A wonderful video. The fundamentals of the search campaign have been explained in a very lucid and detailed manner. This will be going to help many new learners who want to explore their careers to Google Adwords. Please keep posting some advanced campaigns on Google Adwords like Sales, App installs, etc. Awaiting to see some more such videos in days to come on varied subjects related to paid campaigns in different verticals of digital marketing
Hey Benjamin, could a reason for minimising the number of headlines and descriptions in an responsive adgroup is to ensure you have your brand in the headline/description? I have only brand name keywords, to do a brand name ad, so this would be logical right? unfortunately my URL doesnt have my full brandname (acronym)
One of the most thorough and informative tutorial videos I've ever watched. He clearly and concisely walks the viewer through each step. Excellent work. ...and thank you!
I'm currently doing the coursework for the Google Ads certification. I'm at the point in the instruction where we haven't done any actual walkthroughs and, being purely conceptual, it has been a bit of a challenge for me to wrap my head around; your video brought it all together -- thank you!
This has to be one of the best, if not THE best, walkthrough tutorials I've ever found on YT. Been looking for something clear and not condescending like this for ages. As you only made the video a few weeks ago, I know why now! lol! Only thing that could be improved is a list of timestamps for each section so I can refer quickly to a section I need to watch a few times.
I see people really liked this. I'm such a beginner that I found you assumed I knew how to navigate and I got lost towards the end...not sure how to find the page you are on at 38:08 or a little before that...but I like that you are patient and take your time.
I’ve selected a campaign and then and ad group in the main menu on the left (dark grey menu), then I selected ‘Keywords’ from the sub-menu on the left (light menu). The navigation can be confusing if you’re just getting started.
Thank you! I was just given an ad grant for the nonprofit I'm supporting and while I used to use advertising agencies to do this work when I worked for a big brand, now I feel like I can do it myself to help the little guys. Excellent tutorial!!
Benjamin I can't thank you enough. I have always been daunted working with Google Ads but your easy-to-follow lesson made the process much easier to engage with.
Thank you! Very useful information - conveyed in a clear and concise voice. I'm a litttttttle overwhelmed, as a complete newbie, so I'm sure I'll have to re-watch several ties, but I feel so much more educated than when the video started. Thanks again!
Thank you so much for this AWESOME video. I answered all my questions , something that Google Ad support could not answer. I had to send an email to Google Ad and got no response yet and this is day 4. Your great!!!!
Hello there! I really loved your video. A question came to mind, if you are promoting a product instead of a blog, would you still choose a search campaign type or perhaps another type? Thanks!
@@aldridgechris7962 y ID de Rea a y triturar uf furtiva xhr t de gente t6 tú tiene uzxz y f fui Tuz x x yuy y ya te te y da si ya ya vdd será dos f(.:/::.
Excellent job of explaining the basics of search ads. It was very easy to follow your instructions. I will watch this video again. I look forward to watching more of your videos such as conversions.
Thank you very much ! I being doing everything wrong starting with google smart sales campaigns that just burn my money very quickly and not sales at all! I am trying your advice will come back to you hopefully with goods news !!!
Pretty neat tut here. I started in Adwords some years ago and wanted a catch-up before testing some ideas this weekend so this info is just on point. Thank you -A
Thank you so much for your videos. I think you are the one who presents those kind of things the best out of all the youtubers I watch. Keep doing what you are doing ! :D
Just wanted to share that text ads ARE available to you as well. They just pretty much hide it. When you first open the responsive ad optio, looks for a blue URL-like text saying "Switch to Text ads mode" or something along those lines and you'll be able to create your own text ads A/B testing
Brilliant overview, thanks for the content. I have a couple of questions though: Why not create ad variations (replace glossary with terms) instead of two ads? If Google uses synonyms in all the keyword matching strategies (broad, exact, etc) why do we need to even need to create ad variants or create ads targetting different but very similar keywords?
It might sound silly to some but I am not entirely sure about this. How does google gather/estimate conversions? Do we need to set conversions in our Google Ads account or Google learns by itself which users are most likely to convert? Right now we are using the Manual CPC approach for several months and we would like to become more automated on conversions. Thank you for the great content!
You will want to setup conversion tracking (watch th-cam.com/video/VxFJcfqsbFE/w-d-xo.html for details) and you do have the option of moving to CPA bidding using your conversion data. You might also want to check out the enhanced conversions beta at support.google.com/google-ads/answer/9888656
Thank you, this is an awesome video, step by step! One question: Do I have to create 2 ad groups within the same ad. I am new to Google ads, so this was the easiest video to set up my first ad, but I only did one with no additional groups. Thank you, great video.
I'm so glad you found my video helpful! So if you're getting started, I would have one campaign with one ad group in the campaign. Then you would have five to ten closely related keywords in the ad group, along with two or three ads.
@@LovesData Thanks so much. I did my first ad. I will have to keep learning as placing ads may seem easy, but it is not. So thank you again for the tutorial. Very helpful! great channel!
Thank you for the video, very useful and one of the best on line. This video delivers very easy steps by steps guidance on how to create google ads campaign. Thank you for sharing.
Very informative. Thanks for posting. It might have been slightly more digestable if it was done in 2 parts; 52 minutes of high density content is a stretch.
Excellent tutorial, thank you. Would love to see a more in-depth video on ad variations. Also, please consider adding a mouse cursor highlighter so it's easier to see what you are clicking.
This was amazing! Your videos have helped me develop a significant amount of the infrastructure needed to manage product effectively and scalably - thank you!
Interesting material, but I have such a question, and the money will be deducted for any click on my ad? or how can I set up for buying or adding an item to the cart?
Thank you so much for this video. I did everything you said, but I see a status I don't understand. Can you please explain what it means ad group "not eligible"?
fantastic training ...... it would be so much easier to follow if you used a 'normal' business as the example eg a bakery, instead of your google analytics blog, that makes it more difficult to follow for someone new to google ads and all of the related terminology....but thanks so much....exceptional training....
Very helpful video for beginners, delivered with easy to understand step-by-step guidance. Thank you for sharing!
A wonderful video. The fundamentals of the search campaign have been explained in a very lucid and detailed manner. This will be going to help many new learners who want to explore their careers to Google Adwords. Please keep posting some advanced campaigns on Google Adwords like Sales, App installs, etc. Awaiting to see some more such videos in days to come on varied subjects related to paid campaigns in different verticals of digital marketing
Hey Benjamin, could a reason for minimising the number of headlines and descriptions in an responsive adgroup is to ensure you have your brand in the headline/description? I have only brand name keywords, to do a brand name ad, so this would be logical right? unfortunately my URL doesnt have my full brandname (acronym)
One of the most thorough and informative tutorial videos I've ever watched. He clearly and concisely walks the viewer through each step. Excellent work. ...and thank you!
I'm currently doing the coursework for the Google Ads certification. I'm at the point in the instruction where we haven't done any actual walkthroughs and, being purely conceptual, it has been a bit of a challenge for me to wrap my head around; your video brought it all together -- thank you!
This video is excellent -- covering all the basics in a friendly and detailed manner.
This video tutorial is clear, thorough and reassuring. It’s exactly what a beginner needs.
This has to be one of the best, if not THE best, walkthrough tutorials I've ever found on YT. Been looking for something clear and not condescending like this for ages. As you only made the video a few weeks ago, I know why now! lol! Only thing that could be improved is a list of timestamps for each section so I can refer quickly to a section I need to watch a few times.
This has been the best tutorial I found out on TH-cam ! Thank you for sharing your knowledge and expertise.
Excellent. I started knowing nothing, this guide has taken me to being up and running.
I see people really liked this. I'm such a beginner that I found you assumed I knew how to navigate and I got lost towards the end...not sure how to find the page you are on at 38:08 or a little before that...but I like that you are patient and take your time.
I’ve selected a campaign and then and ad group in the main menu on the left (dark grey menu), then I selected ‘Keywords’ from the sub-menu on the left (light menu). The navigation can be confusing if you’re just getting started.
@@LovesData d to w
E red as are
unbelievably helpful. i was in tears with frustration until I watched this. very grateful - thanks
Thank you! I was just given an ad grant for the nonprofit I'm supporting and while I used to use advertising agencies to do this work when I worked for a big brand, now I feel like I can do it myself to help the little guys. Excellent tutorial!!
Benjamin I can't thank you enough. I have always been daunted working with Google Ads but your easy-to-follow lesson made the process much easier to engage with.
It's the best Google Ads tutorial ever. Very clear and easy understand.
Thank you! Very useful information - conveyed in a clear and concise voice. I'm a litttttttle overwhelmed, as a complete newbie, so I'm sure I'll have to re-watch several ties, but I feel so much more educated than when the video started. Thanks again!
After spending a lot of times on YT I found this guy
Such a amazing way of tutorial
Thanks 😊
Awesome! That’s great to hear!
Hands down the most useful content on getting started with Google Ads that have found. Thank you!
Thank you for creating this awesome video! Very informative with very clear and well-paced explanation. Loved it... Subscribed :)
ur the goat for this. made it simple and easy to follow
Thank you so much for this AWESOME video. I answered all my questions , something that Google Ad support could not answer. I had to send an email to Google Ad and got no response yet and this is day 4. Your great!!!!
Thanks Benjamin. This is GOLD and definitely "switches the lights" on !! Much love Brother.
this teaching was the best and straight forward. easy to understand if even if you don't understand the terms
Thank you, was feeling pretty daunted but now excited to get started. Really helpful, just enough detail to not feel overwhelmed but in control!
Hello there! I really loved your video. A question came to mind, if you are promoting a product instead of a blog, would you still choose a search campaign type or perhaps another type? Thanks!
Hi Benjamin, just dropping by to say thanks for the great video, it really helped me a lot! Cheers
This was so excellent for beginners, and thorough! Thank you.
yes perfect very good
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@@aldridgechris7962 y ID de Rea a y triturar uf furtiva xhr t de gente t6 tú tiene uzxz y f fui Tuz x x yuy y ya te te y da si ya ya vdd será dos f(.:/::.
Excellent job of explaining the basics of search ads. It was very easy to follow your instructions. I will watch this video again. I look forward to watching more of your videos such as conversions.
Super. Great Explanation. I'm Magesh From India. I'm also a digital marketer and PPC Specialist. Your videos are awesome.
OMMGG, thanks!! I didn't even see switch to expert mode! 💜
Just found this video. Really thorough and easy to understand. Thank you.
Wow this tutorial is awesome thanks so much. I'm in a class for digital marketing and this was 10 times easier to understand as well as specific.
Thank you so much for doing this video, you made so easy to understand and follow it.
I'm so glad it was helpful!
Great Video tutorial - well structured and step by step with in-depth explanations and decision making guides. Well done and many thanks !
Thank you very much ! I being doing everything wrong starting with google smart sales campaigns that just burn my money very quickly and not sales at all! I am trying your advice will come back to you hopefully with goods news !!!
You are guiding star for many sailors in sea of Digital Marketing !
Google is a shark and doesn't care how much money it takes.
Note Google is effectively a monopoly and they get 2.5 million searches per second.
This video is excellent -- covering all the basics in a friendly and detailed manner... thanks a lot
This is perfect complementary learning material to official course!! Thank you!
Very straightforward, clearly instructed.
Pretty neat tut here. I started in Adwords some years ago and wanted a catch-up before testing some ideas this weekend so this info is just on point. Thank you
-A
Cheers - good walk through. Using your ideas for a new google ad. Hopefully better this time around.
Thank you for this amazing tutorial! by far one of the best ones in youtube!
This tutorial was so helpful, thank you! Super easy to understand and follow.
Thank you for posting such an informative video. I learned more in this video than I have googling
Awesome guide my friend! Very thorough and easy to understand! Cheers from Brazil!
Thank you so much for your videos. I think you are the one who presents those kind of things the best out of all the youtubers I watch. Keep doing what you are doing ! :D
Good presentation, and understand everything step by step.
How to do the payment was missing
Thanks!
This video is strikingly good!
Fantastic video.
Wow wow!!!!!! Best ever tutorial ever. THANK YOU for sharing..
Thank you! This was a great walk through. And yes I would like to see a video on ad variation as you mentioned in the video.
Glad you liked it Sutapa! I’ll certainly add that to my list.
Just wanted to share that text ads ARE available to you as well. They just pretty much hide it. When you first open the responsive ad optio, looks for a blue URL-like text saying "Switch to Text ads mode" or something along those lines and you'll be able to create your own text ads A/B testing
Absolutely! Great tip! I cover this in my follow-video about creating and testing ads - th-cam.com/video/bvG8YXpKqvc/w-d-xo.html
Thank you for the video. Would love to understand setting up Display Ads and the types of display ads.
This is great!! thank you sir.
Great tutorial! And you have a very nice demeanor. Thank you so much :)
Thank you for the courses!
Brilliant overview, thanks for the content. I have a couple of questions though:
Why not create ad variations (replace glossary with terms) instead of two ads?
If Google uses synonyms in all the keyword matching strategies (broad, exact, etc) why do we need to even need to create ad variants or create ads targetting different but very similar keywords?
Thanks! Layout has changed so you may have to jump around the video by a few minutes but otherwise very helpful.
Great and Fantastic Tutorial
Great video. I learnt a lot. Thank you.
I was stuck in the first section while creating an account, especially i didn't know how to find the dashboard for a new account. thanks for the help.
Absolutely well-paced.
*Awesome walkthrough!*
Thank you. Awesome easy to follow tutorial.
It might sound silly to some but I am not entirely sure about this. How does google gather/estimate conversions? Do we need to set conversions in our Google Ads account or Google learns by itself which users are most likely to convert? Right now we are using the Manual CPC approach for several months and we would like to become more automated on conversions. Thank you for the great content!
You will want to setup conversion tracking (watch th-cam.com/video/VxFJcfqsbFE/w-d-xo.html for details) and you do have the option of moving to CPA bidding using your conversion data. You might also want to check out the enhanced conversions beta at support.google.com/google-ads/answer/9888656
@@LovesData thank you Loves Data! subscribed long ago to your channel. do not regret it!
Thank you, this is an awesome video, step by step! One question: Do I have to create 2 ad groups within the same ad. I am new to Google ads, so this was the easiest video to set up my first ad, but I only did one with no additional groups. Thank you, great video.
I'm so glad you found my video helpful! So if you're getting started, I would have one campaign with one ad group in the campaign. Then you would have five to ten closely related keywords in the ad group, along with two or three ads.
@@LovesData Thanks so much. I did my first ad. I will have to keep learning as placing ads may seem easy, but it is not. So thank you again for the tutorial. Very helpful! great channel!
Really great stuff. You're an excellent teacher. Thank you.
Good review and a good primer, thank you!
Glad you liked it!
Beautiful Video , thanks for being the person you are .
I understand everything, Thanks for the video
Thank you for the video, very useful and one of the best on line. This video delivers very easy steps by steps guidance on how to create google ads campaign. Thank you for sharing.
You're very welcome! Thanks for watching!
U didn't confused like other ppl ...plz make videos on live ppc projects ✌️
Thank you so much for sharing your knowledge, this has been the best tutorial I found out on TH-cam. Subscribed :)❤️
Very informative. Thanks for posting. It might have been slightly more digestable if it was done in 2 parts; 52 minutes of high density content is a stretch.
Brilliant overview, thanks for the content.
Excellent tutorial, thank you. Would love to see a more in-depth video on ad variations. Also, please consider adding a mouse cursor highlighter so it's easier to see what you are clicking.
Easy to follow, Great Training.
This was so helpful and detailed I definitely plan to try this
Tank U for a fenominal video and tips as always! 🙌
Great Vid so far but I cant seem to find the button that says Expert Mode - Has Google changed this recently?
super nice
Thank you very much step by step and details.
it was perfect thank you very much ...i keep watching other videos
I loved this so much.
Thank you!
good job video and video excellent perfect begginners people
Excellent video. Thank you for making sense of this for me.
The video is great, informative!
Excellent video for starters. Thank you so much :-)
This was amazing! Your videos have helped me develop a significant amount of the infrastructure needed to manage product effectively and scalably - thank you!
Your presentation is awesome.
Interesting material, but I have such a question, and the money will be deducted for any click on my ad? or how can I set up for buying or adding an item to the cart?
Do you have any hints on making a good bid price or any sources to refer? That would be hugely useful. Thanks
Thank you so much for this!!!!. Very helpful to me.
Thank you so much for this video. I did everything you said, but I see a status I don't understand. Can you please explain what it means ad group "not eligible"?
A question of this kind, do you arrange individual classes?
Extremely helpfull - Cheers!
fantastic training ...... it would be so much easier to follow if you used a 'normal' business as the example eg a bakery, instead of your google analytics blog, that makes it more difficult to follow for someone new to google ads and all of the related terminology....but thanks so much....exceptional training....
Hi. A very good tutorial. I am learning a lot. Thank you for sharing.
What is the relationship between my ad budget and CPC?
The amount you pay for clicks on your ads (CPC) comes out of your budget. For example, you could have a daily budget of $10 and spend $2 per click.