I didn´t understand how this video has no comment so far. Netnography is a great scientific method nowadays and Robert Kozinets is simply the alive father of it. How or where can I get the editions in Brazil for a fair price?
Thank you so much for posting such interesting content regarding netnography. I have just finished reading this book and it really is a bible for anyone seeking to start a netnographic project. This video gives the perfect overview about the book and was really helpful :)
Dear @rahmaaraben6966, the book is not available for free, but you can get new and used versions from around 20 USD on different online shops. Best of luck with your doctoral thesis, you got this!
That is an interesting question, dear xarity fan. There are definitely similarities between the three approaches. You could say that Netnography is applying ethnography to the world wide web. You might be interested in this article about Consumer Tribes, another helpful tool explore micro-cultures through social media: www.hyve.net/en/blog/understanding-consumer-tribes/
I didn´t understand how this video has no comment so far. Netnography is a great scientific method nowadays and Robert Kozinets is simply the alive father of it. How or where can I get the editions in Brazil for a fair price?
Thank you so much for posting such interesting content regarding netnography. I have just finished reading this book and it really is a bible for anyone seeking to start a netnographic project. This video gives the perfect overview about the book and was really helpful :)
Very innteresting video. Thanks for sharing, Netnography is a very important tool for marketing to understand what customers want and need.
Is it possible to provide me with the electronic version of this book? I'm a PhD student and i couldn't find it anywhere
Dear @rahmaaraben6966, the book is not available for free, but you can get new and used versions from around 20 USD on different online shops. Best of luck with your doctoral thesis, you got this!
how is Netnography different from virtual ethnography and digital ethnography? is there any difference in the first place?
That is an interesting question, dear xarity fan. There are definitely similarities between the three approaches. You could say that Netnography is applying ethnography to the world wide web. You might be interested in this article about Consumer Tribes, another helpful tool explore micro-cultures through social media:
www.hyve.net/en/blog/understanding-consumer-tribes/
Sounds interesting 🤔 Want to learn this method.