Ultimate Instagram Ads Tutorial for Beginners (2024): Step-by-Step Process For Running Instagram Ads
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- เผยแพร่เมื่อ 6 ส.ค. 2024
- This is the only Instagram ads tutorial you’ll need to watch this year.
By popular demand we are finally sharing a full in-depth step-by-step tutorial on how to create Instagram ads for beginners. If you’ve been struggling with how to create Instagram ads in 2024, Instagram Ads Beginner Tutorial, then you’ll definitely want to watch this Instagram Ads tutorial.
Watch to learn how to run ads on Instagram inside Meta Ads Manager to ensure you have high performing Instagram ads.
⭑ GET YOUR FREE COPY OF OUR ULTIMATE INSTAGRAM ADS CHECKLIST: bit.ly/InstaAdsChecklist ⭑
Thanks for watching: Ultimate Instagram Ads Tutorial for Beginners (2023): Step-by-Step Process For Running Instagram Ads
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Watch this video to learn more about instagram ads, instagram ads 2023, instagram advertising, instagram ads for beginners, how to create instagram ad, create instagram ads, instagram ads tutorial, instagram advertising 2023, instagram ads for beginners tutorial, instagram ads for business, how to create instagram ads in 2023, how to run ads on instagram, how to run instagram ads, ig ads tutorial
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TH-cam Family! Grab your notebook, your word doc, WHEREVER you take notes, because we are diving in DEEP. (You see the length on this!) Thanks for watching and DON'T FORGET TO GET YOUR FREE COPY OF OUR ULTIMATE INSTAGRAM ADS CHECKLIST: bit.ly/InstaAdsChecklist
Pls I can't see my Instagram acct on the Meta ads app... Nd I want to direct my audience to my Instagram account.. 😢😢😢Pls help
I didn't want to use the boost button as u said but I can't see my Instagram acct... Its directing me to messenger which I don't want
Hi! You'd have to manually connect your Instagram account to your Ads Manager. You'd also need to confirm that your IG account is connected to Meta Business Suite. Here is some more information: facebook.com/business/help/1125825714110549?id=420299598837059@@Nyeres_foods
Hi We are an English language school down in Brazil, and as far as teaching is concerned you are a great one. We became a totally online school after the pandemics and it has been difficult to have results with online advertising. This is the only aspect faulty in our business. We decided to do it ourselves and follow you. We have an exclusive and efective Storytelling method and about 20 years of experience. But our students come from word of mouth and now we must find results online. We will follow your course and keep you posted. Keep up the good work! Thank you!
Hey! Thanks so much for the kind words! Definitely understand the difficulties with ads, they can be a lot but once you have that knowledge, you're all set. Let us know if you ever have any questions - and thank you for watching! - C
This is seriously one of the best tutorials I have ever watched. I clicked on a video before this and it was NOT accurate and started going into what products to sell when I just wanted beginner ad tutorial, I love that her videos are what they SAY they are. At the 20:35 time stamp this whole section was SOOO Helpful!! I have Adhd and it can be so tough for me to handle executive functions and I love how she used her video (so personable) and the screen share visual to actually see what was happening, this helped me learn. I took notes as she spoke, and paused along the way. Sometimes I am so overwhelmed with starting but she made it so simple, and calming. WOW may God bless you and your business!!!
That's so kind, Alaji! So happy to hear this, that's exactly what we're aiming for with all of our videos - simple, easy to understand and immediately actionable. This made our day, thank you so much for watching! - C
The best basic beginner explanation anyone would ever need 🙌
Please make more such videos for business on Instagram
Thank you so much! We have a whole playlist of ad videos here: th-cam.com/play/PLr0cAjaVapOPPJeJHqcmbtrWG4bx9Im5h.html - C
This was amazing! A very sincere thank you! I am an old school marketer, Facebook or IG didn't exist when I graduated from college. However, here we are today..and I haven't created an ad since 2017. So thank you for this! I felt VERY confident creating my ad today! Grazie!
Hi Misti, you're an OG! You'll pick up the ad creation quick, it's a steep learning curve but once you're in, you'll be fine. Thanks so much for watching and good luck with the ads! - C
lovely !!!
I need ALL of the videos you mentioned! Especially the pixel one! And thank you! This was an amazingly easy video to follow! Absolutely no mumbo jumbo!
Thanks Silkeya, it's on the list, thanks for the kind words! - C
Hey Silkeya, just dropped a video on the Meta Pixel as promised. :) You can watch it here: th-cam.com/video/rtcJTpCG4ro/w-d-xo.html and let me know if you have any questions! - T
This is so helpful. Thank you so much. Yes please to all the other videos you mentioned!
Thanks Steve! - C
This has been helpful. My brother and I just start a small crafting business and have decide to run ads on social media. Both of us are clueless, but this breakdown of getting started give me a bit more confidence to get started.
So great to hear, David! Best of luck with the business, ads would definitely be a great way to get ahead of the game :) - C
THANK YOU! Following everywhere, loved this content!
Our pleasure Lisa!! So happy you found the content helpful. - T
Wow. I try watching so many tutorial videos. This by far is the most smooth and I learned a lot! Thank you!🥰
That's so cool to hear, thank you so much! - C
This was by far the best and detailed video tutorial I have come across. You are the BEST! Thank you 🙏🏾 ❤
So kind of you, thanks for watching! - C
This is the most helpful video I’ve seen on this topic. Please keep making more videos! And thank you!
So happy to hear that, thanks for watching! - C
Agreed!!!
Thank you for creating this video.
This is so informative. I have learnt new methods that I can't wait to apply in my next ad.
You're so welcome, Mercy, so happy that you got some value! Best of luck with the ads :) - C
Thank you!
So welcome, thanks for watching! - C
Thank you so much and the video is very useful to me. You are the best!!
You’re so welcome! I’m so happy you found it helpful! 😊 - T
Thank you dear❤
So welcome, thanks for watching! - C
Great video! Thank you 🌻
You're so welcome! Happy it was helpful. - T
This is handsdown the best step-by-step AD tutorial I've come across! Now I'm ready to run ADS for my business.
Love to hear that - thanks for watching and good luck with your ads! - C
Thank you so much for your time, energy and for sharing your knowledge!!!!!!!!!!😍😍😍
So welcome, thank you for watching! - C
This was great! Please make a follow up video with the missing info, we do wanna know it hehe ❤ thank you for making this 🙌
Noted :) Thanks for watching! - C
What we've all been waiting for!
It was about time! Thanks for watching.
Thank you so much, very helpful tutorial
So welcome, thanks for watching! - C
Thank you so much for the detailed information about the ads. I was working on boost post before watching your video, but now i will run ads through meta ads manager by following your steps and i hope to get best possible results through your information. Thanks again. ❤ from
You’re so welcome! Really happy to hear the tips were helpful, let us know how you go! - T
Thanks a lot, this is amazing. I would love to learn more about evaluating the ad after launch and optimising for results
So welcome! Added to our list :) - C
It’s like you were reading my mind! I am currently going through this process right now. Thank you for this so useful! Question- would you add make up as an interest? Or would that then show the ad to everyone interested in make up?
I would love if you did a part 2 for the audiences 😊
Love it!! So happy this came at the right time. Make up is a bit broad so I would narrow down on some brands that may align better with your audience (e.g. fenty beauty) and if that's not a fit i would make sure to narrow down on the type of individual (e.g. interested in makeup but must also like "x"). Hopefully that helps! And definitely will look into an audiences-specific video! ☺ - T
You are better than literally everybody on TH-cam giving tutorials
Upload other videos more detailed
Appreciate that so much - thank you!
Thankyou! very helpful ;)
So welcome, thanks for watching! - C
Thank you so much for this informative video! I would absolutely love and appreciate more information on how to know whether an ad is working.
Thanks Richard! Perfect, noted and added to our list, thanks for watching! - C
Amazing. informative video! Thank you. Please continue making this content.
So welcome! Thanks for watching, and we absolutely will keep it coming :) - C
I'm driving but all topics would be great. Great video.
Appreciate you! - C
Value packed, thank you for the video
So welcome, thanks for watching! - C
Amazing tutorial! Thank you
Pleasure, Kitty, thanks for watching! - C
Awesome video! Just getting started in the eCommerce world. Great work from a fellow Torontonian :)
Ayyy TO! Love to hear it, congrats on the new biz, thanks for watching, Eric! - C
thank you for this tutorial 😊
Thanks for watching, Aisha! - C
You are amazing thank you soo much
Thanks so much for watching! -
GREAT video - informative and detailed information. VERY HELPFUL. Thank you.
So welcome, thanks for watching! - C
19:22 phew the value!!!! Appreciate you guys so much! Taking notes!
Yayyy so happy you found this helpful Jade! That audience section is a beast, and I could totally dive in deeper. - T
You are an amazing teacher!
Thank you so much! - C
It's like I've found a well of gold. This content is soooo richhh. God bless you
Appreciate you, Shantale! Thanks for watching :) - C
Thank you so much for making this video! I would love to see a video on pixel and on building an audience :)!
So welcome, Megan! No problem, added to our list :) - C
Hey Megan, just dropped a video on the Meta Pixel as promised. :) You can watch it here: th-cam.com/video/rtcJTpCG4ro/w-d-xo.html and let me know if you have any questions! - T
You got a new subscriber as a newbie ! 😬👏🏼
Love it, Vince, thank you so much for subbing! :) - C
Excellent tutorial
Thanks so much for watching! - C
Wow thanks for this amazing content. ❤❤
Thanks for watching! - C
OMG this is so helpful
Thank you ❤
So welcome, thanks for watching! :) - C
Thank you, 🎉for this information, it's very informative. I been trying to run Instagram ads for months now but... You are the only person that can break things down in details. This helped me launch my first Instagram ad again! Thank you! Ps! Can do a video on how to know if your ads are effective?
Thanks Sharood, so happy to hear that! Added to our list :) - C
Taking notes 📝
Yesss love to hear it. It's a long one for a reason!! 👏 - T
Thank you very creating this tutorial! It was very helpful in getting started with Ad Creation! It would be fantastic if you posted videos for the other topics that you mentioned in your video, please forgive me if I am asking for this, and you have already created them. I see that this video was posted ten months ago, but I just found your channel today.
Hi! You're so welcome. Here is a playlist of all of our Ads videos: th-cam.com/play/PLr0cAjaVapOPPJeJHqcmbtrWG4bx9Im5h.html. Was there something specific you were looking for? - C
Please create the video's you mentioned! This has been the best TH-cam tutorial EVER. If you can't though would love to hear more about audiences! please please
Hi Elif, it's on the to-do list! - C
Thank you so much for this video !
Denise! ♥️ So nice to see you here. Thank YOU for watching and supporting. Wishing you all the abundance in the new year + beyond. ✨
@@Highseasonco Of course I followed your video and watched it almost 5 times in the last three days and successfully posted my first ad today! All thanks to you! Wishing you more abundant all 2023
Yesss love to hear it! ✨ Thank you!
This was really amazing, please do all the videos you recommended and also pleaseeeeee do a video for real estate leads generation. I'm definitely subscribing ....thanks again
Thanks for watching, Luda! - C
Thank you soooo much for this tutorial. It has really been so helpful to me.
So welcome, Mayowa! - C
@@Highseasonco hello again, i have followed the steps, and i got to the last page which is to publish and i did that. However the ads didnt run. I kept checking the ig post I sponsored to see if it states pending approval but it didnt state same. Please what could be the reason for this? I have done the process all over again hoping its better this time. Please i need your advice
@@mayowabalogun236 Best bet is to contact FB Support here: facebook.com/business/help/support
Thanks for the pro tip
So welcome, thanks for watching! - C
This was so helpful, concise and informative!
So welcome, Fatima! Thanks for watching :) - C
Hi thank you so much for this tutorial!!! very helpful, I just have one question I should do that from my facebook account or the facebook page?
Thank you! You'd go into Ads Manager, so neither, but it'd be on the left hand menu from Facebook - C
Really informative instagram ads tutorial cheers ❤
Thanks for watching! - C
This Video helped me a lot ❤❤
So welcome, Deborah! - C
this video video was extremely helpful this video is truly a GEM
Appreciate you! - C
yessssss make a deep video about targeting audienceeeeee plzzzzz gesssssn thank youuuuuuu in advance beautiful
this vid help out alottttt
Added to the list! Thanks for watching and we're super happy that it's helpful :) - C
This was such a helpful video - thank you for being so thorough. I do not have an Instagram account, and I do not have one for my business. Am I still able to set up and run ads?
Hi Erin, so happy you found the video helpful! You can run Instagram ad placements from your FB account without an IG account, but I would recommend an Instagram presence so that way people can follow / stay up to date with you organically as well if you feel your audience may be there. Hope that helps! - T
This is so Insightful and I’m so happy I saw your page…. Pls do video on Pixels,Managing and Monitoring Ads… Thanks so much….🥰🙏
Thank you! Noted, added to the list :) - C
Hey Temitayo, just dropped a video on the Meta Pixel as promised. :) You can watch it here: th-cam.com/video/rtcJTpCG4ro/w-d-xo.html and let me know if you have any questions! - T
Would also love ad optimisation video as mentioned! Thank you!
Added to the list! - C
such a cute tip about the burger!
Thank you! :) - C
This was amazing!! Thank you for sharing. Do you have more videos of a/b testing or audience targeting or pixels? basically more advanced videos after running an ad to better optimize it. Thank you!!
Thank you! Here is our playlist of all of our other ads videos: th-cam.com/play/PLr0cAjaVapOPPJeJHqcmbtrWG4bx9Im5h.html - C
❤ Great tips !I really need help with more specific advice in order to decide the Audience .. I can not find within your video library...Maybe I missed it?!Sending love from Portugal 😊🌞🐚❤ @@Highseasonco
This was so informative and so helpful. Could you please do a video on how to monitor the ads.
Thanks Priya! Added to our list :) - C
thanks boss
Thanks for watching - C
thanks
Pleasure, thanks for watching! - C
All of the other areas you talked about covering please I would really appreciate seeing videos on them it would really be helpful for my business
It's on the list! - C
Awesome video, in a situation whereby I have multiple clients how will i do the payment settings for a clients ads
Heyy! Each client should have their own ads account which will be set up with its own method of payment (whether that be your card or theirs) and then your business manager account will access all those ad accounts.
I would love to see a video on how to assess how your add is doing. And I want a video about pixels!
Here's the pixel tutorial: th-cam.com/video/rtcJTpCG4ro/w-d-xo.html - C
You are a Queen
Appreciate you, thank you!
New subscriber ryt here. Ur channel is so Educating. Pls as a fashion designer who is into ready to wear business how can i target my audience.
Hi Joy, thanks for the kind words! So this is a huuuuugee question, it's not something we can answer over a comment. We offer consultations so you could book one of those to chat with Tiffany, or we may do some more videos about audiences in future - C
Love your content, very informative and really helpful. Do you use Facebook business suite for ads? Mine works so slow that I couldnt even upload video only a pict, which didn't bring any result.😢
So welcome! :) We do yes, we exclusively use Meta Ads Manager. That sounds like a glitch - have you tried from a different device/machine? - C
YOU KNOW HOW TO TEACH .WELL DONE.
Appreciate that, thank you!
Wonderful wonderful video i love how to take your time to explain everything really appreciate it.i need your help please I'm having some issues i did everything you said but idk my ads said active but how do I know it's running i did mine today please help me
Thanks for watching! We'd need to take a look at your campaigns - reach out to us and we can support with a consultation: highseasonco.com/consultations
Thank you for this tutorial, very helpful!
Is there something I can do to publish a carousel post on Instagram? I'm having trouble publishing and don't understand why (specifically with carousel multimedia). :(
So welcome! Are you referring to carousel ads or in general? - C
Hi! Loved the video, I'm just learning how to run instagram and facebook ads and this helped so much. This may be a weird question, but when we run ads on instagram does it appear on our profile feed?
Hi Stephanie, thanks for the kind words, so happy to hear! It's actually a great question as there are two types of ads - boosts (which is a paid push of an existing post on your feed) or what we'd call "ghost" ads (which is when you create a new new assets in Ads Manager that doesn't live on your feed, just as an ad) - C
Thank you for this video. Do you still feel that video (reels) are best on Instagram, or do you think carousels are better this year for ads.
You're welcome! Video (reels) is still said to be the leader here, but I would recommend that you test various formats always as your audience may respond differently depending on the ask of the ad (engagement vs traffic/conversions), and then measure the results against each other. - T
Thank you for sharing this information. My first ad is scheduled to post tomorrow. I'm looking forward to seeing what it brings. I would love a video with information on how to determine whether ads are working. If you've already created one, please let me know where I can locate it. Thank you. Thank you. Thank you.
Hi Ta'mi, so welcome, and good luck with the ad! We haven't done a video on whether ads are working but we've added that to the list - C
Great tutorial!!! If the goal of your ad is to get people to visit your profile and follow you, would you still choose the "On your Ad" option in the Conversion location section??
Thank you! Yes definitely - also check out this video we did re: growing followers with ads: th-cam.com/video/xWnrcgivH2k/w-d-xo.html
Thank you so much for this!!! I have a question: Do you have any tips for creating ads from existing Instagram videos? Specifically, I was interested in using a reel that performed well but I just realized it contains copyrighted music. Could you explain how to avoid issues with copyright when creating a reel that I might later turn into an ad?
Hi Barbara! So welcome. Yes indeed - since you've used copywritten music on the post you want to boost, you'd need to create an ad from scratch. Tiffany did a tutorial on that here: th-cam.com/video/z3yG9bBtf1I/w-d-xo.html - C
I would love the audience video you mentioned please! x
Added to the list! - C
Wedding band singer here! This is super helpful! Feel free to make one about audience as well!
Thank you, and added to our list! - C
Thanks for sharing High Season Co. Question: What is a good age group in your opinion for selling a salon grade keratin treatment to professional hair stylist product?
So welcome. So that would be something you'd need to figure out based on your customer data on your side, by tapping into the information provided by customers to date. If you're unsure, the best bet is to start A/B testing to various age groups, eg 18-25, then 26-32 etc. - C
@@Highseasonco Alright thanks for replying back. Take care!
Hi, thank you for this awesome video. I have followed everything step by step and I have published my ad. Is there a notification that am supposed to receive after that?
Hi Amaya, so welcome! You typically get an approval notification once it's up and running, sometimes it's an email, too. - C
Please do one on how to choose your audience. I'm finding it hard to choose a specific audience out of what is being recommended by Meta
Added to the list! - C
This is what I needed. I now understand why my ads weren’t getting results using boosted post. I’m going to try this and give a feedback . Also can I use the ad manager on my phone? cus I’m not getting this format on my phone
Hey Tabitha! So happy this is going to be helpful for you. :) The app has a lot more limitations than the actual desktop version. I use the app sometimes to turn off an ad quickly, or just check on spend, but would recommend that you use the desktop version. Updates happen quickly so it may look a bit different than mine here. Best of luck with your ads! - T
hii did you have great results?
Yes I want to know more about Pixels
No problem! Tiffany did a video about that recently: th-cam.com/video/rtcJTpCG4ro/w-d-xo.html - C
This is very interesting in a very simplified form can I get a video on how to create ads manager account
Hi Toh, thanks for the kind words, we'll add that to our list! - C
Please make a video explaining the difference between boosting post and ads manager.
You're in luck - th-cam.com/video/r9bRnPhg5xg/w-d-xo.html - C
Hi, can you create a video where you explain the differences between the Boost button and the Ads Manager? Would really appreciate it! :)
Hi Yesenia! We actually released one last month - th-cam.com/video/r9bRnPhg5xg/w-d-xo.html :) - C
Yes please explain the boost button difference
We'll need to do a separate video on that, but the short version is that you can do so much more with Ads Manager. - C
Can you please post a video more in depth about audience and the bottom (or top) of the funnel. I always use book now bc I am a Esthetician and I am trying to get clients. Thank you!
Hi! Added to our ideas list :) - C
Yes, a video on Pixels would be great!
We got you, Sheila! th-cam.com/video/rtcJTpCG4ro/w-d-xo.html - C
I used the boost button & my ads getting stuck in review pending...I can't tel if they ran or not super frustrating. I will be trying your technique! please do video about the different love! xoxo
Definitely use Ads Manager if you can, it's leagues superior to the boost button. :) - C
Would love to see a video on audience targeting!
Added to our list! - C
Thanks a lot! Followed every step, but what i’m still questioning; how can I add music to the posts? I suppose I have to load it from Insta music, but how?
Hi, so there's a music library within Ads Manager for music. You don't have access to the same library as posts, but you could use royalty-free music like Epidemic Sounds as well (link in description). - C
Great video as usual! I only knew boost and have used a lot. My only issue is that my posts perform well when I boost them. But after i stop the ad, the performance of my posts later don't perform as well as before. Is that normal? Is that fixable? Thank you!
Hi! Thanks so much :) Have you tried Ads Manager in comparison to Boost? Organic posts shouldn't be affected by ads whatsoever, that would just be due to how your organic reach and engagement is currently. Thank you for watching! - C
@@Highseasonco Thank you so much! I've never tried Ads manager because I never knew how to use it until I watched your video! Thanks a lot for always replying questions! Really appreciate you guys :) Have a great day!
I so badly need a video on how much money to spend! I work w a nonprofit and we have a large budget for this but I don't know at what point I'm wasting money vs spending wisely??
Hi Elyse, this is a great suggestion - added to our notes, thank you! - C
@@Highseasonco Thank you!
Great idea! I would love that.
Marketing should be 10% of ur projected revenue
Wow.... I hope get done my first campaign with your help. Very helpful 🤗 thanks a lot.
I love u so much
hahah well thank you! - T