Why Are ‘Leisure’ Drinks Growing?

Launched in 2022, Leisure Hydration markets “electrolyte refreshers” that are infused with vitamins, minerals and adaptogens. Packaged in 16 oz. cans, and available in three flavors, the drinks are distributed throughout California, including at Bristol Farms, Gelsons and Erewhon stores, and also has a presence in several other parts of the U.S., including Texas and the Pacific Northwest.
At a recent event hosted by Naturally San Diego, Trevor Burns, the head of sales for Leisure Hydratin, talked about the brand's methodical retail strategy, the impact of an adjustment to its brand name and how the company landed a big time partnership at seven major airports.