Alibaba Empowers Luxury Brands to Serve Digitally-Savvy Chinese Consumers

First published on April 25, 2023
Alizila
“They are even more connected than ever and are looking for more innovations, immersive experiences, and more services,” said Tmall executive Nicolas Cano, who helps French, Swiss and German fashion and luxury brands connect with Chinese consumers.
With Web3 and the metaverse, the group’s high-end goods marketplace Tmall Luxury Pavilion is creating digital collectibles for young and digital-first consumers.
“The latest trend I’m seeing is ‘phygital’, which is the blend of the physical and digital world and bringing the best of those two worlds to an end consumer,” said Tmall executive Mei Chen, who helps fashion and luxury brands based in the UK, US, and Northern Europe adopt digital technologies.