My thoughts on the HYBE family is that I just like the idea that they're under the same company and that despite their different music labels, they're all very supportive of one another and their music. Also, they see each other in the same building so we often hear stories of their wholesome interactions.
na bro multis are pain in ass...they say "hybe family" n shit but at the end of the day the fan wars are insane they just wanna downgrade every other group
@@yourleftbuttcheek.75 I hear you and to some degree, I agree with you because I see the fanwars online. But I didn't mention anything about multis or fans. My point was mostly on and about the artists.
@@yourleftbuttcheek.75 this is an extremely online take😭 heart to heart between 2 btspoppers; if you genuinely get mad at people liking more than one group from the same company i think that’s a sign to turn off your phone and in general like rethink your logic bc there’s no reason you should be getting mad at that
The "family" idea came from kpop companies that wanted to keep the same fandom for all their groups instead of working to find the right audience for each of their acts. It's not family, it's a marketing strategy, other companies like sm and yg use it, it's not the go to hybe strategy, mostly because each sublabel has its own thing, every label under Hybe is independent.
@@neb.9489 Having seen the way SM stans behave, its definitely effective. They know how to control kpop fans like puppets. The way sm stans rush to protect the company every time just says enough.
@@shakira7301 This! I’ve never seen company stan like SM stans. I feel like a big example of the “family” thing is nmixx. People preordered their album before they even knew their name. They were just know as jypngg. Its the same as what was mentioned in the video about baby monster
@@neb.9489 Its the same for lesserafim and TXT too people where excited for Bighit new boy group TXT BTS little brothers and Lessarifim people were hyped because its Hybes first girl group under BTS company. So its no big news tho.
The only dongsaeng of BTS is TXT btw. They're from Big Hit and have a different bond/dynamic in comparison to other groups in HYBE. For goodness sake, BTS has a group chat with TXT. Has invited the members to their homes (Yoongi and Joon) and has mentioned them the most (ot7 have btw). It has gone to the point where Namjoon himself has told Soobin (the leader of TXT) to freely tell others and show how close they are. Because for the longest time we didn't really know the extent of their bond. They opened up and said this in public just recently this 2023 and if I'm not mistaken towards the end of 2022.
true, and know bighit currently open audition for the third member of bighit music, so per se enhypen isn't really bts brother because they have different background where be lift focus on idol that came from survival show
True and I think they started interacting more in public recently because txt has now really made a name for themselves since it would not be good that people would only see them as little brothers of bts and that they would only gain fans because of them interacting. Also txt is really hardworking and obviously no one wants to be known because of someone else so i think they can now interact more cause txt has became bigger
I don't see HYBE family as a big deal, i'm only ARMY but i enjoy TXT, Le Sserafim and NewJeans, and when they interact or talk about each other it's really heartwarming. All 3 groups are literal BTS fans, they respect BTS so much and BTS do just the same. I did also enjoy BTS' interactions with Enhypen, especially the I-Land episode. Yoongi's Suchwita with Seventeen's member was nice too. It's just nice seeing BTS having what every other Big 3 group always had, i'm sure they love interacting and giving advice to HYBE groups because they didn't have anyone to guide them. TXT have been very grateful to BTS many times for all the talks they had, Namjoon is a great inspiration for Soobin as a leader. So i don't see anything remotely bad/wrong about calling them a family, idk. it's actually cute to me
i like ur point of view, it really does give heartwarming feeling when i see how bangtan inspired their hoobaes (juniors) for them to improve/getting advice.
Yoongi literally said in Suchwita that he wishes younger artists would come to him for advice because he has so much to give them, so I don't think any of them go to BTS for advice.
@@BELIEVER78989 but in that same episode he gave Hoshi advice and there are many times that BTS had meaningful talks with TXT. The fact that it happened already could open the doors for other hoobaes to contact BTS. Doesn't even have to be straight up deep advice tho, sometimes a simple phrase said by BTS can have an impact. My main point is BTS finally having a sense of community with other artists, especially within BigHit Music
@@lovelyy6491 well ofcourse Yoongi would give advice to Hoshi as he came to his show, and Hoshi is really nice but I really hope other younger artists seek advice and guidance from BTS because right now where they are is unprecedented for any kpop group, they have too much experience and wisdom to give.
I've noticed that HYBE is definitely trying to make more interactions happen with all artists under the company bcz it's good promotion tactic and fans of all groups love those interactions too. But HYBE doesn't try to fake things about their artists being "best friends". HYBE as a company promotes their artists as just respectful and supportive colleagues who most of the times don't even know about each other's activities. It's totally normal. Even though BTS Jungkook is actually good friends with many Seventeen members But all artists under HYBE aren't that familiar with each other. But there's still a honest respect and nothing fake about it. This goes for the relationship of all artists under HYBE. But I don't think "HYBE Family" is a real thing for most of the fans. Fan wars happen everyday. One wrong move and each fandom of artists under HYBE starts blaming the company and the artists.
The subsidiary fandoms legit hate their artists being under hybe. When their album is great or something t9 praise, they praise the subsidiary company but when they wanna blame something they go on to blame hybe.
This is true, and Hitman Bang actually touched on this in an interview a couple days ago. He said of BTS, he thinks they see him as a brother/mentor/father/friend figure, but other groups under HYBE literally don't even know who he is. And he's fine with that; he said they have their own PDs and directors and staff and all, and there's no need for them to look to him for anything. I thought that was a great and honest perspective. He knows the company's kinda outgrown his personal attention in every aspect, and he adjusted accordingly.
@@shakira7301 THIS. they never call out the label but complain straight to Hybe which is freakin annoying especially on twitter. They let their blind outrage out first and never bother to think what they’re actually saying. It’s crazy
I wouldn’t consider myself a hybe stan but it’s honestly surprising how I stan almost every group under their company 😂 however, it is nice to see them interact although they aren’t really a family. It’s nice to see the authenticity and not anything forced between them.
Same, like I was casual Seventeen and TXT listener and ARMY then, boom.....Pledis was under HYBE, I became Moa and Carat. And here we have 3 best gg with good music and Enhypen, how can I not be a HYBE stan. I would die if they hold a HYBE concert😭😭😭
She didn't mention SVT because there was no need. SVT already had creative freedom before they became a part of hybe. If you all have noticed she only talked about bighit artist and other new artist who debuted under hybe only GFRIEND was mentioned because they got creative freedom after their company and bighit joined their hands. If you all will try to understand it will be easier. This channel talks about BTS and only mentions other groups when necessary. She doesn't need mention everyone.
@@vicky7697 Fans were asking to give them credit for writing their own song but she was talking about creative freedom of the artist under HYBE. It is Fan's fault to ask for credit where we all can see she was not giving any credits she was just telling difference between bighit and other labels under hybe. It's her video she has right to choose who she want to include who she doesn't. She didn't mention Zico too, he too write his songs. She didn't give credit because she wasn't giving any credit, she didn't mention them because she didn't wanted for whatever the reason is. And I think if she was talking about producing song and was giving credits she would have given SVT their credit.
@@vicky7697 Haha IK I'm good at reasoning online. And I agree big accounts should give professional response from their official account. Now, I understand why people are being like this. I hope she continues to make videos about BTS and BTS only.(Not including kpop) because of the hate she's getting. I follow her because she talks about BTS only and I am not interested in any K-pop drama. I only want to listen good music in kpop without stanning anyone.(I only Stan BTS)
@@vicky7697 hmmm.... If not liking their music was the main reason, then there would have been others that she didn't include because she also didn't like their music (see the warning label in the video that everyone is giggling about). The main reason would be that the group was not relevant to the points she was making. But... believe whatever makes you happy.
I don't really see Hybe as Hybe family, they're more like colleagues and acquaintances who have mutual respect with each other. I think it's just complicated to label them as family when they're too different from each other, and just like you said in the video, each group has a different vision and values that they're aiming for. Being an army, my loyalty is with bts and bts only. Though I do enjoy their interactions with other groups such as txt and svt.
That’s exactly what I see. Coworkers can become family; but don’t have to be the same. They just need to support each other. We like seeing that. The big 3 keep coming out with the same sound, it’s getting old. I want variety. Thanks Txt.
Thank you clearing up a common misconception that there is a HYBE family loyalty. As HYBE continues to acquire different labels, HYBE is merely the parent company with many diverse labels under it. ARMY main focus is BTS. They may support other artists that have grown from the original BigHit concept but overall loyalty is with BTS. Thanks again .
Por fin, alguien que no se deja lavar el cerebro. Yo tambien soy fan de BTS. No de otro grupo o la misma compañía. Le soy fiel solo a BTS. Aparte que Hybe esta haciendo las cosas mal con los trabajos en solitarios de los chicos de BTS, y no los promociona como es debido. A diferencia de sus otros grupos.
@@andrewchavarria3255 , the promotion process is entirely controlled by the artist in most cases , so BTS members who have released solo album , such as RM had stated that he didn't want a big promotion and so on , it's not the company's fault, rather the promotion is up to the labels and the artist , not actually from the company.
@@whatisilyionlyknowipurpleyou y tu crees que ellos le echarían la culpa a la empresa?. Sabiendo que Corea del Sur es un país de jerarquía. Aparte ellos mismo lo han dicho sutilmente e indirectamente, que hubo un tiempo que parecían trabajadores corporativos en una empresa negra. Aparte tu sabes lo que ha hecho BTS para qur Hybe este donde este y aun asi sus acciones no es ni la mitad de lo que gana Bang PD. Y ojo, claro que debe haber una diferencia por sus "rangos" pero ese ya es estafar a BTS. APARTE SABEMOS QUE BTS SON MUY HUMILDES Y NO LE VAN A ECHAR LA CULPA A NADIE.👍
9:13 For producing they have members Beomgyu and Hueningkai who produce the most. But recently, all of them have been more involved in producing and writing. They have been producing, composing and writing their songs occasionally since 2019. For example, Hueningkai “Roller Coaster” (2019) Beomgyu “Maze in the Mirror”(2020) Hueningkai producing “Dear Sputnik” (2021) Beomgyu “Thursday’s child has far to go”(2022) They’ve all been registered under KOMCA since 2020.
By rap background, boracity meant underground rap that RM and Suga has. Correct me if I'm wrong, but I thought TXT's rap background is like J-Hope, V and Jungkook, were they learnt to rap with the company, right? Of course it doesn't take away from their talent and they are all pretty unique artists obviously
@@TheRita200 huening kai originally auditioned for bighit as a producer! his story is similar to yoongi - he never thought he’d be stuck dancing 😭 just thought you might not know
Hybe family is just to mention all the artist under one umbrella, there is no unnecessary or forced interaction between them. At the end they are all different individuals, some are close some are not but there is mutual respect for all
This is the good take on family as in respect not the one companies push for you to like every group from said company even if they haven't even debuted yet.
Very good way of seeing it. Cause its kinda strange to compare groups like that at all to decide if they are a family cause in a family there are always different kind of individuals who have different kind of rules, freedom, believes, possibilities, support etc. But are still part of the same family. I never thought about this topic this deep cause I never thought it was meant to be taken this seriously.
Very well said. I approve this message because it's totally what happens through my mind. I casually listen to other HYBE artists, but my main groups are BTS and TXT for reasons beyond they both being from the same label. I just gravitate to their musical styles, messages, the members, and their versatility with music and concepts. 💙
same here! i really only care about bts and txt and have stuck with them the longest and strongest since i regained interest in kpop a couple years ago after only being a casual bts enjoyer for many years. i think there has to be more than them being under the same label that draws me to these two, that being: authenticity and uniqueness
i got the chills seeing this ador part now because of the recent feud going b/w the ceo and hybe, i am not usually interested in anything but music but your videos are my style love them - facts and filled with reasonable remarks
for everyone wondering why i didn't have a section about other hybe artists like svt, zico, and fromis_9: i focused on artists who debuted or started having artistic liberties only after their labels became part of hybe, because this means that hybe had some kind of impact on them and their music. some of the artists i didn't talk about (svt, zico) have always been self-produced, others never were and that didn't change by becoming part of hybe. regardless, hybe (and the hybe family idea) didn't affect these groups' principles positively nor negatively follow-up video with some clarifications: th-cam.com/video/M7MHyFjRBWw/w-d-xo.html
Well I think it's important to atleast mention. When you mentioned that point, you could've easily also added in "except artists like svt, zico..." If you're going for objectivity and unbiased information, then this should obviously be mentioned. Saying you didn't mention because you didn't like their songwriting (from your tweet), is irrelevant to an information based video you're making.
@@irakulkarni5445 Dude you're just messing with her... She mentioned them at the end, she just didn't mention them like you wanted her to coz it wasn't the purpose. Stop obssessing, even coming at her on her other sns, you want her so bad to praise other groups, she was informative and didn't insult or demean anyone.. This is her personnal channel dedicated to BTS and ARMY... You have no right to dictate to her what she have to do as long as she's correct, and she's more than correct.
They're all coworkers in a way, but people need to understand that the "hybe family" thing is a marketing strategy, you create a company with certain values, so you need to make sure people know you're reinforcing those values within your employees all the time, you have to make sure you're showing some kind of united front and a peaceful working environment. Also, from a cold pov: You want to sell. So the company will make sure to sell as much as they can and I accept bighit (not hybe labels) tried to do this at the beginning, when txt was introduced, they made them interact a lot with BTS in hopes of exposing them to the perfect consumer (army, who is interested in anything BTS does) but that's it, they didn't force our fandom to love txt, they just wanted exposure for a new group and for them to bond with their beloved artists (BTS and Lee hyun) . An innocent strategy. However, the 'hybe family' concept multis and company stans are excited about is not something we (army) should care for. That concept is trying to sell the artists as a package, that's the kpopie mentality and that's why multis got excited about it. As an only army, I don't feel comfortable perceiving BTS' brand as a part of this big 'family' of brands that I need to be aware of. That's not it for me, personally. As simple as it is, if you don't want to be a consumer of the hybe family, don't! Just be a consumer of BTS as always, there's no need to make a fuss over it, if you don't like receiving notis from hybe labels channel that are not related to bts, there's a simple and mature thing to do about it: Put your finger over the notification and slide it to the left mf, armys who want to focus on BTS should learn how to.
I tak robię wszystkie inne grupy omijam bo Kpop to dla mnie nie za bardzo ale kocham BTS i nikt inny z żadnej firmy mnie nie interesuje i dlatego robię że omijam wszystkie powiadomienia nie dotyczące BTS
The Big three did those "family" "nation" "town" thing as a marketing strategy. And it worked. But the way to market in Korea is vastly different to other markets in the world. With Hybe being global, they have to be cognizant of those other markets. While I can see good collaboration between them all, all the labels are also seperate entities. Kpop fans seem to have to label people, groups or companies and put them in a box. To me, that's why they are so focused on the titles and labels a singer can have. I really don't see Hybe as part of the "big 4". As a company they pushed past alot of those labels and boxes that the company stands on its own. Especially with the corporate structure. It's actually quite unique and very smart on how they diversify.
Interesting video as always! A few things: Big Hit Entertainment had already acquired some labels like Source and Pledis when they rebranded as Hybe, that's why you see gfriend and seventeen in that hybe branding video from early 2021. I think groups under hybe are encouraged to have good working relationships, so we get them doing each other's tiktok dances. Big Hit artists are really close and I think not just through the label pushing it - BTS really look up to Lee Hyun as their only senior, and TXT are ARMYs themselves and have seen how hard BTS have worked in person. There's mutual respect and affection, so I would only consider Big Hit artists as more of an actual family.
Correct, the Hybe thing is more like coworkers from different labels, to call them family is something else. BIG HIT MUSIC FAMILY: LEE HYUN, BTS AND TXT, etc future groups SOURCE MUSIC FAMILY: GFRIEND, LE SSERAFIM, etc. future groups PLEDIS FAMILY: NUESS, SEVENTEEN, FROMIS9, etc. future groups the rest of the HYBE labels, etc, etc. Different families but mutual respect.
@@wilmar12341Please, Buddy does not like to be branded next to the new group of SoMu. They are not a family, they were not even labelmates. They work in the same industry and that is all. Gfriend was alone as group under SoMu and ended their life alone under SoMu. They were more family with BTS and worked with BTS more than they have ever with that group. Yes, they were under SoMu but they are not more and they do not belong to that "family" anymore, please, as a buddy I ask you to not mix them.
The hybe interactions are fun to watch especially the dances and the game caterers show. also as an ARMY I casually started to listen to other hybe artists and I am happy about that. I may not like all the songs the other groups releases but definitely have some favourite songs amd performances and energy.
Once again, you did a marvelous job explaining the difference between BIGHIT Music and HYBE. Tbh, I feel like a broken record trying to tell ppl who accuse Hybe of everything that happens to their faves, to direct the complaints towards the fave' label. Alas, not many are able to understand. Thank you Boracity! 👍 💜💜💜
I'm a fan of txt(moa) but was army first. When I was getting into BTS, txt was still fresh out of the womb and I really did not see myself liking them even though I watched and enjoyed their interactions with BTS. Fast forward to their chaos chapter album and it aligned perfectly with my older music tastes before kpop, I fell madly in love... I don't really care about being called a multi, it does hurt sometimes but if it means enjoying the great music out there so be it. That why I got into BTS anyway and I haven't been disappointed since.
Omg, same story here! I became a moa later tho, when they released GBGB. It was only then I realized that their music are so good and they have close to perfect choreos, powerful stages and super funny personalities.
Being a multi isn't bad until one starts throwing bts under the bus for their other fave. If you truly love bts & don't mistreat them, as an army, we welcome your multi side with open hands 🫂💜
At least the "HYBE family" artists are all crazy talented and most of them really appreciate BTS and look up to them so 🚶🏻♀️🚶🏻♀️Also i think they all have decent relationship between each other. BUT when it comes to music like you said, HYBE music is good overall but its NOT similar in any way which is really interesting.
holy..... why dont u watch the video 1st??? what is going on with people nowadays??? is it losing brain cells is the new trends on tuiktok??? crap society, full of empowerment coolaid.
I just feel Hybe is doing everything they can to expand their revenue areas. It is pretty clear that most of their success is somehow tied to BTS (which might be a problem in the longer run). And the whole becoming a family/ merging with other companies is a smart move to reach that goal. I also kinda like a huge corp structure with different types of groups since variety is always a good thing (But will their managements work like Bighit? Prolly not). I still stand by that BTS will always be associated with Bighit rather than Hybe.
Yeah, me too I always say BTS is under Big Hit and actually hybe doesn't really get mentioned for BTS inside the fandom. I have observed it myself. Other fans might be using hybe saying their artists are under this, but I think armys are more connected to BigHit rather than hybe. Although BigHit is under hybe.
I'm not sure that merging is the right word. Merging is when 2 entities form into 1. As far as their corp structure goes, the labels (KOZ, Pledis, SoMU etc.) still retain their names. They are still their own entity but this time with greater financial backing and sharing the same operational resources as everyone in the other labels in Hybe. Not sure what the intercompany operational SLAs are if any but there is certainly a huge difference with being a label under Hybe and using weverse/weverse shop as a platform. I imagine that there's a higher price, more t&c attached to using this platform if you're not uner Hybe vs if you are. I think it's also very telling that first acquisitions of Hybe are from smaller companies that Bang PD Nim/BTS are friends with (SoMu, KOZ etc). They have the platform, they have the creative staff and they have the processes, contracts and contacts in place. All of this would just be dormant assets if they did not use it. Bang PD Nim saw the potential and went with it as the visionary that he is.
I remember when txt debuted how BTS always wanted a family in the company And since their company (bighit) was not so good financially they always struggled with things and thought how they wanted a senior group and also juniors who they could guide They are always greatful to have Lee Hyun as their senior since the start The relationship is wholesome Bts txt and Lee Hyin have a special bond because they all belong from bighit Fast forward years later now Hybe has the biggest groups in kpop in one company and the fact that BTS always wanted a family in this sense is really great Personally as a hybe stan if you call it, since i somehow stan only Hybe groups because im somewhat drawn to these groups mostly I find similarities between these groups even though they are from different labels Their dancing, energy, variety content, and how they interact and support each other out of respect makes me want to have more of these interactions Seriously ive been dying to get another hybe game caterers because half of seventeen and BTS aren’t there Also new jeans has debuted too
Yo, the pinpoint accuracy in this video tho. Especially as an ARMY since the beginning of HYYH, you've basically described my long-standing ideology behind loyalty alignment exactly. The reason why I have remained loyal to BTS for so long is because of their artistry and I genuinely want to see more k-pop artists like them. I don't expect to be able to compare these new artists to BTS, but I DO judge them based off of the basics: an authentic approach to music as an art form aka their artistic expression and a commitment to artistic growth. I may not be looking for the "next BTS" but I am looking forward to seeing how their legacy impacts the coming generations and that means if I want to get into a new group, I'll naturally gravitate toward the ones that embody those principles. Currently, that's why LE SSERAFIM is on my radar. But I'm not becoming a FEARNOT because they're part of HYBE, I'm doing it because I see this potential in them and I trust Hitman Bang to champion their artistic growth as he has with BTS and TXT. Regardless, that still remains to be seen! As you noted, they haven't been given any reigns over their concepts yet so all I can do is anticipate. With all that said, I'm not against a HYBE family thing. But I just hope that if they continue to go through with it, they take into account that it may not yield the effect they want it to because of the corp. structure. And Honestly, the only way I see myself being a company stan is if all the producers and directors agree to have a similar approach to cultivating their groups as Hitman Bang AND I would need to stan a majority of the groups in the company. If those two things aren't true, then I wouldn't consider myself a company stan. Bottom line: fans like me will align their loyalty based on the ARTISTS and their ARTISTRY, so HYBE should navigate this whole HYBE family thing with a little more caution
Kai is known to have a deep love for music since he was younger as he played instruments and sang with his siblings and family growing up. Beomgyu was part of a band before he was taken in, even considered not debuting as he thought being part of a band would suit him better than a boy group. These two are the first members of TXT to produce a song.
Stans need an "us vs them" dynamic to distinguish their identity, which becomes a problem for all participants in idol music since the fandoms are built on the foundation of conflict.
BTS is a "once in a generation" type group. Their passion for music, art, and telling stories is unparalleled. It cannot be imitated. Their label, BigHit Music, has also done a wonderful job allowing them to grow and evolve as artists over the years. It's so fun and emotional as an ARMY to witness and be a part of that journey. Their dedication to staying authentic in their music, no matter how famous they become, is the reason I continue to love them. It's really very special. At this point, BTS doesn't fit any mold anywhere in the world, especially not KPOP. I struggle to connect with most other KPOP bands/music because of the lack of authenticity and artistry in the work. They often look like robots to me who have been taught how to do everything without any originality. As you said in the video, a lot of them are corporate entities. I wish that the other labels HYBE has under it's umbrella followed a similar model to BigHit. That would be exciting. The HYBE family is just not a thing in my mind from a musical standpoint. Until I see another group really going for it the way BTS has done, I will not take them seriously just because they're part of HYBE. It's heartwarming to see the BTS members interacting with other HYBE artists. But, I think that's simply them being kind, respectful colleagues and nothing more.
Honestly it really doesn't matter. When people talk about Hybe family they usually talk about cute interactions between the artists. But if you talking about company stans yes the hybe artists don't really sound alike but i must say most of it is good quality music. But i agree with you with the authenticity as an Army i also stan two other groups TXT and Lesserafim. And i started liking them because of their authenticity not only in music but also in the group chemistry which is something i also ador about BTS.
The groups might have similarities though since I think they share producers, choreographers, songwriters? So in that aspect there might be. But I get what she is saying. TxT have great lyricism! And their members are producers and songwriters too.
Yes, this! They have industry connections and things like market analysis in common. To me at least, this is the root of the "family" concept. Also, it's natural to have more interest in something you have SOME kind of connection with - whether it's buying your fav's merch, eating at a restaurant your fav likes, listening to a song recommended or covered by your fav, or checking out someone who works in the same building with your fav.
This video isn't about friendships or who is close with who, it's about BUSINESS, watch the entire video before commenting "but they're all friends" 😒🙄
whenever we're talking about corporations and jobs, the term family should never be used. it's delusional. i'm here for bts and if their company, their literal job place, is treating them well than that's a relief. but a family it is not. it's just that bts lucked out with having a good boss in Bang PD who wanted to invest in them and believed it will pay out in the end. which it definitely did.
absolutely, its so weird that people call wholeass corporations and their employees a family, like these massive labels are not your local small business yall ...
I'm not a company stan but most of the groups I happened to like are from Hybe . In Japan , we call company like Hybe group company , ' gurupu gaisha ' . it means there is a parent company, the big one , in this case Hybe Corporation and there are many companies under them, in this case Weverse , Big hit , BeLit Lab , Pledis, Source music, Ador etc . Each company is somewhat independent and have their own CEOs . We don't really put them under the same brand because the products they produce are different . That's how the Group-companies work , how business-corporations work . It's the same with Hybe too .
Love the interactions between BTS and other artists of same labels. I was a BTS fan in starting days like in 2015 or 2016... and now i watch suchwita and run bts and i watch txt's to-do too, enhypen's en-O'clock, le sserafim too, newjeans and seventeen's going seventeen(their mafia games are on another level, they play the best mafia game)too.. i like music of other artists too! I love their healthy relationship with their sunbaes and dongsengs too!! I can say like I stan/am fan of hype labels or hybe artists lol 😂❤️🩹. Actually i don't care either it's hybe corporation or hybe labels or bighit labeled or hybe family what i care about is the music and artists and their treatment from the company to the company and to other artists..
“What differentiates BigHit with artist under other Hybe labels and others labels in general, is the way in which they prioritize the artist and their art instead of other superficial factors” “BTS has 3 rappers that started as rappers, not just pretty faces that were told to rap because they cannot sing”. My favorite lines from this episode 😌🔥 and pure facts btw
It's funny because I always been very firm on the fact that Hybe is a corporation and the labels are still very much different from each other. I kind of view the entire Hybe umbrella as a blended family, with the Korean labels being step-siblings and the American being cousins. SM is going to be an interesting one. I personally think there's a big difference between a stan and a fan. I only stan BTS, however I am one of the people that can say that I'm somewhat of a Hybe "company" stan as well. One, due to Hybe continuing Bighit's wish to manage their artists (with creative freedom/involvement) Not all companies does it perfectly, however at least they are trying. And two, almost all of the labels Hybe has contained artists I considered myself a fan of, even before the merge. Like Gfriend, Seventeen and Nu'est were all some of the groups I considered myself a fan of, and I was so pleasedly surprised when Fromis_9 was transferred to Pledis. The groups that have been released under Hybe; TXT, Enhypen, Le Sserafirm and NewJeans are all groups I have become fans of as well. The only label I don't have much of an opinion of is Koz Entertainment, however with them releasing their first Boygroup, it might change. I don't mind much that some of the labels give their groups a "concept" like you have to start somewhere, and as they grow older, they are probably going to take on new things. What I favor the most with Hybe, is literally how different their artists are, as I have a wide taste in music, and it feels like they something of everything. Does it mean I like all the songs that Hybe artists come out with? No, but I do like majority of their songs. So I view Hybe as a blended family, and I absolutely love seeing them blending and getting to know each other better. And I love that Hybe are slowly having them interact with each other allowing them to build a relationship, instead of forcing it.
I only stan BTS, I am a casual listener of TXT and Lee Hyun and to some extent LS because I was interested in the way Source wanted them to be authentic and involved/grow and I would like to see a girl group for Gen Z come up that way. Every other artist under a HYBE label is a non-issue to me. I am uninterested in what they are offering. I hope fans of these groups see this video and start to understand that ARMYs don't owe them and their groups anything just because they throw "hybe family" around. It means nothing. Great video! You're doing great work. Also the content warning had me gasping! lmao
@@andreinapereira552 I don't know what tokkies are but engenes did give it a go in the beginning, there was a big expectation for support to trickle down from ARMY, citing BTS being on the i-land(?) show and their interactions with Hobi. In fairness I haven't seen them do it since. But I also didn't read the comments under the dance challenges.
Or they have no position cause they're are not fondamental in those. Their rap is kpop rap, their singing is idol singing and their dance is kpop dance but they know how to produce and write excellent kpop songs
Also let’s not forget that everyone wants the BTS approval😭 they see BTS interact with one of them groups and they all jump up and down celebrating like no end. The BTS check mark is really important not only for Hybe groups but Kpop in general!!!
Your conclusion explained the situation very well. I'm an army and i have become casual listeners and even watched a lot of vlogs from other artist from hybe because i genuinely like the others and i feel like they have this same theme for the other artist which is encouraging artist growth along with unique group dynamic. Now i have noticed that other than bts, i have payed quite more attention to le sserafim and txt and even a bit of seventeen that follows the theme heavily, but not as much for the enhypen. And what Min Heejin did with those interviews and articles turns me off from having an interest in NJ, i guess this video has explained it well and made it clearer for me. Great Video 💜
I look forward to hearing your opinion on this, since I stan nearly every single group under HYBE so I can't wait to hear from different perspectives ! Looking forward to another amazing video essay, Bora 💜 (+) once again you've opened my eyes, a well researched a thought-provoking video essay again, thank you
For me honestly what is so crazy is that, at least on twt, we can see that (even though i don't believe in a Hybe Family but in a Bighit Family) Armys are more neutral or try to stay neutral to other Hybe groups, but since other groups don't have a fandom like Army but consist of many kpoppies and BTS haters, they "want" their group to be the best in Hybe OR want them out of the "family" saying they would be better on their own. So yeah, many Armys do not believe in Hybe family but perhaps cos our guys have interactions with those groups or because they are supportive of rookies (as the great artists they are), we do try to be respectful or to even hold our tongue for their spikey comments. Also i had never thought of the family photos... It is a great way to see as to how i think Bighit sees itself. I believe they do see themselves different from other labels (and they are since they don't answer to hybe unlike others). That is why i sometimes find it funny when even Armys say "oh hybe give promo to X but not to BTS" when in real, promos aren't done by Hybe but only perhaps paid or approved by Hybe when Bighit doesn't have the need to ask for approvals, they have the promos THEY want to have and stay away from the things they want to (as they always have). And honestly, we can see the "competition" between other labels, there may even be a competition with BH, especially in BTS's absence (they're still here btw), but its like they all want to be the next "goose that lays golden eggs" of Hybe. So it is only expected that they may do tricks, tricks BH don't pull for BTS. At the end... I dont know.. I can see some groups' some members having respect for BTS (since in reality all industry is either at awe with them or jealous of them), especially if they see the opportunities they get BECAUSE they are under hybe, the corporation with BTS name, but also because there does feel like there is a race between labels to seem to have the next "golden egg laying goose" even at the expense of shadowing BTS's achievements, i don't think many Armys can see HYBE as a real family, especially if some k-media and silly blogs and kpoppies try so hard to shadow BTS by using those groups. Army that have seen how BTS came to be where they are rn with all the hardships and that they are still not accepted truly, THAT Army is just not there yet to be able to embrace all Hybe groups as family, disregarding the shady words being used (against bts) on social media and media in general. "the fastest" "the most #1 albums" ".... after BTS"... Unless Armys believe that BTS is accepted fully and respected in Korea and the industry as a whole, those words and possible tricks being used (even the smallest one) to promote other groups under Hybe, will sadly not sit right with Armys. But maybe one day...
I like their interactions, and if that's family we can have more of it. But not forced, more like along chemistry/friendship lines. Like Soobin had a vlive recently with Seungkwan from Seventeen. It felt totally authentic, from just bowing and greeting in the building to bonding more over the picnic I guess, it's just nice to see, creates new dynamics outside the box, and just let's an artist be human and bond because they genuinely like each other rather than because they have to act as family. We know some Enhypen members are close with TXT, but we also know there might be stronger friendship lines across companies and Yeonjun e.x. is closer to Ateez Wonyoung than he's to a Hybe colleague. And I personally like it that he's free to express that and frankly that should be a normal for all artists in general. Also between gender lines, but we know hat is a whole different difficult point. But as for music? Not even BigHit artists sound alike. And they shouldn't. If BigHit tried to create another BTS out of TXT, I wouldn't have followed them. And I'm a casual listener of other Hybe labels music, but that also applies to artists outside Hybe like Shinee, Key, IU, Jessi etc. On the other hand I started ok with Enhypen but with time their sound wasn't mines anymore, and I thought they would use their members differently, but they don't. I also don't like how Belift manages them so tightly, it's a totally different atmosphere than with TXT and the chaotic but warm interactions with their staff. At least for me.
I think of HYBE artists as a distant family rather than a close one. What I mean by a distant family is that HYBE is composed of other sublabels, Pledis, Bighit, SoMu etc.. Those sublabels on their own are close to those within themselves (seventeen with nuest members, bts with TXT) but to each other they're still kind of distant because they haven't spent a lot of time together. I think that's something HYBE wants to change seeing how close ENHYPEN and TXT are quite close. Personally, I wouldn't mind having a big HYBE family type of dynamic, it allows the idols to interact more freely with each other without them being scrutinized for just talking to other idols. Also, I just wanted to say that being a multi-stan is perfectly okay. Just as you like different types of foods and different types of movies, liking multiple different groups is fine as well. As long as you don't throw other groups under the bus to elevate your own, I don't see a problem with being a multi stan. Just as there are toxic multi-stans, there are toxic solo stans. We shouldn't let a loud minority be the main voice.
i understand where you are coming from, and what you are trying to say. but i think that it is quite inevitable to be a multi and yet not throw any of the groups you are stanning under the bus. once you are a multi, you will naturally compare the different groups' releases, dancing, vocals, visuals etc, and surely there will be a group that you prefer over the other. and when talking about the groups you stan, there will be negative comments made.
@@its_always_the_7 I can't really say that I agree 100%. While I do believe that it's natural for us to compare groups I don't think that it's correct to stigmatize people who aren't 100% committed to a group. It feels almost like a cult where you're saying "you're either with us or you're against us" which is absolutely not true at all. Just because I don't devote 24 hours of my day 7 days a week to BTS doesn't mean I won't buy their tickets in a heartbeat. I think that's more of a personality problem rather than a multi-stan problem if all you do is compare groups to each other and make negative comments about one.
you took the words out of my mouth! i agree with you. so far in hybe i only stan bts and txt and though i'm a casual listener to en, nwjns, svt, and &team these two are the ones that i love the most since their music resonate with me more than the other artists from hybe. i love both bts and txt equally and never compared them bc for me bts is bts and txt is txt, they're two completely different group, i don't see the point in comparing groups honestly it's so stupid. i also hate fanwars the most, i just want everyone to get along but i think it's impossible as long as there is superiority complex within fandoms or companies or whatever. i guess i just have to do my best not be like those ppl. for me, as long as we never too biased on certain groups, never think group A is superior than group B, acknowledge that all groups has their own charms, then even if you stan 50 different groups that won't be a problem. like you said toxic ppl are everywhere, both are exist in multi stans and solo stans but what makes them toxic is not bc of how many groups they stan but their mindset and mentality.
Quick correction, you're wrong about LE SSERAFIM. I assume you didn't watch the full documentary nor do you follow them, because they weren't just "sat down and told what their concept will be". Le Sserafim were involved in the making of their concept, they had all talked to the label and with higher ups including Bang PD on what message they want to send out, what kind of artists they want to be etc. But because they are a new group with no experience in concept making or planning etc, the company took all that they had said, their ideas and wants for their concept, and helped make it become reality. The scene where they were "sat down" was a briefing of the concept which they had put together WITH the members as well as an opportunity to explain it in the documentary to the fans. As proven by the two songs Yunjin had written by herself before you posted this video and the third song she wrote and released after it, they are allowed to be as artistic and independent as they want. Their first album had songs written by the members and their second and most recent album had ALL except one song be written by the members. Yunjin and Sakura are the main writers, the both of them also have experience with writing music before Le Sserafim, but just like with txt the unexperienced members were and are encouraged to also write and make their own music, which is why almost all members were credited as songwriters in the second album. The reason to why Le Sserafim operates the same way as bighit artists do is because they are co-managed by hybe and source music, this means that they are cp-managed by the same people that manage bts, Lee Hyun and txt, and from what we saw of the documentary they work very closely with Bang PD just like bighit artists do. This is why bighit's ideals are reflected in also le sserafim, because they are essentially being managed by the people who created bighit. I don't think you did too much research on them, probably because they were just used to strengthen the point you were trying to make. But if anything doing proper research on them would only strengthens your point, because the only artists outside of bighit who hold the same values and artistic integrity as bighit artists do is the group co-managed by hybe and the founder of bighit, Bang PD.
The way hybe family never once made me think of how SM, YG, and JYPE are considered a family cuz of something they have in common. It’s their interactions with one another as human beings and being supportive of one another. Yet another way hybe is different (not perfect and not amazing as hell - they could improve a lot and I hope they do as time goes by). To me. It didn’t even cross my mind of why the big 3 companies are called a family of sorts anyways. I also figured it was because they obviously support one another and interact often. Have grown friendships. The way hybe artists also have. I’ll still refer to them as hybe family because a family means your supportive and encourage one another. When BTS was constantly working they truly did not have a lot of moments that they could even meet other artists in the company. It’s slowly changing and it makes me happy. BigHit family is absolutely a thing tho, txt and BTS relationship is amazing and growing each year. And I’ve always love lee hyun and BTS/txt relationship too. I’ll continue doing what I do and be happy when many of my fave artist interacts with one another within hybe for sure. Those who only like BTS, y’all do y’all too.
Honestly though i listen to most of the groups from hybe and though ive known enhypen from when iland began , theres no other group i stan rather than bts , how much ever i try to involve and watch other groups content ill be back to bts And in all honesty i would love it when the younger idols under hybe interact with bts , if they're a family or not thats complicated thing for me but i definitely know they acknowledge and respect bts for who they are , and so they have my respect too ..
Even Bang pd in an interview with CNN said that with Bts it's like being in the family but Hybe is a big corporation and there are new artists who don't even know who he is if not the producer and that's it. Hybe look for profit and can't put , even if it's a marketing strategy, in the same pot so to speak the Bts and can't be cornered to help the new groups or the fandom Bts to love new groups, who is multis well for them but they mustn't attack us if we won't, i.e. the Army's.
seriously though, MHJ's words sound so ... SM. It reminds me of the time SuperM have their debut in America, and a good portion of that is SM CEO talking about why he wanted to create this group, his vision etc. They really treat their groups like product.
i’ve been an army since past 5 years and an engene since a year ago and tho i happened to join both the fandoms for very similar yet different reasons, it feels nice to associate a part of enha w/ bangtan cuz at least they’re free to express their inspirations more than artists under other companies. but for me, a hybe stan = a person who coincidentally happens to like the sound of most groups under hybe corp. (for me it’s txt, nwjns, enha & bts) lol, nothing more, nothing less. though a joint concert would def be a dream come true, i won’t be surprised in the least if there isn’t any, ever cuz honestly, there is no reason for it to be.
I just know this comment section about to filled with the constant victimisation of multis and making army's the villain which the exact thing that piss people off😭😭😭 NOBODY IS ASKING YOU TO STOP LISTENING TO OTHERS, ENJOY!! but you HAVE to understand not everyone functions like you do and have singular interests so constantly pushing them on accounts that were dedicated/built on bangtan might irritate people. the multi hate is NEVER for the normal ones i still don't get why normal ones keep injecting themselves into these debates. it's ALWAYS directed at multis who keep setting up BTS, or speak up as "army" and give stupid takes, NEVER defend army/BTS whenever the other fandom in their armymulti domain is beefing with us, etc etc it's was actually not that bad initially, i remember there being so many armyblinks and armymoas....... but repeated bashing from their co-fandoms and their silence has been a lesson enough for btspoppers🤷🏻♀️ I feel their dislike is justified. BTS have enough antis as it is, multis need to stop adding to it, just go listen to the music and don't participate in one sided drama
Hey, I just wanted to say, thank you very much for all these great Video essays. It really does help the new fans of BTS and even the current ones. Also I was wondering if you were going to go more in depth about BTS hidden tracks and Storyline. Have a blessed day and God bless .
The last line is true for me that there is no unconditional love and support for hybe family if I don't love their music. I love TXT and new jeans for thier uniqueness in music. That's all for me.
I'm not a company stan but I my ult kpop groups are TXT, LE SSERAFIM, SEVENTEEN and NewJeans. Tbh I don't stan them because they're from HYBE but because I genuinely like their music and I love their personalities, and its honestly just a coincidence that they all are in HYBE. TXT is my ult no.1 group, I've been a fan since their debut cause I really liked their debut EP but the main thing that made me stan them was their TALK X TODAY series and their other contents like TO DO in short TXT is a very fun group to follow. Also their +U (The Star Seekers) storyline is brilliant which made me totally get into them more. As for LSF and NJ, their debut EPs were love at first listen. I honestly really love their music. And tho I've known SVT since their early days what made me officially stan them is Going Seventeen and also cause my bestie is a huge carat and she introduced me to lots of really good Seventeen songs which made me dig more into their discography.
You make so much sense! I am an ARMY and started listening to other kpop groups and mainly HYBE Label artists recently and I really enjoyed TXT and Le Sserafim. I don't really prefer Enhypen or New Jeans' music and I cannot explain why. Now I can say it, it's AUTHENTICITY!
As an army, I would say your conclusion was to the point. We armys mostly end up being a casual listener of other hybe groups and if we like their music then we like it and if we don't then we just don't. There's nothing like we should support TXT or NJ or LS or Enhypen or any other group just coz they are in hybe, we like it we support it. Since the beginning BTS are doing what they want everytime freely and making music that totally reflects them, and this is what our taste of music is. I myself liked some songs of TXT, SVT, NJ and LS but that doesn't mean I am a hybe stan coz in the end I am an army and just their casual listener. Also, I may like their cute interactions and the way they respect BTS sometimes fanboying and fangirling them but that's not how a family is built. So, it looks like a business strategy of hybe rather than building a family.
i was having a little discussion with an ex kpop fan friend of mine, when at some point she asked me about the whole hybe-big hit thing, and I realized I didn't exactly know _what_ was going on. even after googling it i still wasn't sure i understood what held true and what the differences are between these two "names". and then you posted this video and it's like my vision cleared entirely. you're so well-researched and always put things in a way that we can understand, especially about complicated business matters like this one. at the end of the day, stuff like that just prove to me time and time again that i chose the right artists to stan.
One thing i would like to point out that Seventeen is also one the groups known for self producing their music. So they kind of fit under the BigHit agenda? I dunno. Anyways, they are under the same company or not, imo a lot of 'hybe family ' stans see this family thing to be a mutual respect for the labelmates. It's not the kind of family/ nation/ town like the other big 3. Those companies look for similar artists but Hybe has a lot of companies with different visions, thus artists with different music identities.
I don’t think Seventeen fits necessarily in the “big hit agenda” but rather their philosophies aligned. The way Pledis let the members create music and choreography from day one even before they were acquired by Hybe uniquely belonged to them. I see them as a separate entity which is good because you see why the “hybe family” thing in terms of creative direction, music, artistry and promotion doesn’t work
@@maritareads5229 yeah exactly! Seventeen doesn't completely fit under BigHit 's agenda but their ideas are somewhat similar. I just love the fact that both BTS and Seventeen gets to create music for themselves and it's also a big reason for as to why I and many others stan them ❤️
You're spot on with the fan crossovers and all that; I paid more attention to TXT, Le Sserafim, En-, and NewJeans' debuts because they were under Hybe, but I didn't automatically like/stan them just because they debuted under Hybe. For example, I wasn't even sure about TXT with their first album and then they won me over completely by their third
That could've been an uneasy conversation but to me you articulated it pretty well and I think I have to agree! I do enjoy New Jeans fresh sound (although I wouldn't go out of my way to buy it for now) but they seem pretty authentic! I think that's definitely what attracts ARMYs and music lovers in general! I didn't know their management was like this though... I hope for them their label will continue to let them grow artistically! I'm definitely more inclined to give a listen to other Hybe artists than the rest of Kpop artists but it still doesn't really land and I'm just an ARMY! Like I said some NJ and TXT songs are actually musically good so I can listen but these groups are way too different for me to be a company stan and the fan crossover will always be limited! I'm actually more curious about the non-kpop scene in Korea more independent artists than other groups, or just artists from other countries, and of course North-american artists... I do enjoy Hybe artists doing challenges and games together because one thing that holds back kpop to me is the excessive toxicity in fandoms! So I hope seeing the artists together can help a bit with that... But I'm not saying there shouldn't be competition because that's what make kpop fandoms so powerful, just less toxic would be better! Thanks for the video as always! I think it can help clarify some points to some people 💜
There's no such a thing as a Hybe family, it's just a marketing strategy. between groups, they're coworkers, even some of them can be friends, but never a family. Don't let the company sell you that idea. No matter how many idols participate in trends with BTS music, I'm not going to fall for it just because the company wants more attention for other groups, i decide who i support, it's my decision. 😊
New Jeans is very much contributing to their music. They have one established composer and writer in the group. She was doing so before she got in the group. I believe she is contributing with another member, but the CEO is very strong on the visual concepts and dance. What is interesting is the bald guy from Balming Tiger participated in producing some of their songs. He is being celebrated as well. Come to think of it, has New Jeans had an interview to speak about their music? That would be very SM if not.
I think they're trying to create the Hybe family right now. You can tell which groups are closest to each other (which is basically TXT and Enhypen). But I feel like they are creating the family dynamic or just the family feel. I know a lot of us get excited when there are interactions between any group under the Hybe umbrella, but it is marketing. With that being said, they haven't been under the Hybe umbrella for that long, so they still need to get comfortable with each other or just have more interactions with each other. And that is happening slowly, which it should; there should not be an automatic connection except for TXT and Enhypen, that's one huge group and I refuse to separate them when they're in the same room. I think they are in the process of creating that family culture now with the newer groups and the existing groups so I don't think there's an actual Hybe family yet, but I feel like in a few years they're definitely will be. The former big 3 companies all had time to create their family labels as far as having the groups interact with each other and give off actual in-house family vibes. Hybe just hasn't had that time yet except with TXT being the younger brothers of BTS and then those 2 (TXT and Enhypen) just being one huge group together. But I feel like in time, there will definitely be a Hybe family, just not right now since that is slowly coming together.
At the moment the different groups under different companies within Hybe feel more like cousins - you don't see each-other very much, but you know each-other and are on good terms and sometimes you can interact with each-other when your shedules aline 😅 As time goes on perhaps with dynamic will change and grow between the different groups, and how the ethos for each company changes - will they all gradually move towards a similar motto/style/goal to further the idea of a Hybe Family? it will be interesting to see
@Kayleigh Peace That's the best description, honestly. I think the company could create at that atmosphere. It's such a big company, but I think they could do it.
They are. I am an old k-pop listener and I listen music random but I am clear about what I do not like nor want to listen. One thing I do not listen is SoMu nor Ador (first because I was not interested and now because the lack of taste in how they are promoted) and I started noticing exactly because that the trend. I like some of TXT and some of Enhypen but they never catched me nor any other of the groups under Hybe still, I started noticing how the real famous and more stablished groups started to "collaborate" with their "juniors". How suddlendly they are doing challenges together even if they do not belong to the same agency nor belong the same age group (as a teen a year or two is a lot) or make the same kind of music. They are trying but not among all, it was as the first Hybe concert, they choosed their biggest groups at that moment and the only could not make it was Seventeen. They are using the ones they want to make this in order to promote among them. And do not let me start how they are trying to use peoples love for BTS and their history to make them more likeable. Yes, there is not a "Hybe family" officially but neither is official that Hybe is pushing NJ as the "new" BTS and the "new" BlackPink but we all know they are doing it. And I think in this the author made a mistake, they do not need to share a trait to make them family, SM had SNSD, f(x) and SuJu doing extremelly different things at the same time and still are a family becaise they belong to SM.
Just thinking of how boracity clocked that women in this video. She brought attention to the fact that she never said NwJ success, it was all her success. That woman has shown herself from the start most were just to ignorant to see it! You are a legend boracity!
That’s remind me of when Enhypen visited Bighit and saw the wall with all the albums of BTS and TXT. And I think one of them said that soon their own album will be on this wall. But an other was hesitant to say that will never happen, because of all this « hybe Family » strategy marketing. When I saw this clip, I thought also Is Hybe family really exist ? And to be honest I completely agree with you, we can’t put all these artists on the same label. Because as you said, some of them has completely different styles etc. I mean don’t get me wrong I love seeing all of these artists interact, but that doesn’t mean that all of them have to be on the same label/family. And I truly think that it’s better that way, because they can now all have the full attention of their own label. Unlike Cube or Starship who only focus on their successful artist.
I just know that all my ults are from hybe lol~ (SEVENTEEN‚ BTS‚ TXT & LSFM) *not a company stan!* *Edit:* ult groups AND ult biases too. (Yoongi & Scoups)
You missed the whole idea of le sserafim's concept at 11:24. le sserafim's "fearless" concept is derived from their own experiences themselves and not just to follow or copy bts's recipe. The producers interviewed the girls to form their "concept". They're not just told to represent being "fearless" coz that's just invalidating the members' desires and what they had to risk to debut for the first time or debut again. Le sserafim's brand is "freedom, a conviction of solid ego, and a desire to achieve." Also according to their creative director, kim sunghyun (former creative director of bts) le sserafim have no "concept" where it would initiate fanmade theories and having the company to direct them but rather he helps the girls to portray what they desire to achieve and be the cooler versions of themselves. Here's an excerpt from an interview he had with weverse: "Neither BTS nor Lesserafim had a concept of having the company dress them. What I do is first have individual interviews with each member to hear what they want to express. When you do all those interviews, there is one common message that they all want to pursue that emerges." "As a producer, I never once kept "girl group" in mind and thought about it (differently). BTS and also Lesserafim, as people, they are really cool/awesome kids, so I just wanted to help them express themselves in a cool way. I focused on making sure we revealed each individual's personalities/unique traits." 3/5 of the members are involved with some of their songs since debut (2/5 songs in debut and 4/5 in recent comeback) yunjin was even one of the top credited in one song and even released two self written and composed songs. The girls were also involved with choreographing antifragile and they don't solely rely on their performance director when it comes to their performances they're very meticulous with every details and they're not afraid to correct a member and take criticisms from each other. Their music production especially title tracks is also being led by bang pd.
this channel is devoted to bts and thinking bts are the creators of everything ever related to self love so this is unsurprising, i just dont know how they managed to bring up anything from the documentary while also ignoring this fact 💀💀
@@abiisaqib7816 except i come into each of their videos with an open mind but i can actually think for myself and also see the strong bts-bias in all of their videos, they actually hate other groups and it almost promotes a big me vs them mentality when at the end of the day its all just music
@@angelelelelalalalalelae I agree with you. It’s exhausting looking at these comments with disrespect towards others. Im not sure if Im still interested in this channel
@@angelelelelalalalalelaeyeah it's pretty obvious. they we're talking abt the creative autonomy each sub labels have and how artists under these labels are involved with their craft but couldn't do the same for le sserafim and just straight up said le sserafim is following bts's recipe and the fearless concept isn't authentic to the girls coz according to them, "it can be seen in the le sserafim documentary that the girls were sat down and presented with powerpoint presentation the fearless concept that they will have to interpret" when in reality the creative director interviewed the members and that's where he formed le sserafim's brand. likeeee???? That's just so misleading and so disrespectful to the ssera members.
The only reason i call it "HYBE family" is because most hybe artist collaborate on challenges, stage performances (ex. &Team and ENHYPEN, ENHYPEN and TXT..) or variety shows (ex. TXT & ENHYPEN, HYBE X GAME CATERERS) and so on, and the artists under HYBE are always talking about exactly that "HYBE FAMILY", even BTS themselves when they do videos of a new artist that join one of the HYBE labels they say: "welcome to HYBE family", or when a label is aquired like QC, the hybe twitter post said: "welcome to the HYBE family" and sometimes the artist when they are asked about their label/company they say "HYBE", not their subsidiaries. Even tho there are times where they only mention their label. Think about it like the United States of america, even tho every state is different from each other with their own governors and staff members, and even their own culture and accents, they are still americans and part of the United States of America family with the same president (in this case the president in HYBE is Bang Si hyuk or Bang PD, the chairman of HYBE) Because KAKAO entertainment artists don't mention any of that and is not bulding a "kakao family" doesnt mean that is the same with HYBE. HYBE is literally building the HYBE FAMILY since its conception, and we can call it HYBE family whenever we want.
I do call it Hybe family as well. I especially love how they interact with each other through tic tocs. I've seen every single tic tocs of jhope on the street doing the dance challenge with all the different labels under Hybe and I was really happy to see that. I also love the Hybe Game Caterer where all the groups from the different labels participated in it. That was fun to watch. I hope Hybe would make it an Annual thing cuz that was so much fun to watch.
IMO There isn't anything wrong about referring to a collection of artists under one company a "family". But I think of that In a more business standpoint of mutual respect and in some cases being fans of each other. Asides from simply a marketing strategy from the company's pov. But what many seem to misunderstand or think is that all the artists are close and always hang together. That's not the case at all when you consider how busy idols are on a daily basis or their personalities. Just because Jungkook is more close friends with Mingyu, The8, and DK due to their association with the 97 liners, that doesn't mean he's close with the other members. Another example that I think can be applied is IZ'ONE. In a general sense, yes they are a family in that we know their friendship with one another as a whole is genuine and they really do care. However, Sakura and Chaewon (I believe was mentioned in an interview) weren't close during their time in IZ'ONE. And I think there were small cliques within izone that we just aren't aware of. However, even in IZ'ONE, the two were genuinely friendly and do have a connection. But that wasn't developed more until they redebuted as Le Sserafim. Idols are not obligated to be close to everyone in their company. It is more a courtesy and their own decision whether they wish to pursue a closer relationship otherside a working one. I believe Suga when he says that he wants to be close with Hoshi and the latter accepted. And I've seen many videos of idols offering to be close with a senior or junior, some within the same company. That's why Key had a point in his YoungJi interview that SM family isn't really a family, they are merely coworkers who help each other out. However, that doesn't really mean that there isn't small cliques or friendships; who knows what there are without public knowledge. We know Yeri and Jonghyun were close as siblings before his passing. And no doubt Taeyeon and Key are the same with their friendship.
I agree! But especially for Le Sserafim they are still only rookies and have all contributed creatively now with their upcoming comeback UNFORGIVEN! It's also clear that SOURCE music actually created a concept that included their own ideas (chaewon + kkura talk about it when they are at the concept meeting), and keep in mind they had members only joining a couple months out from the actual debut. Their concept is about striving through adversities and adapting, which is reflected in their journeys to being idols. Le Sserafim CREATIVITY: HUH YUNJIN has also written, animated and released her own songs too! So theres lots of authenticity coming from this group, they've just had to find their footing. She has also written lyrics for their songs and had even produced an upcoming song this comeback. All the other members have also penned lyrics this comeback too! Their journeys to being idols: Sakura: 12+ years of idol experience, debuting twice (japan+ s.korea )and is now able to truly show her skills. Chaewon: Debuted already but still wanted to entertain and grow. Yunjin: Thought her kpop dreams were over and went back to America to major in Opera but was sought out by Source Music (all three of the previous members were on a survival show that debuted iz*one, yunjin didnt make it the others did.) Kazuha: a japanese ballet prodigy studying in the netherlands who wanted to pursue being an idol, and did in less than a year from her initial GLOBAL audition whilst learning Korean (shes made so much progress!!). Then our maknae! Eunchae: she was a dance school kid who proved her skills in her SOURCE music audition and was the last to be called up after being a trainee for around 1-2 years, and only had a few months until the groups debut to prepare. (i dont know much about garam but im sure she had her trials and tribulations too... miss her) love FEARNOT!!! get ready for UNFORGIVEN MAY 1ST!!!
I actually was thinking she won't talk about this because it's simply not BTS but now that the woman has mentioned BTS so much I think she will 😵💫 and probably will cover about how everyone is just riding on their success dude it's crazy
For Hybe Japans group &Team, instead of the members participating in making music, some members participate in creating the choreography. Members K, Fuma, and Yuma took part in creating some of the choreography in their newest comeback ‘FIREWORK’. I highly recommend for yall to listen to their songs and watch their performances, it’s insane!
The only ones who I'd consider family is TXT and BTS not just because of the authenticity but because of their relationship they are genuinely friends and are actually close and I love that, I love that after BTS were alone in a label for 9 years (2010-2019) they finally have juniors who they can share their wisdom and advice with! I don't consider The groups under hybe to be a family other then BTS and TXT the others are more like colleagues with mutual respect for each other because yes Jungkook is friends with almost everyone in seventeen and TXT may be close with Enhypen and Fromis9 with lessersfim not all groups are close with each other meanwhile everyone under bighit is close Lee hyun, BTS, TXT are like family the others just acquaintances (no Offense my opinion)
Very well said. And I agree with a lot of the points you made. Something I want to point out is that, it's OK to be a fan of a particular genre or a particular sound. For example: I am a massive pop punk fan, and my favorite band in the genre is Fall Out Boy. And the label, fueled by Ramen, almost exclusively caterers to that genre and style of music and I definitely treat that as a sort of a buffet, to try and see if I like any of the other artists, and while I definitely have songs from other artists from that label, and that genre in my Playlist, FOB is still my favorite, because I connect with Pete's lyrics that most. The same as I don't think there's anything wrong with being a fan of a producer/songwriter: look up ANY song written/produced by Max Martin and you'll see what mean, the man OWNED the early to mid 00s. If wanted a hit, you went to him. I definitely would say I'm more of a fan of his, than a lot of the artists he wrote for because they often didn't have much creative input into the music. That's not always the case, but once you become familiar with someone's creative style it's hard to miss. If you're a fan or just familiar with Ed Sheeran, you can sometimes tell when he wrote a song and gave it to another artist. I knew he wrote Justin Bieber's Love Yourself before reading the credits. So, if you are a fan of, let's say Pdogg or Leez and Ollounder, because you like the way they write or produce, you'll become familiar with their little quirks and tricks. But, while both ateez and dreamcatcher use leez and Ollounder, I can hear those similarities, but I can also hear the differences.
This is such a great essay on this hot topic. It needed much discourse but I'm happy that someone took time to untangle the connections and shared a right explanation of everything considered under hybe. lastly adding the ending part is a chef's kiss. Literally, i can assure we're not limited to one aspect of music and if needed we will listen to artist sharing the same authenticity but if other groups choose to go forward with their traditional tones, i believe none of us will go along accepting everything they've to offer. I've realised the trust I have for BTS will never be divided for any other groups but just for them only. Thank you for this video 💜
I pretty much agree with what you say here. "Hybe family" is based more on mutual appreciation from and between the artists and is not the same as a traditional k pop label family. I do think it's worth mentioning that you missed a portion of what was said in le sserafim documentary. They said that was the final briefing or discussion on the grp brand came after many discussions with the girls themselves. That the girls themselves had a lot of input into the brand. Also, they have writing credits on multiple songs on each album they've released so far. Not to mention the individual singles that Huh Yunjin has been allowed to release on all streaming platforms that SHE has nearly fully written herself. Which is worth noting, while acknowledging some of the songs they've done (title tracks) came from outside the girls creative output.
I find it interesting that there are people obsessed with interactions between groups and that they "have to be friends". I´m just enjoying my 1 group and live my life
I don't understand how people have time. Most of the time I find people stanning multiple groups just bcoz they're bored. Like BTS has the sort of schedule, it feels I'm stanning 45 different groups.lol
Hope I will not be disappointed by this video... Maybe a BigHit family but not a Hybe family although I respect Hybe to give their autonomy to each company.. But some of those compagnies have some unethical methods both in the promotion and the management of the artists... When the CEO chooses the concept, the songs, the style, even before the group being formed makes me question where is the artistic identity of that group... Also promotion and marketing are necessary to some extenct, past that it becomes unethical and dishonest.. For example if we talk about UMG.. they have many labels under their name but we know the one using the most inethical methods is Interscope Records, and some are more correct... So for me there is no UMG family. I only support the artist I like, BTS, and BigHit as long as they're correct and respect BTS. I know their artistic identity, they're transparent, they're honest and ethical... Anf I like their music.
@@Veronika-vy5ou Geez I did... What is happening.. Are we not allowed to comment about expectations, and I wasn't even rude or negative.... "watch before you comment"... what if I comment before and after huh.. You're weird
@@yasminesb7947 maybe instead of saying I hope I will not be disappointed with this video say ‘I thought I would be disappointed with this video but I was/ was not.’ It looks like you haven’t watched it
Honestly I was dreading watching this video, but i'm glad I did. I was dreading it because I truly am a fan of most artists under HYBE's subsidiaries; This wasn't on purpose I just realized it one day when I looked at my album collection. There's only around 3 k-pop albums that aren't marked with the HYBE logo on the back, and I listen to those artists casually; I don't even know most of the members names. Recently I have been using the label HYBE stan- it's much easier than listing out every group i'm a fan of that just all happen to be a subsidiary under HYBE. This video definitely makes me reconsider using that label for myself, because I don't stan groups before they come out (I stan groups for their music, and them as a person), I stan most not all "HYBE artists", and lastly BTS is always a priority above them.
The hybe family strategy doesn't bother me at all. It's just marketing to help the newer/smaller groups (in comparison to BTS) promote each other. If BTS wants to participate, then that's their decision. As it's been said many times before, the BTS members make their own decisions in regards to their career. Nobody can make them do something they don't want to do. So if BTS want to use their popularity to promote these groups (see BTS members participating in dance challenges with other groups or promoting them on SNS) then they can. I trust BTS. How other fandoms react to that is none of my business.
15:56 TRUE!!!! The company stans still end up diminishing BTS's efforts or have fanwars with ARMYs... there should be a poll or something to see how many of these "Hybe Fam" stans are actually ARMYs. IT'S RIDICULOUS!
This video made me realize that GFriend disbanding still hurts; they finally FINALLY started getting creative freedom with their music, and they were so excited for it, and then their label just dropped them … it stings like crazy
BTS always support their fellow Hybe Artists, it is like a family. Bighit bang pd BTS are the most beloved family. But at Hybe, they do nurture their acts talents to reach their full potential, there's no competition, envy between them, they are under the same company and they are not competitors, they work together to achieve big, it's all love, respect and appreciation of each others success and achievements in the music business
Wonderful, clear video as always ☺️ I’ve actually wondered about the difference with Hybe being an umbrella and what that means, and this explains it nicely. Thanks 💜
My thoughts on the HYBE family is that I just like the idea that they're under the same company and that despite their different music labels, they're all very supportive of one another and their music. Also, they see each other in the same building so we often hear stories of their wholesome interactions.
na bro multis are pain in ass...they say "hybe family" n shit but at the end of the day the fan wars are insane
they just wanna downgrade every other group
@@yourleftbuttcheek.75 I hear you and to some degree, I agree with you because I see the fanwars online. But I didn't mention anything about multis or fans. My point was mostly on and about the artists.
@@yourleftbuttcheek.75 fr
this is exactly what a hybe family is
@@yourleftbuttcheek.75 this is an extremely online take😭 heart to heart between 2 btspoppers; if you genuinely get mad at people liking more than one group from the same company i think that’s a sign to turn off your phone and in general like rethink your logic bc there’s no reason you should be getting mad at that
The "family" idea came from kpop companies that wanted to keep the same fandom for all their groups instead of working to find the right audience for each of their acts. It's not family, it's a marketing strategy, other companies like sm and yg use it, it's not the go to hybe strategy, mostly because each sublabel has its own thing, every label under Hybe is independent.
It’s definitely a strategy. SM started it in the 90s to drive sales and they’ve done it ever since. I admit, it’s effective.
@@neb.9489 Having seen the way SM stans behave, its definitely effective. They know how to control kpop fans like puppets. The way sm stans rush to protect the company every time just says enough.
@@shakira7301 This! I’ve never seen company stan like SM stans. I feel like a big example of the “family” thing is nmixx. People preordered their album before they even knew their name. They were just know as jypngg. Its the same as what was mentioned in the video about baby monster
Company stans and multis are from the same breed. Both annoying and lack sensible logic.
@@neb.9489 Its the same for lesserafim and TXT too people where excited for Bighit new boy group TXT BTS little brothers and Lessarifim people were hyped because its Hybes first girl group under BTS company. So its no big news tho.
The only dongsaeng of BTS is TXT btw.
They're from Big Hit and have a different bond/dynamic in comparison to other groups in HYBE. For goodness sake, BTS has a group chat with TXT. Has invited the members to their homes (Yoongi and Joon) and has mentioned them the most (ot7 have btw). It has gone to the point where Namjoon himself has told Soobin (the leader of TXT) to freely tell others and show how close they are. Because for the longest time we didn't really know the extent of their bond. They opened up and said this in public just recently this 2023 and if I'm not mistaken towards the end of 2022.
finally this!!!
true, and know bighit currently open audition for the third member of bighit music, so per se enhypen isn't really bts brother because they have different background where be lift focus on idol that came from survival show
True and I think they started interacting more in public recently because txt has now really made a name for themselves since it would not be good that people would only see them as little brothers of bts and that they would only gain fans because of them interacting. Also txt is really hardworking and obviously no one wants to be known because of someone else so i think they can now interact more cause txt has became bigger
For goodness sake killed me really 😂😂 but wat you said is true
exactly!!!
I don't see HYBE family as a big deal, i'm only ARMY but i enjoy TXT, Le Sserafim and NewJeans, and when they interact or talk about each other it's really heartwarming. All 3 groups are literal BTS fans, they respect BTS so much and BTS do just the same. I did also enjoy BTS' interactions with Enhypen, especially the I-Land episode. Yoongi's Suchwita with Seventeen's member was nice too. It's just nice seeing BTS having what every other Big 3 group always had, i'm sure they love interacting and giving advice to HYBE groups because they didn't have anyone to guide them. TXT have been very grateful to BTS many times for all the talks they had, Namjoon is a great inspiration for Soobin as a leader. So i don't see anything remotely bad/wrong about calling them a family, idk. it's actually cute to me
i like ur point of view, it really does give heartwarming feeling when i see how bangtan inspired their hoobaes (juniors) for them to improve/getting advice.
Yoongi literally said in Suchwita that he wishes younger artists would come to him for advice because he has so much to give them, so I don't think any of them go to BTS for advice.
@@BELIEVER78989 but in that same episode he gave Hoshi advice and there are many times that BTS had meaningful talks with TXT. The fact that it happened already could open the doors for other hoobaes to contact BTS. Doesn't even have to be straight up deep advice tho, sometimes a simple phrase said by BTS can have an impact. My main point is BTS finally having a sense of community with other artists, especially within BigHit Music
@@lovelyy6491 well ofcourse Yoongi would give advice to Hoshi as he came to his show, and Hoshi is really nice but I really hope other younger artists seek advice and guidance from BTS because right now where they are is unprecedented for any kpop group, they have too much experience and wisdom to give.
That’s right. I don’t understand why others have problems with this.
I've noticed that HYBE is definitely trying to make more interactions happen with all artists under the company bcz it's good promotion tactic and fans of all groups love those interactions too. But HYBE doesn't try to fake things about their artists being "best friends". HYBE as a company promotes their artists as just respectful and supportive colleagues who most of the times don't even know about each other's activities. It's totally normal. Even though BTS Jungkook is actually good friends with many Seventeen members But all artists under HYBE aren't that familiar with each other. But there's still a honest respect and nothing fake about it. This goes for the relationship of all artists under HYBE.
But I don't think "HYBE Family" is a real thing for most of the fans. Fan wars happen everyday. One wrong move and each fandom of artists under HYBE starts blaming the company and the artists.
The subsidiary fandoms legit hate their artists being under hybe. When their album is great or something t9 praise, they praise the subsidiary company but when they wanna blame something they go on to blame hybe.
I totally agree with this.
@@shakira7301 you are spot on and it interesting cuz ik at least of the labels were in debt and got a loan from Hybe when it was still BH.
This is true, and Hitman Bang actually touched on this in an interview a couple days ago. He said of BTS, he thinks they see him as a brother/mentor/father/friend figure, but other groups under HYBE literally don't even know who he is. And he's fine with that; he said they have their own PDs and directors and staff and all, and there's no need for them to look to him for anything. I thought that was a great and honest perspective. He knows the company's kinda outgrown his personal attention in every aspect, and he adjusted accordingly.
@@shakira7301 THIS. they never call out the label but complain straight to Hybe which is freakin annoying especially on twitter. They let their blind outrage out first and never bother to think what they’re actually saying. It’s crazy
I wouldn’t consider myself a hybe stan but it’s honestly surprising how I stan almost every group under their company 😂 however, it is nice to see them interact although they aren’t really a family. It’s nice to see the authenticity and not anything forced between them.
High five🖐
same! I literally stan SEVENTEEN, TXT, ENHYPEN, fromis_9, BTS, and NewJeans
@@grey_city yeah 😎😙✋👏
Same, like I was casual Seventeen and TXT listener and ARMY then, boom.....Pledis was under HYBE, I became Moa and Carat. And here we have 3 best gg with good music and Enhypen, how can I not be a HYBE stan. I would die if they hold a HYBE concert😭😭😭
me too. im engene and army
She didn't mention SVT because there was no need.
SVT already had creative freedom before they became a part of hybe. If you all have noticed she only talked about bighit artist and other new artist who debuted under hybe only GFRIEND was mentioned because they got creative freedom after their company and bighit joined their hands.
If you all will try to understand it will be easier. This channel talks about BTS and only mentions other groups when necessary. She doesn't need mention everyone.
@@vicky7697 Fans were asking to give them credit for writing their own song but she was talking about creative freedom of the artist under HYBE.
It is Fan's fault to ask for credit where we all can see she was not giving any credits she was just telling difference between bighit and other labels under hybe.
It's her video she has right to choose who she want to include who she doesn't. She didn't mention Zico too, he too write his songs. She didn't give credit because she wasn't giving any credit, she didn't mention them because she didn't wanted for whatever the reason is.
And I think if she was talking about producing song and was giving credits she would have given SVT their credit.
@@vicky7697 Haha IK I'm good at reasoning online. And I agree big accounts should give professional response from their official account.
Now, I understand why people are being like this.
I hope she continues to make videos about BTS and BTS only.(Not including kpop) because of the hate she's getting.
I follow her because she talks about BTS only and I am not interested in any K-pop drama. I only want to listen good music in kpop without stanning anyone.(I only Stan BTS)
@@vicky7697 Please read the pinned comment from this video. Not liking their music was not the only reason they were not included.
@@vicky7697 hmmm.... If not liking their music was the main reason, then there would have been others that she didn't include because she also didn't like their music (see the warning label in the video that everyone is giggling about). The main reason would be that the group was not relevant to the points she was making. But... believe whatever makes you happy.
@@BestOfMeDontLeaveMe613 she's not a company stan. Doesn't have to mention everyone under Hybe.
I don't really see Hybe as Hybe family, they're more like colleagues and acquaintances who have mutual respect with each other. I think it's just complicated to label them as family when they're too different from each other, and just like you said in the video, each group has a different vision and values that they're aiming for. Being an army, my loyalty is with bts and bts only. Though I do enjoy their interactions with other groups such as txt and svt.
That’s exactly what I see. Coworkers can become family; but don’t have to be the same. They just need to support each other. We like seeing that. The big 3 keep coming out with the same sound, it’s getting old. I want variety. Thanks Txt.
Thank you clearing up a common misconception that there is a HYBE family loyalty. As HYBE continues to acquire different labels, HYBE is merely the parent company with many diverse labels under it. ARMY main focus is BTS. They may support other artists that have grown from the original BigHit concept but overall loyalty is with BTS. Thanks again .
Por fin, alguien que no se deja lavar el cerebro.
Yo tambien soy fan de BTS. No de otro grupo o la misma compañía.
Le soy fiel solo a BTS.
Aparte que Hybe esta haciendo las cosas mal con los trabajos en solitarios de los chicos de BTS, y no los promociona como es debido. A diferencia de sus otros grupos.
@@andrewchavarria3255 , the promotion process is entirely controlled by the artist in most cases , so BTS members who have released solo album , such as RM had stated that he didn't want a big promotion and so on , it's not the company's fault, rather the promotion is up to the labels and the artist , not actually from the company.
@@s_p5321 y tu te lo crees. Jajajaja.
Que inocente... 👍
@@andrewchavarria3255 diciendo eso es diciendo no crees a los miembros de bts cuando hablan de su promociones
@@whatisilyionlyknowipurpleyou y tu crees que ellos le echarían la culpa a la empresa?. Sabiendo que Corea del Sur es un país de jerarquía.
Aparte ellos mismo lo han dicho sutilmente e indirectamente, que hubo un tiempo que parecían trabajadores corporativos en una empresa negra.
Aparte tu sabes lo que ha hecho BTS para qur Hybe este donde este y aun asi sus acciones no es ni la mitad de lo que gana Bang PD. Y ojo, claro que debe haber una diferencia por sus "rangos" pero ese ya es estafar a BTS.
APARTE SABEMOS QUE BTS SON MUY HUMILDES Y NO LE VAN A ECHAR LA CULPA A NADIE.👍
9:13 For producing they have members Beomgyu and Hueningkai who produce the most. But recently, all of them have been more involved in producing and writing. They have been producing, composing and writing their songs occasionally since 2019. For example, Hueningkai “Roller Coaster” (2019) Beomgyu “Maze in the Mirror”(2020) Hueningkai producing “Dear Sputnik” (2021) Beomgyu “Thursday’s child has far to go”(2022) They’ve all been registered under KOMCA since 2020.
By rap background, boracity meant underground rap that RM and Suga has.
Correct me if I'm wrong, but I thought TXT's rap background is like J-Hope, V and Jungkook, were they learnt to rap with the company, right?
Of course it doesn't take away from their talent and they are all pretty unique artists obviously
@@TheRita200 ahh I see. Thanks for letting me know
yes i thought this too. ty. They have more writing credits recently. She was missing some data.
@@TheRita200 huening kai originally auditioned for bighit as a producer! his story is similar to yoongi - he never thought he’d be stuck dancing 😭 just thought you might not know
@@starrimoss7377 wow, I didn’t know that. Crazy how big hit keeps getting all these multi talented ppl
Hybe family is just to mention all the artist under one umbrella, there is no unnecessary or forced interaction between them. At the end they are all different individuals, some are close some are not but there is mutual respect for all
Exactly!
This is the good take on family as in respect not the one companies push for you to like every group from said company even if they haven't even debuted yet.
The big3 families are delusions like come on💀
@@RiRi-ku6xz it is done for marketing purposes, and shouldn't be considered anything more
Very good way of seeing it. Cause its kinda strange to compare groups like that at all to decide if they are a family cause in a family there are always different kind of individuals who have different kind of rules, freedom, believes, possibilities, support etc. But are still part of the same family. I never thought about this topic this deep cause I never thought it was meant to be taken this seriously.
Very well said. I approve this message because it's totally what happens through my mind. I casually listen to other HYBE artists, but my main groups are BTS and TXT for reasons beyond they both being from the same label. I just gravitate to their musical styles, messages, the members, and their versatility with music and concepts. 💙
Same i dont consume most content of txt as i consume of BTS but after BTS i like only txt. .
Same, Among all kpop groups I stan only these too cuz they have the style which I prefer.
same here! i really only care about bts and txt and have stuck with them the longest and strongest since i regained interest in kpop a couple years ago after only being a casual bts enjoyer for many years. i think there has to be more than them being under the same label that draws me to these two, that being: authenticity and uniqueness
Yessss I’m also just a moarmy but I do like Enhypen as well and sometimes SVT but that’s all. BTS and TXT are my top priorities 💜💙
i got the chills seeing this ador part now because of the recent feud going b/w the ceo and hybe, i am not usually interested in anything but music but your videos are my style love them - facts and filled with reasonable remarks
for everyone wondering why i didn't have a section about other hybe artists like svt, zico, and fromis_9:
i focused on artists who debuted or started having artistic liberties only after their labels became part of hybe, because this means that hybe had some kind of impact on them and their music. some of the artists i didn't talk about (svt, zico) have always been self-produced, others never were and that didn't change by becoming part of hybe. regardless, hybe (and the hybe family idea) didn't affect these groups' principles positively nor negatively
follow-up video with some clarifications: th-cam.com/video/M7MHyFjRBWw/w-d-xo.html
Agree
Well I think it's important to atleast mention. When you mentioned that point, you could've easily also added in "except artists like svt, zico..." If you're going for objectivity and unbiased information, then this should obviously be mentioned. Saying you didn't mention because you didn't like their songwriting (from your tweet), is irrelevant to an information based video you're making.
@@irakulkarni5445 she did mention them at the end of the video
@@irakulkarni5445 Dude you're just messing with her... She mentioned them at the end, she just didn't mention them like you wanted her to coz it wasn't the purpose. Stop obssessing, even coming at her on her other sns, you want her so bad to praise other groups, she was informative and didn't insult or demean anyone.. This is her personnal channel dedicated to BTS and ARMY... You have no right to dictate to her what she have to do as long as she's correct, and she's more than correct.
@@yasminesb7947 well said ,not agreeing with someone or something don't make others bad or not good. Tastes and preference differ.
They're all coworkers in a way, but people need to understand that the "hybe family" thing is a marketing strategy, you create a company with certain values, so you need to make sure people know you're reinforcing those values within your employees all the time, you have to make sure you're showing some kind of united front and a peaceful working environment. Also, from a cold pov: You want to sell. So the company will make sure to sell as much as they can and I accept bighit (not hybe labels) tried to do this at the beginning, when txt was introduced, they made them interact a lot with BTS in hopes of exposing them to the perfect consumer (army, who is interested in anything BTS does) but that's it, they didn't force our fandom to love txt, they just wanted exposure for a new group and for them to bond with their beloved artists (BTS and Lee hyun) . An innocent strategy. However, the 'hybe family' concept multis and company stans are excited about is not something we (army) should care for. That concept is trying to sell the artists as a package, that's the kpopie mentality and that's why multis got excited about it. As an only army, I don't feel comfortable perceiving BTS' brand as a part of this big 'family' of brands that I need to be aware of. That's not it for me, personally. As simple as it is, if you don't want to be a consumer of the hybe family, don't! Just be a consumer of BTS as always, there's no need to make a fuss over it, if you don't like receiving notis from hybe labels channel that are not related to bts, there's a simple and mature thing to do about it: Put your finger over the notification and slide it to the left mf, armys who want to focus on BTS should learn how to.
100% agree with everything you said
this ! the same people who complain about other hybe groups and their stan’s are constantly interacting with them and exposing themselves to them😭
Only ARMY 💜👏
I tak robię wszystkie inne grupy omijam bo Kpop to dla mnie nie za bardzo ale kocham BTS i nikt inny z żadnej firmy mnie nie interesuje i dlatego robię że omijam wszystkie powiadomienia nie dotyczące BTS
This comment!
The Big three did those "family" "nation" "town" thing as a marketing strategy. And it worked. But the way to market in Korea is vastly different to other markets in the world.
With Hybe being global, they have to be cognizant of those other markets. While I can see good collaboration between them all, all the labels are also seperate entities.
Kpop fans seem to have to label people, groups or companies and put them in a box. To me, that's why they are so focused on the titles and labels a singer can have.
I really don't see Hybe as part of the "big 4". As a company they pushed past alot of those labels and boxes that the company stands on its own. Especially with the corporate structure. It's actually quite unique and very smart on how they diversify.
I agree!
Interesting video as always! A few things: Big Hit Entertainment had already acquired some labels like Source and Pledis when they rebranded as Hybe, that's why you see gfriend and seventeen in that hybe branding video from early 2021. I think groups under hybe are encouraged to have good working relationships, so we get them doing each other's tiktok dances. Big Hit artists are really close and I think not just through the label pushing it - BTS really look up to Lee Hyun as their only senior, and TXT are ARMYs themselves and have seen how hard BTS have worked in person. There's mutual respect and affection, so I would only consider Big Hit artists as more of an actual family.
Correct, the Hybe thing is more like coworkers from different labels, to call them family is something else.
BIG HIT MUSIC FAMILY: LEE HYUN, BTS AND TXT, etc future groups
SOURCE MUSIC FAMILY: GFRIEND, LE SSERAFIM, etc. future groups
PLEDIS FAMILY: NUESS, SEVENTEEN, FROMIS9, etc. future groups
the rest of the HYBE labels, etc, etc. Different families but mutual respect.
Bighit, source and pledis artist were friends before.
@@wilmar12341Please, Buddy does not like to be branded next to the new group of SoMu. They are not a family, they were not even labelmates. They work in the same industry and that is all.
Gfriend was alone as group under SoMu and ended their life alone under SoMu. They were more family with BTS and worked with BTS more than they have ever with that group.
Yes, they were under SoMu but they are not more and they do not belong to that "family" anymore, please, as a buddy I ask you to not mix them.
The hybe interactions are fun to watch especially the dances and the game caterers show. also as an ARMY I casually started to listen to other hybe artists and I am happy about that. I may not like all the songs the other groups releases but definitely have some favourite songs amd performances and energy.
I do agree with you... And i also so same with you... I do listen to all artists under hybe
Once again, you did a marvelous job explaining the difference between BIGHIT Music and HYBE. Tbh, I feel like a broken record trying to tell ppl who accuse Hybe of everything that happens to their faves, to direct the complaints towards the fave' label. Alas, not many are able to understand.
Thank you Boracity! 👍 💜💜💜
I'm a fan of txt(moa) but was army first. When I was getting into BTS, txt was still fresh out of the womb and I really did not see myself liking them even though I watched and enjoyed their interactions with BTS. Fast forward to their chaos chapter album and it aligned perfectly with my older music tastes before kpop, I fell madly in love... I don't really care about being called a multi, it does hurt sometimes but if it means enjoying the great music out there so be it. That why I got into BTS anyway and I haven't been disappointed since.
Omg, same story here! I became a moa later tho, when they released GBGB. It was only then I realized that their music are so good and they have close to perfect choreos, powerful stages and super funny personalities.
being a multi isn't bad, and it shouldn't be an insult. it just means you like multiple groups, which honestly everyone falls under in some way.
Being a multi isn't bad until one starts throwing bts under the bus for their other fave. If you truly love bts & don't mistreat them, as an army, we welcome your multi side with open hands 🫂💜
@@boratouilleExactly!!
@@boratouillethis!!
At least the "HYBE family" artists are all crazy talented and most of them really appreciate BTS and look up to them so 🚶🏻♀️🚶🏻♀️Also i think they all have decent relationship between each other. BUT when it comes to music like you said, HYBE music is good overall but its NOT similar in any way which is really interesting.
Hybe family doesnt exist. Have you even watched the video?
@@carolsolis3797 I think she/he just ment it as a generalized concept bc we all know who they are referring to when they say "HYBE Family".
holy..... why dont u watch the video 1st???
what is going on with people nowadays???
is it losing brain cells is the new trends on tuiktok???
crap society, full of empowerment coolaid.
@@carolsolis3797 i know it doesnt. I wrote the reply before the premiere of the video.
yeah but fans arent.
I just feel Hybe is doing everything they can to expand their revenue areas. It is pretty clear that most of their success is somehow tied to BTS (which might be a problem in the longer run). And the whole becoming a family/ merging with other companies is a smart move to reach that goal. I also kinda like a huge corp structure with different types of groups since variety is always a good thing (But will their managements work like Bighit? Prolly not). I still stand by that BTS will always be associated with Bighit rather than Hybe.
Yeah, me too
I always say BTS is under Big Hit and actually hybe doesn't really get mentioned for BTS inside the fandom. I have observed it myself. Other fans might be using hybe saying their artists are under this, but I think armys are more connected to BigHit rather than hybe. Although BigHit is under hybe.
I'm not sure that merging is the right word. Merging is when 2 entities form into 1. As far as their corp structure goes, the labels (KOZ, Pledis, SoMU etc.) still retain their names. They are still their own entity but this time with greater financial backing and sharing the same operational resources as everyone in the other labels in Hybe. Not sure what the intercompany operational SLAs are if any but there is certainly a huge difference with being a label under Hybe and using weverse/weverse shop as a platform. I imagine that there's a higher price, more t&c attached to using this platform if you're not uner Hybe vs if you are. I think it's also very telling that first acquisitions of Hybe are from smaller companies that Bang PD Nim/BTS are friends with (SoMu, KOZ etc). They have the platform, they have the creative staff and they have the processes, contracts and contacts in place. All of this would just be dormant assets if they did not use it. Bang PD Nim saw the potential and went with it as the visionary that he is.
I remember when txt debuted how BTS always wanted a family in the company
And since their company (bighit) was not so good financially they always struggled with things and thought how they wanted a senior group and also juniors who they could guide
They are always greatful to have Lee Hyun as their senior since the start
The relationship is wholesome
Bts txt and Lee Hyin have a special bond because they all belong from bighit
Fast forward years later now Hybe has the biggest groups in kpop in one company and the fact that BTS always wanted a family in this sense is really great
Personally as a hybe stan if you call it, since i somehow stan only Hybe groups because im somewhat drawn to these groups mostly
I find similarities between these groups even though they are from different labels
Their dancing, energy, variety content, and how they interact and support each other out of respect makes me want to have more of these interactions
Seriously ive been dying to get another hybe game caterers because half of seventeen and BTS aren’t there
Also new jeans has debuted too
When you pointed out "So, in a way, BigHit Music maintained their old mission: creating music and artist for healing" I'm having chills.
Same with me too
Yo, the pinpoint accuracy in this video tho. Especially as an ARMY since the beginning of HYYH, you've basically described my long-standing ideology behind loyalty alignment exactly.
The reason why I have remained loyal to BTS for so long is because of their artistry and I genuinely want to see more k-pop artists like them. I don't expect to be able to compare these new artists to BTS, but I DO judge them based off of the basics: an authentic approach to music as an art form aka their artistic expression and a commitment to artistic growth. I may not be looking for the "next BTS" but I am looking forward to seeing how their legacy impacts the coming generations and that means if I want to get into a new group, I'll naturally gravitate toward the ones that embody those principles. Currently, that's why LE SSERAFIM is on my radar. But I'm not becoming a FEARNOT because they're part of HYBE, I'm doing it because I see this potential in them and I trust Hitman Bang to champion their artistic growth as he has with BTS and TXT. Regardless, that still remains to be seen! As you noted, they haven't been given any reigns over their concepts yet so all I can do is anticipate.
With all that said, I'm not against a HYBE family thing. But I just hope that if they continue to go through with it, they take into account that it may not yield the effect they want it to because of the corp. structure. And Honestly, the only way I see myself being a company stan is if all the producers and directors agree to have a similar approach to cultivating their groups as Hitman Bang AND I would need to stan a majority of the groups in the company. If those two things aren't true, then I wouldn't consider myself a company stan.
Bottom line: fans like me will align their loyalty based on the ARTISTS and their ARTISTRY, so HYBE should navigate this whole HYBE family thing with a little more caution
Kai is known to have a deep love for music since he was younger as he played instruments and sang with his siblings and family growing up. Beomgyu was part of a band before he was taken in, even considered not debuting as he thought being part of a band would suit him better than a boy group. These two are the first members of TXT to produce a song.
Stans need an "us vs them" dynamic to distinguish their identity, which becomes a problem for all participants in idol music since the fandoms are built on the foundation of conflict.
Which is Sad, I wish Fandoms just shut and enjoy music.
BTS is a "once in a generation" type group. Their passion for music, art, and telling stories is unparalleled. It cannot be imitated. Their label, BigHit Music, has also done a wonderful job allowing them to grow and evolve as artists over the years. It's so fun and emotional as an ARMY to witness and be a part of that journey. Their dedication to staying authentic in their music, no matter how famous they become, is the reason I continue to love them. It's really very special. At this point, BTS doesn't fit any mold anywhere in the world, especially not KPOP.
I struggle to connect with most other KPOP bands/music because of the lack of authenticity and artistry in the work. They often look like robots to me who have been taught how to do everything without any originality. As you said in the video, a lot of them are corporate entities. I wish that the other labels HYBE has under it's umbrella followed a similar model to BigHit. That would be exciting.
The HYBE family is just not a thing in my mind from a musical standpoint. Until I see another group really going for it the way BTS has done, I will not take them seriously just because they're part of HYBE. It's heartwarming to see the BTS members interacting with other HYBE artists. But, I think that's simply them being kind, respectful colleagues and nothing more.
Thank you for this video queen I loved this then I love it more now
Hope BTS is safe from all their evil intentions
Honestly it really doesn't matter. When people talk about Hybe family they usually talk about cute interactions between the artists. But if you talking about company stans yes the hybe artists don't really sound alike but i must say most of it is good quality music.
But i agree with you with the authenticity as an Army i also stan two other groups TXT and Lesserafim. And i started liking them because of their authenticity not only in music but also in the group chemistry which is something i also ador about BTS.
The groups might have similarities though since I think they share producers, choreographers, songwriters? So in that aspect there might be. But I get what she is saying. TxT have great lyricism! And their members are producers and songwriters too.
Yes, this! They have industry connections and things like market analysis in common.
To me at least, this is the root of the "family" concept. Also, it's natural to have more interest in something you have SOME kind of connection with - whether it's buying your fav's merch, eating at a restaurant your fav likes, listening to a song recommended or covered by your fav, or checking out someone who works in the same building with your fav.
It just so happens that my favourite groups and songs to listen to are from Bighit. They are passionate about music and I appreciate that
proud of txt as they are doing such a great job at such a young age
This video isn't about friendships or who is close with who, it's about BUSINESS, watch the entire video before commenting "but they're all friends" 😒🙄
For K-pop this is like welcome to the new world. Family may be important to others it doesn’t matter to international fans .
whenever we're talking about corporations and jobs, the term family should never be used. it's delusional. i'm here for bts and if their company, their literal job place, is treating them well than that's a relief. but a family it is not. it's just that bts lucked out with having a good boss in Bang PD who wanted to invest in them and believed it will pay out in the end. which it definitely did.
absolutely, its so weird that people call wholeass corporations and their employees a family, like these massive labels are not your local small business yall ...
I'm not a company stan but most of the groups I happened to like are from Hybe . In Japan , we call company like Hybe group company , ' gurupu gaisha ' . it means there is a parent company, the big one , in this case Hybe Corporation and there are many companies under them, in this case Weverse , Big hit , BeLit Lab , Pledis, Source music, Ador etc . Each company is somewhat independent and have their own CEOs . We don't really put them under the same brand because the products they produce are different . That's how the Group-companies work , how business-corporations work . It's the same with Hybe too .
Love the interactions between BTS and other artists of same labels. I was a BTS fan in starting days like in 2015 or 2016... and now i watch suchwita and run bts and i watch txt's to-do too, enhypen's en-O'clock, le sserafim too, newjeans and seventeen's going seventeen(their mafia games are on another level, they play the best mafia game)too.. i like music of other artists too! I love their healthy relationship with their sunbaes and dongsengs too!! I can say like I stan/am fan of hype labels or hybe artists lol 😂❤️🩹.
Actually i don't care either it's hybe corporation or hybe labels or bighit labeled or hybe family what i care about is the music and artists and their treatment from the company to the company and to other artists..
“What differentiates BigHit with artist under other Hybe labels and others labels in general, is the way in which they prioritize the artist and their art instead of other superficial factors”
“BTS has 3 rappers that started as rappers, not just pretty faces that were told to rap because they cannot sing”.
My favorite lines from this episode 😌🔥 and pure facts btw
It's funny because I always been very firm on the fact that Hybe is a corporation and the labels are still very much different from each other.
I kind of view the entire Hybe umbrella as a blended family, with the Korean labels being step-siblings and the American being cousins. SM is going to be an interesting one.
I personally think there's a big difference between a stan and a fan.
I only stan BTS, however I am one of the people that can say that I'm somewhat of a Hybe "company" stan as well.
One, due to Hybe continuing Bighit's wish to manage their artists (with creative freedom/involvement)
Not all companies does it perfectly, however at least they are trying.
And two, almost all of the labels Hybe has contained artists I considered myself a fan of, even before the merge.
Like Gfriend, Seventeen and Nu'est were all some of the groups I considered myself a fan of, and I was so pleasedly surprised when Fromis_9 was transferred to Pledis.
The groups that have been released under Hybe; TXT, Enhypen, Le Sserafirm and NewJeans are all groups I have become fans of as well.
The only label I don't have much of an opinion of is Koz Entertainment, however with them releasing their first Boygroup, it might change.
I don't mind much that some of the labels give their groups a "concept" like you have to start somewhere, and as they grow older, they are probably going to take on new things.
What I favor the most with Hybe, is literally how different their artists are, as I have a wide taste in music, and it feels like they something of everything.
Does it mean I like all the songs that Hybe artists come out with? No, but I do like majority of their songs.
So I view Hybe as a blended family, and I absolutely love seeing them blending and getting to know each other better.
And I love that Hybe are slowly having them interact with each other allowing them to build a relationship, instead of forcing it.
I only stan BTS, I am a casual listener of TXT and Lee Hyun and to some extent LS because I was interested in the way Source wanted them to be authentic and involved/grow and I would like to see a girl group for Gen Z come up that way. Every other artist under a HYBE label is a non-issue to me. I am uninterested in what they are offering.
I hope fans of these groups see this video and start to understand that ARMYs don't owe them and their groups anything just because they throw "hybe family" around. It means nothing.
Great video! You're doing great work. Also the content warning had me gasping! lmao
i don't see any engenes or tokkies demanding anything from army
@@andreinapereira552 I don't know what tokkies are but engenes did give it a go in the beginning, there was a big expectation for support to trickle down from ARMY, citing BTS being on the i-land(?) show and their interactions with Hobi. In fairness I haven't seen them do it since.
But I also didn't read the comments under the dance challenges.
TXT has no official position because all 5 can rap and sing and they write their songs, even produce their songs.
Yeah they are and they giving me more ...😉
Or they have no position cause they're are not fondamental in those. Their rap is kpop rap, their singing is idol singing and their dance is kpop dance but they know how to produce and write excellent kpop songs
@@fearnot_jeans Exactly
True, and there being no positions can also be linked to the lore they have. So much more potential to look forward to
@@fearnot_jeans hmm don't think so, since we can see they have backgrounds for either dance or singing since way before they became trainees.
Also let’s not forget that everyone wants the BTS approval😭 they see BTS interact with one of them groups and they all jump up and down celebrating like no end. The BTS check mark is really important not only for Hybe groups but Kpop in general!!!
Sit down. BTS themselves are more humble than you armies
Your conclusion explained the situation very well. I'm an army and i have become casual listeners and even watched a lot of vlogs from other artist from hybe because i genuinely like the others and i feel like they have this same theme for the other artist which is encouraging artist growth along with unique group dynamic. Now i have noticed that other than bts, i have payed quite more attention to le sserafim and txt and even a bit of seventeen that follows the theme heavily, but not as much for the enhypen. And what Min Heejin did with those interviews and articles turns me off from having an interest in NJ, i guess this video has explained it well and made it clearer for me. Great Video 💜
I look forward to hearing your opinion on this, since I stan nearly every single group under HYBE so I can't wait to hear from different perspectives ! Looking forward to another amazing video essay, Bora 💜 (+) once again you've opened my eyes, a well researched a thought-provoking video essay again, thank you
No wonder I've just heard songs from others but man I'm a fan of bts and txt music like crazy! Especially txt never disappoint!!
For me honestly what is so crazy is that, at least on twt, we can see that (even though i don't believe in a Hybe Family but in a Bighit Family) Armys are more neutral or try to stay neutral to other Hybe groups, but since other groups don't have a fandom like Army but consist of many kpoppies and BTS haters, they "want" their group to be the best in Hybe OR want them out of the "family" saying they would be better on their own. So yeah, many Armys do not believe in Hybe family but perhaps cos our guys have interactions with those groups or because they are supportive of rookies (as the great artists they are), we do try to be respectful or to even hold our tongue for their spikey comments.
Also i had never thought of the family photos... It is a great way to see as to how i think Bighit sees itself. I believe they do see themselves different from other labels (and they are since they don't answer to hybe unlike others). That is why i sometimes find it funny when even Armys say "oh hybe give promo to X but not to BTS" when in real, promos aren't done by Hybe but only perhaps paid or approved by Hybe when Bighit doesn't have the need to ask for approvals, they have the promos THEY want to have and stay away from the things they want to (as they always have).
And honestly, we can see the "competition" between other labels, there may even be a competition with BH, especially in BTS's absence (they're still here btw), but its like they all want to be the next "goose that lays golden eggs" of Hybe. So it is only expected that they may do tricks, tricks BH don't pull for BTS.
At the end... I dont know.. I can see some groups' some members having respect for BTS (since in reality all industry is either at awe with them or jealous of them), especially if they see the opportunities they get BECAUSE they are under hybe, the corporation with BTS name, but also because there does feel like there is a race between labels to seem to have the next "golden egg laying goose" even at the expense of shadowing BTS's achievements, i don't think many Armys can see HYBE as a real family, especially if some k-media and silly blogs and kpoppies try so hard to shadow BTS by using those groups. Army that have seen how BTS came to be where they are rn with all the hardships and that they are still not accepted truly, THAT Army is just not there yet to be able to embrace all Hybe groups as family, disregarding the shady words being used (against bts) on social media and media in general. "the fastest" "the most #1 albums" ".... after BTS"... Unless Armys believe that BTS is accepted fully and respected in Korea and the industry as a whole, those words and possible tricks being used (even the smallest one) to promote other groups under Hybe, will sadly not sit right with Armys. But maybe one day...
Well said
i remember how moas was fighting with enginies because they wanted to be in a one family with bts lol.
this needs to be pinned!
Exactly
Woahhhh Blueedenise , you just write out my thoughts 👏💜
I like their interactions, and if that's family we can have more of it. But not forced, more like along chemistry/friendship lines. Like Soobin had a vlive recently with Seungkwan from Seventeen. It felt totally authentic, from just bowing and greeting in the building to bonding more over the picnic I guess, it's just nice to see, creates new dynamics outside the box, and just let's an artist be human and bond because they genuinely like each other rather than because they have to act as family. We know some Enhypen members are close with TXT, but we also know there might be stronger friendship lines across companies and Yeonjun e.x. is closer to Ateez Wonyoung than he's to a Hybe colleague. And I personally like it that he's free to express that and frankly that should be a normal for all artists in general. Also between gender lines, but we know hat is a whole different difficult point.
But as for music? Not even BigHit artists sound alike. And they shouldn't. If BigHit tried to create another BTS out of TXT, I wouldn't have followed them. And I'm a casual listener of other Hybe labels music, but that also applies to artists outside Hybe like Shinee, Key, IU, Jessi etc. On the other hand I started ok with Enhypen but with time their sound wasn't mines anymore, and I thought they would use their members differently, but they don't. I also don't like how Belift manages them so tightly, it's a totally different atmosphere than with TXT and the chaotic but warm interactions with their staff. At least for me.
I think of HYBE artists as a distant family rather than a close one. What I mean by a distant family is that HYBE is composed of other sublabels, Pledis, Bighit, SoMu etc.. Those sublabels on their own are close to those within themselves (seventeen with nuest members, bts with TXT) but to each other they're still kind of distant because they haven't spent a lot of time together. I think that's something HYBE wants to change seeing how close ENHYPEN and TXT are quite close. Personally, I wouldn't mind having a big HYBE family type of dynamic, it allows the idols to interact more freely with each other without them being scrutinized for just talking to other idols.
Also, I just wanted to say that being a multi-stan is perfectly okay. Just as you like different types of foods and different types of movies, liking multiple different groups is fine as well. As long as you don't throw other groups under the bus to elevate your own, I don't see a problem with being a multi stan. Just as there are toxic multi-stans, there are toxic solo stans. We shouldn't let a loud minority be the main voice.
i understand where you are coming from, and what you are trying to say. but i think that it is quite inevitable to be a multi and yet not throw any of the groups you are stanning under the bus. once you are a multi, you will naturally compare the different groups' releases, dancing, vocals, visuals etc, and surely there will be a group that you prefer over the other. and when talking about the groups you stan, there will be negative comments made.
@@its_always_the_7 I can't really say that I agree 100%. While I do believe that it's natural for us to compare groups I don't think that it's correct to stigmatize people who aren't 100% committed to a group. It feels almost like a cult where you're saying "you're either with us or you're against us" which is absolutely not true at all. Just because I don't devote 24 hours of my day 7 days a week to BTS doesn't mean I won't buy their tickets in a heartbeat. I think that's more of a personality problem rather than a multi-stan problem if all you do is compare groups to each other and make negative comments about one.
you took the words out of my mouth! i agree with you. so far in hybe i only stan bts and txt and though i'm a casual listener to en, nwjns, svt, and &team these two are the ones that i love the most since their music resonate with me more than the other artists from hybe. i love both bts and txt equally and never compared them bc for me bts is bts and txt is txt, they're two completely different group, i don't see the point in comparing groups honestly it's so stupid. i also hate fanwars the most, i just want everyone to get along but i think it's impossible as long as there is superiority complex within fandoms or companies or whatever. i guess i just have to do my best not be like those ppl.
for me, as long as we never too biased on certain groups, never think group A is superior than group B, acknowledge that all groups has their own charms, then even if you stan 50 different groups that won't be a problem.
like you said toxic ppl are everywhere, both are exist in multi stans and solo stans but what makes them toxic is not bc of how many groups they stan but their mindset and mentality.
@@timothy9979 i agree, its the mindset.
@@its_always_the_7 really? I've never done that, I've been a fan of BTS and TXT for over an year but I've never really compared them
Quick correction, you're wrong about LE SSERAFIM.
I assume you didn't watch the full documentary nor do you follow them, because they weren't just "sat down and told what their concept will be".
Le Sserafim were involved in the making of their concept, they had all talked to the label and with higher ups including Bang PD on what message they want to send out, what kind of artists they want to be etc.
But because they are a new group with no experience in concept making or planning etc, the company took all that they had said, their ideas and wants for their concept, and helped make it become reality.
The scene where they were "sat down" was a briefing of the concept which they had put together WITH the members as well as an opportunity to explain it in the documentary to the fans.
As proven by the two songs Yunjin had written by herself before you posted this video and the third song she wrote and released after it, they are allowed to be as artistic and independent as they want.
Their first album had songs written by the members and their second and most recent album had ALL except one song be written by the members.
Yunjin and Sakura are the main writers, the both of them also have experience with writing music before Le Sserafim, but just like with txt the unexperienced members were and are encouraged to also write and make their own music, which is why almost all members were credited as songwriters in the second album.
The reason to why Le Sserafim operates the same way as bighit artists do is because they are co-managed by hybe and source music, this means that they are cp-managed by the same people that manage bts, Lee Hyun and txt, and from what we saw of the documentary they work very closely with Bang PD just like bighit artists do.
This is why bighit's ideals are reflected in also le sserafim, because they are essentially being managed by the people who created bighit.
I don't think you did too much research on them, probably because they were just used to strengthen the point you were trying to make.
But if anything doing proper research on them would only strengthens your point, because the only artists outside of bighit who hold the same values and artistic integrity as bighit artists do is the group co-managed by hybe and the founder of bighit, Bang PD.
The way hybe family never once made me think of how SM, YG, and JYPE are considered a family cuz of something they have in common. It’s their interactions with one another as human beings and being supportive of one another. Yet another way hybe is different (not perfect and not amazing as hell - they could improve a lot and I hope they do as time goes by). To me. It didn’t even cross my mind of why the big 3 companies are called a family of sorts anyways. I also figured it was because they obviously support one another and interact often. Have grown friendships. The way hybe artists also have. I’ll still refer to them as hybe family because a family means your supportive and encourage one another. When BTS was constantly working they truly did not have a lot of moments that they could even meet other artists in the company. It’s slowly changing and it makes me happy. BigHit family is absolutely a thing tho, txt and BTS relationship is amazing and growing each year. And I’ve always love lee hyun and BTS/txt relationship too. I’ll continue doing what I do and be happy when many of my fave artist interacts with one another within hybe for sure. Those who only like BTS, y’all do y’all too.
☠️☠️☠️
Honestly though i listen to most of the groups from hybe and though ive known enhypen from when iland began , theres no other group i stan rather than bts , how much ever i try to involve and watch other groups content ill be back to bts
And in all honesty i would love it when the younger idols under hybe interact with bts , if they're a family or not thats complicated thing for me but i definitely know they acknowledge and respect bts for who they are , and so they have my respect too ..
Even Bang pd in an interview with CNN said that with Bts it's like being in the family but Hybe is a big corporation and there are new artists who don't even know who he is if not the producer and that's it.
Hybe look for profit and can't put , even if it's a marketing strategy, in the same pot so to speak the Bts and can't be cornered to help the new groups or the fandom Bts to love new groups, who is multis well for them but they mustn't attack us if we won't, i.e. the Army's.
I came back from the newest drama and I was fucking right, hybe family does NOT exist
seriously though, MHJ's words sound so ... SM. It reminds me of the time SuperM have their debut in America, and a good portion of that is SM CEO talking about why he wanted to create this group, his vision etc. They really treat their groups like product.
i’ve been an army since past 5 years and an engene since a year ago and tho i happened to join both the fandoms for very similar yet different reasons, it feels nice to associate a part of enha w/ bangtan cuz at least they’re free to express their inspirations more than artists under other companies. but for me, a hybe stan = a person who coincidentally happens to like the sound of most groups under hybe corp. (for me it’s txt, nwjns, enha & bts) lol, nothing more, nothing less. though a joint concert would def be a dream come true, i won’t be surprised in the least if there isn’t any, ever cuz honestly, there is no reason for it to be.
I just know this comment section about to filled with the constant victimisation of multis and making army's the villain which the exact thing that piss people off😭😭😭 NOBODY IS ASKING YOU TO STOP LISTENING TO OTHERS, ENJOY!! but you HAVE to understand not everyone functions like you do and have singular interests so constantly pushing them on accounts that were dedicated/built on bangtan might irritate people. the multi hate is NEVER for the normal ones i still don't get why normal ones keep injecting themselves into these debates. it's ALWAYS directed at multis who keep setting up BTS, or speak up as "army" and give stupid takes, NEVER defend army/BTS whenever the other fandom in their armymulti domain is beefing with us, etc etc it's was actually not that bad initially, i remember there being so many armyblinks and armymoas....... but repeated bashing from their co-fandoms and their silence has been a lesson enough for btspoppers🤷🏻♀️ I feel their dislike is justified. BTS have enough antis as it is, multis need to stop adding to it, just go listen to the music and don't participate in one sided drama
Hey, I just wanted to say, thank you very much for all these great Video essays. It really does help the new fans of BTS and even the current ones. Also I was wondering if you were going to go more in depth about BTS hidden tracks and Storyline. Have a blessed day and God bless .
The last line is true for me that there is no unconditional love and support for hybe family if I don't love their music. I love TXT and new jeans for thier uniqueness in music. That's all for me.
I'm not a company stan but I my ult kpop groups are TXT, LE SSERAFIM, SEVENTEEN and NewJeans. Tbh I don't stan them because they're from HYBE but because I genuinely like their music and I love their personalities, and its honestly just a coincidence that they all are in HYBE.
TXT is my ult no.1 group, I've been a fan since their debut cause I really liked their debut EP but the main thing that made me stan them was their TALK X TODAY series and their other contents like TO DO in short TXT is a very fun group to follow. Also their +U (The Star Seekers) storyline is brilliant which made me totally get into them more.
As for LSF and NJ, their debut EPs were love at first listen. I honestly really love their music.
And tho I've known SVT since their early days what made me officially stan them is Going Seventeen and also cause my bestie is a huge carat and she introduced me to lots of really good Seventeen songs which made me dig more into their discography.
You make so much sense! I am an ARMY and started listening to other kpop groups and mainly HYBE Label artists recently and I really enjoyed TXT and Le Sserafim. I don't really prefer Enhypen or New Jeans' music and I cannot explain why. Now I can say it, it's AUTHENTICITY!
Same
As an army,
I would say your conclusion was to the point. We armys mostly end up being a casual listener of other hybe groups and if we like their music then we like it and if we don't then we just don't. There's nothing like we should support TXT or NJ or LS or Enhypen or any other group just coz they are in hybe, we like it we support it. Since the beginning BTS are doing what they want everytime freely and making music that totally reflects them, and this is what our taste of music is. I myself liked some songs of TXT, SVT, NJ and LS but that doesn't mean I am a hybe stan coz in the end I am an army and just their casual listener.
Also, I may like their cute interactions and the way they respect BTS sometimes fanboying and fangirling them but that's not how a family is built. So, it looks like a business strategy of hybe rather than building a family.
It does exist in some way but its more like a family split up in different countries and barely see eachother hhh
i was having a little discussion with an ex kpop fan friend of mine, when at some point she asked me about the whole hybe-big hit thing, and I realized I didn't exactly know _what_ was going on. even after googling it i still wasn't sure i understood what held true and what the differences are between these two "names". and then you posted this video and it's like my vision cleared entirely. you're so well-researched and always put things in a way that we can understand, especially about complicated business matters like this one. at the end of the day, stuff like that just prove to me time and time again that i chose the right artists to stan.
One thing i would like to point out that Seventeen is also one the groups known for self producing their music. So they kind of fit under the BigHit agenda? I dunno.
Anyways, they are under the same company or not, imo a lot of 'hybe family ' stans see this family thing to be a mutual respect for the labelmates. It's not the kind of family/ nation/ town like the other big 3. Those companies look for similar artists but Hybe has a lot of companies with different visions, thus artists with different music identities.
Nailed it!
I don’t think Seventeen fits necessarily in the “big hit agenda” but rather their philosophies aligned. The way Pledis let the members create music and choreography from day one even before they were acquired by Hybe uniquely belonged to them. I see them as a separate entity which is good because you see why the “hybe family” thing in terms of creative direction, music, artistry and promotion doesn’t work
@@maritareads5229 yeah exactly! Seventeen doesn't completely fit under BigHit 's agenda but their ideas are somewhat similar. I just love the fact that both BTS and Seventeen gets to create music for themselves and it's also a big reason for as to why I and many others stan them ❤️
Exactly!!
And the kind of music, genres, production and instrumentation used by bighit and pledis is very different..
Y’all it’s not everyone that is using BTS. The comments are wild 🤦🏽♀️
wow, such a good explanation.
thx u for this information.
this is why 90% utube channels and popular opinions out there are full of crap.
You're spot on with the fan crossovers and all that; I paid more attention to TXT, Le Sserafim, En-, and NewJeans' debuts because they were under Hybe, but I didn't automatically like/stan them just because they debuted under Hybe. For example, I wasn't even sure about TXT with their first album and then they won me over completely by their third
That could've been an uneasy conversation but to me you articulated it pretty well and I think I have to agree!
I do enjoy New Jeans fresh sound (although I wouldn't go out of my way to buy it for now) but they seem pretty authentic! I think that's definitely what attracts ARMYs and music lovers in general! I didn't know their management was like this though... I hope for them their label will continue to let them grow artistically!
I'm definitely more inclined to give a listen to other Hybe artists than the rest of Kpop artists but it still doesn't really land and I'm just an ARMY! Like I said some NJ and TXT songs are actually musically good so I can listen but these groups are way too different for me to be a company stan and the fan crossover will always be limited!
I'm actually more curious about the non-kpop scene in Korea more independent artists than other groups, or just artists from other countries, and of course North-american artists...
I do enjoy Hybe artists doing challenges and games together because one thing that holds back kpop to me is the excessive toxicity in fandoms! So I hope seeing the artists together can help a bit with that... But I'm not saying there shouldn't be competition because that's what make kpop fandoms so powerful, just less toxic would be better!
Thanks for the video as always! I think it can help clarify some points to some people 💜
There's no such a thing as a Hybe family, it's just a marketing strategy. between groups, they're coworkers, even some of them can be friends, but never a family. Don't let the company sell you that idea. No matter how many idols participate in trends with BTS music, I'm not going to fall for it just because the company wants more attention for other groups, i decide who i support, it's my decision. 😊
New Jeans is very much contributing to their music. They have one established composer and writer in the group. She was doing so before she got in the group. I believe she is contributing with another member, but the CEO is very strong on the visual concepts and dance. What is interesting is the bald guy from Balming Tiger participated in producing some of their songs. He is being celebrated as well. Come to think of it, has New Jeans had an interview to speak about their music? That would be very SM if not.
I think they're trying to create the Hybe family right now. You can tell which groups are closest to each other (which is basically TXT and Enhypen). But I feel like they are creating the family dynamic or just the family feel. I know a lot of us get excited when there are interactions between any group under the Hybe umbrella, but it is marketing. With that being said, they haven't been under the Hybe umbrella for that long, so they still need to get comfortable with each other or just have more interactions with each other. And that is happening slowly, which it should; there should not be an automatic connection except for TXT and Enhypen, that's one huge group and I refuse to separate them when they're in the same room. I think they are in the process of creating that family culture now with the newer groups and the existing groups so I don't think there's an actual Hybe family yet, but I feel like in a few years they're definitely will be. The former big 3 companies all had time to create their family labels as far as having the groups interact with each other and give off actual in-house family vibes. Hybe just hasn't had that time yet except with TXT being the younger brothers of BTS and then those 2 (TXT and Enhypen) just being one huge group together. But I feel like in time, there will definitely be a Hybe family, just not right now since that is slowly coming together.
At the moment the different groups under different companies within Hybe feel more like cousins - you don't see each-other very much, but you know each-other and are on good terms and sometimes you can interact with each-other when your shedules aline 😅 As time goes on perhaps with dynamic will change and grow between the different groups, and how the ethos for each company changes - will they all gradually move towards a similar motto/style/goal to further the idea of a Hybe Family? it will be interesting to see
@Kayleigh Peace That's the best description, honestly. I think the company could create at that atmosphere. It's such a big company, but I think they could do it.
They are.
I am an old k-pop listener and I listen music random but I am clear about what I do not like nor want to listen. One thing I do not listen is SoMu nor Ador (first because I was not interested and now because the lack of taste in how they are promoted) and I started noticing exactly because that the trend.
I like some of TXT and some of Enhypen but they never catched me nor any other of the groups under Hybe still, I started noticing how the real famous and more stablished groups started to "collaborate" with their "juniors". How suddlendly they are doing challenges together even if they do not belong to the same agency nor belong the same age group (as a teen a year or two is a lot) or make the same kind of music. They are trying but not among all, it was as the first Hybe concert, they choosed their biggest groups at that moment and the only could not make it was Seventeen. They are using the ones they want to make this in order to promote among them.
And do not let me start how they are trying to use peoples love for BTS and their history to make them more likeable.
Yes, there is not a "Hybe family" officially but neither is official that Hybe is pushing NJ as the "new" BTS and the "new" BlackPink but we all know they are doing it.
And I think in this the author made a mistake, they do not need to share a trait to make them family, SM had SNSD, f(x) and SuJu doing extremelly different things at the same time and still are a family becaise they belong to SM.
Just thinking of how boracity clocked that women in this video. She brought attention to the fact that she never said NwJ success, it was all her success. That woman has shown herself from the start most were just to ignorant to see it! You are a legend boracity!
Gurl u always spill the tea ☕
.. talking all the facts... I WANT YOUR VIDEOS TO EVERYWHERE SERIOUSLY
That’s remind me of when Enhypen visited Bighit and saw the wall with all the albums of BTS and TXT.
And I think one of them said that soon their own album will be on this wall. But an other was hesitant to say that will never happen, because of all this « hybe Family » strategy marketing.
When I saw this clip, I thought also Is Hybe family really exist ?
And to be honest I completely agree with you, we can’t put all these artists on the same label. Because as you said, some of them has completely different styles etc.
I mean don’t get me wrong I love seeing all of these artists interact, but that doesn’t mean that all of them have to be on the same label/family.
And I truly think that it’s better that way, because they can now all have the full attention of their own label.
Unlike Cube or Starship who only focus on their successful artist.
thank u so much for the construction music warning u saved my life!! never muted a video so fast!!
I just know that all my ults are from hybe lol~
(SEVENTEEN‚ BTS‚ TXT & LSFM)
*not a company stan!*
*Edit:*
ult groups AND ult biases too. (Yoongi & Scoups)
You missed the whole idea of le sserafim's concept at 11:24. le sserafim's "fearless" concept is derived from their own experiences themselves and not just to follow or copy bts's recipe. The producers interviewed the girls to form their "concept". They're not just told to represent being "fearless" coz that's just invalidating the members' desires and what they had to risk to debut for the first time or debut again. Le sserafim's brand is "freedom, a conviction of solid ego, and a desire to achieve."
Also according to their creative director, kim sunghyun (former creative director of bts) le sserafim have no "concept" where it would initiate fanmade theories and having the company to direct them but rather he helps the girls to portray what they desire to achieve and be the cooler versions of themselves. Here's an excerpt from an interview he had with weverse: "Neither BTS nor Lesserafim had a concept of having the company dress them. What I do is first have individual interviews with each member to hear what they want to express. When you do all those interviews, there is one common message that they all want to pursue that emerges." "As a producer, I never once kept "girl group" in mind and thought about it (differently). BTS and also Lesserafim, as people, they are really cool/awesome kids, so I just wanted to help them express themselves in a cool way. I focused on making sure we revealed each individual's personalities/unique traits."
3/5 of the members are involved with some of their songs since debut (2/5 songs in debut and 4/5 in recent comeback) yunjin was even one of the top credited in one song and even released two self written and composed songs. The girls were also involved with choreographing antifragile and they don't solely rely on their performance director when it comes to their performances they're very meticulous with every details and they're not afraid to correct a member and take criticisms from each other. Their music production especially title tracks is also being led by bang pd.
this channel is devoted to bts and thinking bts are the creators of everything ever related to self love so this is unsurprising, i just dont know how they managed to bring up anything from the documentary while also ignoring this fact 💀💀
@@angelelelelalalalalelae if y'll will come to watch their videos only with this mindset then may be y'll shouldn't!
@@abiisaqib7816 except i come into each of their videos with an open mind but i can actually think for myself and also see the strong bts-bias in all of their videos, they actually hate other groups and it almost promotes a big me vs them mentality when at the end of the day its all just music
@@angelelelelalalalalelae I agree with you. It’s exhausting looking at these comments with disrespect towards others. Im not sure if Im still interested in this channel
@@angelelelelalalalalelaeyeah it's pretty obvious. they we're talking abt the creative autonomy each sub labels have and how artists under these labels are involved with their craft but couldn't do the same for le sserafim and just straight up said le sserafim is following bts's recipe and the fearless concept isn't authentic to the girls coz according to them, "it can be seen in the le sserafim documentary that the girls were sat down and presented with powerpoint presentation the fearless concept that they will have to interpret" when in reality the creative director interviewed the members and that's where he formed le sserafim's brand. likeeee???? That's just so misleading and so disrespectful to the ssera members.
The only reason i call it "HYBE family" is because most hybe artist collaborate on challenges, stage performances (ex. &Team and ENHYPEN, ENHYPEN and TXT..) or variety shows (ex. TXT & ENHYPEN, HYBE X GAME CATERERS) and so on, and the artists under HYBE are always talking about exactly that "HYBE FAMILY", even BTS themselves when they do videos of a new artist that join one of the HYBE labels they say: "welcome to HYBE family", or when a label is aquired like QC, the hybe twitter post said: "welcome to the HYBE family" and sometimes the artist when they are asked about their label/company they say "HYBE", not their subsidiaries. Even tho there are times where they only mention their label. Think about it like the United States of america, even tho every state is different from each other with their own governors and staff members, and even their own culture and accents, they are still americans and part of the United States of America family with the same president (in this case the president in HYBE is Bang Si hyuk or Bang PD, the chairman of HYBE)
Because KAKAO entertainment artists don't mention any of that and is not bulding a "kakao family" doesnt mean that is the same with HYBE. HYBE is literally building the HYBE FAMILY since its conception, and we can call it HYBE family whenever we want.
I do call it Hybe family as well. I especially love how they interact with each other through tic tocs. I've seen every single tic tocs of jhope on the street doing the dance challenge with all the different labels under Hybe and I was really happy to see that. I also love the Hybe Game Caterer where all the groups from the different labels participated in it. That was fun to watch. I hope Hybe would make it an Annual thing cuz that was so much fun to watch.
same
Woah, thanks so much for the detailed explanation, I'm no longer confused about hybe and Big hits, so thanks
IMO There isn't anything wrong about referring to a collection of artists under one company a "family". But I think of that In a more business standpoint of mutual respect and in some cases being fans of each other. Asides from simply a marketing strategy from the company's pov.
But what many seem to misunderstand or think is that all the artists are close and always hang together. That's not the case at all when you consider how busy idols are on a daily basis or their personalities.
Just because Jungkook is more close friends with Mingyu, The8, and DK due to their association with the 97 liners, that doesn't mean he's close with the other members.
Another example that I think can be applied is IZ'ONE. In a general sense, yes they are a family in that we know their friendship with one another as a whole is genuine and they really do care. However, Sakura and Chaewon (I believe was mentioned in an interview) weren't close during their time in IZ'ONE. And I think there were small cliques within izone that we just aren't aware of. However, even in IZ'ONE, the two were genuinely friendly and do have a connection. But that wasn't developed more until they redebuted as Le Sserafim.
Idols are not obligated to be close to everyone in their company. It is more a courtesy and their own decision whether they wish to pursue a closer relationship otherside a working one. I believe Suga when he says that he wants to be close with Hoshi and the latter accepted. And I've seen many videos of idols offering to be close with a senior or junior, some within the same company.
That's why Key had a point in his YoungJi interview that SM family isn't really a family, they are merely coworkers who help each other out. However, that doesn't really mean that there isn't small cliques or friendships; who knows what there are without public knowledge. We know Yeri and Jonghyun were close as siblings before his passing. And no doubt Taeyeon and Key are the same with their friendship.
I really like Key as an artist and human, he's so real and honest. Is my favourite aetist outside of BTS and TXT.
I agree!
But especially for Le Sserafim they are still only rookies and have all contributed creatively now with their upcoming comeback UNFORGIVEN! It's also clear that SOURCE music actually created a concept that included their own ideas (chaewon + kkura talk about it when they are at the concept meeting), and keep in mind they had members only joining a couple months out from the actual debut. Their concept is about striving through adversities and adapting, which is reflected in their journeys to being idols.
Le Sserafim CREATIVITY:
HUH YUNJIN has also written, animated and released her own songs too! So theres lots of authenticity coming from this group, they've just had to find their footing. She has also written lyrics for their songs and had even produced an upcoming song this comeback. All the other members have also penned lyrics this comeback too!
Their journeys to being idols:
Sakura: 12+ years of idol experience, debuting twice (japan+ s.korea )and is now able to truly show her skills.
Chaewon: Debuted already but still wanted to entertain and grow.
Yunjin: Thought her kpop dreams were over and went back to America to major in Opera but was sought out by Source Music
(all three of the previous members were on a survival show that debuted iz*one, yunjin didnt make it the others did.)
Kazuha: a japanese ballet prodigy studying in the netherlands who wanted to pursue being an idol, and did in less than a year from her initial GLOBAL audition whilst learning Korean (shes made so much progress!!).
Then our maknae! Eunchae: she was a dance school kid who proved her skills in her SOURCE music audition and was the last to be called up after being a trainee for around 1-2 years, and only had a few months until the groups debut to prepare. (i dont know much about garam but im sure she had her trials and tribulations too... miss her)
love FEARNOT!!! get ready for UNFORGIVEN MAY 1ST!!!
Who's here after recent drama!! Plz bora we're expecting a video from you asap!!!
I actually was thinking she won't talk about this because it's simply not BTS but now that the woman has mentioned BTS so much I think she will 😵💫 and probably will cover about how everyone is just riding on their success dude it's crazy
For Hybe Japans group &Team, instead of the members participating in making music, some members participate in creating the choreography. Members K, Fuma, and Yuma took part in creating some of the choreography in their newest comeback ‘FIREWORK’. I highly recommend for yall to listen to their songs and watch their performances, it’s insane!
The only ones who I'd consider family is TXT and BTS not just because of the authenticity but because of their relationship they are genuinely friends and are actually close and I love that, I love that after BTS were alone in a label for 9 years (2010-2019) they finally have juniors who they can share their wisdom and advice with! I don't consider The groups under hybe to be a family other then BTS and TXT the others are more like colleagues with mutual respect for each other because yes Jungkook is friends with almost everyone in seventeen and TXT may be close with Enhypen and Fromis9 with lessersfim not all groups are close with each other meanwhile everyone under bighit is close Lee hyun, BTS, TXT are like family the others just acquaintances (no Offense my opinion)
Very well said. And I agree with a lot of the points you made.
Something I want to point out is that, it's OK to be a fan of a particular genre or a particular sound.
For example: I am a massive pop punk fan, and my favorite band in the genre is Fall Out Boy. And the label, fueled by Ramen, almost exclusively caterers to that genre and style of music and I definitely treat that as a sort of a buffet, to try and see if I like any of the other artists, and while I definitely have songs from other artists from that label, and that genre in my Playlist, FOB is still my favorite, because I connect with Pete's lyrics that most.
The same as I don't think there's anything wrong with being a fan of a producer/songwriter: look up ANY song written/produced by Max Martin and you'll see what mean, the man OWNED the early to mid 00s. If wanted a hit, you went to him. I definitely would say I'm more of a fan of his, than a lot of the artists he wrote for because they often didn't have much creative input into the music. That's not always the case, but once you become familiar with someone's creative style it's hard to miss. If you're a fan or just familiar with Ed Sheeran, you can sometimes tell when he wrote a song and gave it to another artist. I knew he wrote Justin Bieber's Love Yourself before reading the credits.
So, if you are a fan of, let's say Pdogg or Leez and Ollounder, because you like the way they write or produce, you'll become familiar with their little quirks and tricks.
But, while both ateez and dreamcatcher use leez and Ollounder, I can hear those similarities, but I can also hear the differences.
Watching this on September 2024 and my mouth dropping at just how you sort of predicted the MHJ fiasco.......
This is such a great essay on this hot topic. It needed much discourse but I'm happy that someone took time to untangle the connections and shared a right explanation of everything considered under hybe. lastly adding the ending part is a chef's kiss. Literally, i can assure we're not limited to one aspect of music and if needed we will listen to artist sharing the same authenticity but if other groups choose to go forward with their traditional tones, i believe none of us will go along accepting everything they've to offer. I've realised the trust I have for BTS will never be divided for any other groups but just for them only. Thank you for this video 💜
I pretty much agree with what you say here. "Hybe family" is based more on mutual appreciation from and between the artists and is not the same as a traditional k pop label family. I do think it's worth mentioning that you missed a portion of what was said in le sserafim documentary. They said that was the final briefing or discussion on the grp brand came after many discussions with the girls themselves. That the girls themselves had a lot of input into the brand. Also, they have writing credits on multiple songs on each album they've released so far. Not to mention the individual singles that Huh Yunjin has been allowed to release on all streaming platforms that SHE has nearly fully written herself. Which is worth noting, while acknowledging some of the songs they've done (title tracks) came from outside the girls creative output.
the way you word things and do ur research is so amazing!!! i love ur video essays 🙏🏻
I find it interesting that there are people obsessed with interactions between groups and that they "have to be friends". I´m just enjoying my 1 group and live my life
I don't understand how people have time. Most of the time I find people stanning multiple groups just bcoz they're bored.
Like BTS has the sort of schedule, it feels I'm stanning 45 different groups.lol
Hope I will not be disappointed by this video... Maybe a BigHit family but not a Hybe family although I respect Hybe to give their autonomy to each company.. But some of those compagnies have some unethical methods both in the promotion and the management of the artists... When the CEO chooses the concept, the songs, the style, even before the group being formed makes me question where is the artistic identity of that group... Also promotion and marketing are necessary to some extenct, past that it becomes unethical and dishonest..
For example if we talk about UMG.. they have many labels under their name but we know the one using the most inethical methods is Interscope Records, and some are more correct... So for me there is no UMG family.
I only support the artist I like, BTS, and BigHit as long as they're correct and respect BTS.
I know their artistic identity, they're transparent, they're honest and ethical... Anf I like their music.
WATCH BEFORE YOU COMMENT FFS
@@HailToTheMeep I did .. and what is the problem of expressing expectations, I wasn't even negative.
Please watch the video before you comment
@@Veronika-vy5ou Geez I did... What is happening.. Are we not allowed to comment about expectations, and I wasn't even rude or negative.... "watch before you comment"... what if I comment before and after huh.. You're weird
@@yasminesb7947 maybe instead of saying I hope I will not be disappointed with this video say ‘I thought I would be disappointed with this video but I was/ was not.’ It looks like you haven’t watched it
Honestly I was dreading watching this video, but i'm glad I did. I was dreading it because I truly am a fan of most artists under HYBE's subsidiaries; This wasn't on purpose I just realized it one day when I looked at my album collection. There's only around 3 k-pop albums that aren't marked with the HYBE logo on the back, and I listen to those artists casually; I don't even know most of the members names. Recently I have been using the label HYBE stan- it's much easier than listing out every group i'm a fan of that just all happen to be a subsidiary under HYBE. This video definitely makes me reconsider using that label for myself, because I don't stan groups before they come out (I stan groups for their music, and them as a person), I stan most not all "HYBE artists", and lastly BTS is always a priority above them.
Finally someone who explained this in a understandable way. So I can now tell I am a Bighit fan... And Fearnot, Engene, Carat...
The hybe family strategy doesn't bother me at all. It's just marketing to help the newer/smaller groups (in comparison to BTS) promote each other. If BTS wants to participate, then that's their decision. As it's been said many times before, the BTS members make their own decisions in regards to their career. Nobody can make them do something they don't want to do. So if BTS want to use their popularity to promote these groups (see BTS members participating in dance challenges with other groups or promoting them on SNS) then they can. I trust BTS. How other fandoms react to that is none of my business.
15:56 TRUE!!!! The company stans still end up diminishing BTS's efforts or have fanwars with ARMYs... there should be a poll or something to see how many of these "Hybe Fam" stans are actually ARMYs. IT'S RIDICULOUS!
This video made me realize that GFriend disbanding still hurts; they finally FINALLY started getting creative freedom with their music, and they were so excited for it, and then their label just dropped them … it stings like crazy
Yep. Still hurts.
I literally liked her statements.... she seemed realllyyy unbiased!..... Thanks for the honest review and being unbiased
BTS always support their fellow Hybe Artists, it is like a family. Bighit bang pd BTS are the most beloved family. But at Hybe, they do nurture their acts talents to reach their full potential, there's no competition, envy between them, they are under the same company and they are not competitors, they work together to achieve big, it's all love, respect and appreciation of each others success and achievements in the music business
🤣🤣
Lmao
Damn even 30 likes?🤣🤣🤣🤣🤣🤣 Mass delusion 🤣🤣
🤣🤣🤣
🙄
Wonderful, clear video as always ☺️
I’ve actually wondered about the difference with Hybe being an umbrella and what that means, and this explains it nicely. Thanks 💜