Branded Cities - Heineken Cheers To Your Tradition

For the first time ever, Heineken featured UGC as part of their media buy by allowing Canadians to share their #PerfectlyImperfectTradition
Driven by UGC, we executed a four-week media buy, centered around Yonge & Dundas - the most iconic location in Toronto where Canadians from Toronto or all over could tell us their #perfectlyimperfecttradition they missed the most this year for a chance to appear and be featured in our ads.