How Do Golf Sponsorships Work? | NLU Pod, Ep 879

Despite a lot of changes in the professional golf ecosystem, money continues to pour into the sport at the highest level. Why is that? What do brands get out of sponsoring events (big and small), and players (famous or not). We dive into what makes golf an appealing audience despite declining ratings, the decision to sponsor an individual player, using a title sponsorship as a vehicle for other business interests, the increased value around major championships, the unrivaled appeal of the Masters, and a lot more.
If you enjoyed this episode, consider joining The Nest: No Laying Up’s community of avid golfers. Nest members help us maintain our light commercial interruptions (3 minutes of ads per 90 minutes of content) and receive access to exclusive content, discounts in the pro shop, and an annual member gift. It’s a $90 annual membership, and you can sign up or learn more at nolayingup.com/join
Thank you to Titleist and the new GT Driver Lineup, ONE Protein Bars, and Rhoback.

[@mnbw727]

This episode is one of the reasons why I prefer your content to the Gen-Z YT golfers... There's actually substance and insight into the professional world. Watching these well-off kids play at beautiful courses, competing in "challenges" gets old after a few vids.
In other words, you all are PROVOCATIVE!
Keep bringing the heat.

[@theMattB]

Soly's ad reads in this are truly elite stuff. It's an honor to see an all-time great in his prime.

[@tbirdjeff]

This wasn’t a podcast. This was a MASTERCLASS! so good! More more more of this.

[@claynorrell2251]

As someone who works in the sports marketing and sponsorship space, this was awesome to listen to. Keep up the great work guys!

[@rpope317]

maybe this isn't the sexiest content, but geeks like me really appreciate it. Thanks Soly and everyone involved.

[@benlageson7703]

Please more of this content, already listened twice

[@jimbothejetset1982]

Thanks Soly and crew for pulling this together I found it very interesting and enjoyable!

[@valentindegen]

Awsome insights! Thx, Chris

[@CrispyGFX]

Get this Denny Cash guy on the show more often!!

[@TetchyyHD]

Great ep Soly

[@ethanbluhm4885]

Denny cash is the guy your boss tells you not to worry about

[@anthony_Welding]

2 for 1 tools hell yes!

[@Struttta]

stroking the algorithm

[@jaredallen7150]

Denny Cash sounds an awful lot like one of the NLU guys. I always knew yall were in cahoots to spam commercials on NBC and fill your pockets smh

[@joeblowmha]

Should have had max homa on, he has more logos on his shirt than a mexican baseball team.

[@opus_da_penguin]

We need a pga tour tax structure pod #big4accountant

[@darrenash2930]

Denny Cash is a LEGEND!!

[@bicopoker]

denny cash was a great listen!

[@skellvarnsen23]

monsters