
Many did not know that the Ford Panther large-vehicle design, which was composed of the Ford LTD, later the Ford Crown Victoria; the Mercury Grand Maquis, and even the luxury Lincoln Town Car, were made with a similar faulty fuel tank design.
As a result of the Ford Pinto problems, lawsuits led to recalls and major payouts due to dead drivers and passengers. As for the Ford LTD, it was made from 1979 to 1982 on that platform, then from 1983 to 2011, was known as the Ford Crown Victoria, or Crown Vic, which was used as police interceptors and taxis as well as general use vehicles. The Mercury division of Ford was a little more upscale than Ford itself, but the Grand Marquis carried the same faulty fuel tank design. The Lincoln Town Car, including limousine models, did as well.
In a response to public pressure. Ford Motor Company began selling Kevlar fire suppression vehicles for the fuel tank issue in 2003. The entire vehicle line was discontinued in 2011. Most police departments and taxi companies have discontinued them as well.
On the bright side, the 1970s saw the introduction of square headlights, power seats, power windows, power door locks, the elimination of "suicide doors" that had been popular on Lincolns in the 1960s, the introduction of fuel injection and cruise control, tinted windows, tilt steering wheels, large chrome bumpers not the plastic bumpers they have had on most, not all vehicles since the late 1980s, better indoor lighting, and more of a focus on safety, generally.
As for women, many mechanics still take advantage of the commonly held perception that many women do not know much about what is under the hood.
She has it in the bank ! Damn right -
When a single, working American could afford to pay outrite for new shit, and not go in to debt for life!
true, but a car was considered good when it lasted 50-70k miles and more than 6 year...
Wait a second! Sex makes all the difference to upholstery! Oh, you meant...
Size creed color and age. WOW.
Ralston Purina. 😊
I would have liked to have seen Ron Burgundy as the host
All these women are compact car gals
Even back in the 70's when I would see things like this on TV I'd laugh at how dated it was. To me this would have seem more from the 1920's than the 1970's in its outlook (not clothing styles).
Blew it when he said : Mood ! O Dear - Idiot ….
HOW great'. soon we won't be Able to tell the Different's between a Man and A Woman.
When that dream finally comes true, we will have made true progress.
@@richardgray8593 Umm yeah ok.
This is fascinating and at the same time, cringingly embarrassing by modern standards.
This video is no different than the Print Advertisements starting @2:34 It sounds like this is about empowering but in fact, Marketing (and now Sales) is about flattery.
Not long ago, purchasing was based on need and function, in fact, Marketing was a new term first used by none other than the grand nephew of Sigmund Freud. I can't recall his name at the moment but he changed the way products were sold. Landfills have been filling up ever since.
Freud's nephew was Edward Bernays, the "father of modern propaganda".
@@five-omjl2802Yes, Edward Bernays died in March 1995 at 103 years old.
Is that William Wellman Jr?
Yes, it is.
Yes. It's David Michaels himself William Wellman Jr (from Image of the Beast and The Prodigal Planet)
This is nowhere near as sexist as I thought it was going to be. From a 70's POV this is downright woke.
Was that Kathryn Hepburn in the first skit¿ I think so
1920s: _Market cigarettes to women and you'll double your sales_
Wikipedia: "[Marlboro] was starting to be advertised as a women's cigarette, based on the slogan "Mild As May" ... the filter had a printed red band around it to hide lipstick stains"
Yes, but even doctors, real doctors in their white coats, marketed cigarettes to men and women in the 1930s through the 1950s, even marketing specific cigarettes to pregnant women. The medical profession often marketed cigarettes as healthy products until the 1964 first Surgeon General report was issued. In most workplaces, including hospitals, cigarette smoking was permitted through the late 1980s and 1990s. Restaurants had smoking and non-smoking sections as well even though there were not really non-smoking sections, as cigarette smoke would drift throughout the restaurants.
Isn't that Maureen "Marcia Brady" McCormick @8:09?
I was worried an errant football was going to hit her in the face.
Some similarity of facial features, but no, it isn't. Also the voice of the young woman in this film is somewhat lower.
@@kc4cvh No, not Marcia Brady, in real life, Maureen McCormick, 67 years old in 2023.
Women! "Am I Right Guys" lol
Who is this guy? He looks very familiar. Looks like he played a doctor on tv.
William Wellman, Jr. A B-list actor and son of a famous director.
I thinking he played an astronaut and a prom date for coshostess Molly Webber and Marsha Brady on the Brady Bunch.
@@mysteriomarvel933That would be Marcia Brady, Marcia, Marcia, Marcia, played by Maureen McCormick.
Never were marriage and birthrates higher, imagine that !
The highest birth rates up to that time were in 1957, the peak year of the Baby Boomers who were born from 1946 to 1964. Between 1965 to 1980, birthrates were historically low. It was referred to as the Baby Bust until Generation X went into use in the early 1990s. The Mollennials, born 1981 to 1996, are the largest baby boom in history; the highest birthrates in history.
Looks like the tobacco companies got the memo long before Chrysler.
I don't get the ending...???
Men are much more than about sexual intercourse was in the ending of the film.
i bet men of the day soiled their pants when he said women are mans equals😄 but of course the man here was talking about $$ from selling them cars. And they still did not get equal pay so they had to pay longer for a car.😕
Many women still do not get equal pay.
0:09
After women got the vote, they got the idea that they could think for themselves...ha!
And yet it was a bridge too far to have a woman narrate this. LOL
No..this wasn’t intended to be shown a a virtue signal to a public audience. It was intended to educate an almost exclusively, and often chauvinistic male sales staff that treating women with respect and listening to them was in their financial interests. It’s not a public service announcement and having a woman narrator would carry no authority whatsoever to the intended audience.
Rome wasn't built in a day. For the day this was a step in the right direction.
😳😳😳😳
Mansplaining, 70s style!
Why this guy look like Jeremy from Donut Media?
Women voting ? What the hell ? Working outside the family home ? They should know their place .
The home / family / children/ and looking pretty for their husband when he returns !
This and many other factors are related to what made our country great !
How to Sell to Women:
Step 1: Don't call them "gals".
However, I do see where the idea for "gender is a social construct" came from.
@Ciborium Appeal to their emotions ... they are not rational beings.
I'm a gal.
@@richardgray8593Yes, often true in marketing psychology.
@@julienielsen3746Hello to you, gal.
As uncle Fran once stated... "Bitches on wheels!" th-cam.com/video/7gtYW07uhTg/w-d-xo.html
EQUALS.....That was the claim, not the intention.
robert kocher exactly, nod nod wink 😉
I know one thing someone short has no business driving a large truck, SUV and van.
That's why Little Mike Bloomberg has a chauffeur.
@@richardgray8593 I'm talking from experience of someone short who slammed their daddy's truck into a van I was driving and their height was 5'4 and then they drive off.
@@johndavis8669 Yeah, it makes sense that a small woman or man should not be driving any vehicle too big for them to use safely.
2023 and women are still hogging the left lane at 55 MPH/100 Kmh in North America
Let her drive the Camaro SS W / big block engine ! Can she handle it ?
You've come a long way baby...now it's time to head back. Just kidding.
lol
Youre going to Hell for that one!
Was this a training video or was this the history of womens equal rights?? Either way this is hilarious 50 years later lol
Damn broads... they got the vote, they can drive.. what more do they want! 👀
They want it ALL.
@@richardgray8593Male chauvinism was still on in the 1970s and, to some extent, still is.
@@jasonburger3533 The worst mistake men ever made was allowing women to vote.
@@richardgray8593 I am a man, as far as I know, and think that women should have the right to vote. Wyoming did it first in 1870 and the United States followed in 1920. Most other industrialized countries allow women to vote; some, such as Australia, require voting for both men and women to vote or they are fined monetarily. At least the United States does not have mandatory voting.
Personally, I have no problem for women having the right to vote or, for that matter, to go topless in public, just as men.
There are mutual benefits for each for both men and women. Many other nations permit toplessness in public for women to match that of men. I would vote for that.
@@richardgray8593 Yeah, just like a lot of men. Many want to go topless in public, just as men. I am for that. Many other nations that are industrialized permit that. There are mutual benefits for men and women. Guys are able to go shittless/topless in public. Women might as well. It would give men something more to look at in women. That might occur soon. With all the gender-neutrality of late, that could have a better chance than previously.
Sellin' cars to the broads, make everything pink and have a massaging driver woman's seat..
It's metaphorically dripping with condescension!
Not one car. Boring.
"after women got the vote, some even went to work." brother, women have always "worked", did these people ever read about the roles of ancient humans, or tribal people like Native Americans and Africans, right up to the industrial workers of the 18th and 19th centuries?
the MAJORITY of people doing tedious industrial or domestic labor were women--and the majority of THOSE women were black.
i realize it's just a cheesy little training film. we can't expect things like this to delve into complex human history...but damn. don't act like women suddenly started "working" in 1919, lol.
The guy might be nice to woman, but challenging what God says is dicey.
1969 Chrysler 300, a mans car. 2019 Toyota Camry, a woman's car.
The host is the son of the legendary Warner Brothers director "Wild" Bill Wellman, a real man's man. I bet Bill senior was deeply ashamed at his son's pandering.
Well said Frederick! 1000 thumbs up!
My girlfriend has restored her deceased Dad's Chrysler 300D with a dual quad Hemi. It was in tough shape. She did a lot of the restoration herself, I helped with the drive train. It takes off like a Falcon 9 rocket... with her at the wheel. Wanna drag Schwank?
@@RU-zm7wj You are dating a trans-woman? How progressive!!!!
Toyota Camry in Gold = an Asian’s car
@2:53 "They participate more in male activities, just as sports and clubs." I REALLY wish we would let women participate VS men more often. I'm sure they can hold their own in sports like american football.
Boy, are you a century or two out of date. Men and women come in all sizes and abilities. Get a girlfriend, if you can, and you'll find out.
@@RU-zm7wj oh sweet. What network is running the man on woman boxing, football, MMA, and Hockey. Is it on the Hulu Disney package deal?
@@derptothemaxclearly What planet are you from anyway? Women play all those sports. You don't pit a male pee-wee hockey team against one from the NHL. You understand there are different leagues and levels. I'm sorry your Mom was mean to you while you were growing up(?), but you need to get a grip on reality, Derp. Why do you want men and women fighting each other? That's sick and immature.
@@comedicsketches This is correct. Not to mention things like the US military requiring less from their female members than they require from their male members.
How to sell a car to a woman, just install tons of mirrors and a lipstick rack.
Back when women were women and men were men. Two genders baby!
Now we need videos on how to sell to non-binary and trans.
@Richard Gray just offer them finance and they'll automatically say yes without even questioning the final price 🤣🤣🤣🤣
Damn right! Back when smoking was still cool and abortions tickled.
@@adamgh0 Smoking is still cool. The only difference is what it is that is being smoked.
Collin Back then shorter people wouldn’t drive a large truck since they would likely crash into a car and take off like a criminal.
Could this video be more sexist?
So Chrysler was trying to push gender agenda back in the 1970s Flash forward to 2023 I will dress up as a beautiful blonde woman with makeup wig, jewels, heels and show up to see if they will sell me a Ram Black edition with a Hemi. I hope woke generation are not offended by this 1970s training film the emasculates men as preparation for today. HR would never let this fly today lol
it took women 40 years to convince men they should own a car..... and another 200 before they knew how to drive it.
No wonder Chrysler has so much trouble in the 70s. Too in touch there feminine side. Gay.
They had a government bailout of $1 billion in 1979 or 1980 after Lee Iacocca went from Ford to Chrysler.
Chrysler sucks
Them frogs like their broads.