Depth: Control the Ball - Control the Point

Depth on shots should be the primary goal for all players once they have acquired a good level of consistency in their all-around game.
Week after week, I watch players and notice how they start losing: first a point, then a game and finally the match by hitting a great deal of short balls.
Why shouldn't I hit a short ball?
Short balls allow your opponent to:
-control the point…by having time and optimal court position
-neutralize the net player's ability to poach or be a threat
-force the baseliner to maintain the same direction of the ball, allowing the opposite net player to be more active and poach more balls.
-choose to hit their favorite shots to your least favorite shot
-keep you in the defensive mode
-make you react
I understand, Coach, how can I fix it?
-It is in the preparation: get set early, turn your shoulders, get your racket back early and position yourself behind the line of the ball, and move forward
to swing through the ball. Complete the motion & trust your follow through
Would I win more points, games and matches?
You will control your destiny for sure by making your opponent:
hit the ball in the same direction
-run
-hit the weakest shots in her game
-play under defensive conditions
I believe, YES, you will WIN more matches.
When playing, think consistency first and DEPTH second before power.