Dave Portnoy’s New Watch Company Might Be A BIG Mistake! Watch Dealer Explains. (Brick Watch Co)
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- เผยแพร่เมื่อ 27 มิ.ย. 2024
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If I'm gonna pay almost 3 grand for a quartz, it's gonna be a Grand Seiko.
I agree. That or Cartier's quartz watches.
@@LockheedMartinF22Raptor7yeah Cartier Tank Solar is cool
Same. Architecture of the gs quartz is unique. I would like to see them show off the movement more in the future
It needs outstanding finishing and some history to it too.
Quartz around $3000? I would go for a Accutron Spaceview
It's MVMT, only ten times more expensive.
But at least you get a Citizen level watch...maybe?
@@Cloxxki Some of the higher end Citizens are comparable with Grand Seikos.
@@elduderino1329 which ones?
@@ChromeMan04 the most accurate quartz watch in the world is a citizen lol
@@pedramtajeddini5100 I meant the quality and price
The problem is, if your target demographic is non watch nerds, you really have to stay under $1,000. Regular people aren't going to spend $2,400 on a watch. Some folks on Reddit ran down Dave's manufacturer. It's estimated that his cost is $250-$300 per watch. If he would have doubled that and sold these for $500-$600, he would have cleaned up. Instead, he decided to charge ten times his cost. He deserves the hate that he's getting.
I'd be more critical in that his target demo is his audience and I can't imagine his audience would even be spending 100 bucks on a watch...so a 1000 dollars or more??? No way.
Great take and glad to see level headed discussion
His manufacturing cost is to high.
The other problem is, the impact the money has on his ego ("I have a hundred million dollars in the bank!!!!"). What's next? A presidential run?
If it has a 14k gold case I would be interested.
I guess Dave saw a Filippo Loreti commercial and the rest is history...
I don't even know who Dave Portnoy is and after watching this video, I still can't find any reason to even try to remember him.
Sadly, this is one of the least horrible things about him. He's an awful, awful person.
He built a $300m empire
@@roycedot So did L Ron Hubbard. Doesn't make either of them good people.
@@bobmclennan1727 never said he was a good person. The original poster said "I still can't find any reason to even try to remember him" - you remember L Ron Hubbard for a reason since you brought him up. Reading comprehension...
@@roycedot I just like taking a shit on Portnoy whenever I get a chance. It's also been great to see how many others are doing the same lately.
There are so many micro brands offering way better looking watches for way less. Personally I don’t care if a micro brand uses a seiko, myota, eta, or salita because most of them don’t regulate the movements anyway. If we’re paying Tudor prices give us comparable quality and style!
Ironic that products that don’t sell are called bricks.
I'd never heard of Brick.....$2,399?! 🤣
I paid almost a $1000 less for a Christopher Ward with Sellita...that's a chronograph
This is like the Hublot in Quartz watches.
Or even a Longines Spirit for that money.
That uhhh noise at the intro is borderline frightening. But yeah the watch company asked him if he wants it work all the time or one you have to wind up everyday. He wanted quartz but added one “you have to wind”. So it doesn’t sound like he even knew or knows the difference between quartz and mechanical because you don’t HAVE to wind it, I mean it says self winding right on the website, yet I don’t think he realizes it winds itself.
Manual Kinetic? :D
One watch brand I can definitely put on the totally ignore list. Thanks for the warning
I declare this be retitled "Portnoy's Complaint." Man, those watches, they're about as unique as a Halmark card. They're the Wonder bread of the watch world, a Hanes tee-shirt, a tepid glass of water. I've had vanilla scented candles excite me more. If my homely high school librarian got together and banged Mitch McConnell and somehow a watch came out, this would be it. Jesus man, they make Mido look like exotic horology. Those aren't watches, they're sedatives.
Porknoiz, come at me brah if you don't like the feedback. I'm from the watch school of hardo knocks.
Hey now, easy on MIDO- that Baroncelli signature skeleton is pretty.
Dave doesn’t eat any pork pal , he’s no Goy if you know what I mean
Seems easily 10x overpriced, and that's after including the 20% for whomever.
$2400 gets you like 3 super solid Seikos. You could fill your 3 watch collection with a diver, casual, and field watch with that money lol.
The majority of watch buyers aren’t watch enthusiasts and have no interest in the smaller details that excite we of the watch community. That’s why TAG doesn’t care about why we find them so frustrating, they’re making mountains of cash out of the muggles.
I agree with the first sentiment for sure. As I've started to get into the "watch hardo" world and began to understand marketing doesn't ALWAYS mean quality I've noticed one thing that Portnoy doesn't understand.
People are going to buy a TAG because they have name recognition. I actually don't "HATE" TAG, I just think they can tend to be overpriced but at least the normal person will recognize a TAG and it has a status symbol. Which is why people will continue to buy a TAG. However, Microbrands that try to push the same price WAY over quality, don't tend to do well because people aren't going to spend 3k on a Dave Portnoy watch just because. At least not anytime soon.
@@WhoIsCG Personally, I think there are many watches in the TAG catalogue that deserve to be lusted after. Some of the Carrera chronograph, Autavia and Monaco offerings are truly gorgeous with pretty decent movements (I'm not one to be overly critical of the whole in house/bought in nonsense, a good movement is a good movement).
My point about TAG is simply that they've recognised their market, which isn't the type of person who watches TH-cam watch vids. I mean, who in their right mind would want to spend a lot of cash on one of those horrendous Super Mario watches, I thought some of the F1's were ugly!
There are lot of people who will love the brand recognition, as you rightfully say, but while the brick watches are horribly overpriced, many will view the Dave association as equally if not more valuable (to them).
I don't see it myself, but it takes all sorts and I wouldn't be surprised if this new venture proves to be a success. If you're determined enough you can sell any old crap to a section of the population, after all, the flat earth society doesn't seem to be diminishing.
Omega, Grand Seiko, Cartier or JLC if you’re buying a quartz for that much. That way you know it’s a quality movement at least.
This is another example of the Shinola effect. American assembled watches are expensive. These watches would be $300 if they were assembled in China.
Vaer and Jack Mason assemble there watches stateside Ata reasonable cost
It's not only about making watches in America that raises the cost. Shinola makes quality goods for the monies they charge. Porto boy makes trash and charges thousands...for trash...now matter where it's made trash will always be trash.
@@seanthomxx2694 Yes, because they choose to.
This is true.
@@seanthomxx2694 Then they're cutting corners or maybe running at a loss and using it as a tax write-off. I'm not saying this to throw shade, it's just the reality of running a manufacturing and assembly business in the United States. I'd wager that whether it's staffing, the components, the movements - or all of the above - they're outsourcing these overseas and merely assembling the watches in America. Being able to say something is Made in America requires much more commitment to actually manufacturing a product here.
You can buy a $100 Pagani Design watch with better specs and less than 1/20th of the price!
$500 for a Citizen Skyhawk... in house solar digi-quartz movement with unique brand history. That's the measuring stick I think or something like a G-Shock Solar at the same price point
Well, not being much of a fan of the dude myself (long story), I must give you props for having the cojones to call this out: I can't completely buy the line that someone who prides himself on having such sharp business chops would get so easily snookered into peddling a watch line like this at such, ahem, elevated prices. Wouldn't have cost him much to hire someone to scope out the watch biz properly and see where and how to slot into it. (Oh, yeah - calling out people who've forgotten more about watches than he's likely learned thus far? Classy, eh?)
Bingo
What's the "long story"?
Was waiting for your take on this! My guess is he got played by the watchmaker...
Not a good excuse. Dude founded a watch company when he didn't know the difference between quartz watch and mechanical watch. If he's a good businessman he should do some research (especially about the appropriate price tag) other than just spending money on the company and trashing those who actually know something about watches.
I think you nailed it… there’s nothing different or exciting about this watch other then the story.. I think at about 50 percent of those prices he would have a better shot.. I can’t say even there it would be something you buy as bang for the buck.. more because you want to support this guy..
I’m not sold at all in all honesty..
Secondary watch market value is about $100-150 and trying to sell it would be hard. It basically loses 95% of it's value and I wouldn't take one for free.
Ah, top shelf Daniel Wellingtons.
you got a watch hardo or are you just excited to see me
Was hoping you’d do a video on these!
Bro doesn't know the difference between quartz and automatic and founded a watch company and now he's trashing others who actually know about watches💀 i wonder how he's rich and he got "100 million bucks" in the bank!
Holy 😂 That’s quite the entry price into the brand I know nothing about and has yet to establish any credibility. Going to search out that post to like T3’s comment.
Nice job. Saw Brick Watch and had the same reaction without knowing as much about the details.
If you do a great job working for Barstool, I'm gonna take a wild guess at your 2023 Christmas present.
Great guess! Lol
You're probably right, as long as you're not a woman or pro-union.
I think a big contributing factor here is that clout doesn’t always transfer or translate. He’s spent years operating in circles where the clout he had did transfer.
Us watch hardos are an odd bunch, and being a total unknown, his watches were evaluated on merit alone.
Honestly, when I first dropped by the site for these watches, I thought it was a gag on how much watch nerds will pay for watches. 🤷♂️
Lol. Watch nerds, by definition, know watches and will not pay over 1 k, especially when there are much better micro brands, Farer, CWards, Formex …, out there.
He may have thought that his celebrity status, price them at $2400 and they would be a success. Why didnt he do something unique with the design. Even if priced at $400 they are nothing that is going to get anyone excited.
Well done.
GAH DAMNNN T3 IS JACKEDDDDDD
He never wanted input from the watch community. His goal was to create a product with astronomical margins and sell said product to Portnoy/Barstool fans who *DONT* know about the product they’re buying. The whole goal here was not to create and sell a decent watch for enthusiasts. It was “how can we make as much money as possible from our fanbase?”. The issue I have is the gaslighting.
20% goes to small business fund (one I'm sure he gets a tax break) on $2400 = $480 goes to his Charity?? And he shits on Horology and the people in this hobby while wanting you buy his POS??
Great, now I have that Ben Folds song stuck in my head.
The main problem with his whole shtick is that he markets it as something for people that aren't watch people but non-watch people think $300 is a lot for a watch. Actual watch people would pay $2400 for a watch but at that point they wouldn't buy a $350 quartz shitter or a $650 generic stelita when you can get an entry level tudor or longines (as examples) for that price. The brick watch company is beyond an identity crisis, it's full on backwards. If you're going to make a watch for non-watch people it has to be affordable for the non-watch person which is sub $300 usually and sub $600 for the higher end. That's the most I think anyone I know that doesn't know anything about watches would spend on a watch cause they don't care about the movement or anything it's really just a fashion accessory. Watch people are willing to spend money on any level for great watches but $2400 for what would otherwise be a $350 quartz or a $550 stelita is pathetic.
The dial should have the words always hardo.
Well thanks for the review and for the looks of the watches you show that he's putting out The Chrono courts maybe 200 The other thing that you showed I don't even know what it was 160 but personally I wouldn't buy any of that junk.
It's unfortunate that Dave chose to take the low road instead of designing a unique watch, with good specs at an affordable and realistic price point! Sadly with Barstool Sports backing these watches I'm sure they will sell a boat load.
A Tudor 1926 is around $1700.....Portnoy needs to lay off that pizza sauce 😂
I agree with your rant, Dave has been misguided . I don’t see this venture going anywhere.
Which watch is better: MVMT or Brick? ...is there much of a difference other than price...
That Slayer tee looks killer!!!
Never heard for the guy and the watch brand,but there are lots of other mikrobrands that i'd buy rather than this watch,not only regarding the pricepoint,but just the looks of the watch.
Excellent video!
This watch is a highway robbery
for 2k you can get an Alpina that is fully swiss , company has been around since 1883. has some decent in house movements and sellita hybrids . and the quality is fantastic .
Hell if you don't care aboutt the warranty you can gett tan Alpina for 600 dollars + automatic some with regulator movements..
This guy is out of his mind.
This makes me appreciate my Ginault OR even more.
Looking at these watches. Nothing special as I could probably get a nicer looking and better specced watch for 20% of the cost on AliExpress.
I love Dave but totally agree with Jory, these watches are atleast $1500 overpriced at the minimum
Love the T-Shirt :D
$2,399 wow!
Bring it on TTT!!! Bring it on!!!! Porto boy needs a kick in the ass!!!!
Grand Seiko Quartz or Brickshit Dudebro Special?
I agree
I don't buy quartz watches anymore but that much money for a boring one? 😳 Not a chance!
Pumped up man, pumped up. You pumpin iron!
Personally this kind of stuff doesn't give me a "watch hardo" but it will work, people will buy these watches they always do, you just can't slap every person round the face and tell them to wake up. And in a few years we will be seeing more and more of these watches when we give out a small sigh as we scroll past them on ebay
Can you smell that?!?! Someone got 🔥 torched 😂!!!
"Always Earned" on an overpriced watch is akin to a "Live Laugh Love" sticker on the kitchen wall of a trap house.
Residing in Europe, I had no idea who he was and had to look him up. His Wiki page has a paragraph headed 'Sexual misconduct allegations'. I know enough and will never add one cent to his fortune.
I’ve been waiting for this.
Great points. I think he is using the high price tag as the "luxury" part of the watch for non watch people. The thing that surprises me the most is the absolute lack of style coming from Dave Portnoy, who wears crazy leopard prints. I think he just went with the wrong company to help him design this. At this point, he should just pretend everything is sold out. Then make another emergency press conference telling everyone he is right. Then see if he can drum up some demand. Love Dave, he even gave us a shoutout on his unboxing 14 video, but Brick Watch Company was not well thought out.
He jumped into the deep end of the pool without one single swimming lesson. And then blamed the water because he couldn’t swim. He should have hired a few watch geeks to guide him in his new venture. I would gladly have done it. I would have explained that people want. Which is, a combination of value for money, value retention, craftsmanship, pedigree, finishing, rarity, good designs etc…I would have explained that his watches were grossly overpriced and much more.
Glad you mentioned the font. It's cringey
My biggest question is who’s jersey is in the background!!!!
Damn dude, you really probly could toss a small Volvo if the occasion called for it.
That t-shirt is badass, freakin Slayer🤘💀🤘
Portnoy is one of those 1 in 100,000,000 got lucky at something he was passionate about (Barstool) and made a ton of money. This does not make him a 'good' businessman. For the vast majority of people (including the rich and entrepreneurial), sound advice is stay in your lane, or in closely connected tangent industries.
A dirty little secret of most 'successful' entrepreneurs is that it is a lot easier to make money when you have lots of money to begin with. Either (1) they can work in a space that has a decent barrier to entry (for example property development), or/and related (2) they have sufficient working capital to run the business during the tough first few years. Moving into a completely different industry (especially one you clearly don't understand) is a good way to lose money consistently.
This watch venture will fail, or, he will keep for a few years lose money every year, and then sell off 'at a big profit' and wait for his applause. This big profit, which he will never disclose, will effectively be a small to medium loss when carry-forward losses are taken into account. Hell, it may even be a tax dodge.
Tell me you are a jealous, hateful loser without saying "I'm a jealous, hateful loser." Sheesh.
@@karlrobinson4887 I don't hate Portnoy, nor am I jealous of him. Good luck to him. But dont hold him (or the likes of him) out as some kind of god or prince among men.
I've worked in banking and law long enough to see enough recurring patterns emerge chammmmmmppppppp. The self made man worships at the idol of his creator.
Tell me you've spent a fortune on 'become rich' guru books and attending conferences without telling me. Sheeeesssh.
@@james3744 (puts down Carlton Sheets book) Hey! It says right here people like you would discourage me! Hater!
Watch hardo...that's a new one to me, I like it! 😄
Jory….. I love you and you are my spirit animal. Thank you for this video hahaha
Here's one Dan Henry mark from Long Island watches they're both and enthusiast and they know what the community wants and they have great watch and both of them are pretty much loved by the community and even they still get some hate
I paid more than that... 3500 for a SBGP 017 Grand Seiko. FP Journe has a quartz for more than 30k. both patek phillipe and rolex had high quartz
Grand Seiko, FP Journe > Brick
Keep up the good fight, mate, being outside the States I wouldn't even have a clue in the first place. So good to see this kind of eye gouging peddler being exposed. Pure greed and exploitation.
Just wow...doesn't check the market, doesn't check the competition, then comes out with a quartz at over $2k...I won't pay Cartier that for a quartz tank, and they've got provenance. What an embarrassment and I'm pretty sure there are enough suckers to waste their hard-earned cash on this...I thought Shinola was shite...and they've got MUCH better shitty prices.
Why is there still not a single video of one of these in the flesh on TH-cam? Roman teased an unboxing, but still no video 11 days later.
I know who Jory Goodman is.
I had to look up Dave Portnoy's name.
Yup, Watch Hardo. Yup.
Nice looking quartz watch with too many numbers in the price tag.
Slayer shirt….winning 🤘
If you paid $2,400 for an actual brick you would still be less of an idiot than buying a brick watch.
I really got into watches a few months ago, and I feel like I know more about watches than Dave. Scary.
Just can’t justify spending that kind of money on a quartz watch I own a few micro brands that have Swiss automatic movement. My Tsao is assembled in the US has a custom rotor and awesome customer service and is 1/3 the price. Plenty of micro brands with similar movements that are much much more affordable. They aren’t bad looking just way over priced but maybe non-watch hardos that know any better will buy them.
This guy must be having a laugh. 2k for that classic 22. There are probably 20 watch brands I would look at first before even bothering to look up his brick website
I’m happy with my Diesel Super Max Super Quartz that is 60mm across, has at least a half a dozen sub-dials with no utility whatsoever for $20….I’m good.👍
These look like 99% of the cheap department store quartz watches you see on the Goodwill auction site for $2.
A long history....with Rolex!...tf man! I think they recently bought their movement producer in like 04' or 07'.
Before that, wasn't it like zenith back in the day!?
There’s no value in these $2400 Brick watches. Compare to a COSC certified Tissot or Longines chronometer for less than a quarter to half the price.
Maybe this isn't meant to appeal to us. This is maybe for the uneducated, uninformed or people who have to much money to throw around based on a celebrity's project.
I believe he is a pizza taste tester by trade its only natural he enjoys quartz timepieces
I doubt he knows much about watches but knows people are willing to pay crazy money for them...hence the business venture.
Honestly, the vagueness of production is more than what most Swiss watch makers will divulge. That said, it would have been nice to know where exactly what components were sourced.
Why anyone this LESS interested in watches would want to invest into an actual custom watch company is BAFFLING. I think his ego and pride got in the way when Shinola rejected him and he decided to do it on his own ala Larry David (coffee shop episode).
I checked the website after watching this video. You can tell El Presidente did little to no due diligence on the go to market strategy with whatever company he partnered with. The watches look absolutely horrible. Like something you would find on Amazon or Ali Express. The website is equally as crappy. This company will fail before it gets off the ground.
“Watch hardos” aren’t buying a Brick but Barstool/Portnoy fans will and there’s a lot more of them than the watch hardos.
Hilarious. He clearly has NO idea how deep the rabbit hole goes.
My Tiffany and Co ct 60 puts that shit to shame.
Love your channel but Rolex does not have a lengthy track record of “in house” movements. They started off as a watch assembler buying cases and movements off other companies and only became “in house” ( I stretch that definition as they bought a separate company) about 20 years ago - still don’t make everything last time I looked either. Apart from that, I agree with everything you said. Putting “ no battery needed” as a selling point in some of his sale descriptions speaks to the ignorance of his intended market, in that sense at least they are comparable with Rolex.
I think you’re referring to Aegler movements. A manufacturer that exclusively produced movements for… Rolex, and Rolex ONLY all the way up until Rolex absorbed them. So… nice try I guess. 🤣
Yep, so how was that in house then? Their movements were “outsourced” to Aegler, a completely “separate company” up until they bought them and still technically having a separate legal identity.
Getting another company, no matter how many clients or contracts they have, to make your movements is not in house my friend. You can stretch the definition if it makes you and some of your fans feel better as you have skin in the game but I am not that gullible. Still, great content - I really enjoy your videos.
To me there is absolutely nothing compelling about this watch.
Aren't bricks what house's are built of 😉. Go to Christopher Ward, at that price you could get 3 beautiful watches or one of the sh21 in house movement watches. Christopher Ward nowadays are not really a micro brand any more. They are growing at he'll of a rate but there prices are still ultra reasonable. They are very open about there pricing strategy 3 x cost of manufacture. Brick watch company need to bring there price in line with others to stand much of a chance in this world.
For that price you can get a quartz Cartier tank. I think he literally has done 0 research. And Timex makes automatic USA made watches for $800 so that also cannot be the reason of the high price
Federal Crime for the Intro!!