Testing Business Ideas: Assumptions Mapping Webinar

Learn the basics on how to design and facilitate an effective Assumptions Mapping session.
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[@HugoSousaEU]

Hi David, sometimes the challenge is the definition of "evidence" because many people think that a market research report is strong evidence because there's some statistics to support it.

[@DavidJBlandPrecoil]

@DavidJBlandPrecoil
1 second ago
We call it the "say-do gap" which means what people type in a survey may not be good enough evidence. There are exceptions, but generally we put it to the right.