For the best online advertising results possible, come get an estimate of GUARANTEED RESULTS from my firm. >>> guaranteedppc.com/ No fees until you raised your sales
No, I mean using "Maximize Conversions" or "Maximize Conversion Value" bidding strategy. I rarely ever use Broad match keywords due to how broadly it runs my ads (having my ADs show up for really irrelevant stuff), and if I do use broad match, it's only once I cannot scale at all anymore using phrase match by itself, due to this fact.
@School_Me 99% of the time, it's just exact and phrase, or just exact. If I cannot scale my ads anymore using exact match, I will use phrase match, and if I cannot scale anymore on phrase, I will use Broad for the very last step in getting the most out of a Google Ads account. Broad just runs way too broad anymore for it to be very efficient at generating a quick return for a client.
@@School_Me All the match types keep getting wider and wider over time as Google keeps reaching for more and more revenue.... exact match is like phrase used to be, and phrase match is like broad used to be
Interested in knowing how can you guarantee PPC when, no matter what you do, PPC can’t fix a broken offer? Sometimes the client themselves don’t have a good marketing strategy in place (product, price, place, promotion).
You are bang on correct. I usually won't give a client a guarantee if they have no proof of market, otherwise, I am just testing the market for them, for free. If the product looks good enough, sometimes I make exceptions. By far the bigger problem is though, other than the client wanting us to market their stuff with no decent offer (or flexibility in creating a decent one), is they don't have a site or sales process good enough to make it all work. You can have the Ads just right, none of it won't work if you don't have a highly converting site/branding, and excellent sales process (if you do lead gen or do high dollar ecom). Over the last 10+ years, I have gotten good at spotting what will likely work, and which will not based upon these factors, but I still do get it wrong sometimes.
For the best online advertising results possible, come get an estimate of GUARANTEED RESULTS from my firm. >>> guaranteedppc.com/
No fees until you raised your sales
Smart bidding are you talking about broad kw ??
No, I mean using "Maximize Conversions" or "Maximize Conversion Value" bidding strategy.
I rarely ever use Broad match keywords due to how broadly it runs my ads (having my ADs show up for really irrelevant stuff), and if I do use broad match, it's only once I cannot scale at all anymore using phrase match by itself, due to this fact.
@ so are you just using exact match and phrase only ?
@School_Me 99% of the time, it's just exact and phrase, or just exact.
If I cannot scale my ads anymore using exact match, I will use phrase match, and if I cannot scale anymore on phrase, I will use Broad for the very last step in getting the most out of a Google Ads account.
Broad just runs way too broad anymore for it to be very efficient at generating a quick return for a client.
@ it’s seams like phrase is starting to get kinda crazy like broad now , I’m going to try just exact to see what happens
@@School_Me All the match types keep getting wider and wider over time as Google keeps reaching for more and more revenue.... exact match is like phrase used to be, and phrase match is like broad used to be
Interested in knowing how can you guarantee PPC when, no matter what you do, PPC can’t fix a broken offer? Sometimes the client themselves don’t have a good marketing strategy in place (product, price, place, promotion).
You are bang on correct.
I usually won't give a client a guarantee if they have no proof of market, otherwise, I am just testing the market for them, for free. If the product looks good enough, sometimes I make exceptions.
By far the bigger problem is though, other than the client wanting us to market their stuff with no decent offer (or flexibility in creating a decent one), is they don't have a site or sales process good enough to make it all work.
You can have the Ads just right, none of it won't work if you don't have a highly converting site/branding, and excellent sales process (if you do lead gen or do high dollar ecom).
Over the last 10+ years, I have gotten good at spotting what will likely work, and which will not based upon these factors, but I still do get it wrong sometimes.