Atome | Own Your Expression | Wrap Up Video

Held across 7 markets across Asia, Atome’s first-ever livestream runway for our #OwnYourExpression campaign saw resounding success with all-time high viewership rates reaching over 400,000 unique visitors on Instagram, TikTok and Facebook.
Partnering some of the biggest industry fashion and beauty players featuring ZALORA, SHEIN, ALDO Lookfantastic, Central Marketing Group, Charles & Keith, Lacoste and 6IXTY8IGHT, the runway came alive with 80 norm-challenging, style-slaying looks spearheading the fashion freedom movement.
It has been an absolutely epic two months as we continue to redefine and expand the possibilities that BNPL can bring to our users. Be free, be you and #OwnYourExpression.