Propaganda da Copa do Mundo de 2010, vencedora do Film Grand Prix no Cannes Lions 2011. Agência: Wieden + Kennedy Amsterdam Título: Write The Future Anunciante: Nike Prêmio: Bronze
In 10 years Cannavaro and Drogba are retired, Ronaldinho is in prison, Fabregas, Rooney, Iniesta and Ribery plays in minor teams, Kobe passed away and the whole football's entertainment is stopped due to a pandemic virus. Terrible how the time is running fast
It really does capture everything that's at stake in the game. The pressure those men bear on their shoulders. It's truly brilliant - if it can't make americans excited for soccer, then nothing can!
I don't even watch football/soccer and now I feel like I NEED TO. This was a rollercoaster to watch and I absolutely love the connection with the players and the supporters. Brilliant. Absolutely Brilliant.
I love inarirtu...he is my idol and when I saw this ad I wanted to know what kind of directors who can create an ad like this. I was like only inaritu who can mix stories in one big story. Absolutely genius.
Nossa, que comercial fantástico. Não lembro de ter visto na época. Mas descobri hoje, escutando Focus e vendo que tinha uma faixa de Hocus Pocus da Copa de 2010 (Ué, como assim 2010?). Impressionante como Hocus Pocus é uma obra prima atemporal do rock progressivo. Os caras lançaram a música em 72 e até agora está em alta.
I love Ronaldinho! If you look at the other commercial, I think it's the write your future one, where it's a first person view. When they are shaking hands with Arsenal, you see that famous smile on his face, and you can just tell he's going to do something cool. Just like he did in this one.
This was the world cup where all the big teams got it wrong Terrible team selections Terrible tactics All of the giants crumbled and the underdogs became the stars
@@Hafris33 did you not see that world cup? So many players were left out of the rosters... France: Benzema and Nasri Brazil: Hulk, Diego, Alex, Neymar, Ganso Argentina: Cambiasso, Lucho Gonzalez, Zabaleta England: Ashley Young, Gabriel Agbonlahor, Theo Walcott Uruguay: Juan Angel Albin, and Cristian Rodriguez, Urretaviscaya, Chory Castro Italy: Antonio Cassano, Giuseppe Rossi, Balotelli
Años después Wayne Ronney roba un balón en un contragolpe en contra y de media cancha mete un centro excelso para que el delantero de su equipo pueda meter el gol del triunfo
It was made in the days where TH-cam and social media were not even a thing and everyone waited for the mysterious next football shoe to drop with the best footballers in the ad yet now people can know what design will drop in 2030, I really want to go back to the 2010's badly
2:03 Viendo a Kobe Bryan, se le arruga a uno el corazón, al saber que en un trágico accidente, hoy a partió hacia la eternidad. Paz en la tumba de Kobe Bryan. 😢😢😢
Only CR7 reached the absurd potential that was portrayed here. He still made it. Has his movie, statue, stadium.. The guy surpassed what was already unreal.
In 10 years Cannavaro and Drogba are retired, Ronaldinho is in prison, Fabregas, Rooney, Iniesta and Ribery plays in minor teams, Kobe passed away and the whole football's entertainment is stopped due to a pandemic virus.
Terrible how the time is running fast
Only Ronaldo is same 😂
Well Ronaldinho is not in prison anymore
Ribery plays in serie a, so still pretty good, you donkey
Monaco is not a minor team...
And yet ronaldo is still in top level
One of the best football ads i've ever seen
Alex FC iñarritu is a genius
Simon Lopez Osorio who?
@@Ar021 The director if this ad
Fyi he was the one who made films like Birdman and The Revenant
@@anasarif8378 Hell yeah, also 21 Grams, Babel and Amores Perros, all great movies.
This is definitely the best sports advert of all time! So much of show, entertainment, disaster... theirs whole life just in a few minutes! Amazing!
It really does capture everything that's at stake in the game. The pressure those men bear on their shoulders. It's truly brilliant - if it can't make americans excited for soccer, then nothing can!
Nike is a cultural phenomenon, their brandbuilding is a 10/10. Campaigns like these most have cost millions, but reeled in billions in sales
Thx to MJ🎉🎉
It's worth every penny just for the creative effort
Sucks that they don't make em like this anymore...
Best ADS Team Ever !
I don't even watch football/soccer and now I feel like I NEED TO. This was a rollercoaster to watch and I absolutely love the connection with the players and the supporters. Brilliant. Absolutely Brilliant.
I love inarirtu...he is my idol and when I saw this ad I wanted to know what kind of directors who can create an ad like this. I was like only inaritu who can mix stories in one big story. Absolutely genius.
Pretty much everything about Ronaldo's future became true. He has a movie by Universal pictures, a statue in portugal, all that's left is a stadium.
lives in a trailer too or so I heard
indeed
Well he as an airport ... even better no?
He hasn't acomplished the biggest honor of all... he hasn't appeared in the Simpsons!!!
He has an stadium named like him in Madeira
Viendo a Kobe Bryant celebrar como Ronaldiño, hoy que murió 😢
Te vamos a extrañar Black Mamba.
Era tan grande que trascendío al mundo del fútbol, una leyenda es y sera Kobe Bryant.
we miss you Kobe
A full decade later and this still reigns as the best commercial of all time. 🔥⚽️👑
Lol not by a long shot
@@Th3D3ltaforc3 Which ones you find better than this one? I'm curious because Write the Future is my favorite all time also.
I go back and forth between this one and the Joga Bonito collection (specifically the Brazilian orchestra one). But yeah, incredible ad.
This is by far the most motivating commercial ever!
2:01 rest in peace, Kobe Bryant❤️
Ronney retired today. Only Cristiano has remained world class still. Two winning devils from the 2007/2008 season. My heroes.
Thiago Silva will play in Champions League final
@@aldairf9566 Copa Final 2021 also 😂
This was one of my favorite commercials
the man who directed this is the same as birdman, the revenant and babel. Genius Iñarritu
Noossa mano, QUE propaganda. Tinha esquecido totalmente dessa. Uma das melhores que já vi. Bons tempos com boas propagandas.
When I was a kid I've never appreciated how brilliantly Rooney is acting. He should be next Cantona.
Alejandro G Inarritu, the director of the revenant made that
He's the fucking man
México 🇲🇽 present
Um dos melhores comerciais de todos os tempos. Foi meio que uma "prévia" da Nike pra copa de 2010, e infelizmente, o R10 não foi chamado.
What a massive production this was
El mejor comercial del Mundial de todos los tiempos.
Até hoje o melhor comercial da nike pra mim, nostalgia pura
Nossa, que comercial fantástico. Não lembro de ter visto na época. Mas descobri hoje, escutando Focus e vendo que tinha uma faixa de Hocus Pocus da Copa de 2010 (Ué, como assim 2010?).
Impressionante como Hocus Pocus é uma obra prima atemporal do rock progressivo. Os caras lançaram a música em 72 e até agora está em alta.
this is the best football ad i have ever see. and can not control my tear when i see kobe。。。
Watching this in 2024. The best Nike commercial EVER
Finally. I was trying to remember where I heard this song. So many memories. We are the future now.
what song is it?
Nvm just found it
@@josepep1829Hocus Pocus - Focus.
Focus - Hocus Pocus, such a magical song!
Thanks
my friend thank you so much may god bless you
Thank you! You’re a saint. I was looking for this song and google didn’t even give me an answer
I love Ronaldinho! If you look at the other commercial, I think it's the write your future one, where it's a first person view. When they are shaking hands with Arsenal, you see that famous smile on his face, and you can just tell he's going to do something cool. Just like he did in this one.
The Best Nike comercial ever Made. Gonzalez Iñárritu Is a genious
This ad is eternal.
Only one man from this commercial today that are still making highlights.
His name is Cristiano Ronaldo. 🔥
Roger Federer??
Ronaldinho? 😏
Ribéry also still plays, for Fiorentina.
Thiago silva??
I said making "highlights."
Ok this has got to be the greatest commercial of all time!
It is
When Rooney actually grows a beard and Ronaldo actually makes a movie
This video just speaks volumes about the legend that is C Ronaldo. Absolute beast.
This commercial is a masterpiece. Every detail is fully considered and lovingly brought to life. Like an Erik ten Hag practice plan in video form.
Eric ten hag😂😂😂
Gael García Bernal as Ronaldo jajaja
si jajaja
Actorazo pero esta muy chaparro el compa para ese papel 😂
Lo tenía que poner Iñárritu jaja
Cinéfilo mamador 🤝 xd
crazy how this ad predicted the future
Iñarritu is amazing
Iñárritu rules!!!
Wait, he directed this?!? Holy fuck no wonder this short is legendary, Iñarritu is a fucking master. 🇲🇽🥇🎥
I just realized this when I googling his filmography 😆
One of the greatest football ads in my lifetime. I hate Nike as a brand but this was wonderful.
you know a good commercial is when you search for it and watch it to the end,and this ad is on a whole other level
Le travail des hommes nous a amené jusqu'à maintenant et les loisirs de nos jours Incroyable les efforts
Qué tiempos 😞 éramos felices y no lo sabíamos 🤙🏻⚽️
El anuncio predijo el tiro libre de cr7 en el 2018, todo el mundo viéndolo esperando que metiera el tiro libre en el último minuto, GENIO INARRITU!
Alejandro G Iñárritu and Chivo Lubezki the two Mexican Maestro worked on this masterpiece!
Que épico es este comercial me emociono cada vez que lo veo
The Muani/Martinez chance really makes me think of this ad
This was the world cup where all the big teams got it wrong
Terrible team selections
Terrible tactics
All of the giants crumbled and the underdogs became the stars
All because of Jabulani.
@@adinrizki4125 yes the ball was garbage... but look at the rosters and see all the players that were left out
It was Nike advertisement bruhh.. not all country and players were sponsored by Nike duhh
@@Hafris33 did you not see that world cup? So many players were left out of the rosters...
France: Benzema and Nasri
Brazil: Hulk, Diego, Alex, Neymar, Ganso
Argentina: Cambiasso, Lucho Gonzalez, Zabaleta
England: Ashley Young, Gabriel Agbonlahor, Theo Walcott
Uruguay: Juan Angel Albin, and Cristian Rodriguez, Urretaviscaya, Chory Castro
Italy: Antonio Cassano, Giuseppe Rossi, Balotelli
Spain won it
Netherlands 2nd
Germany 3rd. Brazil still made QFs like they did in 06 and 18.
Años después Wayne Ronney roba un balón en un contragolpe en contra y de media cancha mete un centro excelso para que el delantero de su equipo pueda meter el gol del triunfo
This is actually one of my favorite ads
This is the best ad ever made. No contest. And no wonder they had Focus in mind for the soundtrack, I see it was made by a dutch agency.
The Best One !
One of the best commercials still
They don’t do commercials like this anymore. /:
True
It was made in the days where TH-cam and social media were not even a thing and everyone waited for the mysterious next football shoe to drop with the best footballers in the ad yet now people can know what design will drop in 2030, I really want to go back to the 2010's badly
I don't know what connects other people with this, but after this rolick I have been watching football football. Nike than you❤
Grande Nike y tremendo Alejandro Gonzalez Iñarritu dirigiendo esta joya
The AD was Directed and shot by Two of the most famous Mexican filmmakers, Alejandro Iñarritu & El chivo lubeski. Both from Mexico City!
2:03 Viendo a Kobe Bryan, se le arruga a uno el corazón, al saber que en un trágico accidente, hoy a partió hacia la eternidad. Paz en la tumba de Kobe Bryan. 😢😢😢
My goodness, what an AD!
VENGO DEL 2025 A DECIRLES QUE EXTRAÑO ESA EPOCA DONDE CADA PAIS TENIA UN IDOLO MUNDIAL
2010.. Take me back 😪
Adoro esta publicidade. Especialmente com à apariçao do Ronaldinho.
This is why we called "NIKE".
After the EURO 2020 final, the English part with Rooney is so accurate.:))
Incredible this was directed by Iñarritu
I miss those football ads, cannot remember any good one since 2014
The best commercial I have ever seen
The 1:20 part made me turn on my xbox to play FIFA 17 just to use rooney to tackle ribery.
Worth it.
BEST commercial EVER!
thumbs up for the LEGEND Ronaldinho
The lil "plop" sound when Rooney is making his lunch gets me every time
Best ever comercial
Can't find any ads like this now
Best football commercial ever
i find it kinda funny that spain had only 3 secs of screen time but ended up winning the wc
and Spain sponsored by Adidas.. bitter lol
MrMeh23 The Americans had less
2010 WC is still one of the worst in modern history
best 3secs of the video though...iniesta fabregas and pique crumpling the newspaper in anger and disgust hahaha
@adam abshir No, 2010 is the worst. I really enjoyed Korea/Japan WC. Australia or USA should have been chosen for 2022
BEST AD EVER !
Rooney's part still make me laugh
Such a fun time in football. RIP Kobe :'-(
These were the days man..
Best spot ever!
De los mejores comerciales de Nike obvio hecho por el mexicano Alejandro Gonzalez Iñárritu ❤
Alejandro González Iñárritu*
Still aweseom and Federer playing table tennis with Rooney \m/
bons óculos mano, és mesmo estiloso ronaldo campeão
abraços da rita, bia, alice e catarina que adoraram o anúncio. Jokas
abraços, primo.
Dá beijinho à mãe.
Dona Dolores, tem o meu coração
@@alicelopes9072 Pode ser que mande bananas da madeira aqui para o pessoal
Black Mamba Dinho Style Legends !!!! R.I.P Kobe!!!!!
1:34 the real winners of that world cup :)
Наверно лучшая реклама, которую я видел за свои 26 лет. Боже, какая ностальгия!)
Я только сейчас обратил внимание, что в клипе не хватает Месси )
@@Sv1nochelпотому что он рекламирует adidas
This is a classic ❤️
Nike, you did it again🎉🎉🎉
Nike - Escreva o futuro . I love you Nike world is better for one cause this cause is NIKE
Que tiempos de esto
Cuando habias cracks en todos los equipos
PD Nike sabia cositas😮
Only CR7 reached the absurd potential that was portrayed here. He still made it. Has his movie, statue, stadium.. The guy surpassed what was already unreal.
now add the CR7 brand, hotels and even an airport..
I came here again to see Kobe Bryant pulling a Ronaldinho.. RIP Legend
Here in 2024 🙌🏼
For those who love the ad, this was filmed by a 4 time Oscar winner XD
Wow, really
My favourite
Meilleure pub du monde !!
CR7 BG
Kobe was so good, they had to put him in a football-based ad. RIP Mamba.
Focus = LEGENDS
Did you know that this Short film was made by Alejandro G. Iñarritu director of Amores Perros, Babel, Birdman and The Revenant?
I was a bit shock when I realized this haha
Goosebumps. Everytime.
I was merrily rewatching this up to the point where Bryant appeared.