$150,000 may seem like a discouraging barrier to most artists, but about half of that is for recording and production expenses. So if you're an artist that can produce mix and master him or herself, you only need half of this budget, $75,000. And as far as marketing expenses, about half of that is for shooting content and videos. So if you add videography to your set of skills and can produce your own high-quality content and videos, you can cut that budget again down by half, so $37.5k. If you break this down over 1.5 years, that's a little over $2,000 a month you would need to invest into marketing and promoting the music and video content that you produce on your own. Though that is challenging, it's definitely feasible and more within the realm of possibility for most artists.
While I appreciate you breaking it down this way, it still seems like a pretty bleak picture of being a musician that you need to spend essentially $40K over the span of 1-2 years at some point in your career to reach the point at which you can sustain yourself as an artist. That's like a full salary's worth in just marketing expenses.
this real life! thats why you gotta tap in with real marketing companies that know where to put the bread. my brother Tapped in with Wamm Promotions and they was able to get him off the ground with half the amount she talking
This was very good. We used to live in a day we could bootstrap it and really do some streetsmart marketing to build a fan base. It's all about engagement on social now - and getting the eyeballs on your micro-content. This was great value content - thanks Elliot.
Glad you found value in the video. It is all about generating engagement with an audience - over time this engagement will start to turn listeners into true fans. Good luck!
I recall Wendy holding her meetings about the industry at the ASCAP building in NYC 25 years ago... it is great she is still contributing to the greatness of artistes... She is also widely known for vouching for Cash Money Records signing at Universal Records.
@@Elliot.Tousley I been hanging on every word absorbently like a sponge to a water fountain of applicable knowledge. She's a pot of gold to any artist. For me this video was as if a light was turned on inside my head. Awesome content bro! Keep up the good works 🍷🙂👍
damn so gotta have 150k to burn to even have a chance? HA impossible, what a joke! Deffs not a good mind set to have or a realistic way to make it, pay to win is the scourge of this industry.
![The Cheat Code | "Just Create The Damn Content! " | [Episode 52]](http://i.ytimg.com/vi/DoTe5EyheU8/mqdefault.jpg)
$150,000 may seem like a discouraging barrier to most artists, but about half of that is for recording and production expenses. So if you're an artist that can produce mix and master him or herself, you only need half of this budget, $75,000. And as far as marketing expenses, about half of that is for shooting content and videos. So if you add videography to your set of skills and can produce your own high-quality content and videos, you can cut that budget again down by half, so $37.5k. If you break this down over 1.5 years, that's a little over $2,000 a month you would need to invest into marketing and promoting the music and video content that you produce on your own. Though that is challenging, it's definitely feasible and more within the realm of possibility for most artists.
wow what a comment! nailed it!!
Wonderful
This breakdown is dope, brudda
While I appreciate you breaking it down this way, it still seems like a pretty bleak picture of being a musician that you need to spend essentially $40K over the span of 1-2 years at some point in your career to reach the point at which you can sustain yourself as an artist. That's like a full salary's worth in just marketing expenses.
Or u record in a 3rd world country fof cheap
this real life! thats why you gotta tap in with real marketing companies that know where to put the bread. my brother Tapped in with Wamm Promotions and they was able to get him off the ground with half the amount she talking
yep this is true, my mom manages my brother and they help him get off the ground as well. they also help artist secure funding for investing
facts they do good work!!
@@lanaj600can you share how to get funding for new artist?
Great info... Testing out what song does the best before the big PR push of one song, is great advice. Could be cool to know how they do the testing.
This was very good. We used to live in a day we could bootstrap it and really do some streetsmart marketing to build a fan base. It's all about engagement on social now - and getting the eyeballs on your micro-content. This was great value content - thanks Elliot.
Glad you found value in the video. It is all about generating engagement with an audience - over time this engagement will start to turn listeners into true fans. Good luck!
This is great! She gave a lot of jewels here. That can always be scaled down for budgets as well and grow over time!
Such valuable content, thank you so much for this Elliott & Wendy
Thanks for checking out the clip!
I recall Wendy holding her meetings about the industry at the ASCAP building in NYC 25 years ago... it is great she is still contributing to the greatness of artistes...
She is also widely known for vouching for Cash Money Records signing at Universal Records.
she truly cares for artists!
@@Elliot.Tousley
She definitely does!!!
Thanks so much for sharing this Amazing Video featuring legendary promoter Wendy Day. It was very enlightening! 😎👍
Glad you enjoyed it!
@@Elliot.Tousley I been hanging on every word absorbently like a sponge to a water fountain of applicable knowledge. She's a pot of gold to any artist. For me this video was as if a light was turned on inside my head. Awesome content bro! Keep up the good works 🍷🙂👍
Great video , a lot of knowledge taught by Wendy
Glad you enjoyed it
Great Info on the ' Cost of Breaking an Artist ' And The Methods to Measure The Potential Success of the Music Before Investing More Money ! ‼️ 🤔
💯💯💯
I love to hear Wendy talk abt strategy ❤🔥
She's awesome! Check out the full podcast I did with her as well
Great input I love Wendy Day
Loving all the ideas it gave me 🙇🏽♀️🙏🏽
It costs more to break into rap because there are more people doing it and doing it very similarly at that.
Wendy makes a lot of sense here. Very methodical - test the market - invest the money where it gets the best return on investment.
1:47 interesting. exactly HOW are they testing the songs? would like to her a breakdown of the process.
She said in another episode that she runs ads
@@Mainzeption do you have a link to that episode?
@@Mainzeptionplz link episode
Record labels are businesses and are very careful how they spend their money. I won’t blame them.
Where do you spend the money at
Aint no way they are getting $500 music videos on a regular.
It’s all in who you know . That’s why networking & building relationships with other individuals in the industry is important.
That’s so smart
🙏
I really need to get in touch with wendy day if yall could plz comment back to me plz
Works for them kool for them
yep!
Hmmm
damn so gotta have 150k to burn to even have a chance? HA impossible, what a joke! Deffs not a good mind set to have or a realistic way to make it, pay to win is the scourge of this industry.
I dont think shes saying you HAVE TO have 150k. Shes saying that in her experience that is just typically what it costs over time to break an artist
That’s just simple business. 150k is invested into an asset so that it can make more than 150k in returns.
I did my project on a shoestring budget and I don't see any need for people like her in the music industry.