Gimmicky or not, my vegan journey began years ago with a Veganuary challenge. Every meatless meal eaten is a plus for our planet and its animals. Not everyone who goes vegan is only thinking about their own health.
I think the Veganuary campaign is terrific! I am vegan for the animals and avoid the whole gamut of animal products/services because of my concern for animals. However, I didn't start there. I started by first making the connection between the harms to animals in the agricultural industry and my dietary choices. I then went pescatarian for a month many years ago (incidentally at the same time that Veganuary launched in 2014, but I hadn't heard of it back then). That was a good way of dipping my toe into cutting out eating mammals and birds for a month to see what it would be like. It gave me confidence to see that life wouldn't be awful without eating animal products. I then went back to eating meat but only "humane meat". This caused me to eat very little meat and I became quite accustomed to eating vegetarian food regularly. Over a period of a few months I learned about the horrors of the egg and dairy industries and that even "humanely raised" farmed animals still have a horrific experience at the same slaughterhouses as the factory farmed animals. Then I went vegan. But even then, I hadn't yet thought about all the other uses of animals in society beyond the agricultural industry. Over time I learned more and cut out wool and leather, for example, and tried to focus on buying cosmetics that are fully plant-based and not tested on animals. All that is to say, I think Veganuary is a good catchy name to get people to try eating a plant-based diet for a month at a time when people are keen to set goals/make commitments to trying something new (i.e., January). It's an easier entry point to veganism than full on committing to doing it forever and lets people give it a go for a month. It's okay if they don't yet know all the ethical considerations or even any of the ethical considerations. It still does a lot of good to have people cutting out animal products for a month and a bunch of them may continue fully excluding animal products from their diet or greatly reduce after doing Veganuary. And some will wind up learning all about veganism and going the full nine yards, seeking to fully avoid all animal products/services over time. The utilitarian in me loves Veganuary as an effective campaign and I'm not the sort of vegan to police the word so strictly when using the word somewhat innacurately especially when doing so is ultimately in the best interest of animals themselves.
What a thoughtful and insightful take! Your journey is such a relatable example of how gradual steps can lead to profound change, and I love how you’ve highlighted the power of campaigns like Veganuary as an entry point. It’s true-small, approachable challenges like trying plant-based eating for a month can plant the seed for bigger shifts over time. Your personal evolution, from pescatarian to exploring ethical considerations beyond diet, really underscores the idea that veganism is a journey, not an instant transformation. It's very similar to the same journey that I went on myself. Campaigns like Veganuary offer people the chance to test the waters in a non-judgmental way, which can open doors to deeper awareness and lasting change. I just think there's a better term for it that's more accurate. The utilitarian in me agrees wholeheartedly-it’s about the net good and creating opportunities for people to align their actions with their values at their own pace. Thanks for sharing your thoughtful perspective!
I did veganuary last year, after putting my toe in plant based eating the month before. Seeing it as a short term 'trial' into fully plant based eating was helpful for me, as im not sure going into it thinking of 'forever' wouldnt have backfired long term. I thought, im gunna challenge myself to try it for a month and see how i feel after that. Been plant based since, the prepackaged foods and clothing etc part of veganism im still muddling my way through- but overall my diet is in a much better place. Full disclosure for me it was environment first, health and animals where originally fronge benefits - now all 3 are the reason I do what I do equally ❤
Hi PB&J. I am Wendy. My husband and I live in Boynton Beach, Florida. We watched Forks Over Knives almost 11 years ago and we have been vegan ever since. Not one deliberate slip and not one cheat day. We went all in. For the animals, for our health, and for the environment. We have found that you need all three reasons to stay the course. I did the research and did the cooking. It took a little while before we were excited again about food, to be honest, but we got there. We are not restricting anything else to an extreme, but we are focused on healthier foods and that means we really don’t eat much on the sweet side. We do eat salt and oil, but we try to keep it at reasonable quantities and only what is needed to get the job done.
Hi Wendy (and hubby!)! Thanks for sharing your story-it’s so inspiring to hear about your commitment to veganism for over a decade with no cheat days! That’s amazing dedication, and I love that you’ve embraced all three reasons: animals, health, and the environment. It really does make for a strong foundation to stay the course. I completely understand the journey of getting excited about food again-it’s such a process to find your groove with plant-based cooking, but once you do, it’s like unlocking a whole new world of flavors. It sounds like you’ve struck a great balance with your approach to salt, oil, and sweets-it’s all about finding what works for you while staying true to your values. Thanks for being part of the community and for sharing your story-it’s inspiring to hear! 🌱
Hi Jeremy and family! Beth here from Liverpool, NY, USA. I just wanted to share that I made a meal this January 1st that I LOVED and will be making again soon: stewed black-eyed peas over rice, stewed collard greens (from "Nora Cooks" and "It's a Veg World After All," respectively). I also made hot water corn bread(delicious but deep fried, so next time I'll do regular vegan corn bread). I did add smoked paprika to the collards as well as a generous amount of Tabasco. I can't recommend this meal enough- especially those collards! ❤ 💚🫘🌽🌶
Love this video. As far as difficulty to switching to plant based, I have not found it easy ever! Now after many years of aiming to be plant-based it's easier, but it's still way easier to fall off course than stay on. I find it helpful when others who find it difficult, can validate my experience. I'm happy for those who find it easy, but if everybody found it easy, then I'd feel like I'm alone, because no matter how many people find it easy, I do not. First I had to battle enormous addictions to almost everything that gets removed with a WFPB diet. I also had to remove addictive substances like sugar and wheat flour. But there is another challenge that I believe many are up against: COOKING FOR OURSELVES! When people are used to the convenience of drive-thrus or other fast foods that require no prep other than heating up, cooking for ourselves can feel overwhelming! This is where I find your channel and your cookbook so helpful. You make it fun. Your cookbook is so well organized (a must for beginners). All your recipes are relatively quick; they have to be because you're way too busy to be in your kitchen all day. I printed your book off with my Epson Eco-tank printer (barely using any ink) and got it bound at Staples for 12 bucks. I prefer the physical copy of the book because I can easily flip from one section of the book to another. (Love the guide you have for preparing beans). Because of how challenging it has been to learn to cook ALL my meals, your channel and recipe book are a godsend to me. I love how positive and interesting you keep everything. Thank you so much for all you do!
Thank you so much for sharing your experience and for your incredibly kind words! I completely understand where you’re coming from-making the switch to plant-based eating isn’t easy for everyone, and your honesty is so refreshing. It’s tough to battle through those initial food addictions and to embrace the idea of cooking for yourself when convenience foods have been the norm. You’re absolutely not alone in finding it challenging, and it means a lot that my channel and cookbook have been helpful along the way. I’m so glad you’re finding the cookbook well-organized and beginner-friendly. And I’m thrilled to hear that the guide for beans and the quick recipes have been useful for you. Cooking for yourself is a huge adjustment, but it’s clear you’re putting in the effort and making it work for you. Thank you for your support and for being part of this community. It’s stories like yours that keep me motivated to keep creating. Keep at it-you’re doing amazing! 😊
i don’t care what you call it, what one thinks veganism is between diet for a month or entire lifestyle. any day, or even just a meal, that someone chooses not to eat animals is a win. i’ll be encouraging my friends to try, supporting everyone that has
I have successfully supported coworkers through veganuary, so i'm super here for it. They may not have decided to cut out animal products entirely but they definitely cut down once they realize how easy it is. I'm there with tips, support/ solutions and treats that usually get poopooed. A win is a win.
Same here!! Also, I started my diet change because of an auto immune disease diagnosis ! So it wasn’t “for the animals” (at first) that brought me here… it was my health….and as a beautiful by product of that, the animals were an added bonus. It should also be stated that I am a farmers granddaughter. I was raised on my grandparents farm and today, I have my very own flock of chickens that I love with my whole heart!! (My crabby roo Craig is my profile pic, because he even looks crabby 😂 ) All my chickens have names and they are all spoiled absolutely rotten!! So proper, loving, humane animal husbandry has always been very important to me!
@@trina7274 I stopped eating meat because I was too poor (which I find it HILARIOUS when people say veganism is privileged). When I had more money, it just didn't make sense; I was fine and meat was procured in ways that caused suffering for people and animals. Was illogical to go backwards. Found out I was allergic to dairy (I have crazy allergies that have landed me in an ambulance) so thats how I got here. I could write a novel about how reducing harm in any way is rad. I'm not perfect, been told I "can't" call myself vegan as a result (and don't care it's just the easiest way for people to understand what I eat) but have helped open a super successful chain of vegan restaurants, have turned many people onto food free from animal products and support/ cheer on all the effort people out in. I'm cool w not fitting in, I have proven myself many times over. I rah rah any and all that are thoughtful in their consumption.
Every January is Veganuary at my house. Now, thanks in part to your channel and your family's often hilarious cookbook reviews, this year it will also WFPB. Wishing all of you a very happy and prosperous new year.
Hi, I have been enjoying the PB & J reviews for a few months. I appreciate the time and thought you and your family put in to reviewing cookbooks and how to adapt the recipes. I am going to kindly and respectfully disagree with you regarding Veganuary. For me, Veganuary was the hook that helped me go vegan back in 2020. Initially, my reason for doing Veganuary was a typical New Years resolution effort along with the lifelong nagging question of "Why is it okay to eat cows but not dogs". The information in the daily Veganuary emails started to change my thinking about how we treat animals and consider the part I played as a consumer of animal. The gist of all this is that I was done with animal products at the end of January. I've had a few slips (Halloween candy, wool socks and holiday bakes goods are my weaknesses), but I have been about 99% vegan since then. I sign-up for Veganuary every year. I see it as a time to recommit to this way of life. Just my two cents. Hope you have a great day.
I'm glad you found a way that worked for you, and I respect your journey! And we are all for Veganuary. We just want people to optimize their health too :)
Interesting. I’ve never thought of it that way. That being said, I’m another veganuary success story. I was very motivated to give it a try, as I’d been learning more about veganism for a year leading up to 2020. We were eating meat maybe once a week and were cutting out dairy significantly, so the success of veganuary for me was definitely due in part to the slow build up to get there. And like some of the comments, I love how veganuary helps some realize the reality of where their food comes from- especially if they started it from a health standpoint.
For the last few years of my employment with an international bank, I was on the leadership team of Greener Choices/Greener Diet, which encouraged participation in Veganuary each year. I understand your concerns yet found it a great way to introduce others to the idea of thriving on plant foods. In my newsletter articles and presentations, I encouraged eating plants for health of self, animals, and our environment. Also budget savings. I don’t care for the adverse cultural perceptions that the word 'vegan' often carries, but it can be the only way to get others to understand one eats no animal flesh, mammary secretions, or phoodstuffs made using them.
Hey Jeremy, I won’t yuck your yum if you don’t chuck my challenge. I understand that calling it Veganuary is gimmicky and not really correct, however it is catchy and will just maybe get the attention of someone wanting to try this way of eating and appreciates the support of others doing it too. I support anything that gets more people to eat less animals and animal products. I don’t really care if they call it vegan or a challenge. Personally, I love a challenge. You’re very fortunate to be so far along on this path, but some of us are still trying to get there. Perhaps, you were one the lucky ones that found it easy or maybe you don’t remember how difficult it can be especially if someone doesn’t have a supportive family. Using a gimmick like Veganuary that is a short term challenge, might just give a person the courage to try in the face of diversity. Perhaps a bit more compassion and a little less judgment, would be more helpful.
I’m not chucking anyone’s challenge and I understand where you’re coming from entirely. I didn’t mean to offend by any means. If you’re doing it simply for the animals go for it. I look at it from a health perspective and so my point of view stands that the terminology just doesn’t make sense to me. I get that gimmicky marketing helps though. Thanks for sharing your perspective.
And on that note my challenge would have you make your food also be WFPB for the month - since you like a challenge so much :) anyone can swap a beef burger for a beyond patty.
I see what you mean. Most people around me trying to be plant based because of veganuary hardly become vegan, unfortunately. They seem to feel that the "mission is accomplished" at February 1st. You really need a good reason, in your heart, to become vegan, not just the "one month challenge". The only advantage I see is the larger amount of PB products in the stores, which is nice for those starting the process.
Great topic and really cogent discussion Jeremy. Probably your best video yet. Good job on the myth busting. Since going whole food plant based our grocery bills are nearly 1/2. Sure some produce can be expensive these days BUT we don't pay for anymore of the expensive meat, dairy, cheese. In the winter, in particular, we eat a lot of beans (tip to folks: cook your own beans in the pressure cooker -- so cheap!), legumes, and whole grains (barley is a favourite but there are several for variety). Another tip is to buy frozen vegetables by the bag -- so inexpensive. Plus we eat a wide range of vegetables both cooked or raw. Folks, it's not expensive because we don't eat processed foods.
So I am a mostly whole food, plant-based eater. I do have huge concerns about how factory farming is conducted and how much animals suffer due to it and becoming mostly plant-based eases that burden in a very tiny way. WFPB is healthier and my body feels better when I eat that way. However, I don't have a problem with deer-hunting - having lived in areas with too many deer, there are a lot worse things that can happen to them when they over-populate than being killed by a hunter. They can also be very destructive to the health of forests and trying to grow your own food. The vegan aspect can get tricky in other ways - almond milk is very popular, but it involves huge almond orchards, mostly in California, that suck up a lot of water, use a lot of pesticides and require pollination by bees that are trucked in from all over the country, to their detriment, so you are killing bees which is not vegan. So I don't drink almond milk even though it is plant-based because I don't think it is very sustainable and harms the environment. I cook dried beans in our IP, also a lot of different rices and grains, so very cheap. Other proteins, like tofu/soy curls/tempeh/seitan, are also quite inexpensive compared to meats and eggs. And, I have become such a better cook because of becoming plant-based, watching TH-cams like PBwithJ and acquiring a whole new set of cookbooks and skills along the way. It has been fun, educational and healthier - what's not to love about that. Happy New Year to you all!
You certainly have gotten people talking about being vegan/WFPB for the long term, so well done! The more we can encourage people to think about the cost of the food on their plate in terms of the animals, the environment, and their health, the better.
Happy New Year, and hello from Ottawa, Canada's capital, where it's snowing right now. I agree with your take on Veganuary, except if it gets people thinking about eating plants and how animals are treated, that could be a start towards either a plant-based whole foods diet or becoming a vegan. Good, easy, and inexpensive dishes to start with are vegetarian chili, bean tacos or burritos, and soups.
I eat the veggies and fruits that are seasonal. These tend to be tastier and cheaper. I also grow my own seasonal crops. Right now we are enjoying the brassicas and leafy greens, and root crops not far behind.
Do I recall you mentioning in previous videos that you’re not vegan yourself? Just wfpb? If that’s the case, I’d encourage you to be mindful about not discouraging those who are trying it out. Setting such a high standard right from the start can make it feel overwhelming for many people. Honestly, this message comes across more as a promotion for your cookbook than a genuine effort to support veganism.
Thanks for your feedback-I really appreciate you sharing your thoughts. You’re absolutely right that setting an overly high standard can feel overwhelming for people who are just starting out, and that’s definitely something I try to avoid. My focus has always been on meeting people where they are and encouraging progress over perfection. For some, that might mean going fully vegan; for others, it could mean incorporating more plant-based meals into their diet. As for your question, I eat a whole-food, plant-based diet and aim to keep things as accessible and approachable as possible. My content reflects that, but I always want to support and encourage anyone exploring veganism, whether they’re just starting out or have been at it for years. The cookbook is meant to be a resource to help make plant-based eating easier and more enjoyable, not to pressure anyone into perfection. Thanks again for the reminder to keep things inclusive-it’s something I take seriously, and I’ll keep striving to make sure that message comes through. 😊
Hi PB with J, thank you for this message, im a massive fan of 'Veganuary' and the incredibly effective work they do however as an ethical vegan I think it's important for the true meaning of the word veganism to become mainstream and I think your message is great. From Katia from Dumfries in Scotland
Yes, I agree with you. I think many people who have not researched a healthy vegan diet (a Whole Foods plant based diet) will do simple swaps such as beyond burgers for meat based burgers and eat oily fries with it. Like you said, I do think that that’s still an improvement over the Standard American diet, but many people will not see much benefit if their diet is still highly processed. I like your “myth debunking” section of the video. No, it’s not more expensive to eat this way. Meat and fish are so costly! And you pay for it later at the doctor too with high blood pressure, heart disease, diabetes, etc. Rice with frozen veggies added while cooking and canned beans with salsa on top is a delicious and cheap, quick meal. Bean burritos can be on the table in about 30 minutes with a large salad on the side. I like to use frozen veggies and fruits to save money and they are delicious. I have 3 different containers of defrosted mangoes, pineapple and triple berry blend sitting in my fridge that I use to top my oatmeal and salads or banana based nice creams or eat plain for dessert with cinnamon. I keep air fried or baked tofu and/or cooked seasoned lentils in the fridge to top salad or potatoes or grains with. I like to make a big chili or stew once a week and eat it for a few meals and freeze the rest for future meals. My husband’s favorite dinner is lentil or whole wheat pasta with jarred tomato sauce and greens on top with some veggie meatballs on top, Gardein or Trader Joe’s brand, and salad on the side and red grapes for dessert. Our food is simple and delicious and very quick and easy to make. Sometimes I get fancy and make recipes from the multitude of cookbooks I own and love, but mostly it’s quick and simple. Hope everyone tries Whole Food Plant Based January in 2025, realized it’s the way to eat, and changes for the long haul. 🥦 🥔 🍅 🌽 🍎 💪 ❤
They've been raised pescatarian so it's not a huge jump for them - and they do still eat that way from time to time. But basically - we make food for the family, and if they don't want to eat it then they're free to make their own - which they rarely do. We make tasty kid friendly food that just happens to be plant-based. Ultimately they have to come to this on their own and if they're "forced" they'll just end up resenting us, so we lead by example and hope they make good choices when they're older. That's all we can do as parents I think.
I enjoy your videos a lot because my Dr wants me to go wfvd. It seems very hard, and I'm glad you explain things aren't as hard as I thought. I hope this video just has some off lighting, because you don't appear to be your bright rosy self. Your eyes are red and your skin is very pale. I hope you are feeling well. I look forward to seeing what you will cook next. 💕😋
Hi PBWithJ Fam happy new year, thank you Jeremy for everything you do for us in your videos God bless your life and your amazing family. Jesus loves you
I get my steel cut oats from a store where they are available in the bulk section. This is my breakfast everyday and I use frozen fruit from Costco. It is an amazing breakfast and very cost-effective! Yum!! I think I am going to try the Hume Health scale. Is this better thatn the Fittrack scale listed?
I kinda of agree, but also disagree. I agree that veganism is not a diet, where I disagree is that a lot of people (including myself) came into veganism through diet. I started off eating vegan (in my mind) once a week, by the end of that year I was completely plant based. When I started I slowly began to realise that’s it’s not just food and leather shoes and hand bags but that it was much more profound. That took time, and many changes in my life and lifestyle. I think teaching people about veganism through food is a good first step. Having fast food places offering plant based burgers is good, because newbies can see that there’s something for them even in BK. Telling them about, clothes, cleaning products,makeup, even how bad some of the vegan foods themselves are for the environment and animals (eg., palm oil) is overwhelming, it will scare some people off, people that could’ve taken that first step of not eating animals, then slowly beginning to look for vegan friendly shoes, make up, etc. I wish you and your family all the best for 2025. Greetings from Malaga, Spain.
Thanks so much for sharing your perspective, and greetings from Canada! I really appreciate your thoughtful response, and I think you’ve hit on something really important. For so many people the journey to plant-based eating or veganism often starts with food. It’s a tangible, approachable first step, and as you pointed out, it naturally opens the door to deeper realizations about the broader implications-like clothing, cosmetics, and sustainability. I completely agree that meeting people where they are is key. Offering accessible options, like fast-food plant-based burgers, can be a game-changer for someone just starting out. It shows them they can make choices that align with their values without feeling like they have to overhaul their entire life overnight. As you said, diving into every aspect of veganism all at once-food, clothes, products, and environmental impact-can be overwhelming and even off-putting. Baby steps often lead to bigger leaps down the road. Thanks again for your kind wishes, and all the best to you for 2025 as well! Málaga must be beautiful this time of year! 🌱✨
Hi Jeremy! I want to say hello to you and your lovely family. I want also say I do not agree with those negative comments you get for posting this video, do not removed it because I think ..." Forgive them because they do not understand "...You wanted for all of us to say different message with this video. I like your way of thinking, behavior and of course whole plant based package, recipes and way of living with your family. My best regards , Wendy from Skopje , North Macedonia.. Europe
Wendy - you have no idea how much I needed to hear this right now. This was very sweet of you to take the time to write this as I was having a bit of a second guessing myself due to the comments of this video.... it's the first time I've considered removing a video.... And I'm not shaken by negative comments - especially when they come from people who are rude or - clearly not of our community - the reason I was shaken this time was because some of the comments come from audience members who I know have been around for awhile and I adore and it makes me question if I got the message out in the way that I intended it. Thank you for this.
You are welcome, I watch your videos and your work, but it is a first time for me to write a comment...I wish for you and your sweet family all the best in this 2025, keeping with excellent job, and a lot of success with your books ( I am sure that you will have a lot of them)...
I think Veganuary has a viby feel to it that makes people interested in trying plant based diets for a while. It is a time of the year when people are making resolutions and if a lot of people try veganism, it is bound to stick with some of them. I myself went vegan on January 1st, 2019 and, while Veganuary wasn't forefront on my mind then (or not as I remember it), I am sure it was in the background somewhere, perhaps in my subconscious.
It’s always worked for me. It resets my pallet and sets me on a better course for the next year. Why be negative? Why post negativity? Sorry I can’t watch the whole video and I am a huge fan.
Thanks for writing - I wasn't aiming to be negative - I'm sorry if that's how it came off. I was just trying to direct people towards a more impactful way. Certainly wasn't trying to upset anyone.
My aim with the video isn't to discourage people from doing Veganuary - it's the opposite - it's to help people do it in a healthier way... is that not coming across?
I'm going back on the WFPB SOS free from soy, almonds, gluten, deadly nightshades, em...I'm sure there's something else I can't eat. Hello from Oban in Scotland
Life is a journey and so is a whole food Plant-based way of eating. I have been eating this way for almost 2 years. My husband came from a serious meat and potatoes way of eating. But after doing this and enjoying the variety of foods, he will not go back.
Yes Veganuary is focused too much on diet but not on the ethics and being vegan doesn't mean you're eating a whole plant foods based diet because there are vegans who eat vegan ultra processed foods with not much whole plant foods and some who do it in January may stop when Veganuary ends. Love 🥰 the video and love ❤️ Jeremy and family.
Hmmm... I usually agree wholeheartedly with you but I must say, not today. I understand where you are coming from, but I feel uncomfortable with the word "dumb". And I think this could rub people the wrong way because they might feel THEY are dumb to participate, so why even trying ? I think Veganuary does a lot of good for the cause, even if it is to plant a small seed, and to do it with others. It also puts veganism in the news which is not a bad thing ! I, like you, think eating this way is not only easy but immensely enjoyable because I can control what I eat and I can get creative in the kitchen. But I know some people don't have the desire or the motivation to cook for themselves. And if they use those commercial vegan foods, I think it is still OK because the goal is to decrease the overall harm to animals. And eventually, they might understand that they need to eat more whole-food to be healthier. So no, I don't think it is dumb. But if it is the name that bothers you, do you have a suggestion? Happy New Year BTW !!! Looking forward to more cookbook reviews in 2025 !
I do not agree with you on this one (although I do agree with most of the general principles in this video) As I see it, the point of Veganuary is to encourage people to try vegan for a month, because as almost all vegans said once “I could never go vegan”. Some people would try it for January and then see it is doable and continue with it. With the challenge they support them with the how and also provide information to those who give it a go. The intention behind Veganuary is to create a month where participants can experience the benefits of reducing meat and dairy from their diets and learn how the world would benefit if we all ate more plants!
Thanks for sharing your perspective! I totally see where you're coming from, and I really appreciate the intention behind Veganuary. It’s such a powerful campaign for encouraging people to try something they might have thought was impossible. Giving folks the tools, support, and a sense of community for that one month can absolutely be the spark they need to continue making plant-based choices. My issue is less with the movement itself-because I agree it’s doing great work-and more with the term "Veganuary." For some, it can feel like it sets a rigid standard, which might discourage people who struggle with the idea of going fully vegan. That said, I fully support the way the campaign makes plant-based eating accessible and shows the benefits of reducing meat and dairy. Even if people don’t continue fully after the month, every step they take is a positive one for their health, animals, and the planet. So, while I may have a different take on the name, I completely agree with you about the movement’s overall value and impact! 🌱✨
Great video. Don’t listen to the naysayers. Most of us understand what you’re saying. The term veganuary doesn’t make sense, those people just don’t analyze things to even realize it’s an odd term.
I’m guessing the obvious reason would be for taste. I was thinking no matter what reason you came to this lifestyle ( for planet, animals, health) then it just makes sense to ditch all of it.
They were raised pescatarian so when my wife and I went WFPB we never forced it upon them. 90% of what they eat is what we eat I'd say, but we don't believe in forcing anyone to do anything, including our own kids. People have to make their own choices for themselves.
Didnt i see on one of your previous videos that you went vegan for health reasons and not for the animals? Veganism is not a diet for health like you say its a way of life. A philosophy. Losing weight and being healthy is a great side effect not in my opinion the driver for being a vegan. Unfortunately being vegan was a trend which is now dying off because people do it for the wrong selfish reasons.
Gimmicky or not, my vegan journey began years ago with a Veganuary challenge.
Every meatless meal eaten is a plus for our planet and its animals. Not everyone who goes vegan is only thinking about their own health.
I think the Veganuary campaign is terrific! I am vegan for the animals and avoid the whole gamut of animal products/services because of my concern for animals. However, I didn't start there. I started by first making the connection between the harms to animals in the agricultural industry and my dietary choices. I then went pescatarian for a month many years ago (incidentally at the same time that Veganuary launched in 2014, but I hadn't heard of it back then). That was a good way of dipping my toe into cutting out eating mammals and birds for a month to see what it would be like. It gave me confidence to see that life wouldn't be awful without eating animal products. I then went back to eating meat but only "humane meat". This caused me to eat very little meat and I became quite accustomed to eating vegetarian food regularly. Over a period of a few months I learned about the horrors of the egg and dairy industries and that even "humanely raised" farmed animals still have a horrific experience at the same slaughterhouses as the factory farmed animals. Then I went vegan. But even then, I hadn't yet thought about all the other uses of animals in society beyond the agricultural industry. Over time I learned more and cut out wool and leather, for example, and tried to focus on buying cosmetics that are fully plant-based and not tested on animals.
All that is to say, I think Veganuary is a good catchy name to get people to try eating a plant-based diet for a month at a time when people are keen to set goals/make commitments to trying something new (i.e., January). It's an easier entry point to veganism than full on committing to doing it forever and lets people give it a go for a month. It's okay if they don't yet know all the ethical considerations or even any of the ethical considerations. It still does a lot of good to have people cutting out animal products for a month and a bunch of them may continue fully excluding animal products from their diet or greatly reduce after doing Veganuary. And some will wind up learning all about veganism and going the full nine yards, seeking to fully avoid all animal products/services over time. The utilitarian in me loves Veganuary as an effective campaign and I'm not the sort of vegan to police the word so strictly when using the word somewhat innacurately especially when doing so is ultimately in the best interest of animals themselves.
What a thoughtful and insightful take! Your journey is such a relatable example of how gradual steps can lead to profound change, and I love how you’ve highlighted the power of campaigns like Veganuary as an entry point. It’s true-small, approachable challenges like trying plant-based eating for a month can plant the seed for bigger shifts over time.
Your personal evolution, from pescatarian to exploring ethical considerations beyond diet, really underscores the idea that veganism is a journey, not an instant transformation. It's very similar to the same journey that I went on myself. Campaigns like Veganuary offer people the chance to test the waters in a non-judgmental way, which can open doors to deeper awareness and lasting change. I just think there's a better term for it that's more accurate. The utilitarian in me agrees wholeheartedly-it’s about the net good and creating opportunities for people to align their actions with their values at their own pace.
Thanks for sharing your thoughtful perspective!
Yes. I totally agree.
Self righteous vegans put me off for years.
I did veganuary last year, after putting my toe in plant based eating the month before. Seeing it as a short term 'trial' into fully plant based eating was helpful for me, as im not sure going into it thinking of 'forever' wouldnt have backfired long term. I thought, im gunna challenge myself to try it for a month and see how i feel after that. Been plant based since, the prepackaged foods and clothing etc part of veganism im still muddling my way through- but overall my diet is in a much better place.
Full disclosure for me it was environment first, health and animals where originally fronge benefits - now all 3 are the reason I do what I do equally ❤
Hi PB&J. I am Wendy. My husband and I live in Boynton Beach, Florida. We watched Forks Over Knives almost 11 years ago and we have been vegan ever since. Not one deliberate slip and not one cheat day. We went all in. For the animals, for our health, and for the environment. We have found that you need all three reasons to stay the course. I did the research and did the cooking. It took a little while before we were excited again about food, to be honest, but we got there. We are not restricting anything else to an extreme, but we are focused on healthier foods and that means we really don’t eat much on the sweet side. We do eat salt and oil, but we try to keep it at reasonable quantities and only what is needed to get the job done.
Hi Wendy (and hubby!)! Thanks for sharing your story-it’s so inspiring to hear about your commitment to veganism for over a decade with no cheat days! That’s amazing dedication, and I love that you’ve embraced all three reasons: animals, health, and the environment. It really does make for a strong foundation to stay the course.
I completely understand the journey of getting excited about food again-it’s such a process to find your groove with plant-based cooking, but once you do, it’s like unlocking a whole new world of flavors. It sounds like you’ve struck a great balance with your approach to salt, oil, and sweets-it’s all about finding what works for you while staying true to your values. Thanks for being part of the community and for sharing your story-it’s inspiring to hear! 🌱
Hi Jeremy and family! Beth here from Liverpool, NY, USA. I just wanted to share that I made a meal this January 1st that I LOVED and will be making again soon: stewed black-eyed peas over rice, stewed collard greens (from "Nora Cooks" and "It's a Veg World After All," respectively). I also made hot water corn bread(delicious but deep fried, so next time I'll do regular vegan corn bread). I did add smoked paprika to the collards as well as a generous amount of Tabasco. I can't recommend this meal enough- especially those collards! ❤ 💚🫘🌽🌶
Love this video. As far as difficulty to switching to plant based, I have not found it easy ever! Now after many years of aiming to be plant-based it's easier, but it's still way easier to fall off course than stay on. I find it helpful when others who find it difficult, can validate my experience. I'm happy for those who find it easy, but if everybody found it easy, then I'd feel like I'm alone, because no matter how many people find it easy, I do not.
First I had to battle enormous addictions to almost everything that gets removed with a WFPB diet. I also had to remove addictive substances like sugar and wheat flour. But there is another challenge that I believe many are up against: COOKING FOR OURSELVES!
When people are used to the convenience of drive-thrus or other fast foods that require no prep other than heating up, cooking for ourselves can feel overwhelming!
This is where I find your channel and your cookbook so helpful. You make it fun.
Your cookbook is so well organized (a must for beginners). All your recipes are relatively quick; they have to be because you're way too busy to be in your kitchen all day.
I printed your book off with my Epson Eco-tank printer (barely using any ink) and got it bound at Staples for 12 bucks. I prefer the physical copy of the book because I can easily flip from one section of the book to another. (Love the guide you have for preparing beans).
Because of how challenging it has been to learn to cook ALL my meals, your channel and recipe book are a godsend to me. I love how positive and interesting you keep everything. Thank you so much for all you do!
Why do you need to be validate to do a good thing?
Thank you so much for sharing your experience and for your incredibly kind words! I completely understand where you’re coming from-making the switch to plant-based eating isn’t easy for everyone, and your honesty is so refreshing. It’s tough to battle through those initial food addictions and to embrace the idea of cooking for yourself when convenience foods have been the norm. You’re absolutely not alone in finding it challenging, and it means a lot that my channel and cookbook have been helpful along the way.
I’m so glad you’re finding the cookbook well-organized and beginner-friendly. And I’m thrilled to hear that the guide for beans and the quick recipes have been useful for you. Cooking for yourself is a huge adjustment, but it’s clear you’re putting in the effort and making it work for you.
Thank you for your support and for being part of this community. It’s stories like yours that keep me motivated to keep creating. Keep at it-you’re doing amazing! 😊
Yes. The convenience of the SAD diet slows the change to an ethical eating
Veganuary definitely works here in UK, it may not where you are, the resources they proved and the number of people they reach is amazing
It works here - I'm mostly trying to encourage a name that makes more sense.
i don’t care what you call it, what one thinks veganism is between diet for a month or entire lifestyle. any day, or even just a meal, that someone chooses not to eat animals is a win. i’ll be encouraging my friends to try, supporting everyone that has
I think that’s great. I would just encourage them to take it a step further and do a healthy version of it as well.
I have successfully supported coworkers through veganuary, so i'm super here for it. They may not have decided to cut out animal products entirely but they definitely cut down once they realize how easy it is. I'm there with tips, support/ solutions and treats that usually get poopooed. A win is a win.
Same here!! Also, I started my diet change because of an auto immune disease diagnosis !
So it wasn’t “for the animals” (at first) that brought me here… it was my health….and as a beautiful by product of that, the animals were an added bonus.
It should also be stated that I am a farmers granddaughter.
I was raised on my grandparents farm and today, I have my very own flock of chickens that I love with my whole heart!! (My crabby roo Craig is my profile pic, because he even looks crabby 😂 )
All my chickens have names and they are all spoiled absolutely rotten!!
So proper, loving, humane animal husbandry has always been very important to me!
Agreed! I'm just trying to get people towards a healthier way of doing Veganuary.
@@trina7274 I stopped eating meat because I was too poor (which I find it HILARIOUS when people say veganism is privileged). When I had more money, it just didn't make sense; I was fine and meat was procured in ways that caused suffering for people and animals. Was illogical to go backwards. Found out I was allergic to dairy (I have crazy allergies that have landed me in an ambulance) so thats how I got here. I could write a novel about how reducing harm in any way is rad. I'm not perfect, been told I "can't" call myself vegan as a result (and don't care it's just the easiest way for people to understand what I eat) but have helped open a super successful chain of vegan restaurants, have turned many people onto food free from animal products and support/ cheer on all the effort people out in. I'm cool w not fitting in, I have proven myself many times over. I rah rah any and all that are thoughtful in their consumption.
Every January is Veganuary at my house. Now, thanks in part to your channel and your family's often hilarious cookbook reviews, this year it will also WFPB.
Wishing all of you a very happy and prosperous new year.
Yeah!!! That's so awesome to hear :) Have a tasty month!
Thank you. After watching the video, I'd like to clarify that every month of the year is vegan and WFPB.
Hi, I have been enjoying the PB & J reviews for a few months. I appreciate the time and thought you and your family put in to reviewing cookbooks and how to adapt the recipes. I am going to kindly and respectfully disagree with you regarding Veganuary. For me, Veganuary was the hook that helped me go vegan back in 2020. Initially, my reason for doing Veganuary was a typical New Years resolution effort along with the lifelong nagging question of "Why is it okay to eat cows but not dogs". The information in the daily Veganuary emails started to change my thinking about how we treat animals and consider the part I played as a consumer of animal. The gist of all this is that I was done with animal products at the end of January. I've had a few slips (Halloween candy, wool socks and holiday bakes goods are my weaknesses), but I have been about 99% vegan since then. I sign-up for Veganuary every year. I see it as a time to recommit to this way of life. Just my two cents. Hope you have a great day.
I'm glad you found a way that worked for you, and I respect your journey! And we are all for Veganuary. We just want people to optimize their health too :)
Interesting. I’ve never thought of it that way. That being said, I’m another veganuary success story. I was very motivated to give it a try, as I’d been learning more about veganism for a year leading up to 2020. We were eating meat maybe once a week and were cutting out dairy significantly, so the success of veganuary for me was definitely due in part to the slow build up to get there. And like some of the comments, I love how veganuary helps some realize the reality of where their food comes from- especially if they started it from a health standpoint.
I was curious, so did the veganuary challenge 9 years ago and haven’t looked back… still vegan and went WFPB!!
Love to hear that!
For the last few years of my employment with an international bank, I was on the leadership team of Greener Choices/Greener Diet, which encouraged participation in Veganuary each year. I understand your concerns yet found it a great way to introduce others to the idea of thriving on plant foods. In my newsletter articles and presentations, I encouraged eating plants for health of self, animals, and our environment. Also budget savings. I don’t care for the adverse cultural perceptions that the word 'vegan' often carries, but it can be the only way to get others to understand one eats no animal flesh, mammary secretions, or phoodstuffs made using them.
My issue is more with the labelling not the movement - hope that was clear. Love that you did this with your company!
Hey Jeremy, I won’t yuck your yum if you don’t chuck my challenge. I understand that calling it Veganuary is gimmicky and not really correct, however it is catchy and will just maybe get the attention of someone wanting to try this way of eating and appreciates the support of others doing it too. I support anything that gets more people to eat less animals and animal products. I don’t really care if they call it vegan or a challenge. Personally, I love a challenge. You’re very fortunate to be so far along on this path, but some of us are still trying to get there. Perhaps, you were one the lucky ones that found it easy or maybe you don’t remember how difficult it can be especially if someone doesn’t have a supportive family. Using a gimmick like Veganuary that is a short term challenge, might just give a person the courage to try in the face of diversity. Perhaps a bit more compassion and a little less judgment, would be more helpful.
I’m not chucking anyone’s challenge and I understand where you’re coming from entirely. I didn’t mean to offend by any means. If you’re doing it simply for the animals go for it. I look at it from a health perspective and so my point of view stands that the terminology just doesn’t make sense to me. I get that gimmicky marketing helps though. Thanks for sharing your perspective.
And on that note my challenge would have you make your food also be WFPB for the month - since you like a challenge so much :) anyone can swap a beef burger for a beyond patty.
Thank you for your response, Yes, I will be doing WFPB. I don’t eat much processed food.
Of course. And I apologize if my tone wasn’t supportive. You know we’re here for you! Let us know how it goes!
Hello from St. Catharines. Can’t believe I’m catching a LIVE!
I see what you mean. Most people around me trying to be plant based because of veganuary hardly become vegan, unfortunately. They seem to feel that the "mission is accomplished" at February 1st. You really need a good reason, in your heart, to become vegan, not just the "one month challenge".
The only advantage I see is the larger amount of PB products in the stores, which is nice for those starting the process.
Great topic and really cogent discussion Jeremy. Probably your best video yet. Good job on the myth busting.
Since going whole food plant based our grocery bills are nearly 1/2. Sure some produce can be expensive these days BUT we don't pay for anymore of the expensive meat, dairy, cheese. In the winter, in particular, we eat a lot of beans (tip to folks: cook your own beans in the pressure cooker -- so cheap!), legumes, and whole grains (barley is a favourite but there are several for variety). Another tip is to buy frozen vegetables by the bag -- so inexpensive. Plus we eat a wide range of vegetables both cooked or raw. Folks, it's not expensive because we don't eat processed foods.
So I am a mostly whole food, plant-based eater. I do have huge concerns about how factory farming is conducted and how much animals suffer due to it and becoming mostly plant-based eases that burden in a very tiny way. WFPB is healthier and my body feels better when I eat that way. However, I don't have a problem with deer-hunting - having lived in areas with too many deer, there are a lot worse things that can happen to them when they over-populate than being killed by a hunter. They can also be very destructive to the health of forests and trying to grow your own food. The vegan aspect can get tricky in other ways - almond milk is very popular, but it involves huge almond orchards, mostly in California, that suck up a lot of water, use a lot of pesticides and require pollination by bees that are trucked in from all over the country, to their detriment, so you are killing bees which is not vegan. So I don't drink almond milk even though it is plant-based because I don't think it is very sustainable and harms the environment. I cook dried beans in our IP, also a lot of different rices and grains, so very cheap. Other proteins, like tofu/soy curls/tempeh/seitan, are also quite inexpensive compared to meats and eggs. And, I have become such a better cook because of becoming plant-based, watching TH-cams like PBwithJ and acquiring a whole new set of cookbooks and skills along the way. It has been fun, educational and healthier - what's not to love about that. Happy New Year to you all!
You certainly have gotten people talking about being vegan/WFPB for the long term, so well done! The more we can encourage people to think about the cost of the food on their plate in terms of the animals, the environment, and their health, the better.
I agree! The more we can talk about these things, the better.
Happy New Year, and hello from Ottawa, Canada's capital, where it's snowing right now. I agree with your take on Veganuary, except if it gets people thinking about eating plants and how animals are treated, that could be a start towards either a plant-based whole foods diet or becoming a vegan. Good, easy, and inexpensive dishes to start with are vegetarian chili, bean tacos or burritos, and soups.
I eat the veggies and fruits that are seasonal. These tend to be tastier and cheaper. I also grow my own seasonal crops. Right now we are enjoying the brassicas and leafy greens, and root crops not far behind.
Beans potatoes rice are cheap. Adding in fresh vegetables that are seasonal. Now I’m loving cooked collards. I am spending less per week eating WFPB.
The restrictive comment makes me laugh. I eat so much more variety than I did before becoming vegan (13.5 years ago).
Right??
I agree -- me too.
Me too!
Do I recall you mentioning in previous videos that you’re not vegan yourself? Just wfpb? If that’s the case, I’d encourage you to be mindful about not discouraging those who are trying it out. Setting such a high standard right from the start can make it feel overwhelming for many people. Honestly, this message comes across more as a promotion for your cookbook than a genuine effort to support veganism.
Thanks for your feedback-I really appreciate you sharing your thoughts. You’re absolutely right that setting an overly high standard can feel overwhelming for people who are just starting out, and that’s definitely something I try to avoid. My focus has always been on meeting people where they are and encouraging progress over perfection. For some, that might mean going fully vegan; for others, it could mean incorporating more plant-based meals into their diet.
As for your question, I eat a whole-food, plant-based diet and aim to keep things as accessible and approachable as possible. My content reflects that, but I always want to support and encourage anyone exploring veganism, whether they’re just starting out or have been at it for years. The cookbook is meant to be a resource to help make plant-based eating easier and more enjoyable, not to pressure anyone into perfection.
Thanks again for the reminder to keep things inclusive-it’s something I take seriously, and I’ll keep striving to make sure that message comes through. 😊
Hi PB with J, thank you for this message, im a massive fan of 'Veganuary' and the incredibly effective work they do however as an ethical vegan I think it's important for the true meaning of the word veganism to become mainstream and I think your message is great. From Katia from Dumfries in Scotland
Thanks for understanding!
So I purchased the Cookbook but do not know how to get it...I mean not sure how to see it or get to it?
Yes, I agree with you. I think many people who have not researched a healthy vegan diet (a Whole Foods plant based diet) will do simple swaps such as beyond burgers for meat based burgers and eat oily fries with it. Like you said, I do think that that’s still an improvement over the Standard American diet, but many people will not see much benefit if their diet is still highly processed. I like your “myth debunking” section of the video. No, it’s not more expensive to eat this way. Meat and fish are so costly! And you pay for it later at the doctor too with high blood pressure, heart disease, diabetes, etc. Rice with frozen veggies added while cooking and canned beans with salsa on top is a delicious and cheap, quick meal. Bean burritos can be on the table in about 30 minutes with a large salad on the side. I like to use frozen veggies and fruits to save money and they are delicious. I have 3 different containers of defrosted mangoes, pineapple and triple berry blend sitting in my fridge that I use to top my oatmeal and salads or banana based nice creams or eat plain for dessert with cinnamon. I keep air fried or baked tofu and/or cooked seasoned lentils in the fridge to top salad or potatoes or grains with. I like to make a big chili or stew once a week and eat it for a few meals and freeze the rest for future meals. My husband’s favorite dinner is lentil or whole wheat pasta with jarred tomato sauce and greens on top with some veggie meatballs on top, Gardein or Trader Joe’s brand, and salad on the side and red grapes for dessert. Our food is simple and delicious and very quick and easy to make. Sometimes I get fancy and make recipes from the multitude of cookbooks I own and love, but mostly it’s quick and simple. Hope everyone tries Whole Food Plant Based January in 2025, realized it’s the way to eat, and changes for the long haul. 🥦 🥔 🍅 🌽 🍎 💪 ❤
Yes to all of this. Love how you approach your way of eating Vi! :)
@ thanks!
Yes, everyone should pick up your new PB with J's Family Favorites ebook. It is a treasure of great recipes and tips for the home cook eating WFPB!
You're the best cheerleader :)
Hi Jeremey, how did you get your kids on board with eating plant based?
They've been raised pescatarian so it's not a huge jump for them - and they do still eat that way from time to time. But basically - we make food for the family, and if they don't want to eat it then they're free to make their own - which they rarely do. We make tasty kid friendly food that just happens to be plant-based. Ultimately they have to come to this on their own and if they're "forced" they'll just end up resenting us, so we lead by example and hope they make good choices when they're older. That's all we can do as parents I think.
I enjoy your videos a lot because my Dr wants me to go wfvd. It seems very hard, and I'm glad you explain things aren't as hard as I thought.
I hope this video just has some off lighting, because you don't appear to be your bright rosy self. Your eyes are red and your skin is very pale. I hope you are feeling well. I look forward to seeing what you will cook next. 💕😋
Could just be the lighting!
Cheers from. Barcelona. Plant based for fifty years.
Oh Wow!!! That's incredible - you're the GOAT!
Hi!
I hear your postal strike is over. Any idea when your cookbooks will be mailed out?
Patiently waiting. I prefer a book over the pdf.
Mailing them in just a few days!
Hi PBWithJ Fam happy new year, thank you Jeremy for everything you do for us in your videos God bless your life and your amazing family. Jesus loves you
Thanks so much
I get my steel cut oats from a store where they are available in the bulk section. This is my breakfast everyday and I use frozen fruit from Costco. It is an amazing breakfast and very cost-effective! Yum!! I think I am going to try the Hume Health scale. Is this better thatn the Fittrack scale listed?
Hume Health is the company - Fittrack is the scale - it's the same
How does one email you to get a printed copy?
right here: pbwithjeremy@gmail.com - thanks!
I kinda of agree, but also disagree. I agree that veganism is not a diet, where I disagree is that a lot of people (including myself) came into veganism through diet. I started off eating vegan (in my mind) once a week, by the end of that year I was completely plant based. When I started I slowly began to realise that’s it’s not just food and leather shoes and hand bags but that it was much more profound. That took time, and many changes in my life and lifestyle.
I think teaching people about veganism through food is a good first step. Having fast food places offering plant based burgers is good, because newbies can see that there’s something for them even in BK. Telling them about, clothes, cleaning products,makeup, even how bad some of the vegan foods themselves are for the environment and animals (eg., palm oil) is overwhelming, it will scare some people off, people that could’ve taken that first step of not eating animals, then slowly beginning to look for vegan friendly shoes, make up, etc.
I wish you and your family all the best for 2025. Greetings from Malaga, Spain.
Thanks so much for sharing your perspective, and greetings from Canada! I really appreciate your thoughtful response, and I think you’ve hit on something really important. For so many people the journey to plant-based eating or veganism often starts with food. It’s a tangible, approachable first step, and as you pointed out, it naturally opens the door to deeper realizations about the broader implications-like clothing, cosmetics, and sustainability.
I completely agree that meeting people where they are is key. Offering accessible options, like fast-food plant-based burgers, can be a game-changer for someone just starting out. It shows them they can make choices that align with their values without feeling like they have to overhaul their entire life overnight. As you said, diving into every aspect of veganism all at once-food, clothes, products, and environmental impact-can be overwhelming and even off-putting. Baby steps often lead to bigger leaps down the road.
Thanks again for your kind wishes, and all the best to you for 2025 as well! Málaga must be beautiful this time of year! 🌱✨
Hi Jeremy! I want to say hello to you and your lovely family. I want also say I do not agree with those negative comments you get for posting this video, do not removed it because I think ..." Forgive them because they do not understand "...You wanted for all of us to say different message with this video. I like your way of thinking, behavior and of course whole plant based package, recipes and way of living with your family. My best regards , Wendy from Skopje , North Macedonia.. Europe
Wendy - you have no idea how much I needed to hear this right now. This was very sweet of you to take the time to write this as I was having a bit of a second guessing myself due to the comments of this video.... it's the first time I've considered removing a video....
And I'm not shaken by negative comments - especially when they come from people who are rude or - clearly not of our community - the reason I was shaken this time was because some of the comments come from audience members who I know have been around for awhile and I adore and it makes me question if I got the message out in the way that I intended it.
Thank you for this.
You are welcome, I watch your videos and your work, but it is a first time for me to write a comment...I wish for you and your sweet family all the best in this 2025, keeping with excellent job, and a lot of success with your books ( I am sure that you will have a lot of them)...
Veganuary works for the animal lives being saved.
I’m not saying don’t do it. Did you watch the video?
I think Veganuary has a viby feel to it that makes people interested in trying plant based diets for a while. It is a time of the year when people are making resolutions and if a lot of people try veganism, it is bound to stick with some of them. I myself went vegan on January 1st, 2019 and, while Veganuary wasn't forefront on my mind then (or not as I remember it), I am sure it was in the background somewhere, perhaps in my subconscious.
It’s always worked for me. It resets my pallet and sets me on a better course for the next year. Why be negative? Why post negativity? Sorry I can’t watch the whole video and I am a huge fan.
January is the only month of the year that I do 100% raw. I am so happy to just have soup come February. It’s a great reset of my pallet.
I bet!
Thanks for writing - I wasn't aiming to be negative - I'm sorry if that's how it came off. I was just trying to direct people towards a more impactful way. Certainly wasn't trying to upset anyone.
My aim with the video isn't to discourage people from doing Veganuary - it's the opposite - it's to help people do it in a healthier way... is that not coming across?
@ I know that your intentions are good from watching your videos for so long. There’s just some media I can’t consume.
I’d love to see videos compiling the times when the family all chose an S rating, videos that got the most S ratings, etc top of the tops
Here you go: th-cam.com/video/LQcMFYAtiac/w-d-xo.html&vl=en-CA
@@pbwithjeremy thank you. I live what you do. X
Thank you! Our pleasure!
"Hi." Wishing you a happy and healthy new year from Yvonne in Lincolnshire UK.
Same to you Yvonne!!!
I'm going back on the WFPB SOS free from soy, almonds, gluten, deadly nightshades, em...I'm sure there's something else I can't eat.
Hello from Oban in Scotland
You've got this Oban!!!
Say what!! You want people to be healthy. Happy new year to you all.
Well that’s your opinion. It seems to have worked for lots of people and then you turned it into an advertisement for your book
I don't see the issue with making a video about eating healthy in January and recommending my own cookbook, which is full of healthy recipes.
Hello from Meridian, Idaho! 👋
Life is a journey and so is a whole food Plant-based way of eating. I have been eating this way for almost 2 years. My husband came from a serious meat and potatoes way of eating. But after doing this and enjoying the variety of foods, he will not go back.
Hey, I'm from Collingwood Ontario too!
Hi Sarah!
Happy New Year 💚
Same to you!
Yes Veganuary is focused too much on diet but not on the ethics and being vegan doesn't mean you're eating a whole plant foods based diet because there are vegans who eat vegan ultra processed foods with not much whole plant foods and some who do it in January may stop when Veganuary ends. Love 🥰 the video and love ❤️ Jeremy and family.
Hmmm... I usually agree wholeheartedly with you but I must say, not today. I understand where you are coming from, but I feel uncomfortable with the word "dumb". And I think this could rub people the wrong way because they might feel THEY are dumb to participate, so why even trying ? I think Veganuary does a lot of good for the cause, even if it is to plant a small seed, and to do it with others. It also puts veganism in the news which is not a bad thing ! I, like you, think eating this way is not only easy but immensely enjoyable because I can control what I eat and I can get creative in the kitchen. But I know some people don't have the desire or the motivation to cook for themselves. And if they use those commercial vegan foods, I think it is still OK because the goal is to decrease the overall harm to animals. And eventually, they might understand that they need to eat more whole-food to be healthier. So no, I don't think it is dumb. But if it is the name that bothers you, do you have a suggestion? Happy New Year BTW !!! Looking forward to more cookbook reviews in 2025 !
So, in your opinion, should I remove the video?
Love your content ❤
I do not agree with you on this one (although I do agree with most of the general principles in this video)
As I see it, the point of Veganuary is to encourage people to try vegan for a month, because as almost all vegans said once “I could never go vegan”. Some people would try it for January and then see it is doable and continue with it. With the challenge they support them with the how and also provide information to those who give it a go.
The intention behind Veganuary is to create a month where participants can experience the benefits of reducing meat and dairy from their diets and learn how the world would benefit if we all ate more plants!
Thanks for sharing your perspective! I totally see where you're coming from, and I really appreciate the intention behind Veganuary. It’s such a powerful campaign for encouraging people to try something they might have thought was impossible. Giving folks the tools, support, and a sense of community for that one month can absolutely be the spark they need to continue making plant-based choices.
My issue is less with the movement itself-because I agree it’s doing great work-and more with the term "Veganuary." For some, it can feel like it sets a rigid standard, which might discourage people who struggle with the idea of going fully vegan. That said, I fully support the way the campaign makes plant-based eating accessible and shows the benefits of reducing meat and dairy. Even if people don’t continue fully after the month, every step they take is a positive one for their health, animals, and the planet. So, while I may have a different take on the name, I completely agree with you about the movement’s overall value and impact! 🌱✨
Good to know ! I understand your perspective too 😊
I love your shirt!
Thanks! You can get it here: pbwithj.ca/shop/page/2/
the cheapest per pound food I can think of is bananas, I try to eat at least one a day...not only to save money but to prevent charlie horses
Great video. Don’t listen to the naysayers. Most of us understand what you’re saying. The term veganuary doesn’t make sense, those people just don’t analyze things to even realize it’s an odd term.
Thank you for understanding :)
Jeremy why do your kids still eat cheese ? No judgment or criticizing here, just curious.
I’m guessing the obvious reason would be for taste. I was thinking no matter what reason you came to this lifestyle ( for planet, animals, health) then it just makes sense to ditch all of it.
They were raised pescatarian so when my wife and I went WFPB we never forced it upon them. 90% of what they eat is what we eat I'd say, but we don't believe in forcing anyone to do anything, including our own kids. People have to make their own choices for themselves.
Happy New Year to you and your family. Joanna from upstate New York.
Same to you and yours!
Surprised at you yucking on veganuarys yum like this, you have disappointed me.
I'm not yucking on the concept - I'm yucking on the wording. Hope that was clear.
It wasn’t clear enough quickly enough, I switched off and unsubscribed, I don’t need this negativity in my life
Didnt i see on one of your previous videos that you went vegan for health reasons and not for the animals? Veganism is not a diet for health like you say its a way of life. A philosophy. Losing weight and being healthy is a great side effect not in my opinion the driver for being a vegan. Unfortunately being vegan was a trend which is now dying off because people do it for the wrong selfish reasons.
I don't consider myself vegan. I'm Plant-Based.
@pbwithjeremy thank you for that clarification happy new year!
❤😊