Amazon AI Update that Changes EVERYTHING You Know About Selfpublishing on Amazon KDP

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  • เผยแพร่เมื่อ 20 ต.ค. 2024

ความคิดเห็น • 43

  • @qwerasdf9422
    @qwerasdf9422 2 หลายเดือนก่อน +4

    The impact a book has on readers is experiential! Readers make a book a bestseller! When someone else determines, by their own criteria, which books are recommended for readers, it's called censorship! Of course, this is not necessarily bad, as long as readers can buy the books they like from other publishers! Thanks for the update!

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      Thanks for sharing your thoughts :).
      💯 Agreed -- "The impact a book has on readers is experiential!"

  • @plumstone4982
    @plumstone4982 2 หลายเดือนก่อน +7

    Lots to think about in here. I think I already implement an audience-focused strategy (easier to do when you write fiction), but it’ll be a huge pivot for some content creators. Thanks for sharing

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +2

      @@plumstone4982 Great observations! I think having a timely heads-up about this shift is actually good news for serious self-publishers, whether they are keyword-savvy or more audience-focused, and especially for self-publishers like you who already practice audience-focused strategies.
      Unfortunately, it'll probably be challenging for those who rely on 'how-to-get-away-with-publishing-shadily' strategies from TH-cam.
      As for content creators, I think it's a golden opportunity to make all sorts of fresh new content.
      I always appreciate your thoughtful comments :)

    • @davidclark573
      @davidclark573 2 หลายเดือนก่อน

      I was scammed for over $3000 by amazon KDP Publications.

  • @selfpublishingempire
    @selfpublishingempire 2 หลายเดือนก่อน +2

    Great to see you back! And with such a cool breaking video too :)

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน

      Thanks for the warm welcome back, Craig! :)

  • @everybodylovessnoopy
    @everybodylovessnoopy 2 หลายเดือนก่อน +1

    This is great for those of us who are already doing this! I feel like it's going to be so much more intelligent than the current model.

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      @@everybodylovessnoopy 101% agreed (Snoopy looks cute as ever :) )

  • @mehaboobbasha7231
    @mehaboobbasha7231 2 หลายเดือนก่อน +1

    Good Information, thank you for sharing

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน

      @@mehaboobbasha7231 Thanks for watching!

  • @johndwyerauthor
    @johndwyerauthor 2 หลายเดือนก่อน +2

    Great video...Good to see some tips for authors who want to make evergreen books.

  • @thinkjon
    @thinkjon 2 หลายเดือนก่อน +1

    Coming from an advertising background I've always approach creating books in this manner described in the video along with my marketing content.
    My questions are...
    Will KEYWORDS be no longer used? If not, how will we know if we have positioned our products correctly? Do we have to wait for the decline or increase in our sales?
    As they say, we are selling keywords. It was ALL based around keyword research (what competition is using for their keywords, what people are searching for with keywords, and the popularity of those keyword searches).
    I see how the AI will improve the search, but can it clearly eliminate the need for KEYWORDS?

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +2

      Smart questions, Jon :).
      From the context of the white paper, and all the sources mentioned in the video-- I think the overall change is not there won't be a need for keywords but rather a shift from our current, high prioritization of keywords, to a higher prioritization of audience over keywords; i.e., making sure all the elements that make up our books and their listings (book cover, manuscript, title, subtitle, backend keywords, book description, A+ content) align to what our target book buyers want. Which, IMO, isn't at all a bad approach to have when you're selling books on Amazon.
      If - as you well mentioned in your first paragraph - you have an audience-focused approach when creating your books, I would assume you have a similar thoughtful approach when deciding which keywords to use. In which case, I personally wouldn't worry too much or make any drastic changes but rather just do more audience research and create and publish books accordingly.
      On the other hand, I think it'll be a difficult change for selfpublishers who rely heavily on practices such as: keyword stuffing, buying keyword lists, rely on getting fake reviews, or have become heavily dependent on keyword tools.
      As for how or when this change will happen that's something we should all keep an eye on. On this note, something interesting I've noticed is Publisher Rocket's new update where it's focusing on suggesting "relevant" keywords. I think tiny changes and updates like these are quite telling of the big picture - where Amazon is heading. And also the fact that keyword tools are adapting/updating in alignment to having a more audience-focused approach is also a good determining factor of the reliability of a tool/ software.

  • @timhouser
    @timhouser 2 หลายเดือนก่อน

    Great video.

  • @LifeMojoMastery
    @LifeMojoMastery 2 หลายเดือนก่อน +3

    Thanks for this information. Shouldn't content creators always keep their target audience close in mind?

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน

      Well, this video refers to selfpublishers who publish and sell books on Amazon specifically - I guess you could make the argument that they are content creators of a sort - and I agree with you, in the ideal publishing world authors/selfpublishers prioritize their target audience. I think a lot of selfpublishers do publish their books with this perhaps very obviously thoughtful approach. But believe it or not, there are also a lot of publishers prioritizing other factors (for instance, gaming the system with savvy keyword tactics) over having an audience-focused approach.

  • @barbaramartinez7871
    @barbaramartinez7871 2 หลายเดือนก่อน +1

    With this information in mind, would you consider category advertising a better strategy than keyword or targeting other books similar to your own. Although I am not by any means a best-selling author, in my own experience I've had better results with category advertising than any other type. Would concentrating on that be in line with the direction the algorithm is headed?

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      Hi Barbara, I think we're all in the same boat here where until we actually live the changes, it's all pure speculation. That being said, I've always thought of running ads as having my books placed at the front shelf of a bookstore... With this in mind, no matter how differently the interior design of the bookstore changes or how the bookstore's computing system changes-- if, say you have a really good gardening book (with useful content, thoughtfully written, effective book cover, etc), the book will stand out and be at the reach of your target book buyers, regardless of any changes that happen to the bookstore's system.
      In the same way, I personally think it won't matter what type of ads we run, but rather how we set up our ads (e.g. the way we research and decide which keywords, products, categories to target).
      But at the end of the day, I think ads work differently for different people. I know people who say auto ads are the best, or people who are good at running keyword ads. I'm like you, category ads and product ads are what work best for me :).

  • @davidclark573
    @davidclark573 2 หลายเดือนก่อน +3

    I was scammed for over $3000 dollars by Amazon KDP Publications.

  • @CYCJTELEVISION08
    @CYCJTELEVISION08 2 หลายเดือนก่อน +1

    Great info.

  • @CB-mf8xf
    @CB-mf8xf 2 หลายเดือนก่อน +1

    It's all nice and good but how is this more fundamental just like on Google's continuous updates along the motto "Write for readers, not search engines."

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      How is writing for readers not more fundamental than writing for search engines?

  • @pookienumnums
    @pookienumnums 2 หลายเดือนก่อน +1

    yeah, and now that things like Luma and Kling, people will be able to make their own animated stories quite easily. And, kling will let you do five or six five second generations for free, per day, at least for the time being. and thats both text to video or image to video.

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน

      Oh are you referring to my thumbnail and some of the AI-generated images I included in my video? I am not familiar with Luma or Kling but aside from the the 5-10 AI images I prompted and generated through Ideogram, my whole video was human made - from script to voiceover to hours put into editing each slide of the video. Just to be clear :)

  • @BruceWayne15325
    @BruceWayne15325 2 หลายเดือนก่อน +2

    This sounds terrible, especially for producers like authors. If the AI tries to predict what people will buy, when it comes to books, they are going to heavily punish new authors that are trying to build a fan base. In the early days, authors don't sell much if any books. It takes years to build up an audience. With this change, it sounds like AI is going to punish you and prevent you from ever rising out of obscurity.

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      Wow, Batman. Calm down. watch the whole video and you'll realize this IS NOT bad news. The AI system mentioned in this video is not a predictor- it's not a robot that randomly suggests books to customers on a whim. Basically, the message is this - regardless of any AI/algorithmic changes that are bound to happen in the future, these are geared towards using common-sense knowledge-based systems. Consequently, if you want to build your self-publishing business on solid grounds -focus on creating authentic, good quality books and you'll be fine. Use your God-given common sense, make books that are relevant to your target audience, and you are good.

    • @HEART_MIND_One
      @HEART_MIND_One 2 หลายเดือนก่อน

      @@bookswithmariel Great response Mariel [I just found your channel, and plan to self-publish] - Thank you for producing such a clear video, with valuable and engaging content for “Self-Publishing” entrepreneurs. 🪭 ~~ 🙋🏼‍♂️🙇🏼‍♂️

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน

      Thanks Alexander :) and good luck on your selfpublishing journey!

  • @kenneth1767
    @kenneth1767 2 หลายเดือนก่อน +1

    I hope no trees will be felled for AI content. Let's save them for the true creatives.
    Remember to plant a tree every year and buy a real book every month.

  • @Mimi-xz3vl
    @Mimi-xz3vl 2 หลายเดือนก่อน

    This is strange to me. How can it be seen as a "threat" when there is more focus on what the book actually delivers than on keywords you can manipulate for your success? How is it revolutionary, when the reader is the center? I don't get it. I plan on publishing myself in a few years and have not yet read / seen much on marketing, but I was prepared for something way worse when I clicked on this video. But there is a possibility that I don't fully get what the consequences are and why this would be much more complex and difficult to handle. I am looking to get deeper into this topic

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน

      @@Mimi-xz3vl for people who have already been publishing and selling books on Amazon the shift that's happening is easier to grasp. I understand how strange this may sounds if you haven't yet published or have an understanding of Amazon's algorithm. No one's said this was a "threat" or "much more complex" or "difficult to handle" ;)

  • @mickaelux
    @mickaelux 2 หลายเดือนก่อน +1

    This video explains it's all about being relevant to the target audience. And I agree, that's great. But at the same time I think it's not *all* good, and can create damage on a large scale.
    Think of this: if you have to *always* align your products with your audience, you are not *truly* authentic.
    (Example with the dinosaurs: if you have to make a book with the kids' most wanted dinosaurs etc, then you cannot illustrate the "cool but completely unusual" dinosaurs that no-one knows, right? Because it doesn't resonate with the target audience. Even though you think it's great and that some ugly but badass creatures should be known by the public!)
    So what I see for the near-future, is some kind of "creative" isomorphism, in which it is not easy to get out of the already-established conventions.
    Another point I want to adress is that Psychology/UX have shown that the so-called "common sense" concept is not good in multiple social contexts, and that sometimes products that were doomed to be useless make a buzz out of nowhere and get famous for no reason. So sometimes being aligned with a target audience is not needed if the product is good!
    Anyway thanks for your video, it's great to have news of the industry.

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      Thanks for sharing your views, Mickael. I appreciate that your have a different angle, especially since you've taken the time to explain your reasoning behind your views.
      I agree with your psychology/user experience-based skepticism regarding the whole “common-sense-knowledge-basedness. There is the danger of something like this tending to over-generalize and/or make erroneous assumptions. And with any change involving AI still being considered as the wild west, it's tricky to find the middle ground between fear/suspicion for AI versus developing a lazy dependency for it. I’ve been giving it a lot of thought and I think the most level-headed approach any business should have to any techy changes coming our way should be one that comes from common sense (not the ‘so-called one’, but the gut feeling we all have), which is why I think you cannot go wrong with having an audience-focused approachAnd...I think here is where our perspectives clash ;) :
      1) You said “If you always align your product with your audience you are not truly authentic” emphasizing on “always” and “truly”. And with your dinosaur example you are suggesting that having an audience-focused approach gets in the way with creativity, am I right?
      I think I can see what you mean but it's a very partícular close-minded type of seller/selfpublisher you're referring to. For instance, the only scenario where I see your reasoning making sense is if a selfpublisher - who walks around eggshells around all the ‘wokeness’ going on - emphasizes the usage of pronouns and includes nonbinary and inclusive conceptive in their books ‘just to please the woke buyers and/or for the fear of censorship', i.e. if you sell books you don't like just to please others - ofc that's inauthentic and lousy and a big no-no. Which is why in the video I mentioned that if after doing research you notice a demand for two types of books, go with the subject matter you both like and know about.
      2) Read any literature on audience awareness and you'll see that none of it suggests being ‘’inauthentic’ or ‘giving up creativity'. Think of any decades-old children's book that is still beloved by children today.
      Take books like “Matilda” or “The Witches” by Roald Dahl for example. They're time-defying stories children love because the author understands children's sense of humor, and what keeps them up at night. He 'gets his audience’. His Illustrator, Quentin Blake, also understands this wicked sense of humor that gets kids cracking up, and delivers simple yet expressive character illustrations thoughtfully created to make a fantastic story even better. THIS is the audience-awareness I'm referring to. And in order to have this thoughtful and effective time-defying audience approach, you SHOULD NOT underestimate your audience's intelligence or imagination. Stop thinking that doing audience research for a dinosaur book for six year olds, limits your creativity. Don't underestimate kids’ ability to appreciate a sick book with “ugly bad-ass creatures”. (What you may learn through your research though is that kids ages 8 and up might appreciate “ugly bad-ass creatures” more and that your target audience is actually a slightly older demographic)
      3) Lastly I think that with the current keyword-centric way e-commerce search algorithms are built, “products that were doomed to be useless make a buzz out of nowhere and get famous for no reason” is already happening and it was actually easier to “gamify the system” than before AI came into the mix.

    • @mickaelux
      @mickaelux 2 หลายเดือนก่อน

      Thanks very much for reading @@bookswithmariel Mariel, I really appreciate the time you've taken to reply.
      1) About the summary: yes, you understood the message perfectly.
      About your reply: you have nailed exactly my thoughts on the near-future market (and the current one as well).
      With many people going for "get-rich-quick schemes" for their own reasons, I'm concerned that some will take literally the fact they have to align with target audiences, no matter what. Meaning: I can see people including stuff in their books just to please the market, as you well illustrated. Thus flooding the market with "checklist" books, like a robot would do, filling out a checklist of technical points to adress, pack it up, and put it on the platform simply for technical sells, claiming it's for the audience. That's the authenticity problem I was referring to.
      2) About your reply: I completely agree with everything you pointed out. Well-researched audience enhances any product people can make, it will be relevant to the readers while being produced with passion and authenticity. It's especially true when people take a conventional genre and change small portions of it, to reinvent the genre creatively: readers already know and love the theme/races/magical system/etc., but suddenly it becomes a new genre! i.e, a race cannot do a certain thing anymore or can do something they couldn't before (e.g, immortals having to confront mortality for the first time, or reversed). It feels amazing and engaging for readers!
      Though, as I have pointed out in the n° 1), I am concerned that some will not acknowledge that, and still simply take conventional stuff and re-do them without inventing anything (especially with "lazy AI dependency", as you mentioned), just because it worked before and *might* work again for their benefit. All in the name of audience, it's unethical - In the meantime it's really unfortunate if people do this in good-faith because they only know one genre and have not researched outside of it. So, indeed, audience research is key!
      3) Yes I'm sure it has always existed, some authors need to publish a lot for a product to be recognized, meanwhile others simply tweak here and there the SEO, and boom, they make a buzz with only one product in store! Eventually the outcome is from technical adjustments to link the target audience to the product, it doesn't really have to do much with the quality of the content itself.
      Note: I know this is quite a theorical point of view, looking from afar and focused on possible negative outcomes rather than positive ones, but that's because I try to understand and anticipate where any of these news will lead the whole system to, and what mistakes to expect and avoid doing. It's not meant to be grim about the present/future, sorry if it sounded like that!
      Again, thanks for taking the time to read! :)

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      Thank you for sharing some food for thought, Mickael :). I agree with your concerns and perhaps adding to the grimness I think that inevitably there will always be a certain percentage of people with a lazy/robotic mentality producing - what you well described as - 'checklist' books. It is why so many people watch TH-cam videos on how to get away with publishing AI-written books using plagiarism checkers.
      As Elon Musk once said, (paraphrasing here) humanity as it is now isn't prepared for AI, we should have been exposed to AI more gradually with enough buffering to prepare, not as suddenly as it's happened.
      But here we are.

  • @IvySnowFillyVideos
    @IvySnowFillyVideos 2 หลายเดือนก่อน +1

    Bahhhhhhh 🐑
    So long to my friend (innovation) 😧 no place for you in the AI world.

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      I can see the point you're making but I do see a world where our pal, Innovation, not only coexists with AI but is strengthened by it - when used wisely.
      That being said, you've given me an idea for a future YT video, may I feature your comment when it comes to it?

    • @IvySnowFillyVideos
      @IvySnowFillyVideos 2 หลายเดือนก่อน

      @@bookswithmariel I agree this is a valid topic for video content. Yes you may feature my comment. 😄

    • @bookswithmariel
      @bookswithmariel  2 หลายเดือนก่อน +1

      Awesome, thanks 😄