"Reverse" PSA for the Christopher & Dana Reeve Foundation

Rob Summers' story has become the focus of a public service announcement developed by the Reeve Foundation's advertising partner BBDO New York and designed to build awareness and bolster support of research to find cures for spinal cord injury.

[@T0MMEGUN]

Thanks Chris & Dana.

[@pervertedmind]

Little by little everyone, little by little! :)

[@lisacavalierjennings]

good visual- but so few people really understand what paralyzed from shoulders down really means- would be helpful to hear a few words that explain, "which means I couldn't feed, bathe, dress, or use the bathroom myself, let alone sit up, or stand up or walk."