I could listen to Jessica all day and never get tired- it's like taking an anxiety pill watching these Oberlo vids lol. I know exactly what I need to do after watching an Oberlo vid. Definitely the most clear, to-the-point, valuable dropshipping channel I think. Thanks for all you do, Jessica!
This was a great video, Jessica!! Loved the format and how you delivered the info in a way that's easy to understand. Prob the biggest takeaway is to optimize for lower funnel events instead of 'purchase' when starting out. Too many people make the mistake of not capturing enough data and optimizing for purchase directly. I thought it was super helpful that you went over that!!
Thanks so much for the great video content as always!! I have been running ads but this greater clarity on objectives and details on the ad manager. Look forward to the next one! :)
Hi Jessica, when creating a facebook page for my dropship business, would you recommend create it under my own personal facebook account or a brand new business page itself? Thanks!
Thanks to feasting my eyes over your yt channel in addition to its great amount of required tips about social media, I finally decided chance starting my youtube account content*focused!! thank you!! 03:46...
Wow! Thanks I am new at drop shipping and have had a heck of a time with FB ads. From having my FB account suspended to having to get approved for running ads with political content, (eco-friendly products but, I was making a comparison between them and ones that hurt the environment), to spending money that did not get results. All in all I am looking forward to this video series. I may miss the live event as I work full-time graveyard. Again thanks.
I enjoyed your presentation. Facebook has changed much in terms of navigation, so I could not follow along. I did manage to find every form you described. Thanks for the tutorial. HMC
There are no hard and fast rules, but generally, as long as you're seeing traction and getting buyer intent then you can flip to conversions! -Jessica 🙂
9:10 Why do you need to warm up the pixel by selecting View Content event? Wouldn't selecting Purchase event, warm up the pixel as well? What's the advantage with View Content to do the warming?
It's hard for Facebook to optimize for purchases if the pixel hasn't tracked any purchase activity. Whenever launching a new product/brand, it's best to start with lower funnel events like view content and add to cart because more people will make those actions. Once you have at least 100 visitors for view content, you can scale up using lookalike audiences to help drive actual purchases :)
Im looking forward to hear you on the 23rd at 12! My answers to the question are: 1. Which is the first step to creating a facebook ad? C. Campaign objective What is the best objective for Dropshippers, and why? B.view content Because.. The pixel takes care of of the closing. Once it warms up, we (Dropshippers just need Brand awareness..)
Hi Jessica! I was wondering if after previous testing to see if my pixel was firing I viewed my content, and added to cart multiple times. Will this throw off my pixel data and cause it to optimize poorly? Thanks.
Hi there, Nick! Excellent question. At the end of the day, it will not be enough data to skew the numbers. Once you've driven hundreds, or thousands of visitors to your store, it will be insignificant. And it's best that you do that type of testing in the early days to make sure your funnel is dialed in. So don't sweat it! -Jessica ✌️
Definitely not!! Auto advanced matching is an absolute game changer and helps Facebook match past customers to similar customers on Facebook and Instagram. Our clients who have AAM turned on have much more success with their campaigns than those that don't :)
Nope! Facebook integrates super well with plenty of platforms like squarespace, wordpress, clickfunnels, and more. Shopify is your best option if you're in ecommerce though :)
Thank you for your help, the only problem is, after i made the ad, Facebook rejected it for whatever reason, and then restricted my account from posting ads, do you know any reason this may be?
I have a question about the Facebook pixel. How can pixel tell when a purchase has taken place? Does it need to be installed on the thank you/confirmation page of a purchase?
Good morning, just a tip You could put videos in Portuguese because the app is great I use in Brazil, but I can't understand the videos because I don't speak English And you can't use the google translator in the videos. hihihi
Great simple steps. I am just starting FB ads today/tomorrow. Wondering, if I choose 'view content' will facebook still shows the no. of sales (ROI) in the report? Just assuming if facebook considers view content as a sale in this case?
Hey Jessica! Maybe a silly question, but the budget for the ads, is that per ad set or for the campaign as a whole? If I set a budget of £5 per day, will that cover ALL my ads?
You can set your budget at the ad set or campaign level, either works! That budget will be distributed across your ads based on which ones perform best. Thus, the ads that customers are responding to most will receive the most budget, and the ones that don't receive as much engagement will receive the least amount of budget :)
Thanks for the question! You can only have one pixel per store. This is because the single pixel collects the information from every action and engagement. -Jessica
@@Oberlo so then how optimised can the pixel get if your one store is a general store? cos then u are needing to test say pet products to kitchen ware?? how will the pixel fiqure out the best audience since its been given different inputs????
Hi there, thanks for the question! While you can create multiple pixels, I would still only suggest one per store. Many dropshippers who run general stores suggest creating a separate campaign for each niche within one ad account. The Facebook pixel will collect all the information, and only use the related data when running your ads. Check this video out for more information (bit.ly/2XMpZxb)! -Jessica
On the last Ad that I runned my impression is 859 and reach 809, but my frequency is 1.03. Lower frequency better or what? But my click are only website clicks are only 17
I'm hoping that Jessica will be going over FB ad metrics. For example, after you have run a FB ad for a certain period of time, you will be able to run diagnostics with the FB ad metrics to see if an ad is worth continuing or if you should dump it or change it. Also, I'm hoping to know how to scale a "successful" FB ad using metrics. I know that we should be able to use the metrics in this way. But, I don't know how. Thanks.
Hey Chris! We're definitely working on content that will help you read your Facebook ad metrics. Make sure to subscribe so you can see the video once it drops! -Jessica
Hi Jasica got a question, recently FB introduced an option called Off-Facebook Activity whereby the history of any person browsing and searching for a specific product will be deleted based on his/her choice. Which means, no records will be tracked to target a specific audience via FB ADs any more. Does this mean, Goodbye Facebook ads forever ? I wish if you can clarify on this... thnx ...Samir
Hi Jessica, one question. If i am just starting out and my Facebook page is new business page with almost no likes, interactions and engagement then what effect will it have on a potential customer about my ad (trust factor) as I as a consumer most of the time visit the page as well when i see ads on my feed.
I suggest running a 'page likes' campaign to a worldwide audience to increase the likes on your page. A brand with social proof on FB and IG typically has more success with their campaigns than brands that don't :)
So I don't want to sound uneducated as a newbie but seems to me to market a niche market would be easier rather than a general store... any thoughts?????
Bingo! It's easier to focus a brand on a small collection of closely related products. The flexibility with a general store is that you can test a variety of niches -- it's a tradeoff. 🙂 -Jasper
I could listen to Jessica all day and never get tired- it's like taking an anxiety pill watching these Oberlo vids lol. I know exactly what I need to do after watching an Oberlo vid. Definitely the most clear, to-the-point, valuable dropshipping channel I think. Thanks for all you do, Jessica!
This was a great video, Jessica!! Loved the format and how you delivered the info in a way that's easy to understand. Prob the biggest takeaway is to optimize for lower funnel events instead of 'purchase' when starting out. Too many people make the mistake of not capturing enough data and optimizing for purchase directly. I thought it was super helpful that you went over that!!
That’s been my mistake for the past 3 weeks😭
I’m glad I realized I needed to educate myself more.
i was waiting for this video serie for a long time now
you are the only person who actually does real stuff like making an actual ad and showing the results
thank you so much, i successfully installed my pixel today following what you said.
Its been 3 weeks how's your sales ?
Thank you Jessica for sharing so valuable and explained information in a very professional manner.
Wonderful way to teach how to use the FB pixel. It was very clear and concise. I will wait for the next class. Thanks for the information. 😊👍👏
I launched my first fb ads, wish me luck :)
Good luck Danonkijs, hope you have a lot of success with your ads and please keep us updated. Thanks.
Mark McNamara Sure man, same for you 🤘
@@whywoulditwork Thank you.
Exciting! Good luck!
good luck man !!
Thank you for simplifying it like this, Jessica!
Amazing step by step walkthrough. 👍🏻
Great video, very helpful 👍👍👍
Thanks so much for the great video content as always!! I have been running ads but this greater clarity on objectives and details on the ad manager. Look forward to the next one! :)
This was a great video ,satendra baghel " loved the format and how you delivered the info in a way that easy to understand.
Jessica you are a lovely and a happy instructor. Its a treat to watch you. Thanks to u & oberlo for such great and informative videos. Much love 😍
Love the video. Thank you!
you are amazing!
you are the clearest, most professional and articulate presenter I have heard, thank you...
Content starts at 4:10
Great video...very informative!
Great Vid, Can't Wait For Part Two.
Thank you Jessica. Great info!
I love you, seriously.. you’re the best. I learn so much from you, I really appreciate all of your videos.
THANK YOU JESSICA FOR THIS!♡
You are a queen
Very helpful video, I followed it step by step and I'm on my way for my first ever FB ad. Thanks.
Hi David,
Please help to about FB ad.
Great information. Thank you so much!
Thank you so much. I needed to know this. Fantastic.
You're most welcome, we're glad you found it valuable! -Jessica 🙂
Hi Jessica, when creating a facebook page for my dropship business, would you recommend create it under my own personal facebook account or a brand new business page itself? Thanks!
Thanks to feasting my eyes over your yt channel in addition to its great amount of required tips about social media, I finally decided chance starting my youtube account content*focused!! thank you!! 03:46...
Wow! Thanks I am new at drop shipping and have had a heck of a time with FB ads. From having my FB account suspended to having to get approved for running ads with political content, (eco-friendly products but, I was making a comparison between them and ones that hurt the environment), to spending money that did not get results. All in all I am looking forward to this video series. I may miss the live event as I work full-time graveyard. Again thanks.
Hi Michael! Yes, Facebook is definitely a learning curve. Glad you've found this valuable so far! And best of luck. -Jessica 🙂
THANK YOUUUU... FINALLY SOMETHING I WAS REALLY LOOKING FOR LONG TIME FROM OBERLO ❤🙌
Hii
I enjoyed your presentation. Facebook has changed much in terms of navigation, so I could not follow along. I did manage to find every form you described. Thanks for the tutorial. HMC
me too i con't follow along
Cool... Need more content like this.
Thanks for this information - time to start working on this items
I do like this video very interesting!
great job
You are a treasure for oberlo
Your hair looks great like that Jessica!
Thank you for this Video and info sharing :)
This was really helpful! I know all the answers, can't wait for part 2.
@@beautyface5308 I thought she said they will have a live to go over the questions on Tuesday.
Fist time add to cart objective
thankz for the info...
Love you.🥰🥰🥰
Traffic test isn't working. Stucked a step from go public :/
Thanks
amaizin vedio.thanks Jesica
How long do you run the "view content" option on conversions before the pixel is "warmed up"?
There are no hard and fast rules, but generally, as long as you're seeing traction and getting buyer intent then you can flip to conversions! -Jessica 🙂
@@Oberlo Can we just change from "view content" to "purchase" in the same ad set or create a new campaign aiming for "conversions" and "purchase"?
Seriously I’ve learned like almost everything from her
9:10 Why do you need to warm up the pixel by selecting View Content event? Wouldn't selecting Purchase event, warm up the pixel as well? What's the advantage with View Content to do the warming?
It's hard for Facebook to optimize for purchases if the pixel hasn't tracked any purchase activity. Whenever launching a new product/brand, it's best to start with lower funnel events like view content and add to cart because more people will make those actions. Once you have at least 100 visitors for view content, you can scale up using lookalike audiences to help drive actual purchases :)
Im looking forward to hear you on the 23rd at 12!
My answers to the question are:
1. Which is the first step to creating a facebook ad?
C. Campaign objective
What is the best objective for Dropshippers, and why?
B.view content
Because.. The pixel takes care of of the closing. Once it warms up, we (Dropshippers just need Brand awareness..)
Priceless Facebook Ads Course by Jessica from Oberlo.
awesome
Hi Jessica! I was wondering if after previous testing to see if my pixel was firing I viewed my content, and added to cart multiple times. Will this throw off my pixel data and cause it to optimize poorly? Thanks.
Hi there, Nick! Excellent question. At the end of the day, it will not be enough data to skew the numbers. Once you've driven hundreds, or thousands of visitors to your store, it will be insignificant. And it's best that you do that type of testing in the early days to make sure your funnel is dialed in. So don't sweat it! -Jessica ✌️
Helpful video about FB ads
In m
would it be smarter to create a new facebook or use my current?
I have a Pixel in another Store, that's different niche, Should I change the pixel in the new store, or can I use it for both stores
Valueable information and you look more beautiful in open hair
I would like to know how long should we take in view content phrase and then change to purchase?
Hi Jessica, Try to create more videos based on Facebook Ad's course
Answers:
1st: Campaign objective
2nd: Facebook Pixel link to Shopify
3rd: View content
When somebody buys at your store do you need to buy the product and ship it to the buyer or does Oberlo make all this automatic
You have to put in the order but it never goes to your location. Straight from factory to customer.
@@dpan Ok thank you very much
ok do i need to create a buisness facebook page or use my personal page????
1:30 Is roughly where the actual content starts.
is it necessary to have an FB Business manager? Or can I just create ads directly with FB Page>Ads Manager?
I have a question. Let's say my merchandise is on Redbubble or Etsy, do I still have to have a store in Shopify as well?
Quick question: is there any way to delete an old FB add so that competitors cant look it up under "page transparency"?
thank you can you please make a video about TH-cam ads😊
quick question - do you recommend to turn off automatic advanced matching through facebook for privacy securing of your customers?
Definitely not!! Auto advanced matching is an absolute game changer and helps Facebook match past customers to similar customers on Facebook and Instagram. Our clients who have AAM turned on have much more success with their campaigns than those that don't :)
2 questions
How to create Pixel events?
How to add Pixel code to shopify store
HI there! Thanks for your question. Here's everything you need to know about setting up a pixel in your Shopify store (bit.ly/2IrlRis)! -Jessica 🙂
I think that you should place the subtitle and point the each point very clearly by zooming.
Top quality video thank you but PLEASE DONT cut between each sentence. It's really difficult to follow with the cuts between every sentence. Thanks
Hi Can we add facebook pixel to my wordpress site??
Do I have to have a shopify to do good business on Facebook?
Nope! Facebook integrates super well with plenty of platforms like squarespace, wordpress, clickfunnels, and more. Shopify is your best option if you're in ecommerce though :)
Thank you! Where can I find part 2?
They haven't posted it yet :-)
Hey there! Part two will be on our Facebook live event on Tuesday, April 23rd at 12 pm EST! -Jessica
@@ashleybrown8117 oh Oki :)
Answer-1 Campaign objective
Answer-2 Facebook Pixel link to Shopify
Answer-3. View content
Answer-2 Conversions
Join us on Tuesday, April 23rd to see the answer to all the questions! -Jessica
Thank you for your help, the only problem is, after i made the ad, Facebook rejected it for whatever reason, and then restricted my account from posting ads, do you know any reason this may be?
Is the live will be in TH-cam or Instagram?
Hey there! It will be a Facebook live event! Look forward to seeing you there! -Jessica 🙂
Cant Find the Ads Manager?! Is there another way to find it?
Love u ❤❤❤
I cannot find ads manager under see more... any requirements for that to pop up?
Hey Levi! You can find the Ads Manager here (bit.ly/2YrYbib)! -Jessica
Great video, How can I create more than one pixel. The option to do it is not there. Tks
Hi Derek! You only need one pixel per store. However, if this is for another store, here's how (bit.ly/2NQVBQR)! -Jessica
I have a question about the Facebook pixel. How can pixel tell when a purchase has taken place? Does it need to be installed on the thank you/confirmation page of a purchase?
Also what's the difference between A/B testing and running multiple ads to see which one performs better and turning off the underperforming ones?
Hi Jessica, can you show us how to use better our data from these campaigns? How to understand and how to improve better. Thank you!
Absolutely! A video helping you breakdown the data is on it's way! 🙂 -Jessica
I don't have an ad manager link???
Good morning, just a tip
You could put videos in Portuguese because the app is great I use in Brazil, but I can't understand the videos because I don't speak English
And you can't use the google translator in the videos. hihihi
Great simple steps. I am just starting FB ads today/tomorrow. Wondering, if I choose 'view content' will facebook still shows the no. of sales (ROI) in the report? Just assuming if facebook considers view content as a sale in this case?
Definitely! You can choose the result columns regardless of what objective you choose. 🙌 -Jessica
Jessica 💖💖
Hey Jessica!
Maybe a silly question, but the budget for the ads, is that per ad set or for the campaign as a whole? If I set a budget of £5 per day, will that cover ALL my ads?
You can set your budget at the ad set or campaign level, either works! That budget will be distributed across your ads based on which ones perform best. Thus, the ads that customers are responding to most will receive the most budget, and the ones that don't receive as much engagement will receive the least amount of budget :)
Hi, can I share this video to our facebook page ( vidaXL B2B )?
1. c. Campaign Objective
2. Marketing
3. b. View Content
Hello Jessica can I also sell ebook at shopify?
Hi Paul! You can definitely sell your own ebooks on Shopify as a digital product! -Jessica
Can i have more than one pixel for the some store with different FB accounts ?
Thanks for the question! You can only have one pixel per store. This is because the single pixel collects the information from every action and engagement. -Jessica
@@Oberlo so then how optimised can the pixel get if your one store is a general store? cos then u are needing to test say pet products to kitchen ware?? how will the pixel fiqure out the best audience since its been given different inputs????
Hi there, thanks for the question! While you can create multiple pixels, I would still only suggest one per store. Many dropshippers who run general stores suggest creating a separate campaign for each niche within one ad account. The Facebook pixel will collect all the information, and only use the related data when running your ads. Check this video out for more information (bit.ly/2XMpZxb)! -Jessica
On the last Ad that I runned my impression is 859 and reach 809, but my frequency is 1.03. Lower frequency better or what? But my click are only website clicks are only 17
I'm hoping that Jessica will be going over FB ad metrics. For example, after you have run a FB ad for a certain period of time, you will be able to run diagnostics with the FB ad metrics to see if an ad is worth continuing or if you should dump it or change it. Also, I'm hoping to know how to scale a "successful" FB ad using metrics. I know that we should be able to use the metrics in this way. But, I don't know how. Thanks.
Hey Chris! We're definitely working on content that will help you read your Facebook ad metrics. Make sure to subscribe so you can see the video once it drops! -Jessica
it didn't showing me the ads manager option
so what to do?
This Facebook Business interface is OLD, how do you do this on Facebook Business Suite?
Hi Jasica got a question, recently FB introduced an option called Off-Facebook Activity whereby the history of any person browsing and searching for a specific product will be deleted based on his/her choice. Which means, no records will be tracked to target a specific audience via FB ADs any more. Does this mean, Goodbye Facebook ads forever ? I wish if you can clarify on this... thnx ...Samir
Hi Jessica, one question. If i am just starting out and my Facebook page is new business page with almost no likes, interactions and engagement then what effect will it have on a potential customer about my ad (trust factor) as I as a consumer most of the time visit the page as well when i see ads on my feed.
I suggest running a 'page likes' campaign to a worldwide audience to increase the likes on your page. A brand with social proof on FB and IG typically has more success with their campaigns than brands that don't :)
So I don't want to sound uneducated as a newbie but seems to me to market a niche market would be easier rather than a general store... any thoughts?????
Bingo! It's easier to focus a brand on a small collection of closely related products. The flexibility with a general store is that you can test a variety of niches -- it's a tradeoff. 🙂 -Jasper
You should update these as this is mad old
In August 2020 this falls apart at 4.53 mins as the Ads manager tab is no longer there and you cannot get to measure and report. So stuck
i clicked on more and i don`t see ads listed