Fleurette Story - since 1967

What comes to mind when you hear that name? A small wild
flower? Close your eyes, you’re almost there.
The year is 1967 and you’re next to a FLEURETTE caravan made
in Benet, the first folding caravan produced by Jean Lucas, which
opens like a corolla of flowers.
The French are just starting to get excited about this mobile second
home, which is perfect for family holidays. For some twenty years,
the folding caravan was the key to FLEURETTE’s success.
In the 1980s customers arrived in Benet with their chassis
asking to add a caravan living area to turn it into a motorhome. And so
the first motorhome was born at Etablissements Lucas, boasting top
quality and genuine cabinetmaker expertise.
In a few years, FLEURETTE successfully adapted to the
motorhome market, becoming a leading specialists in the luxury low-profile segment. In 2007, the business modernized and created a new type of model with innovative bodywork - the “A-Class” motorhome.
FLORIUM was launched in 2010. This new brand of modern
motorhomes, with clean-cut lines and modern décor, both in terms
of their colours and materials, met a real customer demand for high-level luxury to satisfy their thirst for travel in the best possible conditions.
Found throughout Europe, FLEURETTE Constructeur is, today,
the only manufacturer to offer 100% polyester vehicles and it’s
able to claim the “Made in France” label for two brands, FLEURETTE &
FLORIUM