STAND OUT Series with Scott Johnson of Kung Fu Accounting

This series aims to create a month of conversation around stand out in the accounting and bookkeeping space:
what it means?
how is it relevant/important?
how does it benefit a firm and its clients?
has this changed over time?
What role it needs to play in the future (if it does)
STAND OUT or marketing in general can be seen as a “dirty” word, but difference has a place in all sectors including accounting and bookkeeping and the sooner the nettle is grasped the more opportunity (the right opportunity) will come a firm’s way. There’s a massive opportunity to build STAND OUT as a superpower and to drive better value for your clients.
My Mission: This series plays into my own mission which is to support accountants and bookkeepers who are doing great things but who as yet have not owned their space. There is a massive opportunity to build STAND OUT as a superpower and to drive better value for their clients.
Today is slightly different. My guest is Scott Johnson of Kung Fu Accounting and I’ll be talking about his stand out brand and how he got to where he is now. So we are moving from perceptions of STAND OUT and what it means to a real life case study
This is a masterclass in thinking and self interrogation. What do you actually bring to your business apart from the essentials?
It's well worth a listen and thank you Scott

[@KirstyStJohn]

Really interesting 😊