World Design Spotlight - Trailer

Great design doesn’t just happen. It’s a choice.
A purposeful creative act that is the summation of influences including experience, culture, community and values.
From engineering to architecture, education to life sciences, our community in San Diego Tijuana has chosen to create differently for decades because of the unique, dynamic quality of this region.
Here, we choose...
To celebrate our impact on the wider world.
To embrace communities regardless of walls.
To push creativity from our unique vantage point.
To be inclusive of design and for designers.
To be hopeful about the impact of design on our future.
We create great design, by design.
Watch full series here: wdc2024.org/sp...