AWS re:Invent 2018: Building Hulu’s Real-Time Platform for Live TV with Amazon Pinpoint (MOB304)

At Hulu, notifying our viewers when their favorite teams are playing helps us drive growth and improve viewer engagement. However, building this feature was a complex process. Managing our live TV metadata, while generating audiences in real time in high-scalability scenarios, posed unique challenges for the engineering team. In this session, we discuss the challenges in building our real-time notification platform, how Amazon Pinpoint helped us with our goals, and how we architected the solution for global scale and deliverability. Complete Title: AWS re:Invent 2018: Game On! Building Hulu’s Real-Time Notification Platform for Live TV with Amazon Pinpoint (MOB304)

[@xinyao5228]

This is awesome! thanks for sharing. So many good stuff.

[@anilvaitla6627]

Cool picture at 12:20 mark, how was it made?

[@mingkuiliu4361]

Anil, that was done manually. :)