How Caterpillar Changed the Way It Sells Equipment | The Dirt #11
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- เผยแพร่เมื่อ 24 ส.ค. 2024
- Late last year, Caterpillar announced a new retail strategy that would fundamentally change the way the company sells its machines. Specifically, the company rolled out on-machine sticker pricing at its dealerships and the ability to shop for machines online. In this episode of The Dirt we talk to Cat retail expert Alex Stokman about these changes and what customer and dealer reaction to the changes has been.
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Great video! And Alex was a great guest and representative for Cat Corporate. Very well informed and professional presentation.
Thanks for watching Tom!
Great job Alex!
There are some of us land owners who constantly have projects going on. Anything from land management to preparing a site for a shop. A lot of us would prefer to own our own equipment if it’s affordable. I would suggest even offering CAT Certified for small equipment trade-ins.
Great video. Really interesting listen
💥 Great interview!
Awesome video!
How long until they're available on Amazon
Interesting perspectives, it'll be interesting to see how successful this approach is. One of the most annoying feature of new equipment dealers is their secret retail pricing, it has to turn many customers off. Second-hand dealers aren't so circumspect and quite likely make sales due to being up front about pricing right from the get go.
Love the new cat 306 mini.
A Cat dealer is really just in the relationship business and happens to sell equipment, engines, parts and service....people buy from people.....a Cat dealer is not McDonalds
Please go through MI cat dealers. While I know that they were bought out by McAllister Cat, I still deal with McAllister Cat.
I have been selling hvac in Arizona for almost 20 years and I’m very good at it. But I’m capped at around $150-$180K a year. I’m looking into becoming a heavy equipment salesman is it worth looking into or is the money not that good?
Did you get into the heavy equipment sales?
@@OttoThompsonReviews No still selling hvac lol
heavy medium equipment in catepillar in Indonesia is better than tanks M1 specially wired remote control for de-minning and it can do field work and defense and saving parts for ships. i had endorsed 25 years ago but recently they goes to oversized make me reserved unless goes back to medium size and smaller size for asian market and farm eqipment
Way overdue! By concealing pricing equipment vendors make it impossible to know if you are even close to being financially in the market for something. I don't like wasting people time getting quotes if I am way off base for cost expectations.
Alex is the CAT’s meow, beautiful and smart.
Cats marketing was on the right track about 8 years ago then they broke into the women's advocate women's power team that doesn't know jack shit about machinery and it became a joke. It's a laughing stock both to long-time corporate and retail employees and people in the industry. This strategy is not new btw, we sat in the Carolina office and came up with the 4 part series focusing on the small owners. This started about 8 years ago. Then they went gung hoe on women in construction a market that represents about 1half of 1% of CATERPILLAR sales. Complete joke.
Cut into SALES MAN personal profile, yes that is why the sales force did not want this. Like she said though you have your same 5 customers that will come back "Y" not get the small guy in with a factory set price on a small machine that he's going to buy or loss him to someone else, and thay will go buy a cheaper built machine or used one, if that guy has a NEW Cat on his small job that is affordable and the other small contractor FRIENDS are saying " U" payed how much for her, ""WOW"" I should look at CAT equipment it's affordable to me to
You allways see the equipment displayed in front of Dealer but you never see the price, and all the sale force comes out and try to sell you on this machine has this function or can dig this much, never price first.