@DavidJBlandPrecoil 1 second ago We call it the "say-do gap" which means what people type in a survey may not be good enough evidence. There are exceptions, but generally we put it to the right.
Hi David, sometimes the challenge is the definition of "evidence" because many people think that a market research report is strong evidence because there's some statistics to support it.
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@DavidJBlandPrecoil
1 second ago
We call it the "say-do gap" which means what people type in a survey may not be good enough evidence. There are exceptions, but generally we put it to the right.
Hi David, sometimes the challenge is the definition of "evidence" because many people think that a market research report is strong evidence because there's some statistics to support it.