How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success

In the final video of the Every Door Direct Mail (EDMM®) tutorial series, we show you how to track, measure and optimize EDDM campaigns.
We’re joined by an event planner who discusses the benefits of using Every Door Direct Mail marketing to spread the word about nonprofit events. The EDDM service even offers special rates to nonprofits.
The event planner discusses how he promotes live events using EDDM campaigns, which may include a QR Code® that recipients can scan to take action or learn more. Not only does this create a seamless process for customers, but it also allows the business to easily track engagement.
By incorporating QR Codes, vanity URLs and coupons into EDDM campaigns, brands can measure success while leading customers to digital channels.
We close the video with insights from all the marketers interviewed during this series, delving into how they track and measure the success of their EDDM campaigns, and the importance of forming meaningful connections with local customers.
Once you’re finished with this video, catch up with the first four videos in the series:
How to Use Every Door Direct Mail® Part 1 of 5: Introducing EDDM®: • How to Use Every Door ...
How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences: • How to Use Every Door ...
How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece: • How to Use Every Door ...
How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery: • How to Use Every Door ...
You can access the EDDM homepage here: www.usps.com/b...
And you can dive deeper into all things direct mail marketing at USPSDelivers.com: www.uspsdelive...
[1] QR Code is a registered trademark of DENSO WAVE INCORPORATED.