Propaganda da Copa do Mundo de 2010, vencedora do Film Grand Prix no Cannes Lions 2011. Agência: Wieden + Kennedy Amsterdam Título: Write The Future Anunciante: Nike Prêmio: Bronze
In 10 years Cannavaro and Drogba are retired, Ronaldinho is in prison, Fabregas, Rooney, Iniesta and Ribery plays in minor teams, Kobe passed away and the whole football's entertainment is stopped due to a pandemic virus. Terrible how the time is running fast
I love inarirtu...he is my idol and when I saw this ad I wanted to know what kind of directors who can create an ad like this. I was like only inaritu who can mix stories in one big story. Absolutely genius.
It really does capture everything that's at stake in the game. The pressure those men bear on their shoulders. It's truly brilliant - if it can't make americans excited for soccer, then nothing can!
I don't even watch football/soccer and now I feel like I NEED TO. This was a rollercoaster to watch and I absolutely love the connection with the players and the supporters. Brilliant. Absolutely Brilliant.
It was made in the days where TH-cam and social media were not even a thing and everyone waited for the mysterious next football shoe to drop with the best footballers in the ad yet now people can know what design will drop in 2030, I really want to go back to the 2010's badly
Años después Wayne Ronney roba un balón en un contragolpe en contra y de media cancha mete un centro excelso para que el delantero de su equipo pueda meter el gol del triunfo
This was the world cup where all the big teams got it wrong Terrible team selections Terrible tactics All of the giants crumbled and the underdogs became the stars
@@Hafris33 did you not see that world cup? So many players were left out of the rosters... France: Benzema and Nasri Brazil: Hulk, Diego, Alex, Neymar, Ganso Argentina: Cambiasso, Lucho Gonzalez, Zabaleta England: Ashley Young, Gabriel Agbonlahor, Theo Walcott Uruguay: Juan Angel Albin, and Cristian Rodriguez, Urretaviscaya, Chory Castro Italy: Antonio Cassano, Giuseppe Rossi, Balotelli
I love Ronaldinho! If you look at the other commercial, I think it's the write your future one, where it's a first person view. When they are shaking hands with Arsenal, you see that famous smile on his face, and you can just tell he's going to do something cool. Just like he did in this one.
2:03 Viendo a Kobe Bryan, se le arruga a uno el corazón, al saber que en un trágico accidente, hoy a partió hacia la eternidad. Paz en la tumba de Kobe Bryan. 😢😢😢
Nossa, que comercial fantástico. Não lembro de ter visto na época. Mas descobri hoje, escutando Focus e vendo que tinha uma faixa de Hocus Pocus da Copa de 2010 (Ué, como assim 2010?). Impressionante como Hocus Pocus é uma obra prima atemporal do rock progressivo. Os caras lançaram a música em 72 e até agora está em alta.
I love this ad so much, not only because I love football but because this is how I see life - if it goes their way it doesn't go my way, I lose and I'm a bum, if it goes my way I win/they lose, you have to be determined and fight for it, that's the people I used to hang around with thinking they were my friends - F**k em, I 'm going to write the future, I'm going to win and there's nothing they can do about it because my will is stronger than their's
Only CR7 reached the absurd potential that was portrayed here. He still made it. Has his movie, statue, stadium.. The guy surpassed what was already unreal.
In 10 years Cannavaro and Drogba are retired, Ronaldinho is in prison, Fabregas, Rooney, Iniesta and Ribery plays in minor teams, Kobe passed away and the whole football's entertainment is stopped due to a pandemic virus.
Terrible how the time is running fast
Only Ronaldo is same 😂
Well Ronaldinho is not in prison anymore
Ribery plays in serie a, so still pretty good, you donkey
Monaco is not a minor team...
And yet ronaldo is still in top level
Pretty much everything about Ronaldo's future became true. He has a movie by Universal pictures, a statue in portugal, all that's left is a stadium.
lives in a trailer too or so I heard
indeed
Well he as an airport ... even better no?
He hasn't acomplished the biggest honor of all... he hasn't appeared in the Simpsons!!!
He has an stadium named like him in Madeira
Nike is a cultural phenomenon, their brandbuilding is a 10/10. Campaigns like these most have cost millions, but reeled in billions in sales
Thx to MJ🎉🎉
Viendo a Kobe Bryant celebrar como Ronaldiño, hoy que murió 😢
Te vamos a extrañar Black Mamba.
Era tan grande que trascendío al mundo del fútbol, una leyenda es y sera Kobe Bryant.
we miss you Kobe
A full decade later and this still reigns as the best commercial of all time. 🔥⚽️👑
Lol not by a long shot
@@Th3D3ltaforc3 Which ones you find better than this one? I'm curious because Write the Future is my favorite all time also.
2:01 rest in peace, Kobe Bryant❤️
One of the best football ads i've ever seen
Alex FC iñarritu is a genius
Simon Lopez Osorio who?
@@Ar021 The director if this ad
Fyi he was the one who made films like Birdman and The Revenant
@@anasarif8378 Hell yeah, also 21 Grams, Babel and Amores Perros, all great movies.
I love inarirtu...he is my idol and when I saw this ad I wanted to know what kind of directors who can create an ad like this. I was like only inaritu who can mix stories in one big story. Absolutely genius.
This is definitely the best sports advert of all time! So much of show, entertainment, disaster... theirs whole life just in a few minutes! Amazing!
It really does capture everything that's at stake in the game. The pressure those men bear on their shoulders. It's truly brilliant - if it can't make americans excited for soccer, then nothing can!
This is by far the most motivating commercial ever!
I don't even watch football/soccer and now I feel like I NEED TO. This was a rollercoaster to watch and I absolutely love the connection with the players and the supporters. Brilliant. Absolutely Brilliant.
Ronney retired today. Only Cristiano has remained world class still. Two winning devils from the 2007/2008 season. My heroes.
Thiago Silva will play in Champions League final
@@aldairf9566 Copa Final 2021 also 😂
This was one of my favorite commercials
Alejandro G Inarritu, the director of the revenant made that
He's the fucking man
México 🇲🇽 present
When Rooney actually grows a beard and Ronaldo actually makes a movie
When I was a kid I've never appreciated how brilliantly Rooney is acting. He should be next Cantona.
Noossa mano, QUE propaganda. Tinha esquecido totalmente dessa. Uma das melhores que já vi. Bons tempos com boas propagandas.
Watching this in 2024. The best Nike commercial EVER
The Best Nike comercial ever Made. Gonzalez Iñárritu Is a genious
Gael García Bernal as Ronaldo jajaja
si jajaja
Actorazo pero esta muy chaparro el compa para ese papel 😂
Lo tenía que poner Iñárritu jaja
Cinéfilo mamador 🤝 xd
Um dos melhores comerciais de todos os tempos. Foi meio que uma "prévia" da Nike pra copa de 2010, e infelizmente, o R10 não foi chamado.
El mejor comercial del Mundial de todos los tiempos.
They don’t do commercials like this anymore. /:
True
It was made in the days where TH-cam and social media were not even a thing and everyone waited for the mysterious next football shoe to drop with the best footballers in the ad yet now people can know what design will drop in 2030, I really want to go back to the 2010's badly
Años después Wayne Ronney roba un balón en un contragolpe en contra y de media cancha mete un centro excelso para que el delantero de su equipo pueda meter el gol del triunfo
Até hoje o melhor comercial da nike pra mim, nostalgia pura
Iñárritu rules!!!
Wait, he directed this?!? Holy fuck no wonder this short is legendary, Iñarritu is a fucking master. 🇲🇽🥇🎥
I just realized this when I googling his filmography 😆
What a massive production this was
Alejandro G Iñárritu and Chivo Lubezki the two Mexican Maestro worked on this masterpiece!
this is the best football ad i have ever see. and can not control my tear when i see kobe。。。
Focus - Hocus Pocus, such a magical song!
Thanks
my friend thank you so much may god bless you
Thank you! You’re a saint. I was looking for this song and google didn’t even give me an answer
This was the world cup where all the big teams got it wrong
Terrible team selections
Terrible tactics
All of the giants crumbled and the underdogs became the stars
All because of Jabulani.
@@adinrizki4125 yes the ball was garbage... but look at the rosters and see all the players that were left out
It was Nike advertisement bruhh.. not all country and players were sponsored by Nike duhh
@@Hafris33 did you not see that world cup? So many players were left out of the rosters...
France: Benzema and Nasri
Brazil: Hulk, Diego, Alex, Neymar, Ganso
Argentina: Cambiasso, Lucho Gonzalez, Zabaleta
England: Ashley Young, Gabriel Agbonlahor, Theo Walcott
Uruguay: Juan Angel Albin, and Cristian Rodriguez, Urretaviscaya, Chory Castro
Italy: Antonio Cassano, Giuseppe Rossi, Balotelli
Spain won it
Netherlands 2nd
Germany 3rd. Brazil still made QFs like they did in 06 and 18.
El anuncio predijo el tiro libre de cr7 en el 2018, todo el mundo viéndolo esperando que metiera el tiro libre en el último minuto, GENIO INARRITU!
I love Ronaldinho! If you look at the other commercial, I think it's the write your future one, where it's a first person view. When they are shaking hands with Arsenal, you see that famous smile on his face, and you can just tell he's going to do something cool. Just like he did in this one.
This commercial is a masterpiece. Every detail is fully considered and lovingly brought to life. Like an Erik ten Hag practice plan in video form.
Eric ten hag😂😂😂
Qué tiempos 😞 éramos felices y no lo sabíamos 🤙🏻⚽️
The 1:20 part made me turn on my xbox to play FIFA 17 just to use rooney to tackle ribery.
Worth it.
Rooney's part still make me laugh
After the EURO 2020 final, the English part with Rooney is so accurate.:))
Finally. I was trying to remember where I heard this song. So many memories. We are the future now.
what song is it?
Nvm just found it
@@josepep1829Hocus Pocus - Focus.
One of the greatest football ads in my lifetime. I hate Nike as a brand but this was wonderful.
Que épico es este comercial me emociono cada vez que lo veo
The lil "plop" sound when Rooney is making his lunch gets me every time
This is actually one of my favorite ads
This is the best ad ever made. No contest. And no wonder they had Focus in mind for the soundtrack, I see it was made by a dutch agency.
One of the best commercials still
2:03 Viendo a Kobe Bryan, se le arruga a uno el corazón, al saber que en un trágico accidente, hoy a partió hacia la eternidad. Paz en la tumba de Kobe Bryan. 😢😢😢
Ok this has got to be the greatest commercial of all time!
It is
This video just speaks volumes about the legend that is C Ronaldo. Absolute beast.
Adoro esta publicidade. Especialmente com à apariçao do Ronaldinho.
you know a good commercial is when you search for it and watch it to the end,and this ad is on a whole other level
De los mejores comerciales de Nike obvio hecho por el mexicano Alejandro Gonzalez Iñárritu ❤
Alejandro González Iñárritu*
Best spot ever!
the man who directed this is the same as birdman, the revenant and babel. Genius Iñarritu
I miss those football ads, cannot remember any good one since 2014
This is a classic ❤️
The Muani/Martinez chance really makes me think of this ad
Iñarritu is amazing
This is why we called "NIKE".
BEST commercial EVER!
Nossa, que comercial fantástico. Não lembro de ter visto na época. Mas descobri hoje, escutando Focus e vendo que tinha uma faixa de Hocus Pocus da Copa de 2010 (Ué, como assim 2010?).
Impressionante como Hocus Pocus é uma obra prima atemporal do rock progressivo. Os caras lançaram a música em 72 e até agora está em alta.
thumbs up for the LEGEND Ronaldinho
The best commercial I have ever seen
Can't find any ads like this now
BEST AD EVER !
i find it kinda funny that spain had only 3 secs of screen time but ended up winning the wc
and Spain sponsored by Adidas.. bitter lol
MrMeh23 The Americans had less
2010 WC is still one of the worst in modern history
best 3secs of the video though...iniesta fabregas and pique crumpling the newspaper in anger and disgust hahaha
@adam abshir No, 2010 is the worst. I really enjoyed Korea/Japan WC. Australia or USA should have been chosen for 2022
Наверно лучшая реклама, которую я видел за свои 26 лет. Боже, какая ностальгия!)
Я только сейчас обратил внимание, что в клипе не хватает Месси )
@@Sv1nochelпотому что он рекламирует adidas
Still aweseom and Federer playing table tennis with Rooney \m/
2:53, Raphael Varane is that you?
Baita comercial, 😁✌️✌️💪👍🇧🇷tmj @nike!!!
1:34 the real winners of that world cup :)
I don't know what connects other people with this, but after this rolick I have been watching football football. Nike than you❤
Such a fun time in football. RIP Kobe :'-(
Tha Amazing Mr Iñarritu ;)
Meilleure pub du monde !!
CR7 BG
great wayne !!
Cheers for this awesome post .I finally got an excellent result will this lovely method when I tried it.I am enjoying it now
I came here again to see Kobe Bryant pulling a Ronaldinho.. RIP Legend
Best football commercial ever
Did you know that this Short film was made by Alejandro G. Iñarritu director of Amores Perros, Babel, Birdman and The Revenant?
I was a bit shock when I realized this haha
Amazing
The coolest part is that Rooney wears Umbro, like a Brit would. Nike aren't so stupid as to dress everyone in their own shit. That's really genuine.
lol now nike has the England team
Nike owned Umbro until 2012, so technically Nike are dressing everyone in their stuff.
I love this ad so much, not only because I love football but because this is how I see life - if it goes their way it doesn't go my way, I lose and I'm a bum, if it goes my way I win/they lose, you have to be determined and fight for it, that's the people I used to hang around with thinking they were my friends - F**k em, I 'm going to write the future, I'm going to win and there's nothing they can do about it because my will is stronger than their's
I was merrily rewatching this up to the point where Bryant appeared.
England football teams umbro shirt in Nike commercial 😄
Just read that umbro had been purchased by Nike in 2007 .makes sense now
bons óculos mano, és mesmo estiloso ronaldo campeão
abraços da rita, bia, alice e catarina que adoraram o anúncio. Jokas
abraços, primo.
Dá beijinho à mãe.
Dona Dolores, tem o meu coração
@@alicelopes9072 Pode ser que mande bananas da madeira aqui para o pessoal
Nike - Escreva o futuro . I love you Nike world is better for one cause this cause is NIKE
Black Mamba Dinho Style Legends !!!! R.I.P Kobe!!!!!
Inspiration
My favourite
Iconic
Uno de los mejores comerciales de Nike
Only CR7 reached the absurd potential that was portrayed here. He still made it. Has his movie, statue, stadium.. The guy surpassed what was already unreal.
now add the CR7 brand, hotels and even an airport..
For those who love the ad, this was filmed by a 4 time Oscar winner XD
Wow, really
These were the days man..
Braaaaaaazza 🇧🇷❤️
Ronaldinho é foda de mais joga muito
Goosebumps. Everytime.
Grande Iñarritu y el chivo
Kobe
If you're wondering why the greatest player of all time is missing it's because he is with Adidas
Legends are with Nike
@@Noor6848 lol Maradona played in NB and Puma, Cruyff in Puma and Adidas and was sponsored by Puma and R9 in Umbro, Adidas and Kappa.