Tailoring Luxury for India -

"Crafting Luxury for the Indian Consumer," was moderated by Sumisha Gilotra, Editor of Architect and Interiors India. Farah Ahmed, Co-founder of FADD Studio, Gowri Adappa, Partner & Co-founder of A Design Co., Iram Sultan, Founder of Iram Sultan Design Studio, Mr. Manish Airee, President of ICA Pidilite, Rupande Shah, Principal of Rupande Shah & Associates, and Shantanu Garg, Principal of Shantanu Garg Design, came together to discuss the practical aspects of modern architecture that define luxury in India. The discussion focused on creating a sense of home, prioritizing comfort through empathetic design approaches irrespective of cost. From exploring sensory details to experimenting with unique expressive mediums, the panelists explored practical avenues to deliver these enriching experiences. They also emphasized the pivotal role of industry tools like those offered by ICA Pidilite in translating these aspirations into reality for discerning Indian consumers. At the heart of their discussion was the rising trend of personalization, which they believe is reshaping the landscape of Indian design, promising bespoke solutions that resonate profoundly with each individual's lifestyle and preferences.