I think she did a great job and happy to see that CNET allowed this to be go online unfiltered. Truth is, Apple has no real idea how AI should be used or marketed.
@@CeeJay591I think nobody has an idea yet. Samsung also put in a bunch of AI tools since earlier this year. Other than the photo editor, others are hardly used.
THANK YOU for calling out how awful all the people in these ads are. They're basically anti-ads because they're all "if you use AI, you're just like these awful people."
thats exactly what i thought when i first saw those ads! i was so baffled and felt sad about the world. so refreshing to know so many others feel the same way about them
My favorite notification summary is if I don’t check my ring doorbell notifications for awhile, it’ll say “5-10 people are at your door” which makes me think I’m about to get robbed 😂
Who would have thought CNET of all places would be bringing this kind of brutal honesty? I thought they were legacy media. Makes them feel more fresh than the Verge
Since when is stoking the fire of fear and ignorance about a technology considered "brutal honesty"? Oh right, when it confirms people preconceptions based on that ignorance.
You'd have to be pretty ignorant of the AI space to think this is a takedown of large language models as a whole. It's raising certain points about the particular implementation and marketing of AI tech. I personally use Claude AI and the Cursor Editor on a daily basis and find them unbelievably useful. I can however also think she's raising valid points about Apple Intelligence in this video.
@@JamesR624The way Apple suggests to use AI in their promos is ridiculous, and in general also facing now that colleagues start writing with AI and what it used be live discussion is now some kind of awkward lawyer style conversations... Actually making hard on the other end (when you receive such msg) to really understand what they want to say and what they actually think behind all of these formally nice and correct constructions
I would understand, when it would be brutally honest. But the review is unreflected and cynical. Written from a very well educated white woman - which probably doesn't work as hard as some other people (more time on hand). It would for me be the "Karen" review. Sure - it was not helping that Apple really did this ads and showed lazy, stodgy (...) people. But yeah - I really like the cynicism. For example I admit, that I am using AI all the time (but then have to haggle between multiple windows etc.) - I am a non-English native speaker, and usually I focus more on the syntax than on the form. And I can even see, that due to the fact, that I am just quickly reviewing the AI writing on its content, my ability to formulate things become already better. Since I use AI, most of my written communication even becomes better, so the AI has little to improve upon the original. As said: the point of Apple advertising is absolutely reasonable. But saying, that idiots are using AI is just insulting in cynic.
Guys This is the Bridget Carey. An actual Tech journalist not a sellout TH-cam creator. That’s why the information is useful and actually critical of the product/service on offer not a 10min Ad
Is she tho? Sounds more like a hater to me, the way she said and empathized the word stupid several times, felt almost too personal. She seems more like a tik toker, actually. You can say the things she said much, much better and keep it professional and actually come up with good constructive criticism
@disco.lemonade Did you get offended by a video about an App? Wow the world really is a strange place huh?! Nope buddy she’s been in cnet for over a decade as far as I’ve seen. Really thorough journalist and doesn’t sugar coat anything; I remember when she got google glasses way back and she was truly excited but one of the first people to actually shed light about the term “Glassholes”. Critical at her own expense too. Kindly refrain from sharing your opinion on topics you have zero knowledge about.
Then again, not everyone's review of a service is law. Appel Intelligence may be useful to certain degree to other millions of people NOT working for CNET.
And that's what Apple got wrong: I use AI everyday and it is way faster, but as a tool, not as a boomer geeky tech stuff to say "wellcome America. Emoj smile face, emoj Yello hair". For example I'm now writing a web program and I don't want to waste time writing a function remembering all libraries etc that will move an element and handle all the update stuff: I describe the problem with every tiny detail and I can move on on software design (something that AI can't understand). Same with email: I'm stuck, I ask for a preview, I copy what I need, I'll ask AI if I need a synonym or a contrary without having to open 5 different sites or dictionaries. Boom. Done faster and better.
these commercials have been bothering me and you completely nailed why. Apple used to celebrate genius, creativity, independent spirit, courage to be you without limit. Now they celebrate a lady who looks like she wants to murder her family as she forgot her husband‘s birthday and mediocre people who are just intentionally scamming their friends and colleagues with artificial intelligence.
This video is the best. AI has been overhyped. The Apple Intelligence commercials are the worst: The characters are the coworkers we all hate. If they think they're fooling us, good for them. Maybe they'll finally get fired.
Future generations are becoming more du_ _ as education systems now passes everyone with little knowledge. So apple is making it to grab them at early. Making them even more du_ _. I love the future.
Apple would in the past ignore the GenAI buzz and release something when it was actually valuable. It's a shame to see them jump on a hypetrain for once.
I don't think it's over hyped necessarily, but this particular "tool" is a wildly improper use of the technology. There's no benefit to using this tool for the user, but the amount of data you provide the service is the entire reason it exists. Like, clearly the characters in these ads are the product, not the consumer.
Most reviews refuse to adequately critique Apple because Apple completely cuts of anyone who isn’t a die hard fan, refusing to answer emails, invite press for releases and send products for reviews. You only get acknowledgment from Apple if you just say you love everything they do.
I'm not in the business of tech reviews, I do game reviews, but I have to say this is one of the most honest and direct reviews on a product or service I have seen in a long time.... especially in space where a large majority of content creators may potentially have some sort of incentive to not be as hard hitting as Bridget is here. The discussion about the Apple Ads, comparisons to the dishwasher, a commentary on how people think (or not think) once they have the power to automate everything. Great piece and this style was genuinely inspiring, well done.
I have had the "apple intelligence" for almost 5 months since the beta... And I can tell you I haven't had a need for it not once. It's absolutely useless.
I honestly can't wait for this latest round of AI hype do die out. At least when "deep learning" was a thing about a decade ago, we got DLSS out of the whole affair. But now? I don't even think I'd use the current LLMs to correct my typos.
and the only “useful thing” is editing photos, but that’s possible from years ago by using other tools that can also be integrated into the photos app. image playground?? I used it 1 day and now, I don’t care about it. I mean it’s fun, but useful? no. apple intelligence is a fake concept because it’s not a different ai, it’s just the integration of chatgpt and some extra processing, not a different language ai, as gpt, copilot, or gemini.
@@_..-.._..-.._ people like you are 100% the most pathetic unlikeable clowns on the internet...how much of an absolute looser and no lifer one has to be to get so butthurt of some mistakes in a yt comment in which no SANE person [puts actual efort to check properly
Normally CNET praises apple... But today.. This particular review is very truthful.. Reviews like this will push companies to do something meaningful and keep the consumer at the centre... "And not for our money"
@@dave-000 totally agree with you bro. According to Apple reviewers dont exist.. but reviews like these will help the average consumer from buying these overpriced products and eventually force apple to price the right way
@@stevestephen9817 The thing is, I think Apple price their products the right way. Other products can sell cheaper by subsidising them with their ads and data broker businesses. Now I’m not vilifying other products, I think it’s a great and clever value proposition, I use them myself. But realistically it would be hard for Apple to be profitable if they price their products with the same razor thin margins as those other products, since Apple is in the phone business, not the ads business.
Longtime Apple user here. This is EXACTLY how I feel seeing these commercials. I already resist AI as often as I can and these commercials REALLY made me want to keep all those features turned off.
@ there’s is a marked difference between them marketing products as simple enough for children and the elderly to use it and marketing their “intelligence” features with a brush that paints spouses and business people as either apathetic, lazy, or stupid. I’m sure they’ve had marketing in the past that has been condescending on different levels, but these just hit me differently.
I watch individual TH-camrs reviews because I don't normally trust mainstream companies like CNET. This review of it was great in every way. Real journalism and well written
I want machines (AI) to do laundry and dishes so that I have time for reading, writing, painting, photography etc, not machines to do all the creative stuff such that I will end up doing all the boring stuff. - someone wise
Chores and other menial tasks are a lot harder to do with AI. In order to make "good" AI, you need a lot of data, which is found in bulk on the internet in the form of words and pictures. There's a reason why large language models and image generation were the fastest developmental areas in AI research. We have a whole lot of words and pictures but not "the actions to wash the dishes".
@@katgodExactly. Even if I have Apple Intelligence show me a re-write of my emails for a 2nd opinion, I do this amazing thing call proof-reading! 😮 It helps me make a DECISION as to whether what the AI wrote captures my meaning and tone well.
Finally someone is talking about these ridiculous Apple commercials that are driving me crazy! I was wondering if others also think these commercials are absolute trash, and by the looks of it, many people agree with me.
Honestly another thing that's under discussed is what cooling these AI servers is doing to our CO2 emissions. Microsoft had to admit that they're abandoning their goal of being carbon-neutral by 2030 because cooling a saw AI services going to increase CO2 emissions by 30%. That was a couple months ago they've since had to amend that and admit it's even way higher than that
What’s the stat came out after the election? Over 50% read at a fifth grade or below level? Apple doesn’t think we’re stupid… we pretty much are uneducated.
This has been said every decade from the person who manually washed their own clothes by hand & transformed into what is now an electric washing machine that’ll even ding you on the phone when it’s done… it is evolution, the dumb person still thinks the smartest way to wash clothes is by hand SIMPLY because they neglected every tool to help you do other things
All of this is making me think that Apple delaying releasing Apple Intelligence until months after the new iPhone wasn’t a mistake in planning, it was actually deliberate, because if people had known how useless Apple Intelligence was two months ago, I think a lot of people would’ve been put off paying for a new phone in order to get it.
Seems like a dark read. Perhaps. Maybe they also just don’t feel like it’s good enough yet. They’re known for not releasing stuff that they don’t feel like meets their standards. Maybe they should never release it?
@@Milano606you think apple cares about us? They obviously need their yearly cash flow for their pockets so that they can spend more money to research useless features
This is the kind of honest journalism we need. I’m tired of creators being afraid to share real opinions because they get free products and get invited to events.
It works, just not for workers. Large corps use custom models using their private data so they can do things like "Tell me, what's the best way for us to bust unions in Chicago, given a, b and c."
Absolutely. And vast majority of the ends users don't want it. All the tech companies just keep pushing it because no one wants the be the guy who's missing out. It's gonna burst like NFT did. Someone's gonna call out the emperor having no clothes. It's a bubble that has no end users who actually want it to buttress the gigantic cost.
@@xx133 It works the same for everyone. I doubt large corps need AI to bust unions. AI became democratized faster than nearly any previous technology. You quite literally have access to the same AI models as the large corps. You can claim they have access to a different scale, but the best possible intelligence is already available to everyone, usually for free.
The ad with the woodworking dad and jealous mom is probably the worst. "Oh look! Our daughters gave Dad a wonderful gift. I better one up them right now with a cheesy effortless video."
Yes, that sequence was overly pathetic and always come to mind. There was also the one where AI gives you a restaurant menu on your iPhone from taking a picture, while the actual one hangs on the wall and the guy could just walk to it and read it. 🤦♂️
Bridget Carey has no chill...and I'm here for it! Apple "Intelligence" is straight trash. The commercials, on the other hand, are an assault on actual intelligence.
Most of the AI functions work locally - that's why it doesn't feel useful. An iPhone is clearly not powerful enough to operate top notch models like GPT-4o or Claude so, for now, it's relegated to basic tasks.
Your analysis of notification summaries is spot-on. I spent less time watching your video than I collectively spent opening summaries because they had confused me. I finally turned them off, and now I save time by just being presented with the original notifications in the first place.
THIS COULD HAVE BEEN AN EMAIL! 😂 The irony is that if Apple Intelligence is used to transcribe a recording of the meeting, and then sumarise it send to those who missed it 😅
😂 gurl / bro yessssss just seconds after ending the video I came back to see if that marker resonated within anyone else. I just wanted to comment that what it looks like is although the business is just trying to keep up with the times and be competitive and although maybe with good intentions, it looks like as a business (whomever) hasn't changed its values/morals: Crazy was always crazy & stupid to a certain someone, or to a business it may just see it as the same difference. Just now it's at the business's advantage to overtake more than just products.
Apple is so far behind in AI. I use Google and Gemini for my AI needs and it proves to be extremely useful in teaching me new skills. And growing my level of understanding on many different topics. Simply put, Apple is failing in the advertising world about the pros of using Apple intelligence.
@@ChasingState and if you knew as much about what you’re asking Gemini to do for you, as you do about the chores the idiots in the Apple ads are asking Apple Intelligence to do, I wager you’d see that Gemini isn’t any better, it’s just obscured by complexity. It’s just as prone to giving horrible summaries, but people are mostly asking it about things they don’t already know, so it’s harder to spot when it’s wrong.
I’ve been an Apple fanboy since 1986, but I have to say this video is on the money… It really bothers me that instead of AI being an assistant it’s touted as replacing actual intelligence
Wake up. This isn't on Apple, this is on the users who got on the hype AI train. Right now, you could sell anything, any pos item if you sprinkle some IA on it.
I guess who benefits the most so far are ppl who speak English as their 2nd or 3rd language. Sometimes we can speak and write in English with no problem, but it’s just nice to have tools like this to help a little. But sure, the ads don’t make Apple look good
But that's not what they've been advertising. Besides there are tons of translation apps for that. Heck, Google has it built in their phones and it's called: Translate..and it works flawlessly
There are a lot of great benefits to AI yes and Apple is not talking about that Apple doesn't want you to think about that. They want you to think that you can be stupid at work, do better than more qualified people, because their tool allows you to lie and get to the top of the organization.
Yes you're right. It's extremely helpful for those who are not native speakers of English. I wish that Apple highlighted this and showed it as a helping hand for those who are struggling with these difficulties, rather than giving perfectly capable people yet another excuse to be lazy and incompetent.
i think that’s how Samsung marketed their AI, how you can translate calls and texts on the spot like that commercial with someone speaking Korean on the call but was able to translate it to English through AI. Apple really just wants to market Apple to lazy people so they can cheat more smh. It’s basically to make their customers dumber and make them even more gullible.
great point, esp "I really think the point of AI was that it was supposed to save us time like how the arrival of the dishwasher changed things at home by freeing our time from chores. But with AI what is the chore we're trying to solve for?"
So, i use AI as an assistant. Like you have an Intern that has a lot of book knowledge and redaction qualities but his not that aware or conscious of real world. I could go more into spesifics
What chat gpt helped me was rephrasing text that i needed to steal from other news sites to make it look like someone came up with by himself. I didn't know the 'job' that i got wanted me to do such tasks, i was never good at writing/rewriting texts so AI helped to do boring things quickly.
AI job is to lessen the time consumption and increase efficiency by doing some command and control. Whether people like it or not AI will part of our future and technology. AI is also use for research, automation, machine learning, accurate language translation, programming languages, and more.
"Foolish people faking it through life, lying to everyone around us and buying Apple products to look and sound like we're smart" Gosh darnnit! I think this is the best description of most of the ardent Apple users I know!
I've been using Grammarly for a few years, it expanded my vocabulary and reminded me to stop ranting when I was ranting (guilty). I now have MacOS Sequoia with the currently available AI services like predictive typing, auto correct, grammar and conversational tone adjustments. These are all on the fly tools that pair with my keyboard and fingers and I love them. I haven't used any of the summarise, reword-my-email, or other bigger AI applications and probably won't for a few years. $0.02
When i type on a phone the keyboard suggests correct words but when on a computer like right now i don't get any suggestions, i need to rely less on such things.
So basically you don't need to use your brain when you write. I learned grammar and spelling in school, and I read to expand my vocabulary. And Grammarly isn't always correct in its suggestions (I don't use it but I've read articles by people who do) so I'm betting that Apple Intelligence will have the same issues. In order to avoid ranting or using the wrong tone I go back and reread what I've written a couple of times and try to put myself in the position of the recipient before I send something.
Heck, I’d vote for you for president at this point because you know what this is a breath of fresh air. This was the best thing your channel has done to date. She just dropped the 🎤 . I love it. Keep it up.
This was possibly the best tech review I’ve seen maybe ever. The level of honesty and truthfulness and groundedness and even just having a human that advocates for being honest in the first place makes me want to hear what you have to say. I agree with just about all the points you’ve made here about Apple Intelligence. I’ve been using it for weeks and I am not impressed with any of it.
Bridget woke up and chose violence… and I am here for it! This video is AWESOME! I love the brutal review of this “feature” and for calling Apple out on it (and I am a big Apple fan). Bridget is no shill for Apple - she is calling it out for what it is (or isn’t). This version of AI is unnecessary and potentially harmful. And the marketing of it is terrible. Do they think all their users are slackers or are they just marketing this to idiots? Whatever the case, it’s bad all the way around. Thank you, Bridget, for calling this out! 🙌🏼
Im not really a fan of CNET, but if this is how all of this girls reviews are, I'll watch all of them. This brutal honesty from a large news outlet is refreshing!
Agree. Being 2 years behind, combined with an embarrassing rollout, makes it obvious that Apple is not an innovative tech company. They are however, a very successful marketing co.
I’m glad someone said it: I hate the slimy/stupid/fake characters in the commercials, and the entire rollout of Apple Intelligence is rather un-Intelligent. But then again, I think AI as a whole is becoming unfortunately the go-to brain for anyone who wants to “think”. Period.
Apple products have been feeling kind of anti-human this year. First there was the VR headset so you can live in a virtual world without interacting with other people, now Apple Intelligence will write your messages so you don't have to be bothered with things like human communication. Very strange direction the company is moving in.
To be fair that headset is AR not VR, it’s the real world with some added screens, not completely replacing the real world. But I get the point you are trying to make.
This morning I got a summary that said my brother was almost dead due to a car crash. What actually happened was that one of my brothers borrowed a car, and narrowly avoided being T-Boned by a truck doing 60, because the spare car was slow off the mark. Nobody was injured, but this phone risked giving me a heart attack. Thanks, Apple.
Apple intelligence isn’t impressive and Siri is worse or the same. Appreciate the transparency from Bridget. People demand transparency nowadays and done being sold false promises. Absolutely love this video. Bridget didn’t pull her punches. 🥊
@tino768 If cnet puts out a video like the best battery tips or apps for travel, they only do videos with apple products. They have a history of not calling out apple for their bs. They did a video 2 weeks ago and the girl with purple hair was praising how accurate apple intelligence was lol
Dang, Bridget Carey came out swinging.
😂
I think she did a great job and happy to see that CNET allowed this to be go online unfiltered. Truth is, Apple has no real idea how AI should be used or marketed.
@@CeeJay591I think nobody has an idea yet. Samsung also put in a bunch of AI tools since earlier this year. Other than the photo editor, others are hardly used.
This is RealTalk. At last someone has the balls to say it as it is.
🤣🤣🤣🤣🤣
Bridget cooking Apple wasn't on my Friday list
Me too 😂😂😂😂
But glad I came for the show 🍿🍿
fr she standing on business
Bridget should stay Cooking in the Kitchen
me too
Bridget likes Apple intelligence and thinks the commercials are comical.
- Apple Intelligence Summary, probably
Nice.
L O D S OF E M O N E, probably
No she goes pretty hard lol
😂😂😂
THANK YOU for calling out how awful all the people in these ads are. They're basically anti-ads because they're all "if you use AI, you're just like these awful people."
thats exactly what i thought when i first saw those ads! i was so baffled and felt sad about the world. so refreshing to know so many others feel the same way about them
My favorite notification summary is if I don’t check my ring doorbell notifications for awhile, it’ll say “5-10 people are at your door” which makes me think I’m about to get robbed 😂
yesss 😆😆
They maayyyy wanna switch that to “have been at” your door 😂😂
I think I had about a year’s worth of anxiety in the 0.5 seconds it took my brain to process what was going on the first time this happened.
The first time I saw that I was like WHAAAAA
Haha that's hilarious
Who would have thought CNET of all places would be bringing this kind of brutal honesty? I thought they were legacy media. Makes them feel more fresh than the Verge
Since when is stoking the fire of fear and ignorance about a technology considered "brutal honesty"? Oh right, when it confirms people preconceptions based on that ignorance.
You'd have to be pretty ignorant of the AI space to think this is a takedown of large language models as a whole. It's raising certain points about the particular implementation and marketing of AI tech. I personally use Claude AI and the Cursor Editor on a daily basis and find them unbelievably useful. I can however also think she's raising valid points about Apple Intelligence in this video.
I bet you use apple intelligence regularly @@JamesR624
@@JamesR624The way Apple suggests to use AI in their promos is ridiculous, and in general also facing now that colleagues start writing with AI and what it used be live discussion is now some kind of awkward lawyer style conversations... Actually making hard on the other end (when you receive such msg) to really understand what they want to say and what they actually think behind all of these formally nice and correct constructions
I would understand, when it would be brutally honest. But the review is unreflected and cynical. Written from a very well educated white woman - which probably doesn't work as hard as some other people (more time on hand).
It would for me be the "Karen" review.
Sure - it was not helping that Apple really did this ads and showed lazy, stodgy (...) people.
But yeah - I really like the cynicism. For example I admit, that I am using AI all the time (but then have to haggle between multiple windows etc.) - I am a non-English native speaker, and usually I focus more on the syntax than on the form. And I can even see, that due to the fact, that I am just quickly reviewing the AI writing on its content, my ability to formulate things become already better. Since I use AI, most of my written communication even becomes better, so the AI has little to improve upon the original.
As said: the point of Apple advertising is absolutely reasonable. But saying, that idiots are using AI is just insulting in cynic.
Guys This is the Bridget Carey. An actual Tech journalist not a sellout TH-cam creator. That’s why the information is useful and actually critical of the product/service on offer not a 10min Ad
Yeah but she’s going to end up using AI summaries anyway after all the sanctimoniousness
Is she tho? Sounds more like a hater to me, the way she said and empathized the word stupid several times, felt almost too personal. She seems more like a tik toker, actually. You can say the things she said much, much better and keep it professional and actually come up with good constructive criticism
@disco.lemonade Did you get offended by a video about an App? Wow the world really is a strange place huh?! Nope buddy she’s been in cnet for over a decade as far as I’ve seen. Really thorough journalist and doesn’t sugar coat anything; I remember when she got google glasses way back and she was truly excited but one of the first people to actually shed light about the term “Glassholes”. Critical at her own expense too. Kindly refrain from sharing your opinion on topics you have zero knowledge about.
Then again, not everyone's review of a service is law. Appel Intelligence may be useful to certain degree to other millions of people NOT working for CNET.
Oh wow, a real tech journalist! What an honor…
Such a refreshing take. I wish more content was unapologetically honest like this instead of sugar coating and watering down everything
Totally agree with this, the marketing is a huge let down and is telling you that it's ok to basically lie and cheat
Apple's marketing has been going down for a while. Remember the iPad pro crushing musical instruments, etc. fiasco?
@@kafalievdon’t forget about iPad one as well “what’s a computer “
I disagree 😊
But remember who won the US election 😂
And I bet CNET chose the wrong one...
If people use AI to send emails that are read and answered by AI, why even
Yeah...Soon enough internet will be just AIs talking to eachother...
And that's what Apple got wrong: I use AI everyday and it is way faster, but as a tool, not as a boomer geeky tech stuff to say "wellcome America. Emoj smile face, emoj Yello hair".
For example I'm now writing a web program and I don't want to waste time writing a function remembering all libraries etc that will move an element and handle all the update stuff: I describe the problem with every tiny detail and I can move on on software design (something that AI can't understand).
Same with email: I'm stuck, I ask for a preview, I copy what I need, I'll ask AI if I need a synonym or a contrary without having to open 5 different sites or dictionaries. Boom. Done faster and better.
Aaaaand welcome to part of the Dead Internet Theory 💀
@@juls_99_your reply was tooooo long. I need an AI to summarize it 😅
Internet is kill
This is probably the best of Bridget. Unapologetic, factual and saying it as it is. Love it.
I am a little disappointed we didn't get to see her kids react to it. 😂
I was charmed after her megaton review, but now I’m impressed!
these commercials have been bothering me and you completely nailed why. Apple used to celebrate genius, creativity, independent spirit, courage to be you without limit. Now they celebrate a lady who looks like she wants to murder her family as she forgot her husband‘s birthday and mediocre people who are just intentionally scamming their friends and colleagues with artificial intelligence.
This video is the best. AI has been overhyped. The Apple Intelligence commercials are the worst: The characters are the coworkers we all hate. If they think they're fooling us, good for them. Maybe they'll finally get fired.
Future generations are becoming more du_ _ as education systems now passes everyone with little knowledge. So apple is making it to grab them at early. Making them even more du_ _. I love the future.
Apple would in the past ignore the GenAI buzz and release something when it was actually valuable. It's a shame to see them jump on a hypetrain for once.
@@RH-nk7eoActually genAI is not useful.
I was thinking the same thing as I watched those commercials in horror.
I don't think it's over hyped necessarily, but this particular "tool" is a wildly improper use of the technology.
There's no benefit to using this tool for the user, but the amount of data you provide the service is the entire reason it exists. Like, clearly the characters in these ads are the product, not the consumer.
An honest review with zero simping? Am I still on TH-cam? I love this honest reaction to Apple's rushed AI effort.
Apple's monthly cheque clearly bounced
Rushed and yet somehow still late 😂
I tell you. Even some of the Tech TH-camrs have lost it and they think we don't know that their cheque is in the mail.
Most reviews refuse to adequately critique Apple because Apple completely cuts of anyone who isn’t a die hard fan, refusing to answer emails, invite press for releases and send products for reviews. You only get acknowledgment from Apple if you just say you love everything they do.
You talk almost as ChatGPT would be useful if not for data mining…
I'm not in the business of tech reviews, I do game reviews, but I have to say this is one of the most honest and direct reviews on a product or service I have seen in a long time.... especially in space where a large majority of content creators may potentially have some sort of incentive to not be as hard hitting as Bridget is here. The discussion about the Apple Ads, comparisons to the dishwasher, a commentary on how people think (or not think) once they have the power to automate everything. Great piece and this style was genuinely inspiring, well done.
Finally, some real critical journalism that isn't veiled comedy
The truth is funnier, anyway
I have had the "apple intelligence" for almost 5 months since the beta... And I can tell you I haven't had a need for it not once. It's absolutely useless.
I honestly can't wait for this latest round of AI hype do die out. At least when "deep learning" was a thing about a decade ago, we got DLSS out of the whole affair. But now? I don't even think I'd use the current LLMs to correct my typos.
Looks like you could’ve used it when writing your comment. “Haven’t had a need for it not once” is horrible grammar.
and the only “useful thing” is editing photos, but that’s possible from years ago by using other tools that can also be integrated into the photos app. image playground?? I used it 1 day and now, I don’t care about it. I mean it’s fun, but useful? no. apple intelligence is a fake concept because it’s not a different ai, it’s just the integration of chatgpt and some extra processing, not a different language ai, as gpt, copilot, or gemini.
“Never needed it not once” says all I need to know about you.
@@_..-.._..-.._ people like you are 100% the most pathetic unlikeable clowns on the internet...how much of an absolute looser and no lifer one has to be to get so butthurt of some mistakes in a yt comment in which no SANE person [puts actual efort to check properly
Well done Bridget. I am so sick of having to rewrite garbage "AI". I wish I could turn it off from every platform.
Garbage in garbage out GIGO
Microsoft with their Copilot AI button, shortcut, search bar, sidebar, browser, key and laptop be like.
“It looks like these people are more slimy than savvy” 3:05 that came out hard
Not the quote, and not the timestamp. Maybe use Apple Intelligence? 😉
2:59 😀
@@oo0Spyder0oo it's okay, you've got the context without it.
This is what reviews should be like. My respects. Agree 100%
Best review on Apple Intelligence I’ve seen.
Normally CNET praises apple...
But today..
This particular review is very truthful..
Reviews like this will push companies to do something meaningful and keep the consumer at the centre... "And not for our money"
!!!! SAY THAT LOUDER
I’m hoping this is a sign that the AI bubble in general is about to burst.
Umm, hate to disagree with you, but a trillion dollar company is not looking to reviewers to gauge their earnings bro
@@dave-000 totally agree with you bro. According to Apple reviewers dont exist.. but reviews like these will help the average consumer from buying these overpriced products and eventually force apple to price the right way
@@stevestephen9817 The thing is, I think Apple price their products the right way. Other products can sell cheaper by subsidising them with their ads and data broker businesses. Now I’m not vilifying other products, I think it’s a great and clever value proposition, I use them myself. But realistically it would be hard for Apple to be profitable if they price their products with the same razor thin margins as those other products, since Apple is in the phone business, not the ads business.
Longtime Apple user here. This is EXACTLY how I feel seeing these commercials. I already resist AI as often as I can and these commercials REALLY made me want to keep all those features turned off.
You should have felt this way long before now
@ there’s is a marked difference between them marketing products as simple enough for children and the elderly to use it and marketing their “intelligence” features with a brush that paints spouses and business people as either apathetic, lazy, or stupid. I’m sure they’ve had marketing in the past that has been condescending on different levels, but these just hit me differently.
Luckily by having an older phone they're not enabled 😂
I watch individual TH-camrs reviews because I don't normally trust mainstream companies like CNET. This review of it was great in every way. Real journalism and well written
I want machines (AI) to do laundry and dishes so that I have time for reading, writing, painting, photography etc, not machines to do all the creative stuff such that I will end up doing all the boring stuff.
- someone wise
That's awesome!
@@NirmalKumar-sc5tk Exactky this. I don’t want AI to make my art for me. I want it to write an email to my boss or do other such dull tasks.
Chores and other menial tasks are a lot harder to do with AI. In order to make "good" AI, you need a lot of data, which is found in bulk on the internet in the form of words and pictures. There's a reason why large language models and image generation were the fastest developmental areas in AI research. We have a whole lot of words and pictures but not "the actions to wash the dishes".
Chadpilled comment, probably the best one in this post.
Steve Wozniak made the best comment during an interview when he said he is in favor of AI….”Actual Intelligence”
I prefer combo...like having both left foot and right foot where I can dance etc than only 1 leg...same with artificial and actual intelligence combo
@@DingMS But only actual intelligence can determine if artificial intelligence is fooling with you.
I believe it was an interview on Bloomberg
@@katgodExactly. Even if I have Apple Intelligence show me a re-write of my emails for a 2nd opinion, I do this amazing thing call proof-reading! 😮 It helps me make a DECISION as to whether what the AI wrote captures my meaning and tone well.
@@DingMS If you think AI and the human mind are in any way equal, you sure are in need of intelligence.
Finally someone is talking about these ridiculous Apple commercials that are driving me crazy! I was wondering if others also think these commercials are absolute trash, and by the looks of it, many people agree with me.
all of Apple's big ad campaigns have been total fails the last 4-5yrs
Honestly another thing that's under discussed is what cooling these AI servers is doing to our CO2 emissions. Microsoft had to admit that they're abandoning their goal of being carbon-neutral by 2030 because cooling a saw AI services going to increase CO2 emissions by 30%. That was a couple months ago they've since had to amend that and admit it's even way higher than that
Finally, someone who isn't wearing rose tinted glasses when talking about ai.
“Foolish people, faking it through life, lying to everyone around us” …I mean, you’re not wrong
That’s been the case for years, AI is just making it easier for the user and harder to discern for everyone else.
That's most people. Even doctors get massive bouts of impostor syndrome.
Problem is, this is America now. Ppl have no self discipline, respect, or self control. Unfortunately mediocrity is celebrated by the masses.
Everyone gets a gold star ⭐️ mentality.
What’s the stat came out after the election? Over 50% read at a fifth grade or below level? Apple doesn’t think we’re stupid… we pretty much are uneducated.
This has been said every decade from the person who manually washed their own clothes by hand & transformed into what is now an electric washing machine that’ll even ding you on the phone when it’s done… it is evolution, the dumb person still thinks the smartest way to wash clothes is by hand SIMPLY because they neglected every tool to help you do other things
True, we voted for a felon who bankrupted 6 companies. We are all doomed.
This is not America, these are just ads creating a problem that doesn't exist so the intelligence features seem useful.
All of this is making me think that Apple delaying releasing Apple Intelligence until months after the new iPhone wasn’t a mistake in planning, it was actually deliberate, because if people had known how useless Apple Intelligence was two months ago, I think a lot of people would’ve been put off paying for a new phone in order to get it.
Seems like a dark read. Perhaps.
Maybe they also just don’t feel like it’s good enough yet. They’re known for not releasing stuff that they don’t feel like meets their standards.
Maybe they should never release it?
I think it goes deeper, perhaps they know the tech itself is pretty useless.
@@hershmysson their tech is at least two years behind the competition so yeah, at the moment it kinda is.
@@LukeVesty anything the competition has is just as useless though, I think that’s what apple is parodying.
@@Milano606you think apple cares about us? They obviously need their yearly cash flow for their pockets so that they can spend more money to research useless features
The amount of incompetence you need to screw up AI marketing is wild.
Used AI to market it
"Hey Advanced Siri, write an ad for Apple AI for me"
Like she said, Apple knows their users very well.
I’m almost thinking they’re taking the piss with this whole thing to satisfy the shareholders
Maybe because they used apple intelligence to write those ads... Doesn't make it any better
This is the kind of honest journalism we need. I’m tired of creators being afraid to share real opinions because they get free products and get invited to events.
I think you just watch the wrong people Drew
As Linus Torvalds said "AI is 90% marketing and 10% reality"
It works, just not for workers. Large corps use custom models using their private data so they can do things like "Tell me, what's the best way for us to bust unions in Chicago, given a, b and c."
It is a tool, you need to learn how to use it, and where to use it. Don't be a lazy lad, that will back fire.
Absolutely. And vast majority of the ends users don't want it. All the tech companies just keep pushing it because no one wants the be the guy who's missing out. It's gonna burst like NFT did. Someone's gonna call out the emperor having no clothes. It's a bubble that has no end users who actually want it to buttress the gigantic cost.
@@xx133 It works the same for everyone. I doubt large corps need AI to bust unions. AI became democratized faster than nearly any previous technology. You quite literally have access to the same AI models as the large corps. You can claim they have access to a different scale, but the best possible intelligence is already available to everyone, usually for free.
90% marketing, 7% hallucination, and 3% truth.
The ad with the woodworking dad and jealous mom is probably the worst. "Oh look! Our daughters gave Dad a wonderful gift. I better one up them right now with a cheesy effortless video."
Don’t forget the identification of a dog’s breed, while the owner is standing holding the dog lead! This just sums it all up to me.
Yes, that sequence was overly pathetic and always come to mind. There was also the one where AI gives you a restaurant menu on your iPhone from taking a picture, while the actual one hangs on the wall and the guy could just walk to it and read it. 🤦♂️
And he didn't even pet the dog!
This was a Google pixel ad
@@grigorioschatziandreou2558It was an iPhone 16 ad at the iPhone announcement event
Might be a pixel ad too but there was one about iOS 18 too in combination with the new camera button on iPhone 16.
Bridget Carey has no chill...and I'm here for it! Apple "Intelligence" is straight trash. The commercials, on the other hand, are an assault on actual intelligence.
Between these commercials and the art-crushing disaster we got earlier this year, Apple's marketing department needs a reset.
The leadership at Apple are overpaid and dropping the ball. Profits over true innovation
Finally someone says it how it is. We never asked for what all the tech companies are trying to tell us we want.
It is so refreshing watching someone say it like it is 😊
yes!!!
She summarized exactly how I feel about Apple Intelligence so far.
You mean she is dumb and does not want others to make her actually work hard anymore to produce anything of value that I can't using ai...
@@ChristophBackhaus Can you perhaps turn off AI and craft that response again such that it makes sense?
@@ChristophBackhaus Nice AI comment.
You nailed it. Instead of all the good and important challenges we can address with AI, stupid ones are being showcased
And if Apple is correct?
But can it actually meet those challenges? Can you actually trust the solutions it gives given we know generative AI is susceptible to hallucinations?
Most of the AI functions work locally - that's why it doesn't feel useful. An iPhone is clearly not powerful enough to operate top notch models like GPT-4o or Claude so, for now, it's relegated to basic tasks.
@@AWriterWandering it needs a human review. It can give something to start with tho
@@tonyburzio4107 😊
i watched the ads and i was like "wow so apple thinks their users are a bunch of dumbasses" LMAOOOO
Which is of course entirely correct. They know their customer well!
Have you seen what they charge for storage and memory? People pay it, so yeah……
I don't watch ads.
@@jacobsterg1736I don’t pay that much for storage!
"wow so apple thinks their users are a bunch of dumbasses" always has been
Your analysis of notification summaries is spot-on. I spent less time watching your video than I collectively spent opening summaries because they had confused me. I finally turned them off, and now I save time by just being presented with the original notifications in the first place.
“Maybe I’m weird for wanting to live in a world where people are truthful” 😂 So many awesome burns in this video (“pointless meeting” anyone?)
THIS COULD HAVE BEEN AN EMAIL! 😂
The irony is that if Apple Intelligence is used to transcribe a recording of the meeting, and then sumarise it send to those who missed it 😅
Really dislike these genius Apple ads…. Normally love Apple ads but these are plain awful. Even the song and smug actors staring into the camera
@@iron_recluseYeah these are so not Apple. Maybe they’re just ahead of the curve on surviving the next few years in the U.S.?
Given the lies in the recent election, you haven't seen anything yet.
I could listen to Bridget all day
Wow! 6:15 seconds of savegery
*minutes
375 seconds of savagery
😂 gurl / bro yessssss just seconds after ending the video I came back to see if that marker resonated within anyone else.
I just wanted to comment that what it looks like is although the business is just trying to keep up with the times and be competitive and although maybe with good intentions, it looks like as a business (whomever) hasn't changed its values/morals:
Crazy was always crazy & stupid to a certain someone,
or to a business it may just see it as the same difference.
Just now it's at the business's advantage to overtake more than just products.
@@willy-7030if read as a duration, ‘6:15’ ends with ‘… and 15 seconds’ making seconds seem a bit more appropriate than minutes.
Well, you can put yourself on the list of who Apple Intelligence is for. What is “6:15 seconds” supposed to mean? And “savagery” is mis-spelled. 😂
I want more Bridget Carey!
She is sweet, lovely, truthful, blunt yet convincing.
This is by far the best, most honest review of apple intelligence so far. Wow.
We need more of this!
This is the most spot on summary of Apple Intelligence and the current state of "Artificial Intelligence" in general on the Internet.
If your only touch point with AI is with Apple then yeah, I can see why you'd feel that way.
Apple is so far behind in AI.
I use Google and Gemini for my AI needs and it proves to be extremely useful in teaching me new skills.
And growing my level of understanding on many different topics.
Simply put, Apple is failing in the advertising world about the pros of using Apple intelligence.
@@ChasingState and if you knew as much about what you’re asking Gemini to do for you, as you do about the chores the idiots in the Apple ads are asking Apple Intelligence to do, I wager you’d see that Gemini isn’t any better, it’s just obscured by complexity. It’s just as prone to giving horrible summaries, but people are mostly asking it about things they don’t already know, so it’s harder to spot when it’s wrong.
I’ve been an Apple fanboy since 1986, but I have to say this video is on the money… It really bothers me that instead of AI being an assistant it’s touted as replacing actual intelligence
i was an apple fanboy too, 1985-1998. Talk about smart moves, that was the smartest.
Wake up. This isn't on Apple, this is on the users who got on the hype AI train. Right now, you could sell anything, any pos item if you sprinkle some IA on it.
... and honesty.. and intergrity... and work ethic... and...
Jobs must be fuming watching this.
waaaa waaaa waaaaa
@@abiyoyaand yet look who we just elected …
Wow I didn't expect this from CNET. Factual and critical, this is exactly what I want from real journalism. Thank you!
You know it's going to be good when Bridget is on the thumbnail.
I guess who benefits the most so far are ppl who speak English as their 2nd or 3rd language. Sometimes we can speak and write in English with no problem, but it’s just nice to have tools like this to help a little. But sure, the ads don’t make Apple look good
But that's not what they've been advertising. Besides there are tons of translation apps for that. Heck, Google has it built in their phones and it's called: Translate..and it works flawlessly
There are a lot of great benefits to AI yes and Apple is not talking about that
Apple doesn't want you to think about that. They want you to think that you can be stupid at work, do better than more qualified people, because their tool allows you to lie and get to the top of the organization.
Yes you're right. It's extremely helpful for those who are not native speakers of English. I wish that Apple highlighted this and showed it as a helping hand for those who are struggling with these difficulties, rather than giving perfectly capable people yet another excuse to be lazy and incompetent.
Lol no
i think that’s how Samsung marketed their AI, how you can translate calls and texts on the spot like that commercial with someone speaking Korean on the call but was able to translate it to English through AI. Apple really just wants to market Apple to lazy people so they can cheat more smh. It’s basically to make their customers dumber and make them even more gullible.
Bridget, thanks for being sensible in your assessment of AI and giving honest and intelligent feedback on these features.
great point, esp
"I really think the point of AI was that it was supposed to save us time like how the arrival of the dishwasher changed things at home by freeing our time from chores.
But with AI what is the chore we're trying to solve for?"
The chore of having to think for yourself
So, i use AI as an assistant. Like you have an Intern that has a lot of book knowledge and redaction qualities but his not that aware or conscious of real world. I could go more into spesifics
What chat gpt helped me was rephrasing text that i needed to steal from other news sites to make it look like someone came up with by himself. I didn't know the 'job' that i got wanted me to do such tasks, i was never good at writing/rewriting texts so AI helped to do boring things quickly.
@@SirusStarTV sounds just like BS to me
AI job is to lessen the time consumption and increase efficiency by doing some command and control. Whether people like it or not AI will part of our future and technology. AI is also use for research, automation, machine learning, accurate language translation, programming languages, and more.
It is quite a moment when you realize all the other grown-ups are out here just winging it.
“Foolish people faking it through life” this roast keeps giving 😂
I knew i wasn't the only one not giving a damn about these ai features.
You and me both 👍🏻
Haven't watched cnet in 10 year. Re-subscribed. please keep this honest content up
Did MKBHD do a review? He was probably 🥩 glazing Apple
"Foolish people faking it through life, lying to everyone around us and buying Apple products to look and sound like we're smart" Gosh darnnit! I think this is the best description of most of the ardent Apple users I know!
Exactly! Finally someone who gets it! AI should supplement us, not do everything for us.
Truth! Look no further than the AI-generated YT videos with AI narration 👍🏻👍🏻
Love the Bridget Carey segments, this is really written, edited, and presented. 😊❤
Good take. The proofreading feature is good, and that’s about it
I really like this new dark Bridget all negative and all. Edgy. Please more. And she's 100% right on Ai and how it is marketed by the way.
You can't have Apple Intelligence and still charge the mouse upside down.
Sure you can, and EVERYONE wants the power button to be ON THE BOTTOM of their computer. 🤣
I feel like this whole AI stuff is eventually turning into just another Apple monthly fee…
Actually that would be a good thing - that way I won’t have to figure out everything it touches in an effort to disable it.
The arrival of the dishwasher, for those who don’t remember: We spent as much time rinsing first as it would take to just finish with soap.
This is the best analysis of Apple ads in years
Probably the best video your company has ever produced. It’s truthful and offers insight.
I've been using Grammarly for a few years, it expanded my vocabulary and reminded me to stop ranting when I was ranting (guilty). I now have MacOS Sequoia with the currently available AI services like predictive typing, auto correct, grammar and conversational tone adjustments. These are all on the fly tools that pair with my keyboard and fingers and I love them. I haven't used any of the summarise, reword-my-email, or other bigger AI applications and probably won't for a few years. $0.02
When i type on a phone the keyboard suggests correct words but when on a computer like right now i don't get any suggestions, i need to rely less on such things.
So basically you don't need to use your brain when you write. I learned grammar and spelling in school, and I read to expand my vocabulary. And Grammarly isn't always correct in its suggestions (I don't use it but I've read articles by people who do) so I'm betting that Apple Intelligence will have the same issues. In order to avoid ranting or using the wrong tone I go back and reread what I've written a couple of times and try to put myself in the position of the recipient before I send something.
Heck, I’d vote for you for president at this point because you know what this is a breath of fresh air. This was the best thing your channel has done to date. She just dropped the 🎤 . I love it. Keep it up.
2:21 "Good job for doing nothing special that impresses no one." - story of our lives
Greatest Apple roast I've seen so far.
This was possibly the best tech review I’ve seen maybe ever. The level of honesty and truthfulness and groundedness and even just having a human that advocates for being honest in the first place makes me want to hear what you have to say. I agree with just about all the points you’ve made here about Apple Intelligence. I’ve been using it for weeks and I am not impressed with any of it.
Could you guys just work with Bridget and make a whole murdergram series of review videos? Thanks
Couldn't have said it better myself, the ads and features were rediculous, i lost faith in mankind of a minute but this video helps, keep it cominggg
Bridget Carey keeps it 💯 CNET has a gem, they need to keep her and pay her more. More content from Bridget plz! ❤❤ love it.
Bridget woke up and chose violence… and I am here for it! This video is AWESOME! I love the brutal review of this “feature” and for calling Apple out on it (and I am a big Apple fan). Bridget is no shill for Apple - she is calling it out for what it is (or isn’t). This version of AI is unnecessary and potentially harmful. And the marketing of it is terrible. Do they think all their users are slackers or are they just marketing this to idiots? Whatever the case, it’s bad all the way around. Thank you, Bridget, for calling this out! 🙌🏼
Finally, someone reviewing commercials.
0:53 - That sounds about right. You just left out "without realising that it stopped working about 25 years ago".
Amazing work Bridget Carey! This is one of the best tech review videos I've EVER seen. So spot on!
00:54.... that is a fact that should hit anyone with a half working brain...or to iPhone users, ask your AI.
Really didn’t expect a CNET video to make me cry. But here we are, great job. We need more content like this. Honest and pulling no punches.
Im not really a fan of CNET, but if this is how all of this girls reviews are, I'll watch all of them. This brutal honesty from a large news outlet is refreshing!
“Maybe Apple thinks its products are for the stupid ones”
Man, that’s powerful. Is there a brand that doesn’t come across that way?
Ads should make the audience feel smart, not foolish lol
I hope more media outlets highlight how poor Apple's intelligence currently is, especially in comparison to its competitors.
You don’t read tech news regularly, do you…
Agree. Being 2 years behind, combined with an embarrassing rollout, makes it obvious that Apple is not an innovative tech company. They are however, a very successful marketing co.
Nicely delivered Bridget.
What a fantastically refreshing video to watch. Absolutely love the honesty.
I’m glad someone said it: I hate the slimy/stupid/fake characters in the commercials, and the entire rollout of Apple Intelligence is rather un-Intelligent. But then again, I think AI as a whole is becoming unfortunately the go-to brain for anyone who wants to “think”. Period.
Apple products have been feeling kind of anti-human this year. First there was the VR headset so you can live in a virtual world without interacting with other people, now Apple Intelligence will write your messages so you don't have to be bothered with things like human communication. Very strange direction the company is moving in.
To be fair that headset is AR not VR, it’s the real world with some added screens, not completely replacing the real world. But I get the point you are trying to make.
Don't forget the crush commercial. I hate that the ecosystem is so good, because the messaging is absolutely terrible and definitely anti-human.
@@TMoney-wt1cw You can switch between AR and VR, a lot of the Apple marketing was for the VR mode.
I told my gf the actors felt like a holes, especially the commercial where the woman forgets the man’s name….that doesn’t make we want it at all 👎🏽
Thank you for posting this video. I was starting to think I was the only one who thought "AI" was ridiculous and pointless.
Glad I’m not the only one who HATES these Apple Intelligence ads. Yuck! Total turn-off.
I use website summary because these days it's 35 pages of fluff and ads before you get to the actual information you're looking for
According to the latest US presidential contest there are a lot of stupid people around.
Dont worry americans choose the president they deserve
Absolutely.
Thank God there are more smarter ones than dumb ones though. I can’t believe how close we came to a nation destroying Harris administration. Whew.
@@dbonnevilleNot to sure of that.
@@dbonneville exactly! the tariffs will save our country!! ...just like how Mexico paid for the wall
This morning I got a summary that said my brother was almost dead due to a car crash. What actually happened was that one of my brothers borrowed a car, and narrowly avoided being T-Boned by a truck doing 60, because the spare car was slow off the mark. Nobody was injured, but this phone risked giving me a heart attack. Thanks, Apple.
Apple intelligence isn’t impressive and Siri is worse or the same. Appreciate the transparency from Bridget. People demand transparency nowadays and done being sold false promises. Absolutely love this video. Bridget didn’t pull her punches. 🥊
I love Siri got one around and back more than once!😊
What about the transparent of “I claim to be a pensmith but all I do is type”?
Siri 2.0 isn’t even available yet…please do your research next time
It's about time CNET dropped a video like this. The biased videos were getting to be too much. Appreciate the blunt honesty.
So if it’s pro Apple it’s biased and if it’s anti-Apple it isn’t? Appreciate the anti-tech sentiment, but how do you differentiate?
@tino768 If cnet puts out a video like the best battery tips or apps for travel, they only do videos with apple products. They have a history of not calling out apple for their bs. They did a video 2 weeks ago and the girl with purple hair was praising how accurate apple intelligence was lol
0:26 love the inclusion of Krizz Kaliko!!! Strange music \m/
Uhh-huh!!!
5:29 you absolutely nailed it. Exactly how I feel about AI tools.
Yes, why think when can game?
Think bad
Game good
Rest good
Become Monke